Presentation measurecamp
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This document introduces an automated tool called MeasureCamp that analyzes Google Analytics data to identify areas where a website is leaking money and opportunities for optimization. The tool connects directly to a user's Google Analytics account and with one click generates a grid that pulls key traffic, behavior, ecommerce, and sales metrics, as well as dynamically building custom funnels. It automates work that typically takes analysts hours to do manually. The document outlines the types of data pulled and metrics analyzed. Upcoming planned features are also mentioned like adding more dimensions, better visualization, and machine learning capabilities.
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Presentation measurecamp
- 1. Where is your site leaking money? MeasureCamp – 9 april 2016 Pieter Baecke
- 2. Intro - The Idea • Original Ecommerce Grid by Peter O’Neill, founder of MeasureCamp • Adapted to add CRO features and dynamic funnel generation by Craig Sullivan (@OptimiseOrDie) • After feedback from several optimisers, we’ve now automated the methods that Craig, Peter, Peep Laja and Michael Aagard use to find easy optimisation wins. • Rather than several hours of manual work, one click gets you a grid that identifies where you need to start.
- 3. The original Excel grid http://bit.ly/1MjWbkG
- 4. Automate it –what have we done? • Connects directly to the Google API with your Google Account • You can choose your GA Account->Property->Profile • With one click you can fetch a whole grid including the following: total/new/return visitors, device category, location and channels • Build a funnel with Regex or Segments
- 5. What data do we pull? Traffic • Pageviews • Sessions • Users Behaviour • % New Visits • Bounce Rate • Non Bounce Pageviews per Visit • Non Bounce Average Time on Site • % Use Site Search Ecommerce • Ecommerce Conversion Rate (Google figure) • Non Bounce Ecom Conversion Rate Sales Metrics • Transactions • Revenue • Items sold • Average Transaction Value • Average items per transaction Dynamic Funnel • Make your own custom funnels using regex or advanced segments!
- 6. Now we add Dimensions! Traffic Pageviews Sessions Users New Visitors Returning Visitors Traffic Source Geo Location Win/Mac Desktop Tablet Device Mobile Device Landing Page Group Content Group Behaviour % New Visits Bounce Rate NB Pageviews per Visit NB Average Time % Use Site Search Ecommerce EcomConversion Rate NB Ecom Conversion Rate Sales Metrics Transactions Revenue Items sold Average Transaction Value Average items per transaction Dynamic Funnel Make your own custom funnels using regex or advanced segments!
- 7. Coming features • Adding more dimensions (cross device, landing page, content) • Provide calculated funnel step dropoff or keep rates • Show all channels and locations (not just standard) • Cross Device Optimisation reports • Better visualisation (sunburst diagram) • Machine Learning for pattern spotting
- 8. Demo time
- 9. Thoughts, Idea’s, Features or other Questions?