Strategies	
  for	
  Growth	
  for	
  Crea0ve	
  Digital	
  Clusters:	
  
The	
  Road	
  to	
  Bournemouth	
  Pier
Steve B...
Agenda	
•  Background: the Digital Economy & ITaaU	
•  The emergence of creative digital clusters	
•  Characteristics of c...
IT as a Utility	
funded under Research Council UK's Digital Economy theme 	
The	
  Digital	
  Economy	
  vision	
  is	
  o...
The Digital Economy and ITaaU	
The	
  Cloud	
  
food security	
traditional	
utilities	
cloud computing	
sensors &	
actuato...
Approach: Network+ & Hub model	
  
•  ITaaU one of 4 sub-themes of the Research
Councils UK Digital Economy programme	
•  ...
Aims and objectives	
•  Unite researchers, users, content and data providers	
•  Understand how and why businesses and con...
•  Apps for Healthcare – 7 May	
•  User Experience/User Interface Design Workshop – 8 May	
•  Delivering Food Security: fr...
Interdisciplinary projects up to £50,000:	
•  Playable	
  Ci/es	
  	
  
•  Personal	
  propensity	
  profile	
  for	
  risk...
Emerging topics	
Strong sub-theme are emerging as areas for further investigation:	
•  Information transformation services...
Join the ITaaU Network+	
•  Web: www.itutility.ac.uk	
•  Mailing list: http://jiscmail.ac.uk/itutility	
•  Hashtag #itaaun...
The emergence of creative digital
clusters	
  
•  The	
  Shorditch	
  narra/ve:	
  	
  
– Outsiders,	
  theatre,	
  weaver...
Platforms for Media Production	
•  Many technological options available:	
–  devices, networks, clouds and grids	
•  Usabi...
Characteristics of clusters	
  
•  Density	
  
– Google	
  effect,	
  planning	
  support,	
  low	
  rents	
  
•  Momentum	...
City network architecture: Bristol	
Prof Dimitra Simeonidou, High Performance Networks,
Bristol	
(Software defined network...
Bournemouth Digital Pier	
Short scoping study for ESRC.	
Inspired by Brighton Fuse (CDIT)	
Recommendations:	
1.  Strategic...
Planning for autumn conference:
audience, agenda and goals	
•  2 days v. 1 day?	
•  Target audience:
researchers,
practiti...
Business models for hybrid clusters: the
transformational challenge	
by	
David Rees, Henley Business School,
University of...
© Henley Business School 2014 www.henley.reading.ac.uk
A Bournemouth
Conurbation World
Class Creative Digital
Hub
The Tran...
TRANSFORMATION AT INDUSTRY LEVEL
– a Contemporary Challenge
How do you transform this……
Into this……..?
19
Anchored	
  CDIT	
  Hub
Dominant Large Corporate(s)
Dependent on one
major client
Anchored	
  CDIT	
  Hub
Dominant Large C...
Media	
  City,	
  Salford	
  Quays	
  
“Build bridges as
well as towers”
NESTA Creative
Clusters and
Innovation report
PMQs – CDIT local expertise
http://www.bbc.co.uk/i/b03xkq7l/
Conor Burns also a key advocate on committee for Culture, Med...
24
Transformational Approach
Wedge Shaped
Approach
Top-Down
Approach
Bottom-Up
Approach
Bi-Polar
Approach
Pilot Projects
Identification of key factors for a
thriving creative digital economy	
•  “Create bridges” across locations &
countries ✪	...
References	
  
•  Bournemouth	
  Digital	
  Pier	
  
–  hOp://www.itu/lity.ac.uk/files/2014/01/Bournemouth_CDIT_feasibility...
Emergent ideas and challenges	
•  The geography of creativity	
•  Identifying latent clusters	
•  Networks and networking	...
Bournemouth Digital Pier:
recommendations	
1.  Real-time programme of research	
2.  Strategic model options	
3.  Regional ...
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Bournemouth University Media School research day, 30 April, 2014 - Bournemouth Digital Pier

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This 90 minute presentation and discussion was given by Steve Brewer and David Rees at the Bournemouth University Media School research day on 30 April, 2014. The full title for the talk was: Strategies for Growth for Creative Digital Clusters: The Road to Bournemouth Pier.

The content was based on the recent report Bournemouth Digital Pier - http://www.itutility.ac.uk/pilot-projects/creative-digital-it-cdit-feasibility-study/

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Bournemouth University Media School research day, 30 April, 2014 - Bournemouth Digital Pier

  1. 1. Strategies  for  Growth  for  Crea0ve  Digital  Clusters:   The  Road  to  Bournemouth  Pier Steve Brewer, David Rees Media School, Bournemouth University, 30 April, 2014                                                                                                
  2. 2. Agenda •  Background: the Digital Economy & ITaaU •  The emergence of creative digital clusters •  Characteristics of clusters •  Transformational challenges •  Emergent ideas and challenges •  What happens next?
  3. 3. IT as a Utility funded under Research Council UK's Digital Economy theme The  Digital  Economy  vision  is  of  the   transforma5onal  impact  of  digital   technologies  on  all  aspects  of  life.    
  4. 4. The Digital Economy and ITaaU The  Cloud   food security traditional utilities cloud computing sensors & actuators telecommunications data-driven science electronic lab notebooks “Network+ smart spaces/ smart  ci)es”   libraries of the future “tangible Interfaces” “apps are the new taps…” 3D printing
  5. 5. Approach: Network+ & Hub model   •  ITaaU one of 4 sub-themes of the Research Councils UK Digital Economy programme •  The Digital Economy vision is of the transformational impact of digital technologies on all aspects of life •  £138 million invested since 2008 by RCUK •  Other Networks: Sustainable Society, Communities and Culture & New Economic Models •  Hubs: dot.rural, SiDE and Horizon •  Centres for Doctoral Training
  6. 6. Aims and objectives •  Unite researchers, users, content and data providers •  Understand how and why businesses and consumers are using on-demand services •  Understand the provision, uptake, usability, security, of apps and services delivered in the future Internet •  Champion simple, usable and safe IT provision from smart services, surroundings and information stores •  Identify perceived barriers that inhibit new users
  7. 7. •  Apps for Healthcare – 7 May •  User Experience/User Interface Design Workshop – 8 May •  Delivering Food Security: from the Cloud to the App – 13 May •  Data as a Utility, Analytics as a Service – 9 June •  Emerging Economies: International Perspectives •  Platforms for Media Production •  Smart Spaces (Cities) and Diversity •  Libraries of the Future •  3D printing •  Human Data Interaction
  8. 8. Interdisciplinary projects up to £50,000: •  Playable  Ci/es     •  Personal  propensity  profile  for  risk     •  Integrated  infrastructure     •  Libraries  of  the  Future     •  Social  inclusion     •  Social  cohesion  and  governance     •  Emerging  economies THIRD CALL OPEN CLOSING: 9 MAY!
  9. 9. Emerging topics Strong sub-theme are emerging as areas for further investigation: •  Information transformation services – identify and promote •  Transition: revelation è innovationè specialist tool/resource è utility (where is service in this sequence?) •  Designing web to be accessible to those with intellectual disabilities , dyslexia etc… •  Academic eLearning use and development in developing world •  Assistive technologies for older people to use Web 2.0 •  Health ICT in developing countries – efforts to improve / build •  Trust and security important but perception is key to success
  10. 10. Join the ITaaU Network+ •  Web: www.itutility.ac.uk •  Mailing list: http://jiscmail.ac.uk/itutility •  Hashtag #itaaun •  Twitter: SteveITaaU •  Facebook page: http://www.facebook.com/ITutilityNetwork •  Email: info@itutility.ac.uk •  LinkedIn group: IT-as-Utility-Network
  11. 11. The emergence of creative digital clusters   •  The  Shorditch  narra/ve:     – Outsiders,  theatre,  weavers,  YBA,   TechCity   •  Soho,  Brighton,  Bristol   – Bohemian,  crea/ve,  digital   – Transi/onal  process   – Culture  and  business  merged  
  12. 12. Platforms for Media Production •  Many technological options available: –  devices, networks, clouds and grids •  Usability and reliability paramount –  Users not developers, unlike High Energy Physicists •  Utilities or services? Platforms or proprietary? •  How important is state of the art? –  Flexibility and/or security? •  UNISON/Comnet – test beds and evaluation –  Community engagement sought (9 May – London w/s)
  13. 13. Characteristics of clusters   •  Density   – Google  effect,  planning  support,  low  rents   •  Momentum   – Growth,  development,  success  breeds  success   •  Buzz   – Dissemina/on,  notoriety,  stories,  success  breeds   success  
  14. 14. City network architecture: Bristol Prof Dimitra Simeonidou, High Performance Networks, Bristol (Software defined networking (SDN) test beds available)
  15. 15. Bournemouth Digital Pier Short scoping study for ESRC. Inspired by Brighton Fuse (CDIT) Recommendations: 1.  Strategic model options 2.  Regional support network 3.  Workshops and pilot projects 4.  Promotion and dissemination
  16. 16. Planning for autumn conference: audience, agenda and goals •  2 days v. 1 day? •  Target audience: researchers, practitioners, policy makers? •  Bournemouth? •  Dates to aim for/avoid !
  17. 17. Business models for hybrid clusters: the transformational challenge by David Rees, Henley Business School, University of Reading Expanded from the Bournemouth Digital Pier report for the ESRC
  18. 18. © Henley Business School 2014 www.henley.reading.ac.uk A Bournemouth Conurbation World Class Creative Digital Hub The Transformational Challenge
  19. 19. TRANSFORMATION AT INDUSTRY LEVEL – a Contemporary Challenge How do you transform this…… Into this……..? 19
  20. 20. Anchored  CDIT  Hub Dominant Large Corporate(s) Dependent on one major client Anchored  CDIT  Hub Dominant Large Corporate(s) Dependent on one major client Evolution of individuals and small enterprises into a cluster of connected businesses Internal Infrastructure Internal Infrastructure Strategic Initiative Inorganic  Cluster  Hub Strategic Initiative Infrastructure Development Structured Growth Plan Strategic Initiative Infrastructure Development Strategic Initiative University  Linked  Technology  Enterprise  Hubs University Technology Enterprise Centre R&D Partners Companies Small enterprise cluster Multiple  Hubs Grass Roots CDIT Hub Organic Cluster Hub
  21. 21. Media  City,  Salford  Quays  
  22. 22. “Build bridges as well as towers” NESTA Creative Clusters and Innovation report
  23. 23. PMQs – CDIT local expertise http://www.bbc.co.uk/i/b03xkq7l/ Conor Burns also a key advocate on committee for Culture, Media and Sport
  24. 24. 24 Transformational Approach Wedge Shaped Approach Top-Down Approach Bottom-Up Approach Bi-Polar Approach Pilot Projects
  25. 25. Identification of key factors for a thriving creative digital economy •  “Create bridges” across locations & countries ✪ •  London poised to become Europe’s leading hub: talent, capital and connectivity ✪ •  Density key to success, eg. Tech City (1,300 firms) ✪ ✪ Eze Vidra – Head of Google for Entrepreneurs and Campus London
  26. 26. References   •  Bournemouth  Digital  Pier   –  hOp://www.itu/lity.ac.uk/files/2014/01/Bournemouth_CDIT_feasibility_study.pdf   •  Crea/ve  clusters  and  innova/on:  puWng  crea/vity   on  the  map  –  NESTA  Nov  2010   –  hOp://www.nesta.org.uk/sites/default/files/crea/ve_clusters_and_innova/on.pdf   •  Producing  the  Future:  Understanding  Watershed’s   Role  in  Ecosystems  of  Cultural  Innova/on   –  hOp://www.watershed.co.uk/sites/default/files/publica/ons/2011-­‐03-­‐15/Watershed_IFF_Report_online.pdf   •  The  Brighton  Fuse  –  final  report   –  hOp://www.brightonfuse.com/wp-­‐content/uploads/2013/10/The-­‐Brighton-­‐Fuse-­‐Final-­‐Report.pdf  
  27. 27. Emergent ideas and challenges •  The geography of creativity •  Identifying latent clusters •  Networks and networking •  Nurturing talent •  Collaboration/appropriation trade-off •  Uncomplicated organisations in complicated spaces – Watershed •  How to measure value?
  28. 28. Bournemouth Digital Pier: recommendations 1.  Real-time programme of research 2.  Strategic model options 3.  Regional CDIT support network 4.  Programme of workshops 5.  Pilot projects 6.  Short-term secondments 7.  Promotion and dissemination                                                                                                

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