This document discusses various sales promotion tools used in marketing. It identifies sales promotion as a short-term incentive to encourage purchasing through discounts, coupons, or other offers. Several common sales promotion tools are then described in more detail, including free gifts, coupons, free samples, in-store promotions, trade allowances, and price discounts. Examples of each tool are provided.

1. SALES PROMOTION
KHUZAIMA SHAHID PERACHA

2. PROMTION MIX TOOLS
Followings are the tools in marketing use for advertisement of a
product.
• Advertisement
• Public relation
• Personal marketing
• Direct marketing
• Sale promotion

3. SALES PROMOTION
• Sales promotion is short term incentive to encourage
the purchase or sales of a product or a service.
• Discount on tickets
• Coupon etc.

4. TYPES OF SALES PROMOTION TOOLS
• Free gift
• Coupons
• Free Samples
• Instore Promotion
• Trade Allowances
• Price off/ Discount

5. Free Gift
• Giving away free gifts is
a marketing strategy many
businesses use to attract
attention and find new
customers.

6. Coupons
• In marketing, a coupon is a ticket or document that
can be redeemed for a financial discount or rebate
when purchasing a product.
Customarily, coupons are issued by manufacturers
of consumer packaged goods or by retailers, to be
used in retail stores as a part of sales promotions.

7. Free samples
• It is a portion of product (for example beauty
products) given to consumers in shopping malls,
supermarkets, retail stores, or through other
channels.

8. INSTORE PROMOTION
• In-store promotions are any
marketing or sales
promotion that is done in a brick
and mortar business location.

9. TRADE ALLOWNCES
• Discount offered by producers or marketers to
distribution channel members (distributors,
wholesalers, retailers) usually as a short-term
promotional incentive. Its objective is to effect a
lower retail price to stimulate sales.

10. PRICE OFF/DISCOUNT
• Give discount to the customer.
• designating of retail stores, chains, etc. which
sell high-quality merchandise especially clothing,
food at a price lower than the usual retail price.

11. THANK YOU !!