Ford Motors produces a range of vehicles in India including SUVs, hatchbacks, and sedans. The Endeavour is a popular SUV known for its imposing presence, while the Figo was Ford's first hatchback in India. The Fiesta Classic sedan offers a great driving experience to make up for its ordinary design. Ford also produces the premium Fiesta mid-size sedan. While Ford has strong engineering capabilities, its market share in India has been declining. It faces threats from other major automakers entering India and stricter government regulations. However, opportunities exist in growing markets like India and China, as well as developing new technologies like hybrids and alternative fuel vehicles.

1. Analysis on Ford Motors
By:-
Brijesh Yadav

2. Product Analysis
 Endeavour is an old school SUV that has an imposing street presence
and has become the ultimate SUV in India.
Ford Endeavour (Rs17.90-
20.86L )
Ford Figo (Rs3.82 - S.U.V
5.94L) Hatch Back
Figo is the first hatchback from Ford India and its entry will always
mark the company's debut in the largest selling segment.

3.  The Ford Fiesta Classic is not ground breaking in terms of
design, however, it more than makes up for its shortcomings by offering a
great drive experience .
Fiesta Classic (Rs 5.59 -7.86
L)
Sedan
New Fiesta (Rs 9-10.50L
)
The Ford Fiesta is a premium mid-size sedan that is stylish and sleek. It
boasts of Ford's global Kinetic design philosophy and comes packed with
come class-leading features

4. S.W.O.T Analysis
STRENGTH :- Weakness :-
• Strong brand portfolio • Continued decline in
market share
• Strong engineering
capability • Product recall
• Wide network of • Declining returns
distributors
• Weak market hold
• High employee
productivity

5. Threats:- Opportunities:-
• Opportunities in India &
china
• Entry by the major car
companies in India
• Launch of hybrid vehicles
• Govt norms getting
tough • Duel fuel vehicles can be
developed
• Economic slowdown
• C.N.G & L.P.G car can be
developed

6. Competitors Analysis
Sales 2010-2011
90896
201237 Maruti
Hyundai
173482 Ford

7. B.C.G -Analysis
star – Question mark –
Figo Eco sport
Market Growth Rate
High
Cash cow – Dog –
fiesta
Ikon
Low
High Low
Relative Market
Share

8. Thank you