1) Erving Goffman argues that social life can be viewed as a theatrical performance, with people taking on different roles and presenting themselves in ways to manage impressions. 2) He proposes that individuals construct social identities and "front stages" to provide others with idealized impressions, much like actors performing for an audience. 3) Goffman views the self as composed of "self presentations" and "role performances" that are adapted to different social environments and situations, with people cooperating in teams to maintain idealized performances and identities.