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MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

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MULTICHANNEL STRATEGIES IN THE CRUISE SECTOR • Sebastian Mañana, Partner Axis Corporate

  1. 1. How to influence your clients through a multichannel strategy Sebastián Mañana Partner at AXIS CORPORATE Travel & Tourism Head @axiscorporate
  2. 2. How to influence your clients through a multichannel strategy Sebastián Mañana Partner at AXIS CORPORATE Travel & Tourism Head @axiscorporate Cruises Summit 2013
  3. 3. Learn and influence Traveler profile is the key factor
  4. 4. Learn and influence Be present!
  5. 5. Learn and influence Be present!
  6. 6. Learn and influence Be present!
  7. 7. Learn and influence Be present!
  8. 8. Learn and influence Be present!
  9. 9. Customer Experience Agile, secure and aligned
  10. 10. Customer Experience Communication channel
  11. 11. Customer Experience Small details count!
  12. 12. Customer Experience A mistake is an opportunity
  13. 13. Continue learning Use technology to sell more
  14. 14. Continue learning Up-selling and Cross-selling
  15. 15. Customer engagement Keep in contact with customers
  16. 16. Customer engagement Loyalty Program
  17. 17. Customer engagement You are around the world
  18. 18. Customer influence cycle Learn from your clients An engaged customer means new clients Be present Have a good reputation Get customer engagement Influence on the process of choice Continue learning Offer great Customer Experience
  19. 19. THANK YOU! Axis Corporate provides professional managementconsulting services focused on driving transformation that helps companies achieve flexibility and excellence in their business, whether in local or international markets. www.axiscorporate.com Barcelona · Madrid · Shanghai · São Paulo · London · Boston · Frankfurt Sebastián Mañana Partner smanana@axiscorporate.com Tel. 902 547 444

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