this file contains a new feature added to umbrella with the segmentation, positioning, distribution channel, the costing of umbrella and the services offered.

1. By:-
Zeenat parveen
Prerak Jain
Rupa Chakravarty
Ayushi Mishra
Vipul Kulkarni
Mini Project
B2B5 & MR1
Shield Pvt limited.

2. Sector information
 Manufacturing has
emerged as one of the
high growth sectors in
India. CAGR-4.29%.
 Estimated to grow from
16 percent to 25 percent
in 2022.
Manufacturing

3. Name- Shield Pvt limited.
Product- Umbrella
Variant – size , color
Tagline- No Rain, no shine,
let’s energize with the
new fine.
Company Information

4. Solar
Umbrella
With
USB
Port

5. Expectations from point of sale
Cost Effective
Quality
Service
Easily available
Advertisement
Positive Brand
Building

6. SUB - SEGMENTS UMBRELLA WITH USB PORT
AND SOLAR PANEL
REGION • Delhi – All 11 Districts.
AGE • Age Group Between 18 To 40
GENDER • Both Male And Female
OCCUPATION • Professionals , College
Students, Café Owners,
PERSONALITY • Techno Savvy , Easy Minded
USER STATUS • Seasonal Users And Regular
Users
SOCIAL CLASS • Upper Middle And Middle
Class
LIFESTYLE • Busy Working Professionals
TYPES OF
SEGMENTS
Geographic
Demographic
Behavioral
Physiographic
Segmentation

7. TARGETING
B2C- Target market is young adult age of 18 & 40, also people of all ages and
background.
B2B- Target firms like big IT firms, real estate companies with printed both parties
branding on the umbrella & the café/restaurant owners.
Modern trade like D-Mart, Big bazar etc.
• We can position our product into customer’s mind
with the tagline “No Rain, no shine, let’s energize with
the new fine”
• For proper positioning we need to explain the value
proposition to our customers in best way.
POSITIONING

8. Distribution channel
Factory
B2C
distributor
B2B
Factory
Modern
trade
Factory

9. Factory
Sales person
B2C
Front end sales
dealers
Fruit wholesaler
vegetable
wholesaler
Associations

10. Promotion
Sponsorship
in events
Customer
engagement
games
(lucky draw)
Loyalty
points for
distributors
Social media
campaigns

11. W Text Here Text Here
Services
offered
Same day
delivery
Return
and
collection
Guarantee
Customer
care Toll
free no.
25%
Exchange
policy

12. Costing
S.no. particulars quantity unit rate amount
1 Cloth 2000 260 520000
2 Umberalla ribs 9600 1.5 14400
3 Brass ring 2000 1.5 3000
4 MS pipe 3600 1.5 5400
5 plastic handle 2000 2.5 5000
6 Spring&clips 1200 0.5 600
7 Slotted cap pipe 2000 0.5 1000
8 thread 1200 0.5 600
9 Elastic tape 200 10 2000
10 Runners 1200 1.25 1500
11 usb port 2000 4.5 9000
562500
Raw material requirement
S.no. Particulars amount
1 rent 15000
2 power&water 1500
3 stationary 300
4 telephone 500
5 travel expenses 600
6 miscellaneous 3000
20900
other expenses
S.no. particular no. wages/monthamount
1 manager self
2 skilled 2 10000 20000
3 unskilled 8 6000 48000
68000
man power requirement

13. 651400
2000
325.7cost per unit
Total working capital required
Total units produces
item costprice mm(%) mm dp dm(%) dm rp rm(%) rm mrp mop
umbrella 326 25.00% 81 407 12.00% 49 456 10.00% 46 502 480

14. THANK YOU