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Urban Regeneration 
Cities & Regions Conference 
Zagreb - 2014-09-18 
Jörgen Eriksson 
“Vision without action is merely a dream. 
Action without vision merely passes the time. 
Vision with action can change the world.” 
- Joel Barker
About Bearing 
2 
Bearing is a management consultancy incorporated in United 
Kingdom with offices in London, Stockholm, Barcelona and 
Johannesburg 
Over the past 
15 years, we 
have been 
engaged in 
projects across 
five continents 
Bearing 
develops 
methodology 
and also 
publish books
3 
1.Urban Regeneration – Definition 
2.Models 
1.Government led initiations 
2. Public-Private Partnerships 
3. Private sector led 
3.How to do it 
Contents
4 
Urban regeneration 
Defined as: 
“Comprehensive vision and action which 
leads to the resolution of urban problems 
and which seeks to bring about a lasting 
improvement in the economic, physical, 
social and environmental conditions of an 
area that has been subject to change” 
“Urban Regeneration – A Handbook” - Roberts and Sykes 2000
5 
Main challenges 
• Loss of 
• Physical decay 
• Complexity of 
problems 
• Multiplicity of 
stakeholders 
• Uncertainty of 
future 
Why Urban Areas Degenerate
Models for Urban Regeneration 
6 
Models for Urban Regeneration 
Government led initiatives 
Public-Private Partnerships 
Private sector initiatives
Government led 
initiatives
8 
Government led initiatives – “Carrot approach” 
Utilize major events 
• Olympics 
• Culture Capital 
• Global Expo 
• Adequately distribute 
government and 
public organizations
9 
Government led initiatives – Restoration driven projects 
THE NEW CENTRE OF ŁÓDŹ 
IN THE HEART OF THE CITY 
surface area: 
100 hectares 
investment value: 
PLN 4.8 billion 
number of projects: 
51
Government led initiatives – Restoration driven projects 
10 
THE NEW CENTRE OF ŁÓDŹ 
• Creating a functional city centre to guarantee the inhabitants better quality 
of living 
• Creating a system of safe and appealing public areas 
• Creative utilisation of historic urban tissue 
• Revitalisation and functional changes of post-industrial and railway areas 
• Application of solutions characterised by high architectural values 
• Preparation of strategic investment areas with the entire communications 
infrastructure
Government led initiatives – “Stick approach” 
11 
Legislation and 
incentive driven 
urban regeneration 
Combining requirements on real 
estate owners with attractive 
funding options
Public – Private Partnerships
Public-Private Partnerships 
London Docklands regeneration was achieved by a 
combination of public and private sector investment 
13
Public-Private Partnerships 
14 
Hammarby Waterfront - Stockholm
¨PPP – Private-Public-Partnerships 
15
¨PPP – Private-Public-Partnerships 
16 
Cutty Sark
¨PPP – Private-Public-Partnerships 
17
¨PPP – Private-Public-Partnerships 
18 
O2 Arena
¨PPP – Private-Public-Partnerships 
19 
The problem
¨PPP – Private-Public-Partnerships 
20
¨PPP – Private-Public-Partnerships 
21 
Emirates Air Line
¨PPP – Private-Public-Partnerships 
22 
Emirates Air Line 
Emirates Gondola 
Lift 
• Opened 2012 
• Two stations 
3,570 riders per 
day 
• One kilometre 
length
¨PPP – Private-Public-Partnerships 
23
¨PPP – Private-Public-Partnerships 
24
¨PPP – Private-Public-Partnerships 
25
¨PPP – Private-Public-Partnerships 
26
¨PPP – Private-Public-Partnerships 
27
Private Initiatives
Private Initiatives 
29
How to do it
From Vision to Strategy to Implementation 
31 
Vision 
Strategy 
Plans and 
implementation
4 The Quad Helix model 
32
The work model to achieve Place Excellence 
33 
Assets 
Governance 
Activities Actors
Design Elements 
34 
Design Element 1: Concept (Developing a ‘3G Innovation Environment’) 
Design Element 2: Engagement (Investors and mobilizing stakeholders) 
Design Element 3: Master Plan (constructing sustainable urban qualities) 
Design Element 4: Detailed Implementation Plan 
Design Element 5: Brand (Managing ‘the Place’, including branding) 
Design Element 6: Business linkages (locally and abroad)
Feasibility Study 
35 
The Internal 
World 
The External 
World 
The Potential 
Vision and 
Strategy 
Feasibility 
Study
The Rise of Innovation Districts 
“As the United States slowly 
emerges from the Great 
Recession, a remarkable shift is 
occurring in the spatial 
geography of innovation. 
For the past 50 years, the 
landscape of innovation has 
been dominated by places like 
Silicon Valley—suburban 
corridors of isolated corporate 
campuses, accessible only by 
car, with little emphasis on the 
quality of life or on integrating 
work, housing, and recreation. 
A new complementary urban 
model is now emerging, giving 
rise to what we and others are 
calling “innovation districts” 
36
Two pre-feasibility studies 
37
The Barcelona Example 
38
The Barcelona Example 
39 
Joan Clos, Mayor of Barcelona 
1997 – 2006 
Strong Place Manager who 
initiated the development of 
22@Barcelona
Conceptual Development Model for Innovation District 
40
Early in Barcelona Project – Decision on Focused Sectors 
41 
MEDIA ICT BIO 
ENERGY 
(CAMPUS) 
@ ACTIVITIES POBLENOU 
Companies 
Mediapro, Lavínia, 
Cromo 
T-Systems, 
Indra 
Sanofi Aventis 
Endesa, 
Ecotecnia 
Enciclopèdia, 
Montblanc 
Digital District 
Institutions RNE, CAC, BTV DURSI,FBD PCB, PRBB ITER Educational Project 
Specific spaces 
Offices and 
Barcelona Media 
Production Centre 
Interface 
Building 
Post-incubator 
Bioengineer. 
Offices 
Offices, hotels 
companies 
22@ Building 
Universities UPF, UOC, UB 
UPC, 
La Salle 
UB, UPF, UPC All UOC, UB 22@ Network 
Technological 
Centres 
ICBM (Art Center, 
Yahoo,…) 
ICTC, ONO 
Telefónica, 
TC 
Connection 
Bio, CREB 
TC Energy 
RC Energy 
Alstom Urbanization 
Entrepreneurs 
Business incubator spaces (BARCELONA ACTIVA) 
Consultancy, Access to capital 
Barcelona 
Activa 
Incubators PBM Incubator 
MediaTIC 
Building 
- BTEC Incubator 
BA, Landing, 
Accel 
Utilities 
Residences Zamora –Almogàvers, UPF Halls of Residences BTEC residence Zamora - A Heritage 
Dissemination Media Factory ICT House - 
Development 
spaces 
Other services PBM services 
Living Labs 
Zernike, TC 
- 
Campus 
services 
UGAP, 
Comunication 
41
Pro-Actively Recruit the Anchor Tenants 
42 
MEDIA ICT BIO 
ENERGY 
(CAMPUS) 
@ ACTIVITIES POBLENOU 
Companies 
Mediapro, Lavínia, 
Cromo 
T-Systems, 
Indra 
Sanofi Aventis 
Endesa, 
Ecotecnia 
Enciclopèdia, 
Montblanc 
Digital District 
Institutions RNE, CAC, BTV DURSI,FBD PCB, PRBB ITER Educational Project 
Specific spaces 
Offices and 
Barcelona Media 
Production Centre 
Interface 
Building 
Post-incubator 
Bioengineer. 
Offices 
Offices, hotels 
companies 
22@ Building 
Universities UPF, UOC, UB 
UPC, 
La Salle 
UB, UPF, UPC All UOC, UB 22@ Network 
Technological 
Centres 
ICBM (Art Center, 
Yahoo,…) 
ICTC, ONO 
Telefónica, 
TC 
Connection 
Bio, CREB 
TC Energy 
RC Energy 
Alstom Urbanization 
Entrepreneurs 
Business incubator spaces (BARCELONA ACTIVA) 
Consultancy, Access to capital 
Barcelona 
Activa 
Incubators PBM Incubator 
MediaTIC 
Building 
- BTEC Incubator 
BA, Landing, 
Accel 
Utilities 
Residences Zamora –Almogàvers, UPF Halls of Residences BTEC residence Zamora - A Heritage 
Dissemination Media Factory ICT House - 
Development 
spaces 
Other services PBM services 
Living Labs 
Zernike, TC 
- 
Campus 
services 
UGAP, 
Comunication 
42
Recruit Universities and Technology Centres 
43 
MEDIA ICT BIO 
ENERGY 
(CAMPUS) 
@ ACTIVITIES POBLENOU 
Companies 
Mediapro, Lavínia, 
Cromo 
T-Systems, 
Indra 
Sanofi Aventis 
Endesa, 
Ecotecnia 
Enciclopèdia, 
Montblanc 
Digital District 
Institutions RNE, CAC, BTV DURSI,FBD PCB, PRBB ITER Educational Project 
Specific spaces 
Offices and 
Barcelona Media 
Production Centre 
Interface 
Building 
Post-incubator 
Bioengineer. 
Offices 
Offices, hotels 
companies 
22@ Building 
Universities UPF, UOC, UB 
UPC, 
La Salle 
UB, UPF, UPC All UOC, UB 22@ Network 
Technological 
Centres 
ICBM (Art Center, 
Yahoo,…) 
ICTC, ONO 
Telefónica, 
TC 
Connection 
Bio, CREB 
TC Energy 
RC Energy 
Alstom Urbanization 
Entrepreneurs 
Business incubator spaces (BARCELONA ACTIVA) 
Consultancy, Access to capital 
Barcelona 
Activa 
Incubators PBM Incubator 
MediaTIC 
Building 
- BTEC Incubator 
BA, Landing, 
Accel 
Utilities 
Residences Zamora –Almogàvers, UPF Halls of Residences BTEC residence Zamora - A Heritage 
Dissemination Media Factory ICT House - 
Development 
spaces 
Other services PBM services 
Living Labs 
Zernike, TC 
- 
Campus 
services 
UGAP, 
Comunication 
43
22@Barcelona – Results after ten years 
1.323.000 m² of new spaces: 70% business, 18% housing and 12% public facilities 
114.000 m² of green areas 
65% of historic industrial facilities already renewed 
13 km of street works 
44 
Aggregate revenue: 6.000 M€ 
1.502 new companies (2009), 54% within the areas of expertise of the 
four clusters 
44.600 new employees, 75% graduates 
1.500 public housing units 
12 R&D institutes and 10 university facilities 
25.000 university students
The Power of Visions 
45 
“Vision without action 
is merely a dream. 
Action without vision 
merely passes the 
time. 
Vision with action can 
change the world.” 
- Joel Barker, Futurist, Author 
Vision 
Strategy 
Plans and 
implementation

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Urban Regeneration Conference - Vision and Action for Changing Cities

  • 1. Urban Regeneration Cities & Regions Conference Zagreb - 2014-09-18 Jörgen Eriksson “Vision without action is merely a dream. Action without vision merely passes the time. Vision with action can change the world.” - Joel Barker
  • 2. About Bearing 2 Bearing is a management consultancy incorporated in United Kingdom with offices in London, Stockholm, Barcelona and Johannesburg Over the past 15 years, we have been engaged in projects across five continents Bearing develops methodology and also publish books
  • 3. 3 1.Urban Regeneration – Definition 2.Models 1.Government led initiations 2. Public-Private Partnerships 3. Private sector led 3.How to do it Contents
  • 4. 4 Urban regeneration Defined as: “Comprehensive vision and action which leads to the resolution of urban problems and which seeks to bring about a lasting improvement in the economic, physical, social and environmental conditions of an area that has been subject to change” “Urban Regeneration – A Handbook” - Roberts and Sykes 2000
  • 5. 5 Main challenges • Loss of • Physical decay • Complexity of problems • Multiplicity of stakeholders • Uncertainty of future Why Urban Areas Degenerate
  • 6. Models for Urban Regeneration 6 Models for Urban Regeneration Government led initiatives Public-Private Partnerships Private sector initiatives
  • 8. 8 Government led initiatives – “Carrot approach” Utilize major events • Olympics • Culture Capital • Global Expo • Adequately distribute government and public organizations
  • 9. 9 Government led initiatives – Restoration driven projects THE NEW CENTRE OF ŁÓDŹ IN THE HEART OF THE CITY surface area: 100 hectares investment value: PLN 4.8 billion number of projects: 51
  • 10. Government led initiatives – Restoration driven projects 10 THE NEW CENTRE OF ŁÓDŹ • Creating a functional city centre to guarantee the inhabitants better quality of living • Creating a system of safe and appealing public areas • Creative utilisation of historic urban tissue • Revitalisation and functional changes of post-industrial and railway areas • Application of solutions characterised by high architectural values • Preparation of strategic investment areas with the entire communications infrastructure
  • 11. Government led initiatives – “Stick approach” 11 Legislation and incentive driven urban regeneration Combining requirements on real estate owners with attractive funding options
  • 12. Public – Private Partnerships
  • 13. Public-Private Partnerships London Docklands regeneration was achieved by a combination of public and private sector investment 13
  • 14. Public-Private Partnerships 14 Hammarby Waterfront - Stockholm
  • 22. ¨PPP – Private-Public-Partnerships 22 Emirates Air Line Emirates Gondola Lift • Opened 2012 • Two stations 3,570 riders per day • One kilometre length
  • 30. How to do it
  • 31. From Vision to Strategy to Implementation 31 Vision Strategy Plans and implementation
  • 32. 4 The Quad Helix model 32
  • 33. The work model to achieve Place Excellence 33 Assets Governance Activities Actors
  • 34. Design Elements 34 Design Element 1: Concept (Developing a ‘3G Innovation Environment’) Design Element 2: Engagement (Investors and mobilizing stakeholders) Design Element 3: Master Plan (constructing sustainable urban qualities) Design Element 4: Detailed Implementation Plan Design Element 5: Brand (Managing ‘the Place’, including branding) Design Element 6: Business linkages (locally and abroad)
  • 35. Feasibility Study 35 The Internal World The External World The Potential Vision and Strategy Feasibility Study
  • 36. The Rise of Innovation Districts “As the United States slowly emerges from the Great Recession, a remarkable shift is occurring in the spatial geography of innovation. For the past 50 years, the landscape of innovation has been dominated by places like Silicon Valley—suburban corridors of isolated corporate campuses, accessible only by car, with little emphasis on the quality of life or on integrating work, housing, and recreation. A new complementary urban model is now emerging, giving rise to what we and others are calling “innovation districts” 36
  • 39. The Barcelona Example 39 Joan Clos, Mayor of Barcelona 1997 – 2006 Strong Place Manager who initiated the development of 22@Barcelona
  • 40. Conceptual Development Model for Innovation District 40
  • 41. Early in Barcelona Project – Decision on Focused Sectors 41 MEDIA ICT BIO ENERGY (CAMPUS) @ ACTIVITIES POBLENOU Companies Mediapro, Lavínia, Cromo T-Systems, Indra Sanofi Aventis Endesa, Ecotecnia Enciclopèdia, Montblanc Digital District Institutions RNE, CAC, BTV DURSI,FBD PCB, PRBB ITER Educational Project Specific spaces Offices and Barcelona Media Production Centre Interface Building Post-incubator Bioengineer. Offices Offices, hotels companies 22@ Building Universities UPF, UOC, UB UPC, La Salle UB, UPF, UPC All UOC, UB 22@ Network Technological Centres ICBM (Art Center, Yahoo,…) ICTC, ONO Telefónica, TC Connection Bio, CREB TC Energy RC Energy Alstom Urbanization Entrepreneurs Business incubator spaces (BARCELONA ACTIVA) Consultancy, Access to capital Barcelona Activa Incubators PBM Incubator MediaTIC Building - BTEC Incubator BA, Landing, Accel Utilities Residences Zamora –Almogàvers, UPF Halls of Residences BTEC residence Zamora - A Heritage Dissemination Media Factory ICT House - Development spaces Other services PBM services Living Labs Zernike, TC - Campus services UGAP, Comunication 41
  • 42. Pro-Actively Recruit the Anchor Tenants 42 MEDIA ICT BIO ENERGY (CAMPUS) @ ACTIVITIES POBLENOU Companies Mediapro, Lavínia, Cromo T-Systems, Indra Sanofi Aventis Endesa, Ecotecnia Enciclopèdia, Montblanc Digital District Institutions RNE, CAC, BTV DURSI,FBD PCB, PRBB ITER Educational Project Specific spaces Offices and Barcelona Media Production Centre Interface Building Post-incubator Bioengineer. Offices Offices, hotels companies 22@ Building Universities UPF, UOC, UB UPC, La Salle UB, UPF, UPC All UOC, UB 22@ Network Technological Centres ICBM (Art Center, Yahoo,…) ICTC, ONO Telefónica, TC Connection Bio, CREB TC Energy RC Energy Alstom Urbanization Entrepreneurs Business incubator spaces (BARCELONA ACTIVA) Consultancy, Access to capital Barcelona Activa Incubators PBM Incubator MediaTIC Building - BTEC Incubator BA, Landing, Accel Utilities Residences Zamora –Almogàvers, UPF Halls of Residences BTEC residence Zamora - A Heritage Dissemination Media Factory ICT House - Development spaces Other services PBM services Living Labs Zernike, TC - Campus services UGAP, Comunication 42
  • 43. Recruit Universities and Technology Centres 43 MEDIA ICT BIO ENERGY (CAMPUS) @ ACTIVITIES POBLENOU Companies Mediapro, Lavínia, Cromo T-Systems, Indra Sanofi Aventis Endesa, Ecotecnia Enciclopèdia, Montblanc Digital District Institutions RNE, CAC, BTV DURSI,FBD PCB, PRBB ITER Educational Project Specific spaces Offices and Barcelona Media Production Centre Interface Building Post-incubator Bioengineer. Offices Offices, hotels companies 22@ Building Universities UPF, UOC, UB UPC, La Salle UB, UPF, UPC All UOC, UB 22@ Network Technological Centres ICBM (Art Center, Yahoo,…) ICTC, ONO Telefónica, TC Connection Bio, CREB TC Energy RC Energy Alstom Urbanization Entrepreneurs Business incubator spaces (BARCELONA ACTIVA) Consultancy, Access to capital Barcelona Activa Incubators PBM Incubator MediaTIC Building - BTEC Incubator BA, Landing, Accel Utilities Residences Zamora –Almogàvers, UPF Halls of Residences BTEC residence Zamora - A Heritage Dissemination Media Factory ICT House - Development spaces Other services PBM services Living Labs Zernike, TC - Campus services UGAP, Comunication 43
  • 44. 22@Barcelona – Results after ten years 1.323.000 m² of new spaces: 70% business, 18% housing and 12% public facilities 114.000 m² of green areas 65% of historic industrial facilities already renewed 13 km of street works 44 Aggregate revenue: 6.000 M€ 1.502 new companies (2009), 54% within the areas of expertise of the four clusters 44.600 new employees, 75% graduates 1.500 public housing units 12 R&D institutes and 10 university facilities 25.000 university students
  • 45. The Power of Visions 45 “Vision without action is merely a dream. Action without vision merely passes the time. Vision with action can change the world.” - Joel Barker, Futurist, Author Vision Strategy Plans and implementation