Masters of Machines II: Conquering complexity with operational intelligence
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Bob Tarzey, analyst, Quocirca, and Matt Davies, head of marketing, EMEA, Splunk, discuss the findings of a new research report: 'Masters of Machines II: Conquering complexity with operational intelligence.' Including: - The maturity of operational intelligence in Europe today - The big data challenges facing businesses: IT complexity, the cross channel customer experience and security - How operational intelligence can help organisations to conquer the complexity of the modern IT landscape
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Masters of Machines II: Conquering complexity with operational intelligence
- 1. quocirca Clarifyingthe business impact oftechnology Masters of Machines II Conquering complexity with operational intelligence Bob Tarzey Analyst and Director Quocirca Matt Davies Head of EMEA Marketing Splunk
- 3. Finding the value in your data Common benefits & benchmarks from 500 engagements worldwide IT Operations 15-45% reduction in high priority incidents 70-90% reduction in incident investigation time 67-82% reduction in financial impact 5-20% increase in capacity utilization 70-90% reduction in QA defect/failure investigation 10-50% improvement in time to market 10-50% increase in value for key projects 70-90% faster detection and triage of security events 70-90% reduction in incident response time 10-50% reduction in risk of data breach, IP theft, fraud 70-90% reduction in compliance reporting time Application Delivery Security & Compliance
- 4. The value of Operational Intelligence Save money through business and IT efficiency Manage an increasingly complex hybrid technology mix Identify and support the right outsourcing strategy Improving customer experience and digital services
- 5. The value of Operational Intelligence Better decisions with real-time analytics Empower organisations, partners, employees Secure and protect your company, customers & information Innovate with IoT, mobility & big data
- 6. What is Operational Intelligence? Reactive Proactive Proactive Monitoring and Alerting Search and Investigate Operational Visibility Real-time Business Insight
- 7. OIBenchmark.com Based on the Quocirca research – what’s your OI score? 5 minutes? Get a personalised report
- 8. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology New 2015 research into the benefits operational intelligence Updates 2013/14 research Masters of Machines I
- 9. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Telecoms, Commerce, Gaming, Finance, Retail, Distribution, Transport, Manufacturing Size, roles and sectors
- 10. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Over priced software down 29% Two years is a long time in IT, from 2013 to 2015 cost concerns give way to: – IT platform management and complexity – The customer experience, especially across multiple channels – IT security Since 2013……..
- 12. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology The move to cloud services continues apace
- 13. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology IT complexity by industry
- 14. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology The cross-channel customer experience
- 15. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology The channels customers choose
- 16. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Channel complexity by sector
- 17. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Good news – complexity drives transactions!
- 19. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology The growing concern about IT security Two drivers: – More rate security as a concern – More rate security as their top concern
- 20. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology The value of operational intelligence
- 21. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Machine data gathered from various sources
- 22. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology IT complexity and the collection of machine data
- 23. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology IT complexity and use of operational intelligence tools
- 24. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Percent of machine data collected and the use of operational intelligence tools
- 25. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology The 4 stages of operational intelligence maturity
- 26. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology The 4 stages of operational intelligence maturity
- 27. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Please rate your organisation’s ability to do the following
- 28. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Operational intelligence maturity index
- 29. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Operational intelligence maturity index by sector
- 30. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology The impact of machine data on operational intelligence
- 31. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Operational intelligence index and the use of operational intelligence tools
- 32. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology IT infrastructure complexity and operational intelligence index
- 33. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Insight into how technology issues impact business performance
- 34. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Higher OI Index >> greater insight in to IT and business issues
- 35. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Emergency response capability, when an IT performance incident is impacting business
- 36. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Emergency response status, concern about downtime and operational intelligence
- 37. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Operational intelligence index by reliance of cross-channel experience
- 38. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Transaction volumes and operational intelligence index
- 39. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Insight into user behaviours
- 40. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Insight into user behaviour
- 41. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology The dark side: security threats and OI
- 42. © Quocirca 2015 quocirca–Clarifyingthebusinessimpactoftechnology Not all positive – the rating of security concern and the OI index
- 44. 44 MAKE MACHINE DATA ACCESSIBLE, USABLE AND VALUABLE TO EVERYONE. 444444
- 45. THE POWER OF COLLECT DATA FROM ANYWHERE SEARCH AND ANALYZE EVERYTHING DELIVER REAL-TIME OPERATIONAL INTELLIGENCE TO IT AND THE BUSINESS
- 46. European organisations transforming business with Splunk
- 47. How NHS HSCIC gets real-time insight using Splunk Spine 2 - more than a dozen connected national IT systems and services Fast time to value through real-time Operational Intelligence Faster issue resolution and better care for NHS patients
- 48. How Credit Suisse makes significant savings using Splunk Grid computing management & monitoring Significant savings from IT operations & application management Measuring CPU, memory, OS and application metrics
- 49. How Tesco uses Splunk to accelerate development and understand customers Cut Investigation & Resolution time 95%, Reduce Escalations 50%, Accelerate Dev Cycles 30% Activity Tracking Dashboards with Improved Customer Experience and Reduced Lost Revenue Operational Analytics with Live Transaction Tracing and End-to-end Infrastructure Insight
- 50. How UniCredit usesSplunkfor Operational Intelligence 3TBs Daily Data from 100+ Data Sources 10,000 Branches, ATMs, Mobile Banking, Apps, Network Business Planning - Customer Trends, Market Share Analysis & Regional Business Distribution Real-time Analytics of ATMs, Mobile Banking, Transactions, Card Usage and Client Behavior
- 51. Sophos Security in the cloud, UK, Splunk powers their SOC Security analytics driven SOC to protect the business Splunk Cloud delivered from within EU as SaaS Splunk for real-time reporting, alerting & investigation How Sophos uses Splunk Cloud for an analytics driven SOC
- 52. How Telenor usesSplunkfor Enterprise Security 1TB of Daily Data with “Splunk Everything” Strategy for Network, Security and IT Data Detect and Prevent Security Issues Enabling “Central Emergency Response Team” Baseline “Normal” Monitoring of Security and Operations – Real-time Analysis of Deviation
- 53. Track end-to-end transactions Monitor & model customer behavior Billion dollar website business & IT dashboards Prevent lost revenue via machine data insight Multi-channel Retail Analytics
- 54. Real-time insight enables speed of innovation Providing trend analysis for campaigns & advertising services Simple analytics for everyone in real-time Deeper understanding of user behavior How Shazam listens to its customers with Splunk
- 55. How VW visualises Connected Car Data VW Data Labs Connected Car program Post-sales big data visualization Customer loyalty & retention IoT analysis & prediction of customer needs
- 56. IT Operations Application Delivery The same data. Multiple uses. Maximum value. Business Analytics Industrial Data and IoT Security and Fraud
- 57. FREE ONLINE TRIAL FREE DOWNLOAD FREE AMAZON MACHINE IMAGES (AMI) Easy to Try & Get Started 1 32
- 58. OIBenchmark.com Based on the Quocirca research – what’s your OI score? 5 minutes? Get a personalised report
- 59. Thank You
Editor's Notes
- Identify & support the right outsource strategy For public sector – quick wins and tangible wins Empower the gov agency Empower the citizen Need help
- If organizations don’t analyze data available to them, their competition will and they will separate themselves! Think about it, 20 years ago, you may have thought a website was optional. Organizations use Splunk products to gain fast visibility and insights from their machine data to: 1. Find and fix problems dramatically faster, investigate incidents and attacks 2. Automatically monitor to identify issues, problems and attacks 3. Gain end-to-end visibility to track and deliver on IT KPIs and make better-informed IT decisions 4. Gain real-time insight from operational data to make better-informed business decisions
- We will look at the impact of operational intelligence in all three areas
- Increase in use of sensor and other M2M comms – especially in manufacturing where 60% say such comms are important
- At it’s core, the Splunk platform enables you to: Collect data from anywhere – with universal forwarding and indexing technology. Search and analyze across all your data – with powerful search and schema on the fly technology. Rapidly deliver real-time insights from machine data to IT and business people – through a powerful UI and dashboards. This is what we call Operational Intelligence.
- The Business Tesco.com is the e-commerce arm of Tesco PLC, a British multinational grocery and general merchandise retailer that operates in the United Kingdom, Europe, Asia and North America. Introduced in 2000, Tesco.com serves the UK market with grocery shopping from home, general merchandise, clothing, as well as banking and insurance services. Challenges Web analytics firm Alexa ranks Tesco.com at 40 among all U.K. sites based on monthly traffic. Tesco customers expect to be able to shop where, when and how they want, blurring the boundary between physical and online shopping. Tesco developers and business/web analysts and operations teams needed a better understanding of what products and website features customers were engaging and what pathways resulted in the highest lead conversions. Traditionally a Microsoft shop, including the use of .NET technologies to support its original Tesco.com platform, the company decided several years ago to transition to a Linux and Java platform for the next generation of its direct General Merchandising Online (GMO) website. Supporting both infrastructures led to a large and complex development and production mix, including more than 400 servers across 10 environments in the UK and at its offshore developers in India. This heterogeneous mix makes it challenging to monitor critical processes and troubleshoot development and production problems. Before Splunk, Tesco relied primarily on custom scripts to capture log data and make it available to developers and IT support teams. The influx of new systems and the need to support multiple groups overwhelmed the firm's homegrown log monitoring. "With the major upgrade to our GMO site, we needed a way for multiple developers to securely access logs at various geographic locations and multiple platforms—a way to tie it all together and make sense of errors and other behaviors," explains Tesco applications engineer Joshua Anderson. "In the meantime, web site escalations were coming from our service team and backing up in our queue—sometimes 250 at a time! Our previous system of harvesting log files and running reports overnight was just too slow and cumbersome." Enter Splunk About two and half years ago, a major Tesco partner recommended Splunk to Tesco's IT organization. "Once we started rolling Splunk out and looking at some of the information we could extract, it opened up our world—like putting on glasses for the first time," Anderson relates. Today, Tesco has a 250GB per day Splunk license and has deployed the system across nearly all of its servers. Over 300 developers, quality assurance, customer support, web site operations and business/Web analysts have Splunk access. The organization uses Splunk to troubleshoot problems, identify drivers for improving user behavior and accelerating development cycle. Breakthroughs Performance monitoring and troubleshooting improve customer experience One of the earliest revelations for the Tesco application management team was how easy it was to use Splunk to correlate log data into events that reveal root causes. "Early on, we were having trouble with checkout flow on the website," recalls Anderson. "I remember just typing in 'error' and 'payment' in Splunk and all of a sudden we were able to narrow directly down to timeframes and see that there was a problem with our connectivity and the IP address." The Tesco application support team used Splunk to quickly clear the error backlog and establish alerts and dashboards to help speed future problem identification and resolution. They used Splunk to create customer activity tracking dashboards that are continually monitored by support operations centers in the UK and India and help identify and resolve website error trends before they become widespread problems. In this way, Tesco was able to dramatically improve the experience of website visitors and reduce the incidence of lost revenue due to abandoned shopping carts. Application visibility enhances business performance With millions of visits per week to Tesco.com, application process visibility is critical for order tracking accuracy, real-time alerts and site performance. Two Splunk search heads and four indexers track customer activity and provide application visibility. Splunk is used to monitor Java-based messaging queues and bridge the gap between Java/Linux systems and Windows. "Every dashboard has an associated alert," Anderson says. "Splunk alerts are integrated with our Microsoft SCOM monitoring and service desk systems. Our business teams also use Google Analytics tools to see what flows through the Tesco website; however, those tools don't really look at the response from the server. We use Splunk to look at the raw logs to determine, for instance, what's causing a '404' error." Splunk helps the Tesco team better understand the impact on the customer of any site errors. Anderson notes: "We're able to look at the raw logs and see, firstly, where we are producing '404' errors and what is actually happening to our systems. Splunk allows us to see the percentage of customers who are receiving an error message and resolve those issues quickly before it has an adverse effect on sales or service." Development cycle acceleration Hundreds of Tesco engineering and test team members worldwide now have access to test environment logs via Splunk, which has led to faster, more agile development and shorter development cycles. In this way, collaboration has been enhanced among geographically separated development teams. "We use Splunk to triage our application errors and cluster them into groups for analysis by our development teams," Anderson explains. "We can identify issues and resolve them so much faster than ever before, that we've been able to adopt a more agile development process and cut development time by about 30% across the board." Operational visibility and business insight Splunk usage is growing beyond its original base to new areas within Tesco PLC. New uses of Splunk expand beyond search and investigate to use in helping understand and optimize web behavior in real time. "As we roll out Splunk to new groups, we are discovering how little visibility there was in the past," Anderson notes. "By standardizing and consolidating with Splunk, we are assisting areas such as grocery, direct and international businesses in all our regions in mapping process flows and visually representing transactions in dashboards with associated alerts. We are already starting to see similar benefits to what we have experienced in application support and development at Tesco.com."
- The Business UniCredit Business Integrated Solutions (UBIS) is the UniCredit Group's global services company. Formed from the integration and consolidation of 16 Group companies and is dedicated to providing services in the sectors of Information and Communication Technology (ICT), Back Office and Middle Office, Real Estate, Security and Procurement. It is one of the first service companies to be created at a Pan-European level and its aim is to consolidate and reorganize those operational activities necessary for the correct functioning of the Group's business by leveraging on a more flexible delivery and improved response times. The Company includes about 11.000 people and oversees activities in 11 countries: Austria, Germany, Italy, Poland, Great Britain, Czech Republic, Romania, Slovakia, Hungary, the United States and Singapore. Challenges For a Financial Services (FSI) company, one of the key considerations when dealing with customers is their privacy and security. One of the most significant challenges faced by UniCredit Business Integrated Solutions in the context of its online banking offering was keeping pace with the consistently growing and massive amount of machine data generated across its infrastructure. The various banks in the corporation run approximately 1,000 applications on a variety of different operating platforms. Collecting, storing and analysing this data is critical for troubleshooting issues, identifying security concerns, detecting fraud and maintaining a positive customer experience. As there was no single point of access, a significant amount of time was required to analyse this large volume of machine data from a huge array of sources. Enter Splunk Compared to competitive products, Splunk software offered a far more innovative approach to managing the data challenge. Key features for UniCredit Business Integrated Solutions were real-time monitoring and incident investigations as a prerequisite for reducing the Mean Time To Investigate (MTTI) and the Mean Time To Resolve (MTTR) for security and IT performance issues. A further challenge was monitoring at the frontoffice application level: Splunk offers an overview of essential machine resources and transaction volumes (accounting). Using Splunk, UniCredit Business Integrated Solutions is able to access information extremely quickly and add new queries on the fly. Splunk software's ease of use has enabled a wide range of departments to access information relevant to their requirements without any special IT expertise. UniCredit Business Integrated Solutions was also looking for a fast implementation, which was achieved working with a Splunk partner, Moviri. A small team of three, including one Moviri employee, were involved in the rapid deployment (approximately a month). The Splunk deployment is Pan-European and aligns with UniCredit Business Integrated Solutions' business units across the region. The deployment is currently in Italy and Germany and expanding into Austria and the Czech Republic. The company recently made the strategic decision to scale up its data collection volume from 250 GB to 2.8 TB per day. Breakthroughs Having initially used Splunk software purely for troubleshooting and application monitoring, following its positive experiences UniCredit Business Integrated Solutions slowly began adding further use cases, so that the software is now also deployed for Operational Intelligence as well as security analysis and analytics. This evolutionary approach to the Splunk implementation is typical of many companies, which start out using the solution for a specific use case and then gradually expand its use across the enterprise when they realise the full capabilities of Splunk. Real-time and historical monitoring of data within Splunk has allowed UniCredit Business Integrated Solutions to instantly identify issues and proactively prevent incidents. Specifically, UniCredit Business Integrated Solutions is using Splunk to monitor transactions at regular intervals and send alerts based on specific thresholds and conditions. With proactive monitoring in place, the customer service team has seen a significant quality of service improvement and gained new efficiencies. For example, due to proactive incident management, about 40% of incidents can be managed before becoming evident to end users. Today, problems are quickly localized and eliminated. They estimate that 25% of their time is now spent on troubleshooting and a full 75% can be directed towards other activities such as innovating. It's safe to conclude that this improved response (avg. MTTR is less than 15 minutes versus 1 hour in the past) directly enhances the customer experience and has had a positive impact on revenue. Thus, time spent on problem solving and troubleshooting has been reduced by as much as 70%. By providing a single view into all of UniCredit Business Integrated Solutions' machine generated data, Splunk software has also simplified adherence to compliance requirements. The team responsible for production ability and readiness, troubleshooting and reports, now uses impact analyses to calculate the actual effects of operational and security incidents. In this way, the Splunk solution helps the organization meet Service Level Agreements (SLA) with its customers, thus avoiding potential compensation payments. Time savings, improved adherence to guidelines and a reduction in downtimes have enabled UniCredit Business Integrated Solutions to achieve a important reduction in costs. And last but not least, the company has been able to reduce its storage costs, as all data is stored in Splunk. About 700 UniCredit Business Integrated Solutions employees in 180 departments, including the system management and IT departments, are currently working with Splunk. The option of sharing information across all departments and business divisions forms the basis for the "Splunk Competence Center" currently being set up by UniCredit Business Integrated Solutions. In this knowledge pool, security and network employees collect and prioritise all queries, creating dashboards and reports. The troubleshooting and app performance monitoring team can create 24/7 alerts, check events for a wide range of tools and set bookmarks for the most frequent searches. This allows the entire infrastructure to be searched for frequent/recurring problems in under a minute and drilldowns can be engineered much faster. UniCredit Business Integrated Solutions business analysts are using Splunk software to create weekly reports for top management that provide real-time insights into key business metrics such as: served clients by bank branches as well as via internet banking and mobile banking channels number of new opened bank accounts loans / revolving cards managed payments / bank transactions executed UniCredit Business Integrated Solutions is also visualising mobile banking transactions via the Google Maps for Splunk app, which is then showcased on custom dashboards. In addition to the Google Maps app, UniCredit Business Integrated Solutions is using a range of other apps provided via the Splunk community site, Splunkbase, including Splunk on Splunk (S.o.S.), Splunk for Windows, Splunk for Tibco BusinessWorks Engine and Splunk DB Connect, all of which have been customized to the company's requirements.
- The Business Founded in 1855, Telenor, Norway's largest telecom services provider, has over 150 years of telecoms experience. The company believes "growth comes from truly understanding the needs of people to drive relevant change." Considering that Telenor's mobile subscribers globally grew from 15 to 160 million in less than a decade, its belief that deeper insight leads to success is holding true. Telenor's service portfolio in Norway includes fixed and mobile telephony, broadband and data communication. Customers rely on Telenor to provide always-on voice, data and content services. Challenges With millions of customers, thousands of servers and routers, and datacenters located throughout Norway, Telenor needed to understand the essential operating details of its infrastructure. Communication between far-flung departments was challenging and there were frequent miscommunications. While some log event data was being collected, the logs were difficult to analyze. In addition, granting access to certain logs on a server often meant giving access to all the logs collected on that server, which posed definite security and privacy risks. The few people with authorized access faced the impossible task of manually browsing through hundreds of millions of log records a day. Unsurprisingly, kernel errors and other issues sporadically slipped by unnoticed. Enter Splunk Splunk has provided Telenor Norway the visibility and operational insight to keep its IT systems and networks running at peak performance. Telenor is using Splunk Enterprise for troubleshooting, monitoring and security investigations. The network operations team runs dashboards visualizing network health and monitors for error events and unfamiliar patterns. The security team uses Splunk for correlation and analysis of security alarms. With Splunk they can look for, and be proactively alerted on, abnormal remote access patterns and investigate attacks on Internet-exposed services. Finally, Splunk also underpins the Telenor Computer Emergency Response Team (CERT), which is a cross-departmental incident response team. This virtual team uses Splunk for incident investigation, pinpointing the origin of large issues and performing rapid manual analysis of failing components to limit business impact. Telenor indexes 400GBs of data per day with Splunk, including data from thousands of servers, routers and data sources ranging from the datacenter, the IP infrastructure and the mobile network, to applications and services like web, email and IPTV. This constitutes about half of Telenor's entire IT estate, and there is now a 'Splunk first' policy in place, so any new data has to be put into Splunk. Telenor forwards data to a pool of Splunk indexers. Role-based access control ensures users get the access to the data they need without compromising security or violating customer privacy regulations. Breakthroughs Incident investigation and troubleshooting When something goes wrong, it is now quick and easy for Telenor to get to the root cause of the issue and resolve it. For example, the team noticed that Telenor WebMail accounts were being abused to send hundreds of thousands of SMS messages abroad. They used Splunk to analyze the incident and were immediately able to identify which accounts were being abused and how many SMS were being sent, as well as when and where the logins were coming from. Armed with this insight, it was a simple job to shut down the offending accounts and stop the abuse, preventing further revenue loss. Stronger security Using Splunk, the security teams can now determine the baseline for "normal" and track any deviations from that standard. This gives Telenor the ability to quickly and efficiently detect brute force login attacks and other security issues. With this established, they can now use easy-to-compose dashboards to monitor systems and services for anomalous activity. Other examples include correlating timing and IP addresses to determine if attacks from multiple countries are coordinated, and the ability to identify vulnerable Internet exposed services. Increased availability Not only can the CERT, security and operations teams troubleshoot problems faster than ever, the insights gained through Splunk software lets Telenor identify a problem long before it turns into a crisis. These valuable searches are now saved and run on a schedule, providing proactive alerts in front of recurring issues. Telenor can now spot an error as soon as it occurs and start working on correcting it immediately, which can prevent or reduce downtime. Business-critical insights Over time, the knowledge built into Splunk has enabled Telenor to learn more about the organization's IT and network infrastructure and its potential for the business. Telenor is now responding to incidents more proactively and providing better service as a result. The network operations team uses baseline measurements so they can understand what constitutes normal. They have created Splunk alerts to monitor for error spikes and unfamiliar patterns. This advanced visibility lets them troubleshoot problems before users notice them or services fail. In summary, since deploying Splunk, Telenor Norway has dramatically improved visibility into its complex IT infrastructure and networks. Not only can the internal teams now investigate and resolve issues much more quickly, they are also able to use operational intelligence to create baseline views to catch errors or anomalies early on, often addressing these issues before they impact the customer experience.
- Shazam are pioneering the way we consume music on our mobile with their app downloaded onto more than 500 million mobile devices to date and adding users at a rate of 13 million per month. They have about 100 million monthly active users and they “Shazam” more than 20 million times per day. Shazam use Splunk for real-time business analytics for their customer service, engineering and sales/marketing teams. They use Splunk to monitor customer experience, new feature adoption, improve user engagement and accelerate their product innovation.
- Splunk have been working with VW’s data labs on their connected car and IoT program. Splunk is being used to analyse sensor data from VW’s E-Up cars. Splunk’s ability to search, alert, report and analyse IoT data allowed VW to see a fleet of E-Up cars at CeBIT and analyse metrics such as speed, RPM, battery level, range, temperature, when the doors were open and when windscreen wipers were on. This data could also be combined with location, maps and smart watches to show where vehicles had been, heatmaps, and driver heart rate
- The best part is that Splunk is really easy to try and deploy. We have multiple options for getting started: - Try out Splunk Enterprise, Splunk Cloud, or HUNK with our free online sandboxes. - Or try our free software download. The free Splunk Enterprise download is the same product that scales to ingest petabytes of data per day. - Already running with Amazon Cloud deployments? AMIs for Splunk Enterprise and Hunk make it easy to get up and running.