SlideShare a Scribd company logo
October 16th, 2015
Product & Company
Presentation
Mark Cramer
CEO
mark@rankdynamics.com
©2015 Rank Dynamics | All Rights Reserved
2
Vision
Transform search into a
dynamic experience where fluid
result pages respond to user
actions in real time
©2015 Rank Dynamics | All Rights Reserved
3
eBay Test #1: Splitting Traffic
©2015 Rank Dynamics | All Rights Reserved
4
eBay Test #1 (cont.): Substantial Increase in Sales
Increased
Engagement
+32% increase in sales
+30% increase in bids + sales
+3.4% increase in clicks from SERP
+8.2% increase in clicks from SERP beyond top 10 results
Z-test for comparing two binomials:
+33% improvement with 98.8%
confidence (z-score -2.25)
©2015 Rank Dynamics | All Rights Reserved
5
eBay Test #2: Result Interleaving
More relevant
products
+9% increase in CTR
beyond top 10 results for queries with 200+ results
+9%
increase
in CTR
©2015 Rank Dynamics | All Rights Reserved
6
Benefits Delivered
Value Proposition
Distribute technology to web
as well as mobile searchers
• Deliver technology to build “dynamic ranking” into shopping search
• Integrate seamlessly into existing platforms, back-end systems and
new product development
Enhance retention and
increase engagement
Increase bids, sales
and revenue
• Boost RPS with real-time shopping contextualization
©2015 Rank Dynamics | All Rights Reserved
7
The Problem with Search
A search can return thousands or
millions of results.
Current search engines:
• Include irrelevant content in the results
• Misinterpret users’ search terms
• Have difficulty handling multiple or
changing intents
• Return predetermined, static result sets
Users often have to dig through pages of results or
reformulate their query in order to find what they need
©2015 Rank Dynamics | All Rights Reserved
8
Real-time Contextualization for Shopping
Proprietary technology
processes search results
post-query to bring
forward the content that
is most relevant. Now.
Fossil SEARCH
Rank Dynamics surfaces the
relevant search results based
on real-time user actions.
©2015 Rank Dynamics | All Rights Reserved
9
Customized Subsequent Pages
Navigating to a
subsequent page will
produce an instantly
contextualized experience.
Fossil SEARCH
Works with traditional pagination
as well as infinite scroll
Boost
Activity
+33% increase in bids and sales
©2015 Rank Dynamics | All Rights Reserved
10
Instantaneous Relevancy & Re-ranking
“On the Fly”Relevance
Rank
Results are targeted using instantaneous
user intent model.
Recalculated relevancies as determined using
instantaneous user intent model
InstantaneousRelevance
©2015 Surf Canyon Incorporated dba Rank Dynamics | All Rights Reserved
10
dolphins
Subsequent result
pages dynamically ranked
in real-time!
Real-time
recommendations
based on your
activity
©2015 Surf Canyon Incorporated dba Rank Dynamics | All Rights Reserved
11
Organic Results
Completely customized page two
Real-time
Contextualization
for Shopping
The real-time
inferred intent
model is used to
contextualize a
shopping experience.
Behavior signals will immediately
produce a dynamic response,
significantly facilitating the
shopping experience.
digital camera SEARCH 1 2 3
©2015 Surf Canyon Incorporated dba Rank Dynamics | All Rights Reserved
12
Subsequent
Shopping Pages
Contextualized
Navigating to the next
Shopping page will
produce an instantly
contextualized page 2.
Subsequent page
contextualization can
produce improvements in
CTR beyond 40%.
SEARCH 1 2 3digital camera
©2015 Surf Canyon Incorporated dba Rank Dynamics | All Rights Reserved
13
Real-time
Contextualization
for Image Search
Real-time
Contextualization
with a grid layout.
Behavior signals trigger
immediate contextualization
with grid results. Subsequent
pages, even with infinite scroll,
are contextualized in real-time.
©2015 Surf Canyon Incorporated dba Rank Dynamics | All Rights Reserved
14
©2015 Rank Dynamics | All Rights Reserved
15
The Team
Mark Cramer
CEO
Mike Wertheim
Chief Architect
• Founder of Rank Dynamics
• Over 20 years of technology industry
experience, from engineer to executive
• BS in Electrical Engineering from MIT
• MBA from Harvard Business School
• Over 20 years of software development
experience
• Content reviewer on the book
"Bitter EJB," published by
Manning Publications in 2003
• BS in Computer Engineering from
Carnegie Mellon
©2015 Rank Dynamics | All Rights Reserved
16
Milestones
2008 2009 2010 2011 2012 2013 2014
Feb 2008
Launched
browser
extension
Apr 2008
Closed $600K in seed funding
Jan 2009
Favorably reviewed in the Mossberg Solution
column of the WSJ
Jul 2009
Research published by SIGIR:
“Demonstration of Improved Search
Result Relevancy Using Real-Time
Implicit Feedback”
Aug 2009
Launched search engine,
achieved 1 million
downloads and 100 million
cumulative queries
Jan 2012
Awarded patent “Dynamic Search Engine
Results Employing User Behavior”
Feb 2012
Awarded patent “Adaptive
UI for Real-Time Relevance
Feedback”
Dec 2012
Surpassed 6
billion
cumulative
queries
Sept 2011
Surpassed 10 million queries per
day – 2.8 billion cumulative queries
Apr 2013
Awarded patent
“Real-Time
Implicit User
Modeling for
Personalized
Search”
Dec 2014
5th patent issued

More Related Content

What's hot

Decoding Your New Customer
Decoding Your New CustomerDecoding Your New Customer
Decoding Your New Customer
Molly Pfister
 
I Google Gadgets For Marketers
I Google Gadgets For MarketersI Google Gadgets For Marketers
I Google Gadgets For Marketers
Quirk
 
Algolia @ProductTank Paris #13 - Dec 2014
Algolia @ProductTank Paris #13 - Dec 2014Algolia @ProductTank Paris #13 - Dec 2014
Algolia @ProductTank Paris #13 - Dec 2014
Gaëtan Gachet
 
Mobile Website and Digital Marketing for Becker Professional Education
Mobile Website and Digital Marketing for Becker Professional Education  Mobile Website and Digital Marketing for Becker Professional Education
Mobile Website and Digital Marketing for Becker Professional Education
Duo Consulting
 
Machine learning the Marketer - GuillemPons
Machine learning  the Marketer - GuillemPons Machine learning  the Marketer - GuillemPons
Machine learning the Marketer - GuillemPons
Adjust
 
The Hitch Pitch Deck
The Hitch Pitch DeckThe Hitch Pitch Deck
The Hitch Pitch Deck
Hitch
 
From a Team of 0 to 6,000: How IBM Accelerated Digital Optimization
From a Team of 0 to 6,000: How IBM Accelerated Digital OptimizationFrom a Team of 0 to 6,000: How IBM Accelerated Digital Optimization
From a Team of 0 to 6,000: How IBM Accelerated Digital Optimization
Optimizely
 
Adobe Summit 2016 - Cindy Lu - B2B Personalization
Adobe Summit 2016 - Cindy Lu - B2B PersonalizationAdobe Summit 2016 - Cindy Lu - B2B Personalization
Adobe Summit 2016 - Cindy Lu - B2B Personalization
Cindy Lu
 

What's hot (8)

Decoding Your New Customer
Decoding Your New CustomerDecoding Your New Customer
Decoding Your New Customer
 
I Google Gadgets For Marketers
I Google Gadgets For MarketersI Google Gadgets For Marketers
I Google Gadgets For Marketers
 
Algolia @ProductTank Paris #13 - Dec 2014
Algolia @ProductTank Paris #13 - Dec 2014Algolia @ProductTank Paris #13 - Dec 2014
Algolia @ProductTank Paris #13 - Dec 2014
 
Mobile Website and Digital Marketing for Becker Professional Education
Mobile Website and Digital Marketing for Becker Professional Education  Mobile Website and Digital Marketing for Becker Professional Education
Mobile Website and Digital Marketing for Becker Professional Education
 
Machine learning the Marketer - GuillemPons
Machine learning  the Marketer - GuillemPons Machine learning  the Marketer - GuillemPons
Machine learning the Marketer - GuillemPons
 
The Hitch Pitch Deck
The Hitch Pitch DeckThe Hitch Pitch Deck
The Hitch Pitch Deck
 
From a Team of 0 to 6,000: How IBM Accelerated Digital Optimization
From a Team of 0 to 6,000: How IBM Accelerated Digital OptimizationFrom a Team of 0 to 6,000: How IBM Accelerated Digital Optimization
From a Team of 0 to 6,000: How IBM Accelerated Digital Optimization
 
Adobe Summit 2016 - Cindy Lu - B2B Personalization
Adobe Summit 2016 - Cindy Lu - B2B PersonalizationAdobe Summit 2016 - Cindy Lu - B2B Personalization
Adobe Summit 2016 - Cindy Lu - B2B Personalization
 

Viewers also liked

Ejercicios de programacion en java
Ejercicios de programacion en javaEjercicios de programacion en java
Ejercicios de programacion en java
edwtron
 
AERA.2009 Deviance to What?
AERA.2009 Deviance to What?AERA.2009 Deviance to What?
AERA.2009 Deviance to What?
Tom Perorazio
 
Big Data in Memory - SpringOne 2014
Big Data in Memory - SpringOne 2014Big Data in Memory - SpringOne 2014
Big Data in Memory - SpringOne 2014
John Davies
 
Futures in the Math Class
Futures in the Math ClassFutures in the Math Class
Futures in the Math Class
realfut
 
Literary Figures Of 18th Century Russia
Literary Figures Of 18th Century RussiaLiterary Figures Of 18th Century Russia
Literary Figures Of 18th Century Russiaashleegreen
 
AERA 2010: A Steady State
AERA 2010: A Steady StateAERA 2010: A Steady State
AERA 2010: A Steady State
Tom Perorazio
 
Code of conduct for public services
Code of conduct for public servicesCode of conduct for public services
Code of conduct for public services
Oleg Lagodiyenko
 
Estrategias Remarketing Adwords
Estrategias Remarketing AdwordsEstrategias Remarketing Adwords
Estrategias Remarketing Adwords
Conversion Flux
 
Estrategias Avanzadas AdWords: Remarketing, Growth Hacking & AdWords Scripts
Estrategias Avanzadas AdWords: Remarketing, Growth Hacking & AdWords ScriptsEstrategias Avanzadas AdWords: Remarketing, Growth Hacking & AdWords Scripts
Estrategias Avanzadas AdWords: Remarketing, Growth Hacking & AdWords Scripts
Conversion Flux
 
Toward low-latency Java applications - javaOne 2014
Toward low-latency Java applications - javaOne 2014Toward low-latency Java applications - javaOne 2014
Toward low-latency Java applications - javaOne 2014
John Davies
 
Turn your XML into binary - JavaOne 2014
Turn your XML into binary - JavaOne 2014Turn your XML into binary - JavaOne 2014
Turn your XML into binary - JavaOne 2014
John Davies
 
Company & Product Line Presentation
Company & Product Line PresentationCompany & Product Line Presentation
Company & Product Line Presentation
Ian Pullan
 
TG-NET Company Presentation 2016 V2.0
TG-NET Company Presentation 2016 V2.0TG-NET Company Presentation 2016 V2.0
TG-NET Company Presentation 2016 V2.0Amy Yang
 
Estrategias de Growth Hacking con AdWords y Facebook
Estrategias de Growth Hacking con AdWords y FacebookEstrategias de Growth Hacking con AdWords y Facebook
Estrategias de Growth Hacking con AdWords y Facebook
Conversion Flux
 
Industrial Fasteners/ Valmont
Industrial Fasteners/ ValmontIndustrial Fasteners/ Valmont
Industrial Fasteners/ Valmont
prhea1st
 
TechDay60 Burgos - Emprender en Perú: mismo idioma, otras emociones
TechDay60 Burgos - Emprender en Perú: mismo idioma, otras emocionesTechDay60 Burgos - Emprender en Perú: mismo idioma, otras emociones
TechDay60 Burgos - Emprender en Perú: mismo idioma, otras emociones
Conversion Flux
 
Carlise King, Child Trends
Carlise King, Child TrendsCarlise King, Child Trends
Carlise King, Child Trends
PolicyMap
 
Curiosity & Commercialization
Curiosity & CommercializationCuriosity & Commercialization
Curiosity & Commercialization
Tom Perorazio
 

Viewers also liked (20)

Ejercicios de programacion en java
Ejercicios de programacion en javaEjercicios de programacion en java
Ejercicios de programacion en java
 
AERA.2009 Deviance to What?
AERA.2009 Deviance to What?AERA.2009 Deviance to What?
AERA.2009 Deviance to What?
 
Big Data in Memory - SpringOne 2014
Big Data in Memory - SpringOne 2014Big Data in Memory - SpringOne 2014
Big Data in Memory - SpringOne 2014
 
My siob presentation
My siob presentationMy siob presentation
My siob presentation
 
My Manet Project Plan
My Manet Project PlanMy Manet Project Plan
My Manet Project Plan
 
Futures in the Math Class
Futures in the Math ClassFutures in the Math Class
Futures in the Math Class
 
Literary Figures Of 18th Century Russia
Literary Figures Of 18th Century RussiaLiterary Figures Of 18th Century Russia
Literary Figures Of 18th Century Russia
 
AERA 2010: A Steady State
AERA 2010: A Steady StateAERA 2010: A Steady State
AERA 2010: A Steady State
 
Code of conduct for public services
Code of conduct for public servicesCode of conduct for public services
Code of conduct for public services
 
Estrategias Remarketing Adwords
Estrategias Remarketing AdwordsEstrategias Remarketing Adwords
Estrategias Remarketing Adwords
 
Estrategias Avanzadas AdWords: Remarketing, Growth Hacking & AdWords Scripts
Estrategias Avanzadas AdWords: Remarketing, Growth Hacking & AdWords ScriptsEstrategias Avanzadas AdWords: Remarketing, Growth Hacking & AdWords Scripts
Estrategias Avanzadas AdWords: Remarketing, Growth Hacking & AdWords Scripts
 
Toward low-latency Java applications - javaOne 2014
Toward low-latency Java applications - javaOne 2014Toward low-latency Java applications - javaOne 2014
Toward low-latency Java applications - javaOne 2014
 
Turn your XML into binary - JavaOne 2014
Turn your XML into binary - JavaOne 2014Turn your XML into binary - JavaOne 2014
Turn your XML into binary - JavaOne 2014
 
Company & Product Line Presentation
Company & Product Line PresentationCompany & Product Line Presentation
Company & Product Line Presentation
 
TG-NET Company Presentation 2016 V2.0
TG-NET Company Presentation 2016 V2.0TG-NET Company Presentation 2016 V2.0
TG-NET Company Presentation 2016 V2.0
 
Estrategias de Growth Hacking con AdWords y Facebook
Estrategias de Growth Hacking con AdWords y FacebookEstrategias de Growth Hacking con AdWords y Facebook
Estrategias de Growth Hacking con AdWords y Facebook
 
Industrial Fasteners/ Valmont
Industrial Fasteners/ ValmontIndustrial Fasteners/ Valmont
Industrial Fasteners/ Valmont
 
TechDay60 Burgos - Emprender en Perú: mismo idioma, otras emociones
TechDay60 Burgos - Emprender en Perú: mismo idioma, otras emocionesTechDay60 Burgos - Emprender en Perú: mismo idioma, otras emociones
TechDay60 Burgos - Emprender en Perú: mismo idioma, otras emociones
 
Carlise King, Child Trends
Carlise King, Child TrendsCarlise King, Child Trends
Carlise King, Child Trends
 
Curiosity & Commercialization
Curiosity & CommercializationCuriosity & Commercialization
Curiosity & Commercialization
 

Similar to Rank Dynamics Presentation

Prodigi - A WWP Agency
Prodigi - A WWP Agency Prodigi - A WWP Agency
Prodigi - A WWP Agency
Shaurya Kapoor
 
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...
In Marketing We Trust
 
The Shift For Driving Search Marketing Success [Webcast]
The Shift For Driving Search Marketing Success [Webcast]The Shift For Driving Search Marketing Success [Webcast]
The Shift For Driving Search Marketing Success [Webcast]
AIS Media, Inc.
 
Online Advertising Theatre; Shattering Campaign Effectiveness; Campaign as a ...
Online Advertising Theatre; Shattering Campaign Effectiveness; Campaign as a ...Online Advertising Theatre; Shattering Campaign Effectiveness; Campaign as a ...
Online Advertising Theatre; Shattering Campaign Effectiveness; Campaign as a ...TFM&A
 
Leverage Real-Time Purchase Intent to Boost Sales & Customer Growth
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthLeverage Real-Time Purchase Intent to Boost Sales & Customer Growth
Leverage Real-Time Purchase Intent to Boost Sales & Customer Growth
Tinuiti
 
How to improve your performance online - survey results Microsoft Dynamics Pa...
How to improve your performance online - survey results Microsoft Dynamics Pa...How to improve your performance online - survey results Microsoft Dynamics Pa...
How to improve your performance online - survey results Microsoft Dynamics Pa...
Patrick Dalle
 
Adobe Summit - Data-Driven Marketing Attribution
Adobe Summit - Data-Driven Marketing AttributionAdobe Summit - Data-Driven Marketing Attribution
Adobe Summit - Data-Driven Marketing Attribution
Adometry by Google
 
Microsoft directions emea how to improve your performance online - lemarco ...
Microsoft directions emea   how to improve your performance online - lemarco ...Microsoft directions emea   how to improve your performance online - lemarco ...
Microsoft directions emea how to improve your performance online - lemarco ...
Patrick Dalle
 
Microsoft Directions EMEA - How to improve your performance online - Lemarco ...
Microsoft Directions EMEA - How to improve your performance online - Lemarco ...Microsoft Directions EMEA - How to improve your performance online - Lemarco ...
Microsoft Directions EMEA - How to improve your performance online - Lemarco ...Erik Verheyden
 
05-Apifier pitch deck 2016 to publish.pdf
05-Apifier pitch deck 2016 to publish.pdf05-Apifier pitch deck 2016 to publish.pdf
05-Apifier pitch deck 2016 to publish.pdf
TomKos3
 
What's New in Progress Sitefinity 9.2 Webinar
What's New in Progress Sitefinity 9.2 WebinarWhat's New in Progress Sitefinity 9.2 Webinar
What's New in Progress Sitefinity 9.2 Webinar
Progress® Sitefinity™
 
The Science of Software Developing Data-Driven Product Roadmaps (ProductCamp ...
The Science of Software Developing Data-Driven Product Roadmaps (ProductCamp ...The Science of Software Developing Data-Driven Product Roadmaps (ProductCamp ...
The Science of Software Developing Data-Driven Product Roadmaps (ProductCamp ...
ProductCamp Boston
 
FDMA: Google Analytics
FDMA: Google AnalyticsFDMA: Google Analytics
FDMA: Google Analytics
Scott Filhaber
 
MediaMind Overview June 2010
MediaMind Overview June 2010MediaMind Overview June 2010
MediaMind Overview June 2010russellbarry
 
CyberLab Development Division
CyberLab Development Division CyberLab Development Division
CyberLab Development Division
Vivek chan
 
Competitive EDGE - Data Driven Differentiation
Competitive EDGE - Data Driven DifferentiationCompetitive EDGE - Data Driven Differentiation
Competitive EDGE - Data Driven Differentiation
Akamai Technologies
 
Core Web Vitals - Why You Need to Pay Attention
Core Web Vitals - Why You Need to Pay AttentionCore Web Vitals - Why You Need to Pay Attention
Core Web Vitals - Why You Need to Pay Attention
TAC Marketing Group
 
25 MarTech Tools Used By Demand Marketing Game Changers
25 MarTech Tools Used By Demand Marketing Game Changers25 MarTech Tools Used By Demand Marketing Game Changers
25 MarTech Tools Used By Demand Marketing Game Changers
Integrate
 

Similar to Rank Dynamics Presentation (20)

Prodigi - A WWP Agency
Prodigi - A WWP Agency Prodigi - A WWP Agency
Prodigi - A WWP Agency
 
Iris and david cutler update
Iris and david cutler updateIris and david cutler update
Iris and david cutler update
 
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...
AI-Powered SEO with Botify: Automation in Prevention, Execution, and Implemen...
 
The Shift For Driving Search Marketing Success [Webcast]
The Shift For Driving Search Marketing Success [Webcast]The Shift For Driving Search Marketing Success [Webcast]
The Shift For Driving Search Marketing Success [Webcast]
 
David cutler projects and activities
David cutler projects and activitiesDavid cutler projects and activities
David cutler projects and activities
 
Online Advertising Theatre; Shattering Campaign Effectiveness; Campaign as a ...
Online Advertising Theatre; Shattering Campaign Effectiveness; Campaign as a ...Online Advertising Theatre; Shattering Campaign Effectiveness; Campaign as a ...
Online Advertising Theatre; Shattering Campaign Effectiveness; Campaign as a ...
 
Leverage Real-Time Purchase Intent to Boost Sales & Customer Growth
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthLeverage Real-Time Purchase Intent to Boost Sales & Customer Growth
Leverage Real-Time Purchase Intent to Boost Sales & Customer Growth
 
How to improve your performance online - survey results Microsoft Dynamics Pa...
How to improve your performance online - survey results Microsoft Dynamics Pa...How to improve your performance online - survey results Microsoft Dynamics Pa...
How to improve your performance online - survey results Microsoft Dynamics Pa...
 
Adobe Summit - Data-Driven Marketing Attribution
Adobe Summit - Data-Driven Marketing AttributionAdobe Summit - Data-Driven Marketing Attribution
Adobe Summit - Data-Driven Marketing Attribution
 
Microsoft directions emea how to improve your performance online - lemarco ...
Microsoft directions emea   how to improve your performance online - lemarco ...Microsoft directions emea   how to improve your performance online - lemarco ...
Microsoft directions emea how to improve your performance online - lemarco ...
 
Microsoft Directions EMEA - How to improve your performance online - Lemarco ...
Microsoft Directions EMEA - How to improve your performance online - Lemarco ...Microsoft Directions EMEA - How to improve your performance online - Lemarco ...
Microsoft Directions EMEA - How to improve your performance online - Lemarco ...
 
05-Apifier pitch deck 2016 to publish.pdf
05-Apifier pitch deck 2016 to publish.pdf05-Apifier pitch deck 2016 to publish.pdf
05-Apifier pitch deck 2016 to publish.pdf
 
What's New in Progress Sitefinity 9.2 Webinar
What's New in Progress Sitefinity 9.2 WebinarWhat's New in Progress Sitefinity 9.2 Webinar
What's New in Progress Sitefinity 9.2 Webinar
 
The Science of Software Developing Data-Driven Product Roadmaps (ProductCamp ...
The Science of Software Developing Data-Driven Product Roadmaps (ProductCamp ...The Science of Software Developing Data-Driven Product Roadmaps (ProductCamp ...
The Science of Software Developing Data-Driven Product Roadmaps (ProductCamp ...
 
FDMA: Google Analytics
FDMA: Google AnalyticsFDMA: Google Analytics
FDMA: Google Analytics
 
MediaMind Overview June 2010
MediaMind Overview June 2010MediaMind Overview June 2010
MediaMind Overview June 2010
 
CyberLab Development Division
CyberLab Development Division CyberLab Development Division
CyberLab Development Division
 
Competitive EDGE - Data Driven Differentiation
Competitive EDGE - Data Driven DifferentiationCompetitive EDGE - Data Driven Differentiation
Competitive EDGE - Data Driven Differentiation
 
Core Web Vitals - Why You Need to Pay Attention
Core Web Vitals - Why You Need to Pay AttentionCore Web Vitals - Why You Need to Pay Attention
Core Web Vitals - Why You Need to Pay Attention
 
25 MarTech Tools Used By Demand Marketing Game Changers
25 MarTech Tools Used By Demand Marketing Game Changers25 MarTech Tools Used By Demand Marketing Game Changers
25 MarTech Tools Used By Demand Marketing Game Changers
 

Recently uploaded

GraphSummit Paris - The art of the possible with Graph Technology
GraphSummit Paris - The art of the possible with Graph TechnologyGraphSummit Paris - The art of the possible with Graph Technology
GraphSummit Paris - The art of the possible with Graph Technology
Neo4j
 
Vitthal Shirke Java Microservices Resume.pdf
Vitthal Shirke Java Microservices Resume.pdfVitthal Shirke Java Microservices Resume.pdf
Vitthal Shirke Java Microservices Resume.pdf
Vitthal Shirke
 
Navigating the Metaverse: A Journey into Virtual Evolution"
Navigating the Metaverse: A Journey into Virtual Evolution"Navigating the Metaverse: A Journey into Virtual Evolution"
Navigating the Metaverse: A Journey into Virtual Evolution"
Donna Lenk
 
Empowering Growth with Best Software Development Company in Noida - Deuglo
Empowering Growth with Best Software  Development Company in Noida - DeugloEmpowering Growth with Best Software  Development Company in Noida - Deuglo
Empowering Growth with Best Software Development Company in Noida - Deuglo
Deuglo Infosystem Pvt Ltd
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE ZOOM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE ZOOMLORRAINE ANDREI_LEQUIGAN_HOW TO USE ZOOM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE ZOOM
lorraineandreiamcidl
 
A Study of Variable-Role-based Feature Enrichment in Neural Models of Code
A Study of Variable-Role-based Feature Enrichment in Neural Models of CodeA Study of Variable-Role-based Feature Enrichment in Neural Models of Code
A Study of Variable-Role-based Feature Enrichment in Neural Models of Code
Aftab Hussain
 
Utilocate provides Smarter, Better, Faster, Safer Locate Ticket Management
Utilocate provides Smarter, Better, Faster, Safer Locate Ticket ManagementUtilocate provides Smarter, Better, Faster, Safer Locate Ticket Management
Utilocate provides Smarter, Better, Faster, Safer Locate Ticket Management
Utilocate
 
Orion Context Broker introduction 20240604
Orion Context Broker introduction 20240604Orion Context Broker introduction 20240604
Orion Context Broker introduction 20240604
Fermin Galan
 
Fundamentals of Programming and Language Processors
Fundamentals of Programming and Language ProcessorsFundamentals of Programming and Language Processors
Fundamentals of Programming and Language Processors
Rakesh Kumar R
 
Top Features to Include in Your Winzo Clone App for Business Growth (4).pptx
Top Features to Include in Your Winzo Clone App for Business Growth (4).pptxTop Features to Include in Your Winzo Clone App for Business Growth (4).pptx
Top Features to Include in Your Winzo Clone App for Business Growth (4).pptx
rickgrimesss22
 
Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...
Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...
Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...
Mind IT Systems
 
Automated software refactoring with OpenRewrite and Generative AI.pptx.pdf
Automated software refactoring with OpenRewrite and Generative AI.pptx.pdfAutomated software refactoring with OpenRewrite and Generative AI.pptx.pdf
Automated software refactoring with OpenRewrite and Generative AI.pptx.pdf
timtebeek1
 
APIs for Browser Automation (MoT Meetup 2024)
APIs for Browser Automation (MoT Meetup 2024)APIs for Browser Automation (MoT Meetup 2024)
APIs for Browser Automation (MoT Meetup 2024)
Boni García
 
Transform Your Communication with Cloud-Based IVR Solutions
Transform Your Communication with Cloud-Based IVR SolutionsTransform Your Communication with Cloud-Based IVR Solutions
Transform Your Communication with Cloud-Based IVR Solutions
TheSMSPoint
 
Mobile App Development Company In Noida | Drona Infotech
Mobile App Development Company In Noida | Drona InfotechMobile App Development Company In Noida | Drona Infotech
Mobile App Development Company In Noida | Drona Infotech
Drona Infotech
 
2024 eCommerceDays Toulouse - Sylius 2.0.pdf
2024 eCommerceDays Toulouse - Sylius 2.0.pdf2024 eCommerceDays Toulouse - Sylius 2.0.pdf
2024 eCommerceDays Toulouse - Sylius 2.0.pdf
Łukasz Chruściel
 
AI Pilot Review: The World’s First Virtual Assistant Marketing Suite
AI Pilot Review: The World’s First Virtual Assistant Marketing SuiteAI Pilot Review: The World’s First Virtual Assistant Marketing Suite
AI Pilot Review: The World’s First Virtual Assistant Marketing Suite
Google
 
AI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI App
AI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI AppAI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI App
AI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI App
Google
 
Introducing Crescat - Event Management Software for Venues, Festivals and Eve...
Introducing Crescat - Event Management Software for Venues, Festivals and Eve...Introducing Crescat - Event Management Software for Venues, Festivals and Eve...
Introducing Crescat - Event Management Software for Venues, Festivals and Eve...
Crescat
 
OpenMetadata Community Meeting - 5th June 2024
OpenMetadata Community Meeting - 5th June 2024OpenMetadata Community Meeting - 5th June 2024
OpenMetadata Community Meeting - 5th June 2024
OpenMetadata
 

Recently uploaded (20)

GraphSummit Paris - The art of the possible with Graph Technology
GraphSummit Paris - The art of the possible with Graph TechnologyGraphSummit Paris - The art of the possible with Graph Technology
GraphSummit Paris - The art of the possible with Graph Technology
 
Vitthal Shirke Java Microservices Resume.pdf
Vitthal Shirke Java Microservices Resume.pdfVitthal Shirke Java Microservices Resume.pdf
Vitthal Shirke Java Microservices Resume.pdf
 
Navigating the Metaverse: A Journey into Virtual Evolution"
Navigating the Metaverse: A Journey into Virtual Evolution"Navigating the Metaverse: A Journey into Virtual Evolution"
Navigating the Metaverse: A Journey into Virtual Evolution"
 
Empowering Growth with Best Software Development Company in Noida - Deuglo
Empowering Growth with Best Software  Development Company in Noida - DeugloEmpowering Growth with Best Software  Development Company in Noida - Deuglo
Empowering Growth with Best Software Development Company in Noida - Deuglo
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE ZOOM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE ZOOMLORRAINE ANDREI_LEQUIGAN_HOW TO USE ZOOM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE ZOOM
 
A Study of Variable-Role-based Feature Enrichment in Neural Models of Code
A Study of Variable-Role-based Feature Enrichment in Neural Models of CodeA Study of Variable-Role-based Feature Enrichment in Neural Models of Code
A Study of Variable-Role-based Feature Enrichment in Neural Models of Code
 
Utilocate provides Smarter, Better, Faster, Safer Locate Ticket Management
Utilocate provides Smarter, Better, Faster, Safer Locate Ticket ManagementUtilocate provides Smarter, Better, Faster, Safer Locate Ticket Management
Utilocate provides Smarter, Better, Faster, Safer Locate Ticket Management
 
Orion Context Broker introduction 20240604
Orion Context Broker introduction 20240604Orion Context Broker introduction 20240604
Orion Context Broker introduction 20240604
 
Fundamentals of Programming and Language Processors
Fundamentals of Programming and Language ProcessorsFundamentals of Programming and Language Processors
Fundamentals of Programming and Language Processors
 
Top Features to Include in Your Winzo Clone App for Business Growth (4).pptx
Top Features to Include in Your Winzo Clone App for Business Growth (4).pptxTop Features to Include in Your Winzo Clone App for Business Growth (4).pptx
Top Features to Include in Your Winzo Clone App for Business Growth (4).pptx
 
Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...
Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...
Custom Healthcare Software for Managing Chronic Conditions and Remote Patient...
 
Automated software refactoring with OpenRewrite and Generative AI.pptx.pdf
Automated software refactoring with OpenRewrite and Generative AI.pptx.pdfAutomated software refactoring with OpenRewrite and Generative AI.pptx.pdf
Automated software refactoring with OpenRewrite and Generative AI.pptx.pdf
 
APIs for Browser Automation (MoT Meetup 2024)
APIs for Browser Automation (MoT Meetup 2024)APIs for Browser Automation (MoT Meetup 2024)
APIs for Browser Automation (MoT Meetup 2024)
 
Transform Your Communication with Cloud-Based IVR Solutions
Transform Your Communication with Cloud-Based IVR SolutionsTransform Your Communication with Cloud-Based IVR Solutions
Transform Your Communication with Cloud-Based IVR Solutions
 
Mobile App Development Company In Noida | Drona Infotech
Mobile App Development Company In Noida | Drona InfotechMobile App Development Company In Noida | Drona Infotech
Mobile App Development Company In Noida | Drona Infotech
 
2024 eCommerceDays Toulouse - Sylius 2.0.pdf
2024 eCommerceDays Toulouse - Sylius 2.0.pdf2024 eCommerceDays Toulouse - Sylius 2.0.pdf
2024 eCommerceDays Toulouse - Sylius 2.0.pdf
 
AI Pilot Review: The World’s First Virtual Assistant Marketing Suite
AI Pilot Review: The World’s First Virtual Assistant Marketing SuiteAI Pilot Review: The World’s First Virtual Assistant Marketing Suite
AI Pilot Review: The World’s First Virtual Assistant Marketing Suite
 
AI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI App
AI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI AppAI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI App
AI Fusion Buddy Review: Brand New, Groundbreaking Gemini-Powered AI App
 
Introducing Crescat - Event Management Software for Venues, Festivals and Eve...
Introducing Crescat - Event Management Software for Venues, Festivals and Eve...Introducing Crescat - Event Management Software for Venues, Festivals and Eve...
Introducing Crescat - Event Management Software for Venues, Festivals and Eve...
 
OpenMetadata Community Meeting - 5th June 2024
OpenMetadata Community Meeting - 5th June 2024OpenMetadata Community Meeting - 5th June 2024
OpenMetadata Community Meeting - 5th June 2024
 

Rank Dynamics Presentation

  • 1. October 16th, 2015 Product & Company Presentation Mark Cramer CEO mark@rankdynamics.com
  • 2. ©2015 Rank Dynamics | All Rights Reserved 2 Vision Transform search into a dynamic experience where fluid result pages respond to user actions in real time
  • 3. ©2015 Rank Dynamics | All Rights Reserved 3 eBay Test #1: Splitting Traffic
  • 4. ©2015 Rank Dynamics | All Rights Reserved 4 eBay Test #1 (cont.): Substantial Increase in Sales Increased Engagement +32% increase in sales +30% increase in bids + sales +3.4% increase in clicks from SERP +8.2% increase in clicks from SERP beyond top 10 results Z-test for comparing two binomials: +33% improvement with 98.8% confidence (z-score -2.25)
  • 5. ©2015 Rank Dynamics | All Rights Reserved 5 eBay Test #2: Result Interleaving More relevant products +9% increase in CTR beyond top 10 results for queries with 200+ results +9% increase in CTR
  • 6. ©2015 Rank Dynamics | All Rights Reserved 6 Benefits Delivered Value Proposition Distribute technology to web as well as mobile searchers • Deliver technology to build “dynamic ranking” into shopping search • Integrate seamlessly into existing platforms, back-end systems and new product development Enhance retention and increase engagement Increase bids, sales and revenue • Boost RPS with real-time shopping contextualization
  • 7. ©2015 Rank Dynamics | All Rights Reserved 7 The Problem with Search A search can return thousands or millions of results. Current search engines: • Include irrelevant content in the results • Misinterpret users’ search terms • Have difficulty handling multiple or changing intents • Return predetermined, static result sets Users often have to dig through pages of results or reformulate their query in order to find what they need
  • 8. ©2015 Rank Dynamics | All Rights Reserved 8 Real-time Contextualization for Shopping Proprietary technology processes search results post-query to bring forward the content that is most relevant. Now. Fossil SEARCH Rank Dynamics surfaces the relevant search results based on real-time user actions.
  • 9. ©2015 Rank Dynamics | All Rights Reserved 9 Customized Subsequent Pages Navigating to a subsequent page will produce an instantly contextualized experience. Fossil SEARCH Works with traditional pagination as well as infinite scroll Boost Activity +33% increase in bids and sales
  • 10. ©2015 Rank Dynamics | All Rights Reserved 10 Instantaneous Relevancy & Re-ranking “On the Fly”Relevance Rank Results are targeted using instantaneous user intent model. Recalculated relevancies as determined using instantaneous user intent model InstantaneousRelevance ©2015 Surf Canyon Incorporated dba Rank Dynamics | All Rights Reserved 10
  • 11. dolphins Subsequent result pages dynamically ranked in real-time! Real-time recommendations based on your activity ©2015 Surf Canyon Incorporated dba Rank Dynamics | All Rights Reserved 11 Organic Results Completely customized page two
  • 12. Real-time Contextualization for Shopping The real-time inferred intent model is used to contextualize a shopping experience. Behavior signals will immediately produce a dynamic response, significantly facilitating the shopping experience. digital camera SEARCH 1 2 3 ©2015 Surf Canyon Incorporated dba Rank Dynamics | All Rights Reserved 12
  • 13. Subsequent Shopping Pages Contextualized Navigating to the next Shopping page will produce an instantly contextualized page 2. Subsequent page contextualization can produce improvements in CTR beyond 40%. SEARCH 1 2 3digital camera ©2015 Surf Canyon Incorporated dba Rank Dynamics | All Rights Reserved 13
  • 14. Real-time Contextualization for Image Search Real-time Contextualization with a grid layout. Behavior signals trigger immediate contextualization with grid results. Subsequent pages, even with infinite scroll, are contextualized in real-time. ©2015 Surf Canyon Incorporated dba Rank Dynamics | All Rights Reserved 14
  • 15. ©2015 Rank Dynamics | All Rights Reserved 15 The Team Mark Cramer CEO Mike Wertheim Chief Architect • Founder of Rank Dynamics • Over 20 years of technology industry experience, from engineer to executive • BS in Electrical Engineering from MIT • MBA from Harvard Business School • Over 20 years of software development experience • Content reviewer on the book "Bitter EJB," published by Manning Publications in 2003 • BS in Computer Engineering from Carnegie Mellon
  • 16. ©2015 Rank Dynamics | All Rights Reserved 16 Milestones 2008 2009 2010 2011 2012 2013 2014 Feb 2008 Launched browser extension Apr 2008 Closed $600K in seed funding Jan 2009 Favorably reviewed in the Mossberg Solution column of the WSJ Jul 2009 Research published by SIGIR: “Demonstration of Improved Search Result Relevancy Using Real-Time Implicit Feedback” Aug 2009 Launched search engine, achieved 1 million downloads and 100 million cumulative queries Jan 2012 Awarded patent “Dynamic Search Engine Results Employing User Behavior” Feb 2012 Awarded patent “Adaptive UI for Real-Time Relevance Feedback” Dec 2012 Surpassed 6 billion cumulative queries Sept 2011 Surpassed 10 million queries per day – 2.8 billion cumulative queries Apr 2013 Awarded patent “Real-Time Implicit User Modeling for Personalized Search” Dec 2014 5th patent issued