The document summarizes the annual report of Dabur India Limited, an Indian FMCG company. It discusses Dabur's business segments, international operations, financial performance in 2014-15, and opportunities and threats. Key highlights include steady 10.7% sales growth, expansion into new product categories and markets, and opportunities from rising incomes and consumption in India. Threats include potential economic slowdown and currency/weather volatility.

1. By,
Puja Gaikwad
Roll no:- 08
Corporate financial reporting
Understanding financial statement as per Indian
company management overview

2. The MD&A is a very important section of an annual report, especially for
those analyzing the fundamentals, which include management and
management style. Although this section contains useful information,
investors should keep in mind that the section is unaudited.
FACTORS CONSIDERS,
ECONOMY
NDUSTRY
YEARLY PERFORMANCE
INTERNATIONAL BUSINESS
SALES & DISTRIBUTION
HRM
FINACIAL REVIEW
OPPRUTUNITIES & THREDS

3.  DABUR INDIA LIMITED

4. About Dabur India limited
Dabur India Ltd is the fourth largest Fast Moving Consumer
Goods (FMCG) company in India.
Consolidated Revenues of over 7,800 Cr. and Market
Capitalisation of over 46,600 Cr.
Dabur was founded in 1884 by Dr. S. K. Burman, a physician
in West Bengal, to produce and dispense Ayurvedic medicines.

5. Management overview on Economy
Dabur India Limited
Macro economic crisis
Weak rupee
Political stability
GDP growth rate

7. Industry Overview
Dabur India Limited
According to The Nielsen Global Survey of
Consumer Confidence and Spending Intentions,
India was at the top spot in consumer confidence
among 60 countries at 129 in the fourth quarter of
2014, up from 126 in the third quarter and an average
of 120 from 2009 until 2014. This was also near its
all time high of 131 in the fourth quarter of 2010.

8.  A revival in consumer demand is expected to happen in
the near to medium term and is likely to be driven by a
combination of the below mentioned factors:
Growing demand for e-commerce
Growth of Modern Trade and enhanced brand visibility
and availability
Increasing demand for premium products in urban markets
Increasing penetration and rising consumption among
rural consumers
Disposable household income revival due to sustained low
inflation
Gradual rise in job creation

10. Yearly performance
Dabur India limited.
Steady growth.
Planning for lunching new product for youth.
Extension of its popular brand Hajmola.
Company launched its iconic health supplement brand
Chyawanprash in a first ever chocolate flavor to expand its
usage among children.

11. STRATEGIC BUSINESS
UNITS

12. STRATEGIC BUSINESS
UNITS
Consumer Care Business incorporating the Health
Care, Home & Personal Care (HPC) and Foods
verticals accounts for 66% of consolidated sales
 International Business includes Dabur’s organic
overseas business as well as the acquired entities of
Hobi Group and Namaste Laboratories LLC. This
vertical now accounts for 31% of Dabur’s
consolidated sales

14. INTERNATIONAL
BUSINESS
Dabur’s International Business contributes to about a third of
consolidated sales with revenues coming from Middle East,
Africa, South Asia, Europe and Americas.

15. CSR Activity
As part of a consumer-connect initiative, the product was also
sampled with over 50,000 mothers through 1,600 maternity clinics
across India. This has led to an increased awareness of the benefits
delivered by the brand among urban consumers leading to good
demand from metros and tier 1 cities.
CSR Policy of the Company
 Eradicating hunger, poverty and malnutrition.
 Promoting Health care including preventive health
care.
 Ensuring environmental sustainability.
 Employment and livelihood enhancing vocational
skills and projects.

16. SALES & DISTRIBUTION
Giving dividends through enhanced reach of chemist
outlets and greater thrust on OTC categories.
Project 50/50

17. HUMAN RESOURCES
The Dabur family of over 6,000 employees across
the globe.
During fiscal 2014-15, Dabur worked towards
accelerating employee career development in several
ways, besides creating environment where people
feel valued and included.
Town Hall meetings, offering their employees a
forum for interaction with the CEO and the top
management at Dabur.

18. FINANCIAL REVIEW
During fiscal 2014-15, Company recorded consolidated
sales of `7806.4 crore growing by 10.7%.
The Domestic FMCG Business reported growth of 12.5%
on the back of good volumes across categories and
markets.
Material cost as a percentage of sales went down from
48.2% in FY2013-14 to 47.7% in FY2014-15.
Advertisement & Publicity expenditure at 14.4% of sales
in fiscal 2014-15 as compared to 14.2% in fiscal 2013-14.

19. Opportunities
 The opportunities in the Indian FMCG market are huge as
consumption levels in India are much lower than any of the other
emerging markets.
 With rising income levels, increasing workforce, changes in
lifestyle and cultural patterns and younger consumers starting to
consume FMCG products, the markets are slated to grow at a
steady pace for the next decade.
 Dabur is capturing these opportunities through continuous
evolution of its product range to cater to youth as well as older
population, deepening its distribution network and reach,
creating awareness about its products through judicious use of
media and other consumer connect activities and leveraging new
age channels such as E commerce and digital media.

20. Threads
A delayed pick up in macro economic indicators,
emergence of inflationary conditions, volatility in
currency and unfavourable weather patterns are some of
the threats to the company’s prospects.