Presentation on advertisement
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This document discusses advertising and the AIDA model for developing effective advertisements. It defines advertising as a paid form of non-personal promotion of goods and services through various media like print, electronic, audio and video. The purposes of advertising include introducing new products, increasing sales, helping consumers make purchase decisions, and maintaining brand awareness. The AIDA model outlines that advertisements should attract attention, create interest, stimulate desire, and prompt action in consumers. It provides examples of techniques to achieve each step of the AIDA model, such as using stories to grab attention, explaining benefits to build interest, offering incentives to invoke desire, and limiting offers to encourage immediate action.
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Advertising basics
Advertising is a paid communication that promotes a product or service. It aims to persuade rather than coerce customers by using the appropriate media to reach the intended audience, who must be receptive to the message. For the message to be effective, it needs to be reinforced through multiple advertisements and be more attractive or different than competitor ads to encourage customers to choose that product or service over others. Common places where ads can be found include television, radio, newspapers, direct mail, posters, and at points of sale.
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Hansa Bhaliya submitted a paper on advertisement appeals to MKBU's Department of English. The paper discusses the definition of advertising as a paid form of non-personal communication used to persuade an audience. It examines different types of advertising appeals including emotional appeals related to psychological needs, adventure appeals promising excitement, humor appeals using comedy, youth appeals targeting young consumers, scarcity appeals emphasizing limited availability, and rational appeals focusing on product features. While emotional appeals engage consumers' emotions, rational appeals provide practical product information. Both positive and negative emotions are used in advertising campaigns.
Aida theory
AIDA Theory outlines an advertising framework to effectively engage an audience. It stands for Attention, Interest, Desire, and Action. To gain Attention, ads must use bright colors and powerful words to stand out quickly. Interest is sparked by focusing on the audience's needs and wants. Desire is created by linking the product's benefits to the audience's personal needs and wants. Finally, the ad should indicate what Action the audience needs to take to obtain the product or service, such as visiting a website or social media pages.
Aida assignment
The document discusses several marketing concepts:
1) The AIDA model which describes the stages of attention, interest, desire, and action that advertising aims to generate in consumers.
2) Black box theory which views consumer decision making as a "black box" process influenced by stimuli and characteristics.
3) A personal example of unintentionally clicking a website and purchasing jeans and heels, and how it follows the AIDA model stages.
Advertisement & It's Appeal
This document discusses different types of advertising appeals, including emotional, rational, humor, youth, scarcity, and adventure appeals. It defines advertising and notes that the goal is to attract attention, generate interest, and encourage action regarding a product. Emotional appeals relate to psychological and social needs, using emotions like happiness, sadness, anger, and pride. Rational appeals emphasize product characteristics and benefits. While rational appeals provide information, emotional appeals are often more effective at creating purchase intentions. The conclusion discusses how television and internet ads now play a significant role in influencing consumer purchase decisions by targeting emotions.
Demerits of advertizing
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Advertising basics
Advertising is a paid communication that promotes a product or service. It aims to persuade rather than coerce customers by using the appropriate media to reach the intended audience, who must be receptive to the message. For the message to be effective, it needs to be reinforced through multiple advertisements and be more attractive or different than competitor ads to encourage customers to choose that product or service over others. Common places where ads can be found include television, radio, newspapers, direct mail, posters, and at points of sale.
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Advertisement & It's Appeal
Hansa Bhaliya submitted a paper on advertisement appeals to MKBU's Department of English. The paper discusses the definition of advertising as a paid form of non-personal communication used to persuade an audience. It examines different types of advertising appeals including emotional appeals related to psychological needs, adventure appeals promising excitement, humor appeals using comedy, youth appeals targeting young consumers, scarcity appeals emphasizing limited availability, and rational appeals focusing on product features. While emotional appeals engage consumers' emotions, rational appeals provide practical product information. Both positive and negative emotions are used in advertising campaigns.
Aida theory
AIDA Theory outlines an advertising framework to effectively engage an audience. It stands for Attention, Interest, Desire, and Action. To gain Attention, ads must use bright colors and powerful words to stand out quickly. Interest is sparked by focusing on the audience's needs and wants. Desire is created by linking the product's benefits to the audience's personal needs and wants. Finally, the ad should indicate what Action the audience needs to take to obtain the product or service, such as visiting a website or social media pages.
Aida assignment
The document discusses several marketing concepts:
1) The AIDA model which describes the stages of attention, interest, desire, and action that advertising aims to generate in consumers.
2) Black box theory which views consumer decision making as a "black box" process influenced by stimuli and characteristics.
3) A personal example of unintentionally clicking a website and purchasing jeans and heels, and how it follows the AIDA model stages.
Advertisement & It's Appeal
This document discusses different types of advertising appeals, including emotional, rational, humor, youth, scarcity, and adventure appeals. It defines advertising and notes that the goal is to attract attention, generate interest, and encourage action regarding a product. Emotional appeals relate to psychological and social needs, using emotions like happiness, sadness, anger, and pride. Rational appeals emphasize product characteristics and benefits. While rational appeals provide information, emotional appeals are often more effective at creating purchase intentions. The conclusion discusses how television and internet ads now play a significant role in influencing consumer purchase decisions by targeting emotions.
Demerits of advertizing
The document discusses the various demerits and disadvantages of different types of advertising. It notes that while advertising has benefits, it also increases product costs, can promote monopolies, and requires substantial resources to produce television, radio, outdoor, online, and print ads. Some specific downsides mentioned include misleading claims, creating unnecessary desires, encouraging luxury and changing social and cultural trends. Advertising is also said to potentially reduce competition, waste natural resources, lower air quality, and influence children in unhealthy ways by promoting materialism and unhealthy choices.
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This document discusses the AIDA model, a communication model used to help companies understand how customers progress through the purchase process. The AIDA model involves 4 stages: Attention, Interest, Desire, and Action. The document provides examples of how Reliance JIO implemented strategies corresponding to each stage of the AIDA model during their product launch, such as generating initial awareness through announcements of free services, building interest with celebrity brand ambassadors, appealing to desires through advertisements highlighting product benefits, and prompting action through retail store launches and subscription options.
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The document describes several marketing models that outline the typical stages a consumer progresses through when engaging with advertising or promotional materials for a product.
The most well-known model is AIDA, which stands for Attention, Interest, Desire, and Action. It proposes that marketing communications should first grab the consumer's attention, then build their interest by focusing on benefits, develop desire by convincing them the product will satisfy their needs, and finally prompt them to take action such as a purchase.
Two other models discussed are Lavidge and Steiner's hierarchy of effects model, which adds additional cognitive and affective stages between awareness and action. Lastly, DAGMAR focuses on measuring advertising effectiveness by mapping how consumers move from unaware
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Sales Promotion | meaning| Promotion | types of Promotions | promotion strate...KeerthanaVaradharaja2
Sales promotion is a marketing technique used to increase short-term sales or trial of a product or service. It involves the use of incentives and rewards to stimulate consumer demand. Some common sales promotion techniques include price discounts, coupons, contests, premiums, and sampling. The goals of sales promotion are to increase immediate customer sales, gain support from the sales force and trade partners, and stimulate demand. Sales promotion is differentiated from advertising in that it aims to drive short-term action rather than build long-term brand image.Sales Promotion | focus area | types of Promotions |a study on sales Promotion
Sales promotion is a marketing technique used to increase short-term sales or trial of a product or service. It involves the use of incentives or discounts for a predetermined limited period of time. The goals of sales promotion are to stimulate immediate customer sales, gain support from the sales force and trade, and increase brand awareness. Common types of sales promotions include price deals, coupons, contests, sweepstakes, premiums, and sampling. Sales promotion is aimed at both consumers and retailers to motivate purchasing.
Similar to Presentation on advertisement (20)
Sales Promotion | meaning| Promotion | types of Promotions | promotion strate...
Sales Promotion | meaning| Promotion | types of Promotions | promotion strate...
Sales Promotion | focus area | types of Promotions |a study on sales Promotion
Sales Promotion | focus area | types of Promotions |a study on sales Promotion
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
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How to get AI to mention your content and your brandMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
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2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
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Learn various courses and get employment opportunities.
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AI Best Practices for Marketing HUG June 2024
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Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
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The Future of ''Digital marketing'' .pptx
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
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Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationRecently uploaded (20)
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Get admission in various courses and boost your employment opportunities.
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Learn more about affiliate marketing as a beginner
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Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Presentation on advertisement
- 2. WHAT IS ADVERTISING? • Paid form of non-Personal presentation of goods and services to a group of persons by an identified sponsor. • Goods and services introduced to General Public, Customers and Consumers. • Through advertising a message is given about the Brand, Price, Quality, Variety and Features.
- 3. MEDIA OF ADVERTISING: • Advertising media are the forms and means of communication by which advertised message reaches the audience. • There are two classes of media: • PRINT MEDIA • ELECTRONIC MEDIA • AUDIO MEDIA • VIDEO MEDIA
- 4. PURPOSE OF ADVERTISING: • It helps the company introduce new products to the people. • It helps salesman to sell their goods and services. • It helps to make decision to buy. • It helps maintain the contact of the company with its customers. • It reminds people to purchase. • It reminds the consumer not to forget particular brand. • It is also meant to establish brand and company goodwill among consumers.
- 5. AIDA MODEL: • Just like sales and other promotional activities we have to follow AIDA model in developing advertisement. • AIDA means: • A - It attracts ATTENTION. • I - It creates INTEREST. • D - It stimulates DESIRE. • A - It stimulates ACTION.
- 6. ATTENTION: • The first part of the advertisement. • To achieve we use following approaches: • Opening with story or event • Some beautiful quotations • Status appeal opening • Mentioning Prizes. • Creating brand awareness or affiliation with your product or service.
- 7. INTEREST: • The second part of the advertisement. • To achieve we use following approaches: • Tell them the benefits they will drive from the product • Explain the reason why they should buy • Explain them how the produc will make their life easy • Generating interest in the benefits of your product or service, and sufficient interest to encourage the buyer to start to research further.
- 8. DESIRE: • The third part of the advertisement. • To achieve we use following approaches: • Free Trial Offer • Guarantee • Money back guarantee • Samples free of cost • For your product or service through an 'emotional connection', showing your brand personality. Move the consumer from 'liking' it to 'wanting it'.
- 9. ACTION: • The fourth part of the advertisement. • To achieve we use following approaches: • Offering gifts • Accepting payment by cheque or credit card • Limiting the offer • Offering discounts to first 100 customers. • Move the buyer to interacting with your company and taking the next step ie. downloading a brochure, making the phone call, joining your newsletter, or engaging in live chat etc.