Dabur India Ltd is a leading Indian consumer goods company with interests in hair care, oral care, health care, home care, and foods. It has a vision of dedicating itself to the health and well-being of every household. Some of Dabur's major competitors include HUL, P&G, Colgate, and Godrej. Over the years, Dabur has seen steady increases in both its annual revenue and profit. The company utilizes branding, pricing, and product strategies to grow its market share among India's fast-moving consumer goods industry.

1. BUSINESS AWARENESS PRESENTATION
ON
PRESENTED BY:-
BABRUBAHAN DAS
MBA—1ST YR

3. NATURE OF THE COMPANY
 Dabur India ltd. Is a domestic public limited
company and is listed in the BSE and NSE.
 Dabur India limited is a leading Indian consumer
goods company with interests in Hair care, Oral
care, Health care, Home care and Foods.

4. NATURE OF THE INDUSTRY
 Fast-moving consumer goods (FMCG) or consumer packaged
goods (CPG) are products that are sold quickly and at relatively low cost.

5. MISSION AND VISION
 VISION:-- Dedicated to the health and well
being of every household.
 MISSION:-- Maximize shareholders’ value .
By offering superior quality nature based
products, that contribute in improving
consumers’ life in personal care, health care
and foods.

6. COMPETITORS
 HUL
 P&G
 COLGATE
 GODREJ
 ITC

7. MARKET SHARE

8. BRANDING STRATEGY
 Creating Awareness
 Generating Interest
 Desires
 Acquisition

9. PRODUCT PRICING STRATEGY
 Premium pricing in categories like SKIN and BODY
CARE
 Value pricing
 Fixed pricing policy
 Going rate pricing
 Price discounts and allowances

10. PRODUCT LINE
• PERSONAL CARE
 Dabur amla Hair oil
 Dabur vatika hair oil
• HEALTH CARE
 Dabur Red Toothpaste
 Dabur huney
 Dabur chyawanprash
 Dabur Glucose-D
 FOODS
 Real fruit juices

11. MAJOR BRANDS

12. ORGANISATIONAL STRUCTURE
Chairman-Dr. Anand Burman
CEO-Mr. Sunil Duggal
CFO-Mr. Lalit Mallick
Vice-chairman-Mr. Amit Burman
Director-Mohit Burman

13. REVENUE
 2014—7,073Cr
 2013—6,146cr
 2012—5,283cr
 2011—4,077cr
 2010—3,391cr

14. PROFIT
 2014—914cr
 2013—763cr
 2012—645cr
 2011—569cr
 2010—501cr

15. LISTING STATUS
BSE—267.60
NSE—268
Mrk. cap—31,310cr

16. CSR POLICY
 Ensuring environmental sustainability
 Conservation of natural resources
 Promoting health care including preventive
health care