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Chris Dwyer, Head of Education, SAP South East Asia
October 2016
Learning to Succeed in the Digital World
Public
3© 2016 SAP SE or an SAP affiliate company. All rights reserved.
$1 Trillion
will be added to ASEAN GDP by
2025
DIGITAL ECONOMY IN ASEAN
$88 Billion
e-commerce spend per annum
by 2025
Source: AT Kearney; Temasek & Google
DIGITAL IS CONNECTING ASEAN
Source: Bain & Co; GSMA Intelligence, WeAreSocial
259 million
Internet
Users
234 million
Social Media
Users
288 million
Unique Mobile
Subscribers
150 million
Digital
Consumers
THE DIGITAL DIVIDEND FOR DELIGHTED CUSTOMERS
Source: Bain & Co, Watermark Consulting
50%
more spend from
referred consumers
than the referring
consumer
67%
more spend from
repeat consumers
35pp
better stock returns for
customer experience
leaders
THE 2016 SOUTHEAST ASIA
SAP DIGITAL EXPERIENCE REPORT
METHODOLOGY AND SAMPLE SIZE
QUESTIONNAIRE
COVERAGE
SATISFACTION WITH
DIGITALEXPERIENCE
(BYINDUSTRY)
SATISFACTION WITH
DIGITAL EXPERIENCE FOR
INDIVIDUALCOMPANIES
NET PROMOTERSCORE®
LOYALTY
x3623
9,375 DX INTERACTIONS
AND
243 BRANDS RATED
RESPONDENTS
COMPLETED A 15 MINUTE
ONLINE SURVEY RATING
UP TO 3 INDUSTRIES EACHMale 50%
Female 50%
18-24 years 16%
25-29 years 11%
30-34 years 11%
35-39 years 11%
40-44 years 10%
45-49 years 9%
50-54 years 8%
55-59 years 7%
60+ years 16% RETAIL
UTILITIES
BANKING
TELCO
MEDIA &
ENTERTAINMENT
ALL RESPONDENTS HAD
SOME KIND OF DIGITAL
EXPERIENCE WITH AT LEAST
ONE OF THESE INDUSTRIES:
SATISFACTION WITH
DIGITAL EXPERIENCE
(GENERAL)
47%
DELIGHTED
20%
UNSATISFIED THE ASEAN-5 DX
27%
Digital
Gap
70%
NPS
-67%
NPS
74%
LOYAL
8%
LOYAL
Gap
Matters
CUSTOMERS WILL DISCLOSE
INFORMATION IF DELIGHTED
60%
Buying
Preference
Health or Medical
Records
Personal
Finances
46%
44%
TOP 3 DX ATTRIBUTES THAT
MATTER TO ASEAN-5 CONSUMERS
Secure
Is safe and secure
Available
Available anytime on my terms
Simple
Cohesive, integrated and simple
58%
49%
46%
SAP Digital Experience Report 2016
33%
AMBIVALENT
5 Countries – SG, MY, ID, TH, PH | 3.6K Consumers | 9.3K Digital Interactions | 243 Brands
How will this affect my business?
“change at a speed, scale and force unlike anything we’ve
experienced before”
“radical system-wide innovation”
“business models of each and every industry will be transformed”
People
Implementing a Digital Strategy
What do you need for digital success?
EngagementInnovationAgility
Understanding the Nature of Learning
Think about your most memorable learning experience.
When/where did it take place?
1. In a classroom?
2. Talking to someone?
3. Performing a task?
Understanding the Nature of Learning
10% Formal
20% Social
70%Experiential
Our Upcoming Sessions
EngagementInnovationAgility
Thank you
Contact information:
Chris Dwyer
Head of Education
SAP South East Asia
+65 6664 4353
chris.dwyer@sap.com

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Learning to Succeed in the Digital World

  • 1. Chris Dwyer, Head of Education, SAP South East Asia October 2016 Learning to Succeed in the Digital World Public
  • 2.
  • 3. 3© 2016 SAP SE or an SAP affiliate company. All rights reserved. $1 Trillion will be added to ASEAN GDP by 2025 DIGITAL ECONOMY IN ASEAN $88 Billion e-commerce spend per annum by 2025 Source: AT Kearney; Temasek & Google
  • 4. DIGITAL IS CONNECTING ASEAN Source: Bain & Co; GSMA Intelligence, WeAreSocial 259 million Internet Users 234 million Social Media Users 288 million Unique Mobile Subscribers 150 million Digital Consumers
  • 5. THE DIGITAL DIVIDEND FOR DELIGHTED CUSTOMERS Source: Bain & Co, Watermark Consulting 50% more spend from referred consumers than the referring consumer 67% more spend from repeat consumers 35pp better stock returns for customer experience leaders
  • 6. THE 2016 SOUTHEAST ASIA SAP DIGITAL EXPERIENCE REPORT
  • 7. METHODOLOGY AND SAMPLE SIZE QUESTIONNAIRE COVERAGE SATISFACTION WITH DIGITALEXPERIENCE (BYINDUSTRY) SATISFACTION WITH DIGITAL EXPERIENCE FOR INDIVIDUALCOMPANIES NET PROMOTERSCORE® LOYALTY x3623 9,375 DX INTERACTIONS AND 243 BRANDS RATED RESPONDENTS COMPLETED A 15 MINUTE ONLINE SURVEY RATING UP TO 3 INDUSTRIES EACHMale 50% Female 50% 18-24 years 16% 25-29 years 11% 30-34 years 11% 35-39 years 11% 40-44 years 10% 45-49 years 9% 50-54 years 8% 55-59 years 7% 60+ years 16% RETAIL UTILITIES BANKING TELCO MEDIA & ENTERTAINMENT ALL RESPONDENTS HAD SOME KIND OF DIGITAL EXPERIENCE WITH AT LEAST ONE OF THESE INDUSTRIES: SATISFACTION WITH DIGITAL EXPERIENCE (GENERAL)
  • 8. 47% DELIGHTED 20% UNSATISFIED THE ASEAN-5 DX 27% Digital Gap 70% NPS -67% NPS 74% LOYAL 8% LOYAL Gap Matters CUSTOMERS WILL DISCLOSE INFORMATION IF DELIGHTED 60% Buying Preference Health or Medical Records Personal Finances 46% 44% TOP 3 DX ATTRIBUTES THAT MATTER TO ASEAN-5 CONSUMERS Secure Is safe and secure Available Available anytime on my terms Simple Cohesive, integrated and simple 58% 49% 46% SAP Digital Experience Report 2016 33% AMBIVALENT 5 Countries – SG, MY, ID, TH, PH | 3.6K Consumers | 9.3K Digital Interactions | 243 Brands
  • 9. How will this affect my business? “change at a speed, scale and force unlike anything we’ve experienced before” “radical system-wide innovation” “business models of each and every industry will be transformed”
  • 10.
  • 12. What do you need for digital success? EngagementInnovationAgility
  • 13. Understanding the Nature of Learning Think about your most memorable learning experience. When/where did it take place? 1. In a classroom? 2. Talking to someone? 3. Performing a task?
  • 14. Understanding the Nature of Learning 10% Formal 20% Social 70%Experiential
  • 15.
  • 17. Thank you Contact information: Chris Dwyer Head of Education SAP South East Asia +65 6664 4353 chris.dwyer@sap.com