The document is a market survey report on Tulsi Sada pan masala conducted by Chiraj, a student at RIMT-IMCT, as part of their summer training project at D.S. Group. It provides an introduction to D.S. Group, which was founded in 1929 and has grown to become a Rs. 1600 crore conglomerate. It then outlines the objectives of the market survey, which was to analyze the market share and availability of Tulsi Sada in Saharanpur city relative to other brands. The document presents findings that Rajnigandha holds a major share of the tobacco market in Saharanpur due to its high quality and taste.

1. MARKET SURVEY OF TULSI SADA PAN MASALA
A PROJECT REPORT
Submitted by
CHIRAg
BBA 5th
Semester
ROLL NO. : 808080808
in partial fulfillment for the award of the degree of
IN BUSINESS ADMINISTRATION
PUNJAB TECHNICAL UNIVERSITY , JALANDHAR

2. ACKNOWLEDGEMENT
I take this opportunity to acknowledge all the support and guidance received from
various sectors without which this project would not have been completed and
meaningful.
I would like to particularly thanks our faculty members for their perpetual guidance
and Firstly , I would like to thanks Mr G.K Verma AVP (Sales) in D.S. Group,
Noida for giving me the opportunity to work on this live and challenging project.
I would like to particularly thanks our faculty members for their perpetual guidance
and suggestions . The project proved to be constant challenge for me and all of them
guided me well to understand the Institution business at length and thoroughly. They
also took some valuable time from their busy schedule to take a review of my project
and providing me their valuable suggestions .
The support and guidance provided by all the mentors at the DS Group Noida was very
appreciable.
I would like to thanks my college , RIMT-IMCT due to which taking up a project
with D.S Group became possible.

3. TABLE OF CONTENTS
CHAPTER NO. TITLE PAGE NO
EXCUTIVE SUMMARY
1. INTRODUCTION 1-12
1.1 FOUNDERS OF D.S GROUP
1.2 INTODUCTION TO D.S GROUP
1.3 COMPANY PROFILE
1.4 BOARD OF DIRECTORS
1.5 CORPORATE SOCIAL RESPONSIBILITY
1.6 PRODUCT PROFILE
1.7 SWOT ANALYSIS
2. RESEARCH METHODOLOGY 13-16
2.1 OBJECTIVES OF THE STUDY
2.2 RESEARCH DESIGN
3. DATA ANALYSIS AND REPRESENTATION 17-21
3.1 QUALITY
3.2 PACKING
3.3 TASTE AND SMELL
3.4 MARKET SHARE
3.5 MAIN COMPETITOR
4. FINDINGS & RECOMMENDATIONS 22-23
5. LIMITATIONS & CONCLUSIONS 24-25
6. BIBLIOGRAPHY 26-27
7. ANNEXURE 28-29

4. EXECUTIVE SUMMARY
In course of partial fulfillment of my summer training at D.S Group this report comes into
existence . This project has came into existence after an in depth analysis of Market
Survey of Saharanpur region .
D.S Group is one of India’s for most private sector company with a diversified presence in
pan masala , mouth freshener , tobacco , hotels , foods and beverages, rubber thread etc.
Further pursuing its quest for diversification. DS Group launched colossal projects in the
Packing sector DS Canpac Ltd, an eco-friendly revolutionary packing technology, was
launched in India in association with Canpac – a leading Switzerland based packing major.
A state-of-art plant at Noida offers packing solutions to other FMCG marketers as well as
exporters of Food Products . DS Group has entered the fast growing Cement industry. As
a significant step in Infrastructure Sector, DS Group has signed a MOA with state Govt. of
Meghalaya to set up a 240MW Thermal Power Plant, based on coal.
As a part of my curriculum the one month summer training which is successfully
completed at D.S Group I was provided with the topic “ Market Survey of Tulsi Sada
( Saharanpur ) ”. To accomplished my project I have used exploratory research design
with the help of Questionnaire and in-depth interview the sample size was 100. the survey
was successful completed & barring a few respondents , most of them have render their
co-operation . The information received from them help me to accomplished my project .
Objectives of Study
The objective of study to know the market share and availability of Tulsi Sada in
Saharanpur city with comparison to other market players.
Findings
After completing my research I had found that there are various brands of tobacco in
Saharanpur market. Maximum Pan Shops and Tea Stalls have Rajnigandha and Pan Bahar
brands due to their demand . I found Rajnigandha is holding major share in tobacco
market in convenience and grocery channel. Secret of its success is its taste and quality.

5. CHAPTER 1
INTRODUCTION

6. 1.1 FOUNDERS OF D.S GROUP1.1 FOUNDERS OF D.S GROUP
Shri Dharampal Ji born on 01-01-1901, call it coincidence. Or call it destiny. Birth of
legend Shri Dharampal Ji remains the dawn of a new era.
An era when the nation was to experience the taste of independence. Beginning with a
modest perfume shop in Chandni Chowk, in the heart of Delhi. Shri Dharampal Ji was
adding his personal touch in spreading fragrance to the nation. A self-starter and a
visionary, he was farsighted to conceive the impossible.
Shri Satyapal Ji was a visionary who made everything possible. He inherited high virtues
and aspiration for being the best in one’s own business. His knowledge of perfumes
honored him with the title of“Sughandhi” (Perfumer). Shri Satyapal Ji was skilled at
blending tradition with modernity . He is credited with blending chewing tobacco with
exquisite perfumes. He is also known for bringing the element of quality and
research,hitherto unknown in this category. Today, all our endeavors are guided by his
mission of offering the unmatched.
1

7. 1.2 INTRODUCTION TO D.S. GROUP
In the early 20th century, when trade and commerce had not witnessed the advent of
brands and marketing warfare in India, Shri Dharampalji – the founder of DS Group, set
up a small perfumery shop in Chandni Chowk, Delhi in the year 1929.
The urge to create a business around consumer tastes and preferences led Dharampalji
to innovate quality products. His sagacity revolutionized the market of chewing tobacco
and the shop in Chandni Chowk became renowned not only in Delhi but even amongst
the connoisseurs of tobacco in other parts of India and the world. Blending modernity,
technology and tradition, Dharampalji’s son Satyapalji brought the dawn of a new era -
an era that saw a revolution. Satyapalji inherited qualities of high virtues, innovation
and aspiration for being the best in the business. His in-depth knowledge of perfumes
honoured him the title of “Sugandhi” (perfumer). He is credited with blending tobacco
with various exquisite fragrances. He is also known for bringing the element of quality
and research hitherto unknown in this category.
Under the able stewardship of Satyapalji, the nation’s first ever-branded chewing
tobacco BABA was launched in 1964 which became an instant success and widely
popular in its category. And what followed later was an array of premium brands like
Tulsi and a host of others which have established their leadership in their own category
and created new markets in its wake. Continuing the fervour of innovation and quality,
the Group set new benchmarks in Foods & Beverages. Innovative tabletop sprinklers
changed the way Indian households had been enjoying salt and spices. Be it Catch
spices or Catch Beverages, today Catch stands for international quality and
convenience. Mouth fresheners like Rajnigandha and Pass Pass created new offerings
and established new categories.
The Group has also ventured into a rapidly growing hospitality sector with extensive
five star properties in the larger cities and boutique & heritage properties at tourist
destinations. The Group has also successfully ventured into Packaging, Rubber Thread,
Steel in the last few years. Since the launch of BABA, the Group has never looked back,
reaching for milestones year after year.
2

8. 1.3 COMPANY PROFILE
D.S Group is Rs.1600 crores Approx diversified conglomerate, which is committed
towards high quality products & credited with several innovations over last eight
decades. The sagacity to weave its business around consumer needs has conferred DS
Group with a distinct value. Efficient capital structure, cutting edge technology,
operational discipline and a wide spread distribution network have together attributed to
enhance “Brand DS” and enabled the organization to deliver continued growth in all
areas of operation.
Its undeterred pursuit for Quality & Innovation has led the company to progress on a path
of growth. The Group has consolidated its position into diversified sectors like FMCG,
Packing, Hospitality, Rubber, Thread, Cement, and other businesses.
Beginning its journey with tobacco DS Group successfully ventured into the arena of
Foods & Beverages, spices, and ready to eat snacks under the brand CATCH. While
Catch Natural Spring Water and its variant continue getting great response from
consumers. The latest products introduced under catch brand is Catch Fresh Grinds.
In the Mouth Freshener category, non tobacco, Rajnigandha rules the market as the
world’s largest selling premium pan masala. Pass Pass has created a new product
category all together as India’s first ever branded all natural non supari assorted mouth
freshener. Rajnigandha, the premium mouth freshner brand has introduced a mild new
flavour “Meetha Mazaa – the Indian mouth freshner”.
Recognizing the immense potential in the Hospility Segment . DS Group forayed into
this segment with The Manu Maharani at Nainital in 2001. The group acquired the
Airport Hotel at Kolkata. The hotel is currently revamped and renovated and will soon
emerge as an international standard destination with Five Star Hotel. The five star hotel
building projects have also commenced in Guwahati, Jim Corbett and Jaipur. In addition
to the above ventures land has been acquired in the cities like Ranthambore, Shimla
Mussorie, Gurgaon and Goa with plans to set up hotels & resorts.
3

9. 1.4 BOARD OF DIRECTORS

10. 1.5 CORPRATE SOCIAL RESPONSIBILITY
D.S Group has chosen to mesh their social environment into business vision. The
company has been working in Assam and Tripura , on a wide range of CSR
programmes from education to health and self reliance for tribal and ethinic
communities. They actively employ locals from the region across different levels and
aim to generate employment.
Through various secondary and tertiary operations. The company believe that
economic empowerment of individuals transforms into powerful agents of social
change.
If education is manifestation of an individual’s success in life, then proper
infrastructure and environment is the backbone on which this is built upon. DS has
been renovating local schools to facilitate education for village children.
DS has also assisted in the construction of a Singpho Eco Lodge at Magherita, as an
initiative to make the tribal community self reliant and financially independent. The
lodge is independently managed and run by his tribal community.
A lot of other Corporate Social Responsibility (CSR) projects, specially keeping the
ethnic groups and tribals in mind, are on horizon in North Eastern states.
The company believes in standing by the people of the community where they do
business because like business, care and development too, does not have any boundries
to work within. While DS Group pursues leadership in its business spheres; it
simultaneously endeavours to promote common welfare through multidimensional
activities.
5

11. 1.6 PRODUCT PROFILE
PAN MASALA
RAJNIGANDHA
Rajnigandha, the world’s largest selling premium Pan Masala, is the flagship brand
of D.S Group. This completely tobacco free pan masala is a rich blend of select
ingredients such as Betel nut, Catechu, Lime, Cardamom, Menthol and added
flavours. Its excellent quality has made its taste of millions of Pan Masala
connoisseurs around the world.
Rajnigandha is available in 1.6gm, 4gm, 8gm,18gm, 40gm, 100gm pack sizes.
TULSI SADA
Tulsi Sada Pan Masala is a new innovative Product of DS Group. This Pan Masala is
a Blend of selected ingredients such as Lime and cardamom seeds, Betelnut, Catechu
and Added natural Flavours and flavouring substances.
Tulsi Sada is available in 2gm pouch and 100gm can pack.
6

12. MOUTH FRESHENER
PASS PASS
Pass Pass is India’s first all natural premium mouth freshener brand. Its 100% herbal
ingredients- Dry dates, Saunf, Coconut, Dhania seeds, Melon seeds and silver-coated
cardamom seeds assure a guilt free indulgence for people of all ages. With its fresh and
crunchy feel, it has become India’s favourite mouth freshener.
Pass Pass is available in Mint, Katha, Pan and Meetha Magic variants, packed in trendy
flip tops, sachets and dining table packs.
MEETHA MAZAA
Rajnigandha Meetha Mazaa is a refreshing new mouth freshener for the young at heart.
This refreshing Indian mouth freshener is a blend of choicest ingredients such as dry
dates, elaichi seeds, saunf, katha powder and processed supari.
It is available in pouch, fliptop and can packing.With its stimulating taste meetha mazaa
is the all set to rule as young India’s preferred.
BABA ELAICHI & SUPARI
Baba Elaichi and Supari are all time favourites, 100% natural mouth fresheners assuring
long lasting refreshment.
Baba Elaichi has green cardamom seeds hand picked from the finest orchards. To give a
unique taste, these seeds are blended with exclusive Baba flavours , spices and saffron
before being coated with pure silver.
Extra saffron is then added to the coated seeds.
Baba supari uses only the finest beetel nuts available in India. These are then blended
with special Baba flavours and spices and garnished with pure silver leaves.
7

13. TOBACCO
TULSI ROYAL
Tulsi is India’s only premium chewing tobacco. Well known for its matchless quality,
it is rich blend of finest tobacco leaves, exquisite perfumes and fresh natural
ingredients such as spice, menthol, herbs, saffron’s, raw kimam, vegetarian silver foil
and sandal wood oil.
TULSI MIX
Tulsi Mix specially created to pamper taste buds, offers flavour that oozes power and
strength it delivers vigor and punch of tobacco along with a perfect melange. It stands
outfor its lingering fresheners and mellowed smoothness .
8

14. FOODS & BEVERAGES
CATCH FLAVOURED SPRING WATER
Catch Clear Flavoured Spring Water is yet another novel product introduced for the first time in
Indian market made from the finest blend of flavours of natural fruits and sparkling spring water,
it appeals to the health conscious by being a totally caffeine-free, calorie-free & sugar-free drink.
It is currently available in six tantalizing
Flavours –
 Lime n Lemon
 Black Current
 Peach
 Mango
 Green Apple
 Strawberry
CATCH CLUB SODA
Catch Club Soda brings across a stimulating blend Of nature’s pristine purity and bubbling
effervescence,all captured in a genie bottle. Made from hygienically processed catch natural
spring water.
CATCH TONIC WATER
Catch Tonic Water is India’s first zero calorie tonic water. This one of a kind rejuvenating
beverage hasreceived an exceptional response from the health-conscious discerning individuals.
Catch tonic wateris available in high quality pet bottles that preserve its purity and taste.
9

15. SPICES
Catch spices is India’s foremost spices brand known for its matchless product quality
and innovative approach. Catch spices are ground using the unique state-of-the-art
Low Temperature Grinding (LTG) Technology, which prevents the evaporation of
volatile & delicate oils from spices. Catch spices thus retain the original aroma and
wholesome flavour of authentic spices.
The complete assortment comprises of a variety of salt and pepper sprinklers and a
diverse range of whole, ground and blended spices. Catch spices are packed in food
grade metal-lined cartons, flexible laminates and convenient composite cans available
in a variety of pack sizes.
SNACKS
Catch snacks is a premium range of sumptuous snacks launched primarily for the
international markets and a niche high-end segment in India. The range comprises of
top of the line world-class products such as pistachios, cashews, green grams, and
green peas and especially Imported jumbo corn which is retailed in two exciting spicy
blends. Catch snacks are packed in special composite cans that preserve their freshness
and taste.
CATCH COLD DRINKS
Catch spring cola, lemon, & orange, is the innovative beverage range that adds a dash
of purity and freshness of Himalayan spring water to the excitement of taste. The
product effectively combines excellence with originality. The range not only quenches
the desire but also promises immense satisfaction through an unparallel experience.
10

16. 1.7 SWOT ANALYSIS
SWOT analysis is basically used as important technique through which a company
can know its positive features and can overcome its negative aspects.
SWOT stands for : Strength, Weakness, Opportunities, Threats
STRENGTHS
• Products of the DS Group are quality products and have good repute in the
market.
• The pricing policy is best among its competitors when compare with the
quality.
• Packaging is of high standards.
• Technology is state-of-the-art standard.
• The sales force is dedicated and very sincere.
WEAKNESSES
• The product range of company is very limited.
• The distribution network is not worthy as DS Group’s products are not
available at every shop.
• Distribution Infrastructure is not to good.
• Trade schemes and promotional activities are very less frequent.
11

17. OPPORTUNITIES
• DS Group should be target the rural market and near by places.
• DS Group must ad some more products to its product profile to cover more
wider area and provide wider range to attract customers specially youth
section.
• DS Group must re-strengthen its Distribution Channel in order to cope up with
market and to give challenge to its competitors .
THREATS
• The aggressive nature of the competitors is the main treat to the company.
• The distribution network of its competitors is very strong.
• The indirect reach of company is too weak .
12

18. CHAPTER 2
RESEARCH
METHODOLOGY

19. 2.1 OBJECTIVES OF STUDY
- To know about the position of Tulsi Sada in Market, as it being a newly launched
product.
- To compare Tulsi Sada with its competitors to analyse its taste, smell, quality,
quantity etc.
- To know about the packing of the product.
- To know that another brand is providing schemes or extra benefits to the retailers .
13

20. 2.2 RESEARCH DESIGN
The method we have adopted for this surveyto do the research is Exploratory Research
since the main aim of this research was to gain the response of sellers about Tulsi Sada,
a newly launched product by D.S Group .
Main source for taking out the information from the sellers is use to be the
Questionnaire Method. Because it is the best possible method to take out the maximum
from the sellers and it is also judged to be the most suitable method because it allows
Structured, Meaningful, and uniform interaction with the respondants.
The following steps enumerate the various stages :
STEP-1
DECIDING THE TARGET SEGMENT TO BE COVERED
In this step we decided in advance that which segment we are going to cover in this
study because it is not possible to cover all the segments in the specified time given by
our institute.
Since the compamy advised me to target the following segments :
- Pan Shops
- Retailers
- General Stores
14

21. STEP-2
DECIDING THE SAMPLE SIZE
Then we decided the sample size that we will cover in the research, because it is not
possible to cover the whole population of the prescribed area i.e. Saharanpur. So we
decided to follow the research guidelines given by the company company and we tried
to cover the given number of the respondants.
The total number of respondants covered are 100.
Pan Shops 70 counters
Retailers 20 counters
General Stores 10 counters
STEP-3
DESIGNING THE QUESTIONNAIRE
In this step of the research process the formation of questionnaire was done keeping in
mind the need for uniformity and specificity of information. Assessing the services of
the companies on some aspects like :-
 Market Share
 Taste
 Smell
 Quantity
 Quality
 Packing
A Structured Questionnaire was prepared keeping in mind all the aspects that it will
cover all of the objectives of the project.
The questionnaire is attached in Annexure.
15

22. STEP-4
COLLECTION OF DATA
We have collect the data from the areas of Saharanpur itself to fill the forms by the
respondants. We have done it very fastly as soon as possible by us.
STEP-5
CLASSIFICATION AND TABULATION OF DATA
Data has been classified and tabulated in the forms of charts and graphs and then we have
done proper work that in which best manner we can classify to make it understand for
others.
16

23. CHAPTER 3
DATA ANALYSIS
&
REPRESENTATION

24. Tulsi Sada
10%
Pan Bahar
80%
Pan Vilas
10%
Tulsi Sada
Pan Bahar
Pan Vilas
3.1 QUALITY
The fig. 3.1 shows that 80 percent of people likes the quality of Pan Bahar and 10
percent of people likes the quality of Tulsi Sada and 10 percent of people also like the
quality of Pan Vilas.
17

25. Tulsi Sada
73%
Pan Vilas
10%
Pan Bahar
17%
Tulsi Sada
Pan Bahar
Pan Vilas
3.2 PACKING
The fig. 3.2 shows that 73 percent of the people likes the packing of Tulsi Sada Pan Masala
17 percent of people likes the packing of Pan Bahar and only 10 percent of people likes the
packing of Pan Vilas .
18

26. Tulsi Sada
20%
Pan Bahar
75%
Pan Vilas
5%
Tulsi Sada
Pan Bahar
Pan Vilas
3.3 TASTE AND SMELL
The fig. 3.3 represents that 75 percent of the people likes the taste and smell of
Pan Bahar and 20 percent of people like Tulsi Sada Pan Masala and only 5
percent of people likes the taste and smell of Pan Vilas .
19

27. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Tulsi Sada Pan Bahar Pan Vilas
Series1
3.4 MARKET SHARE
According to this the market share of Pan Bahar is 85 percent in Rs2 segment
of Pan Masala because of its availability in market from a long period of time.
The market share of Tulsi Sada is 10 percent only as it is a newly launched
product of DS Group and the market share of Pan Vilas is only 5 percent
20 .

28. Pan Bahar
Pan Vilas
Pan Bahar,
85%
Pan Vilas, 15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Series1
3.5 MAIN COMPETITOR
According to this 85 percent of people thinks that the main competitor of
Tulsi Sada Pan Masala is Pan Bahar and 15 percent of people thinks that the
main competitor is Pan Vilas.
21

29. CHAPTER 4
FINDINGS
&
RECOMMENDATIONS

30. FINDINGS
On the basis of my study some findings are as follows :
 In my survey I found, maximum Pan shops, tea stalls and retailers
deals in D.S Group brands.
 Tulsi Sada ,Pan Bahar are mostly available at various channels in Rs2 Pan Masala.
 DS Group should go for more advertisement and display to popularize its products.
 The total success in tobacco and Mouth Freshner industry depends on the following:
- Sales Force
- Regular Supply
- Quality of the Product
COMPLAINT
Most of the retailers complaint that the margins are very low as compared to other brands in
Rs2 segment like Pan Bahar, Pan Vilas.
Most of the pouches are reddish.
COMPETITORS
The major competitors of Tulsi Sada are Pan Bahar and Pan Vilas in Rs2 segment Pan
Masala.

31. RECOMMENDATIONS
 More Products Visibility
The visibility of products should be increased. Innovative display should catch
the attention of consumers very easily.
Because more visibility more will be the
awareness about the brand .
 Provide an Effective Advertisement on Newspaper
Provide an advertisement in newspaper with popular personality through like
cricketer, film star etc. this certainly will have an impact on people to go for it.
 Dealers Award Distribution Annually
The retailers who have best maintained the display should be awarded in front of the
crowd. It also encore the other retailers to maintain the display at their shops and in
turn the work of the trade marketing specialist become less. They can take care of
other jobs also.
 Schemes should be Maintained
It should be done so that retailers can avail the full scheme being offered for them.
And the full scheme should reach to the retailers properly.
 Attractive Margins for Retailers
It is compulsory for every company that the company must provide attractive margin.
We know very well that retailer is a key playerfor selling a product and in DS Group
low margin is the main cause for less sale because retailers want tosale another
products due to high margin.

32. CHAPTER 5
LIMITATIONS
&
CONCLUSIONS

33. LIMITATIONS
• The major limitation in the research is the method of data collection which was
convenient sampling.
• Due to limitation in the financial resources the sample chosen was a very limited.
• The inhibition amongst the competitors to reveal the financial facts cropped into
the study thus hindering the real objective of the study.
• The research is prone to any such errors which is intrinsic to data collection
through sampling.
• Lack of money and time were also the major contraints which was responsible for
the limited area covered for this study.
• This is the study only at Saharanpur. Hence this study cannot be generalized for
the all states.
• The census was only for a limited number of outlets and it does not contain the
information of the whole district.
• It was difficult to get the information during noon, the shops were either closed
due to scorching heat, or the retailers had gone.
• The major fallacies in the study as:
- Period of the study was limited. Study cover only a limited area.
- Due to non-responsive approach of the respondants, data may not be
reliable.
24

34. CONCLUSIONS
 After completing my research I had found that there are various brands of
tobacco in Saharanpur market. Maximum Pan Shops and Tea Stalls have
Rajnigandha and Pan Bahar brands due to their demand.
 I found Rajnigandha is holding major share in tobacco market in
convenience and grocery channel. Secret of its success is its taste and
quality.
 In my survey I found that there is a good scope for DS Group industry.
They should go for more advertisement and display, discount schemes and
also increase the margin in their products.
25

35. CHAPTER 6
BIBLIOGRAPHY

36. BIBLIOGRAPHY
 Philip Kotler , Principles of Marketing Management , Edition
2008 Published by Pearson Education
 CR Kothari , Research Methodology , Edition 2009 , Published by
New Age International Publications
 Magazine
Tobacco Plus , June 2010
 Website
http://www.dsgroupindia.com/
26

37. CHAPTER 7
ANNEXURE

38. QUESTIONAIRE
1. In Rs 2 Pan Masala panwaala/retailer/general Store,etc is selling:
a) Pan Bahar
b) Pan Parag
c) Pan Vilas
d) Tulsi Sada Pan Masala
2. How many pouches of Pan Bahar do panwaala/retailer/general store,etc sale in a week?
a) 1-10
b) 11-20
c) 21-30
d) 31-40
e) 41-50
f) Nothing
3. What is the feedback of Tulsi Sada Pan Masala?
a) Good
b) Average
c) Bad
4. What in Input (stock) is required by the retailer?
a) Margin to panwaala /general store
b) Target schemes to the panwaala /general store
5. What is the feedback of packing?
a) Good
b) Average
c) Bad
6. What is the quantity of Pan Bahar @ Rs 2 segment if compare it with Tulsi Sada
Pan Masala in Rs 2 segment?
PAN BAHAR TULSI SADA
a) Good a) Good
b) Average b) Average
c) Bad c) Bad
27

39. 7. What is the quality of masala present in Pan Bahar?
a) Good
b) Average
c) Bad
8. The Pan Bahar salemen are visiting the panwaala/general store/retailer,etc:
a) Daily/Ragular Basis
b) Alternate Days/Sometimes
9. Is Pan Bahar/any other masala is providing higher profit margin to the panwaala?
a) Yes
b) No
10. If Tulsi Sada Masala provides schemes or extra benefits to customers will it be:
a) Good
b) Average
c) Poor
11. Is Pan Bahar masala better than Tulsi Sada Masala?
a) Yes
b) No
12. The Packing of Tulsi Sada Masala is better than Pan Bahar or any other masala present in the
market?
a) Yes
b) No
13. Is the Pan Bahar packing is eye-catching?
a) Yes
b) No
14. Is Other brands providing extra benefits to the panwaala/ reatailer/ general store etc?
a) Yes
b) No
28

40. 29
15. Which pan masala @ Rs 2 segment smells,tastes good?
a) Pan Bahar
b) Tulsi Sada Masala
c) Pan Parag
d) Pan Vilas