Pidilite Industries was established in 1961 and has become the largest manufacturer of adhesives in India. It has expanded its product portfolio and now has various brands like Fevicol, Parcol, and Fevikwik. The presentation summarizes Pidilite's six-week industrial training, covering the company's background, milestones, innovation principles, new retail outlets, products, management, quality policy, operations, subsidiaries, research and development, SWOT analysis, and financial ratios. It also describes an attitudinal study conducted on Pidilite adhesive dealers in rural Punjab, including their brand awareness, problems faced, and satisfaction levels.

1. Presentation on six week industrial Training at
Pidilite Industries
Presented By :-
Vishal Goel

2. Company Background
 Pidilite - established as a partnership firm Parekh Dychem Industries in
1961.
 Started by three brothers -Mr. B K Parekh, SK Parekh and H K Parekh.
 Name changed to PDI Industries after merger with Kodivita Industries in
1984.
 Merged with Pidilite Industries in 1989 – Merged name changed to Pidilite
Industries.
 Has become Largest manufacturer of adhesive.
 Before Fevicol, adhesives made from animal fat.

3.  Expansion of Product Portfolio has lead it to be recognized as a
leading FMCG player.
 Today present in 54 countries worldwide.
 In India it is available at over 50,000 stores across the country.
 Some leading brands - Fevicol, Parcol, Fevibond, Fevikwik, Pidifix
etc.
 Launched several new products in last few years - Fevi Stik(Super
glue stick), Feviseal, Prime tape, Dr. Fixit.

4. Milestones
 Fevicol, established as carpenters preferred choice of synthetic adhesives –
1965
 Pidilite makes a maiden public offering of equity shares – 1993
 Ranipal’ leading brand of optical whitener, acquired – 1999
 Dr. Fixit range of construction chemicals launched – 2001
 Pidilite establishes its R&D centre in Singapore - 2006

5.  Mission
Invite, invest, and embrace talented people.
Satisfy all valuable customers with our innovative products.
 Vision
To Be the Most Innovative Research and Technical Competence Centre.
Be a business leader by promoting innovation.
Delight customers by offering quality products and services.

6. Innovation Principles
 Pidilite Innovation Centre Singapore is another cornerstone for Pidilite
Group.
 Innovation requires forward thinking leaders.
 Innovation demands knowledge, inspiration, creative thinking.
 Innovation provides empowerment & space for individual to dream.
 Dr. Dien Pandiman - the Executive Director.

7. New Retail Outlets
 Company set up India’s first Craft and Hobby store.
 Company plans to open more such stores.

8. Products/Brands
White
glue
paper glue
glue stick
crayons

9. Cont…….
Acrylic
colors
Crack fillers
Distempers Optical brightener

10. Management - Pidilite Ind
Name Designations
 B K Parekh Chairman / Chairperson
 S K Parekh Vice Chairman
 M B Parekh Managing Director
 N K Parekh Joint Managing Director
 A B Parekh Whole Time Director

11. Quality Policy
 Pidilite has implemented `Small Group Activities’ (Quality Circles), Pragati
(Kaizan) and Total Quality Management (TQM) programme.
 Pidilite spends fairly large resources on R & D for its products and
processes.
 Dedication towards quality in all our products has made Fevicol a
household name.
 Pidilite team of scientists at its six R & D laboratories has developed the
entire range of the Company’s products.

12. Operations
 In last five years we have significantly increased exports of consumer &
craftsmen products.
 Company have established offices / subsidiaries in several countries
including UAE, Saudi Arabia, Indonesia, Egypt, Bangladesh, UK, Kenya,
South Africa and Ghana.

13. Subsidiaries
 Company has 13 overseas subsidiaries.
 A wholly owned subsidiary of Pidilite in Singapore, acquired chemson Asia
pvt. Ltd.
 A wholly owned subsidiary of Pidilite in Dubai.
 A wholly owned subsidiary of Pidilite in USA, acquired Cyclo brand and
Sargent Art brand.

14. Research & Development
 Most of its technology is developed through strong in-house R&D.
 Extensive distribution network.
 It relies heavily on technology.
 Company developed a Product Feedback Management System.

15. SWOT Analysis
Strengths
 Strong Marketing.
Weaknesses
 A bit overconfident about their advertising skills.
 Some products that don't fit the profile of this company.

16. Conti………
Opportunities
 Growth in the retail sector in India is a positive for Pidilite especially the
future growth of home specific stores.
Threats
 Raw material for adhesives is petrochemicals which in turn is dependent on
crude oil prices and the prices are increasing constantly.

17. Liquidity Ratio
Current Ratio:- It relationship of current assets to current liabilities.
Current ratio of 2:1 is considered satisfactory.
LIQUIDITY RATIOS 2008-09 2009-10
Current Ratio 1.55 1.33
Current ratio = Current assets
Current liabilities

18. Acid Test Ratio or Quick Ratio
LIQUIDITY RATIOS 2008-09 2009-10
Quick Ratio 1.43 0.79
A quick ratio of 1:1 is considered favorable for the firm.
Acid test ratio = Current asset –stock-prepaid
Current liabilities

19. Solvency Ratios
Debt-Equity Ratio = Debt (Long-Term Loans)
Equity (Shareholders Funds)
SOLVENCY
RATIOS
2008-09 2009-10
Long Term
Debt/Equity
0.63 0.44

20. Profitability Ratios
Gross Profit Ratio = Gross Profit X 100
Net Sales
PROFITABILITY
RATIOS
2008-09 2009-10
Gross Profit Margin
(%)
11.29 17.11

21. Profitability Ratios
Net Profit Ratio = Net Profit X 100
Net Sales
PROFITABILITY
RATIOS
2008-09 2009-10
Net Profit Margin
(%)
8.20 14.77

22. TITLE
An Attitudinal Study on Dealers towards
Pidilite Adhesives in Rural Market of Malwa
Region of Punjab

23. Objectives
To study the brand awareness of Pidilite.
To study the Problems faced by the dealers with respect to
Pidilite Adhesives.
To study the satisfaction level of dealers regarding Pidilite
Adhesives.

24. Research Methodology
Research Design:-
Descriptive Research Design
Data Collection:-
The data with respect to the study was collected in both ways, i.e.
Primary Data
Secondary Data

25. Universe:-
All the dealers who are selling adhesives of Pidilite in India.
Population :-
All the dealers who are selling adhesives of Pidilite in Malwa Region
of Punjab.
Sampling Unit :-
Sampling unit is any person who is involved in selling the adhesives of
pidilite in towns and villages of malwa region of Punjab.

26. SAMPLE SIZE :-
The number of respondents included in the study was 70
SAMPLING TECHNIQUE :-
Selection of population was done on the basis of Convenience
Sampling ( convenience of location )

27. LIMITATIONS OF STUDY
 Their responses may be biased.
 Only limited to the Rural areas of Malwa Region of Punjab.
 Sample size was limited.
 The dealers were not willing to express their opinions.

28. DATA ANALYSIS
Table No.4.1 Selling any kind of adhesive
(N = 70)
Option No. of
Respondents
%age of
Respondents
Yes 70 100
No 0 0

29. Option No. of Responses %age of
Respondents
Pidilite 70 83.33
Stylem 5 5.95
Carpenter 3 3.57
Jeevanjor 6 7.14
Table No. 4.2 Company’s adhesive you are selling.
(N=70) (n = 84)

30. Table No. 4.3 Awareness of Adhesives being offered by Pidilite
Option No. of Respondents %age of Respondents
Yes 70 100
No 0 0
(N = 70)

31. Table No. 4.4 Factor is important by you while purchasing a
product
Option No. of Responses %age of
Respondents
Price 20 19
Brand 30 29
Quality 39 38
After sales service 15 14
(n = 104)

32. Table No. 4.5 Preference to purchase these Adhesives
Option No. of Respondents %age of
Respondents
Distributer 47 67
Company 18 26
Broker 05 7
(N = 70)

33. Table No. 4.6 Satisfaction level of respondents
Factors Highly
dissatisfi
ed
Dissatisfi
ed
Neutral satisfied Highly
satisfied
Total Mean
Weight -2 -1 0 1 2
Respond
ents
0 2 11 32 26 70
Satisfacti
on
Level
-0 -2 0 32 52 82
1.71=(82
/70)
(N = 70)

34. Option No. of Respondents %age of
Respondents
0-20 kg 0 0
20-50 kg 5 7
50-100 kg 45 64
More Than 100 kg 20 29
Table No. 4.7 Monthly selling of Pidilite Adhesives
(N = 70) ( n = 70 )

35. Table No. 4.8 Faced any problem with Adhesives
Option No. of Respondents %age of
Respondents
Never 59 84
Rarely 2 3
Few Times 9 13
Many times 0 0
(N = 70)

36. Table No. 4.9 Kind of problems have you faced
Option No. of Responses %age of
Respondents
Price 7 28
After Sale Service 13 52
Quality 5 20
(n = 25) ( N = 11)

37. Table No. 4.10 Ranking the Pidilite adhesives are used in the
market
Options Fevicol Fevicol
SH
SR 998 Foam Fix Fevitite
Reponses 125 110 233 301 332
(N = 70) (N= 70)

38. Table No. 4.11 Recommendation of these Adhesives to others
Option No. of Respondents %age of Respondents
Yes 70 100
No 0 0
(N = 70)

39. Findings
 Some of the dealers are not satisfied with after sales service of
the pidilite.
 quality and brand name is very important while they purchase a
adhesives.
 selling of fevicol and fevicol SH is much more selling than
other adhesives.
 Most of dealers want to purchase the adhesives from the
distributers.

40. Conclusion
 Pidilite is very satisfying adhesives among the customers.
 Every year pidilite try to introduce new adhesives/products in
the market.
 Almost all the dealers are satisfied with the quality pidilite
adhesives.
 It is necessary to change some policies of pidilite.

41.  company should provide proper after sales service to the
dealers.
 In Adhesives like Dr. Fixit, lack of thickness as a result it does
not give proper benefit and stickiness to the other materials so
company should try to solve these problems.
 company should provide the booklets to dealers so that they
can know how to use these adhesives.
Suggestions