This presentation Briefly introduces Pidilite Industries Ltd. and mentions its industry, size, global presence, Company History Provide a timeline of Pidilite's history, starting from its inception, Highlight key milestones and growth. Present Pidilite's vision and mission statements, Explain how they guide the company's strategies. Describe Pidilite's core values and corporate culture. Showcase some of Pidilite's flagship products. Include images and brief descriptions. Highlight Pidilite's market presence in India and internationally. Mention key markets and distribution channels. Discuss Pidilite's commitment to innovation and research. Highlight any recent innovations or patents, etc.

2. 1954
Andheri, Mumbai
 Pidilite Industries Limited is an
Indian multinational company
that produces adhesives, sealants,
and construction chemicals.
 The company initially produced
only a single product, Fevicol, a
synthetic resin adhesive. And it is
popular with the product.
 Pidilite diversified its product
range and expanded its business
into other areas, such as
sealants, waterproofing
solutions, coatings, and more.
$ 1.2 billion
6064
Balvantray Parekh

3. Vision To Be The Most Innovative Research and Technical
Competence Center for Sustaining “Innovation-Driven”
Growths for Pidilite Group of Companies globally.
To Be The Most Innovative Research and Technical
Competence Center for Sustaining “Innovation-Driven”
Growths for Pidilite Group of Companies globally.
Mission
•Invite, invest, and embrace talented people and scientists
for great challenges ahead
•Support, serve, and satisfy all valuable customers with
our innovative products and excellent technical
competency
•Innovate with our customers to provide total product
satisfactions and business growths

4. Fevicol is a synthetic resin adhesive
produced by Pidilite Industries, an Indian
adhesive manufacturer. Fevicol quickly
became popular among carpenters,
furniture makers, and construction
workers due to its strength, versatility,
and resistance to water, heat, and
chemicals.
Fevicol's popularity is also due to its
clever and humorous advertising
campaigns featuring a white elephant
mascot. Today, Fevicol is widely used in
various applications, including furniture
making, construction, and art and craft
projects.
Story of Fevicol

5. Other Products
Fevicol MR Dr.Fixit Fevikwik
M-seal Fevistik Fevicryl Hobby Ideas
Other than the most popular adhesive
brand Fevicol. Pedilite Industries offers a
diverse range of products across various
categories. Some of their popular
products include

6.  Advertising
 Brand endorsements
 Product innovation
 Promotions and offers
 Trade shows and events
 Social media marketing
Pedilite Industries has implemented various marketing strategies over the years to promote
its products and strengthen its brand image.
Marketing Strategy

7. Advertising
Brand endorsements
Product innovation
Promotions and offers
Trade shows and events
Social media marketing
Pedilite Industries has implemented various marketing strategies over the years to promote
its products and strengthen its brand image.

8. Supply Chain Strategy
Pidilite's supply chain strategy is focused on achieving efficiency, reliability,
and sustainability in its operations.
 strong network of suppliers
 Distribution network
 Sustainability initiatives
 Collaborative planning

9. Core competencies
Pidilite Industries has
several core
competencies that have
contributed to its
success as a leading
manufacturer and
marketer of adhesives,
sealants, construction
chemicals, and other
related products.
 Innovation
 Branding and Marketing
 Manufacturing Excellence
 Distribution and Supply Chain Management
 Customer Focus

10. SWOT Analysis
W
• Dependence on the
Indian market
• Limited product
diversification
• Out Sourcing of
Research to partners
S
• Strong brand
recognition
• Robust distribution
network
• Focus on innovation
• Manufacturing
excellence
• Customer focus
O
• Expansion into new
markets
• Growth of
construction industry
• New Branding
Strategies
• Acquisitions of global
Brands
T
• Low growth in
adhesives sector
• Competition
• Environmental
regulations
• Dependence on other
low growth sectors

11. SWOT Analysis
S
• Strong brand
recognition
• Robust distribution
network
• Focus on innovation
• Manufacturing
excellence
• Customer focus
The flagship brand, Fevicol, has become synonymous with
adhesives in India
A wide distribution network that ensures timely and efficient
delivery of its products to its customers.
A dedicated research and development team that constantly
works on developing new and innovative products to meet the
changing needs of its customers.
Investments in advanced manufacturing processes and
technologies to improve product quality and reduce production
costs.
customer-centric culture.

12. SWOT Analysis
W
• Dependence on the
Indian market
• Limited product
diversification
• Out Sourcing of
Research to partners
A significant portion of its revenue from the Indian
market, which makes it vulnerable to economic and
political changes in India.
Focuses on adhesives, sealants, and construction
chemicals, which limits its product diversification and
exposure to other markets.
Out Sourcing of Research to partners

13. SWOT Analysis
O
• Expansion into new
markets
• Growth of the
construction industry
• New Branding
Strategies
• Acquisitions of Global
Brands
Opportunities to expand its product
offerings and market share in new
geographies and market segments.
The growth of the construction
industry presents opportunities for
Pidilite to expand its presence in this
sector.
New Branding Strategies are
implemented.
Joint ventures and subsidiaries ensure
that continues to remain a leading
player in most of the categories over
100 countries.

14. SWOT Analysis
T
• Low growth in
adhesives sector
• Competition
• Environmental
regulations
• Dependence on other
low growth sectors
• Growth of the adhesives sector is low
• Faces competition from both domestic and international
players in the adhesives, sealants, and construction
chemicals market.
• challenges in complying with environmental regulations
and standards, which could impact its operations and
profitability.
• Dependence on other low-growth sectors like
construction, craft etc.

15. Awards
Abby Awards 2016
Silver In Events And
Experiential Public Relations
CNBC TV 18 11th IBL Awards
Most Promising Company Of
The Year
Golden Mikes 2016
Bronze In Effectiveness
Acetech 2015
Gold Award At
Design Wall
Consumer Products
Awards
EY Entrepreneur Of The
Year Award 2014
13th I.C. & E. on Sustainable
Habitat & Smart Cities
Most Innovative Product

16. Thank You