22@Barcelona 2011

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22@Barcelona 2011

  1. 1. 22@Barcelona, the innovation district<br />22@Barcelona – The InnovationDistrict<br />Josep M. Piqué<br />
  2. 2. Agenda<br />0<br />1<br />2<br />3<br />4<br />5<br />6<br />7<br />Framework<br />22@Barcelona: Where<br />22@Barcelona: History<br />22@Barcelona: The Innovation District <br />22@Barcelona: Urbanism<br />22@Barcelona: Economics<br />22@Barcelona: Social<br />Q&A<br />
  3. 3. Framework<br />0<br />
  4. 4. Knowledge<br />Innovation<br />Knowledge<br />Infrastructure<br />Knowledge-based<br />Economy<br />Economy<br />Geography<br />Political Economy<br />Source: Loet Leydesdorff & Martin Meyer. 2003.<br />
  5. 5. TRIPLE HELIX. Local & Global Innovation System<br />Government<br />University<br />Industry<br />Source: Henry Etzkowitz & Loet Leydesdorff, 2000.<br />
  6. 6. I+I<br />International<br />Innovation<br />Source: Francesc Solé Parellada, Josep Piqué & Joan Bellavista. 2007.<br />
  7. 7. Cluster Model<br />
  8. 8. Born Global Companies<br />University<br />Industry<br />Government<br />Source: Henry Etzkowitz, Francesc Solé Parellada & Josep Piqué. 2007.<br />
  9. 9. The Ecology of Innovation<br />Research Universities<br />Good Business Climate<br />Entrepreneurs<br />Good Food, Wine and Coffee<br />The RegionalEconomy<br />AngelInvestors<br />Highly TrainedWorkforcewith Global Access<br />Venture Capital<br />Good Infrastructure(Social and Physical)<br />Source: The Ecology of Innovation, Tapan Munroe, 2008<br />
  10. 10. Talent: Who is your city?<br />Source: Richard Florida, 2008<br />
  11. 11. STREAM<br />T-Economy<br />TALENT ATTRACTION <br />INTERNATIONAL<br />T<br />T<br />T<br />TALENT RETENTION<br />PERFORMANCE<br />CREATION AND DEVELOPMENT TALENT<br />LOCAL<br />Source: Xavier Marcet and Roser Salvat, 2009<br />
  12. 12. 22@Barcelona: Where<br />1<br />
  13. 13. Among the main European capitals<br />
  14. 14. Barcelona’s Metropolitan Area<br />
  15. 15. The Barcelona’s eastern transformation<br />Sagrera AVE<br />Forum 2004<br />22@Barcelona<br />Olympic Village 1992<br />
  16. 16. 22@Barcelona: History<br />2<br />
  17. 17. 22@Barcelona, included in the Ensanche’s plan (1859)<br />
  18. 18. 1986 - 1992: the opening of the waterfront<br />
  19. 19. 1996 - 1999: the opening of Diagonal Avenue<br />February 1999<br />February 1996<br />
  20. 20. 1860 - 1960: the “Catalan Manchester”<br />
  21. 21. 1960 - 1990: obsolescence and degradation<br />
  22. 22. 22@Barcelona: the innovation district<br />3<br />
  23. 23. An urban renovation strategy. A new model of making city<br />The answer to a necessity: the Knowledge Economy<br />1998: the debate about the future of the industrial areas<br />
  24. 24. Phase 1<br />Phase 2<br />Phase 3<br />Corporate<br />Environment<br />Projects<br />Physical<br />Environment<br />Town Planning<br />Building<br />Infrastructure<br />Personal<br />Environment<br />Relationship space<br />Conceptual model<br />
  25. 25. Value chain<br />Talent<br />Attraction<br />Retention<br />Development<br />Creation<br />Company<br />Promotion<br />Location<br />Coaching<br />Growth<br />Innovation<br />Science<br />Technology<br />Company<br />Market<br />Urbanism<br />Planning<br />Management<br />Infrastruct.<br />Construction<br />
  26. 26. The 22@ Plan, a new model of compact city<br />@ activities<br />Green spaces<br />Industrial heritage<br />Avanced infrastructures<br />Social housing<br />7@ facilities<br />New mobility model<br />Revitalization public spaces<br />
  27. 27. 22@ Barcelona: Urbanism<br />4<br />
  28. 28. 198,26 Ha (115 city blocks)<br />4.000.000 m²<br />114.000 m²<br />145.000 m²<br />200 million €<br />The scale of the project:<br />Territory<br />New gross floor space<br />Increase in green spaces <br />Increase in facilities<br />Investment in infrastructures<br />3.200.000m2<br />800.000 m2<br /><ul><li>Productive Activities
  29. 29. Housing, facilities and services</li></ul>The scale of 22@Barcelona<br />
  30. 30. … 2008 …<br />2000<br />2001 …<br />… 2003 …<br />… 2004 …<br />… 2005…<br />… 2006 …<br />Compact city, with publicly owned land, fully urbanised and offering excellent infrastructure, providing many more jobs in the field of knowledge intensive activities<br />Industrial land, little used or in complete disuse, 100% privately owned, and part yet to be urbanised<br />Corporate Projects, clusters<br />Urban Planning <br />Urban Management<br />Construction<br />Infrastructures<br />The urban planning process (2001-2010)<br />
  31. 31. SOCIAL HOUSING<br />2’7 -<br />@ ACTIVITIES<br />2’2 -<br />2 -<br />URBAN<br />PRODUCTIVE<br />ACTIVITIES<br />Build ability: m² of ceiling/m² of land<br />INDUSTRIAL<br />ACTIVITIES<br />CODE 22a<br />CODE 22@<br />Urban planning. Density<br />Increase density:<br />Balance public and private benefits: <br />
  32. 32. Public space renewal<br />New energy networks<br />New mobility plan<br />Selective pneumatic waste collection<br />New heating and cooling system<br />Underground galleries<br />Special infrastructures plan<br />
  33. 33. 22@ Barcelona: Economics<br />5<br />
  34. 34. Urban clusters<br />Cluster <br />strategies<br />Transversal<br />programs<br />ICT<br />MEDIA<br />ENERGY<br />MEDTECH<br />DESIGN<br />Clusters policy<br />Entrepreneurship<br />Services for companies<br />Internationalization<br />Community of professionals<br />Relation between clusters<br />Marketing<br />
  35. 35. Leadership of projects: current situation and forecast<br /> 22@Barcelona: Clusters & activities<br />Companies<br />Entrepreneurs<br />Institutions<br />Specific spaces<br />Universities<br />Dissemination <br />spaces<br />Technological centers <br />Residences<br />Incubators<br /> Other services<br />
  36. 36. Media: Barcelona Media Park<br />Companies<br />MediaPro, Lavinia, Cromosoma…<br />Institutions<br />RNE, CAC, Barcelona TV…<br />Specifics spaces<br />Audiovisual Production Centre (PBM)<br />Universities<br />UPF, UB, UOC<br />Technological centers <br />Barcelona Media-Innovation Centre <br />Incubators<br />Media-TIC Building<br />Residences<br />Melon District / Ciutadella<br />Dissemination<br />Media Factory<br />
  37. 37. ICT: Network of R+D centres related to ICT<br />Companies<br />T-Systems, Indra, Telefónica<br />Institutions<br />CMT, FBD, Localret, AENOR<br />Specifics spaces<br />Interface building, Media-TIC building<br />Universities<br />UB, UPC, La Salle<br />Technological centers <br />Technological ICT Center<br />Incubators<br />Media-TIC building<br />Residences<br />Melon District<br />Dissemination<br />ICT House<br />
  38. 38. Media & ICT Cluster: 2006 - 2010<br />BARCELONA ACTIVA<br />AGBAR TOWER<br />RBA HQ.<br />IMAGINA BUILDING: <br />Mediapro, CIBM, Yahoo!, TCI,…<br />GREEN AREAS<br />RNE<br />INDRA<br />AUDIOVISUAL PRODUCTION <br />CENTRE<br />INTERFACE BUILDING:<br />IMI, Indra & AENOR<br />COMMUNICATION FACULTY <br />(UPF)<br />T-SYSTEMS HQ. &<br />BARCELONA DIGITAL <br />VILA CASAS MUSEUM<br />OF CONTEMPORARY ART<br />BARCELONA TV<br />MEDIA-TIC BUILDING<br />SUBSIDIZED HOUSING<br />
  39. 39. Energy: Interuniversity Campus of Besòs<br />Companies<br />Endesa, Ecotècnia, Agbar<br />Institutions<br />ITER, BCN Chamber of Commerce<br />Specifics spaces<br />Campus Offices<br />Universities<br />UB, UPC<br />Technological centers <br />IREC<br />b_TEC Incubator<br />Incubators<br />Residences<br />b_TEC Residence<br />Dissemination<br />Campus services<br />
  40. 40. Medical Technologies - MedTech<br />Companies<br />Matachana, Gaes, Sanofi Aventis, Isdin, Telemedicine<br />Institutions<br />CatSalut, Blood Bank, BIOCAT<br />Specifics spaces<br />Health Building, BIO Enterprise Park<br />Universities<br />UB, UPC, Official Nursing College<br />Technological centers <br />22@MedTech<br />Health Building<br />Incubators<br />Residences<br />Nido<br />Dissemination<br />Health Building<br />
  41. 41. Design<br />Companies<br />G-Star Raw, ADD, Node, Estudi Arola, ruiz+company, Morera Design<br />Institutions<br />BCD<br />Specifics spaces<br />Palo Alto, PBM, Hub Design<br />Universities<br />University of Vic, UPC, IAAC<br />Technological centers <br />KIM BCN<br />Media-TIC, “Projecte Bressol” (textile)<br />Incubators<br />Residences<br />Melon District / Ciutadella<br />Dissemination<br />Hub Design<br />
  42. 42. 22@ Spaces. Engines of transformation<br />MedTech<br />Media<br />ICT<br />Energy<br />
  43. 43. Cluster’s leader agents<br />
  44. 44. 10 universities: 25,000 students<br />UPF COMUNICATION<br />UOC<br />SAE INSTITUTE<br />IL·3<br />HEALTH BUILDING<br />B_TEC, UPC UNIVERSITY<br />EMAV<br />ART CENTER COLLEGE OF DESIGN<br />BAU<br />UPF CIUTADELLA<br />SCHOOL OF PROFESSIONAL <br />& EXECUTIVE <br />DEVELOPMENT (UPC)<br />
  45. 45. 4 residences: more than 800 beds<br />NIDO RESIDENCE<br />CIUTADELLA RESIDENCE <br />b_TEC RESIDENCE<br />MELON DISTRICT<br />RESIDENCE<br />
  46. 46. 9 R+D+i & technological centres<br />BARCELONA MEDIA <br /> INNOVATION CENTER<br />ICT TECHNOLOGICAL <br />CENTER<br />KIM BCN<br />IREC<br />BIOMEDICAL <br />RESEARCH PARK<br />LEITAT TECHNOLOGICAL<br />CENTER<br />HEALTH BUILDING<br />ORANGE R+D<br />TELEFONICA R+D<br />ALSTOM R+D<br />
  47. 47. New jobs in 22@Barcelona since 2000<br />(Accumulated data at 12.31.2009 in number of employers)<br />New companies installed in the district since 2000<br />(December2009)<br />(December2009)<br />Employees of companies already located or in process to be installed<br />Companies already located or in process to be installed<br />44.600<br />1.502<br />41’8% newly created<br />ICT <br />26%<br />Design <br />24%<br />Media <br />11%<br />Others <br />%<br />Energy <br />4%<br />MedTech<br />5%<br />New companies and new jobs at 22@Barcelona<br />(Accumulated data at 12.31.2009 in number of companies)<br />61,7 % <br />
  48. 48. Spaces and Infrastructures<br />Innovation and Technology<br />Clusters and Market access<br />Public Financing<br />Private Investment<br />Talent<br />Networking<br />22@ PLUS Bussines Services<br />
  49. 49. 22@ PLUS: Spaces and Infrastructures<br />Spaces and advanced infrastructures available<br /><ul><li> Space search
  50. 50. 22@Barcelona landing platform</li></ul>Weekly and Monthly Spaces<br /><ul><li> Information and advice on infrastructures</li></ul>Telecommunications<br />Selective pneumatic waste collection<br />Centralized climate control<br />New power grid<br />
  51. 51. 22@ PLUS: Networking<br />Services, sharing and consolidating the district<br /><ul><li>22@Network, Association of Businesses and Institutions of 22@Barcelona</li></ul>Welcome plan, for new companies and institutions that move to the district. <br />Work commissions, which work as networking opportunities and project generators. <br />Network workshops<br /><ul><li>22@Update Breakfast
  52. 52. Symposium on Urban Clusters
  53. 53. IN22@</li></li></ul><li>22@ PLUS: Talent<br />Attracting and Developing Talent<br /><ul><li> 22@Staying in company:</li></ul>22@MASTER / 22@DEGREE<br />22@BECAT<br />22@FP<br />MIT-SPAIN<br />22@MBA<br />
  54. 54. Led<br />22@ PLUS: Innovation and technology<br /> Supporting innovation and access to technology<br /><ul><li> Technology Valorization Program: KimBCN Foundation
  55. 55. Urban Lab Program:</li></ul>22@Barcelona offers a large number of opportunities for technology <br />companies that decide to move to the district, like spaces to run pilot programs <br />to test new technology.<br />22@Barcelona = Urban Lab<br /><ul><li> 22@Innovation:</li></ul>Through this program 22@Barcelona fosters innovation with specific projects to <br />generate sophisticated demand through both private and public initiatives. <br />This allows small and medium-sized companies to access new clients and markets.<br />
  56. 56. 22@ PLUS: Innovation and technology<br />Supporting innovation and access to technology<br /><ul><li>22@Synergys
  57. 57. Business networking and work sessions at congresses or other scientific </li></ul> or technological events that take place in Barcelona.<br /><ul><li>Easy access to new emerging technologies to create synergies and </li></ul> more competitive business environment.<br /><ul><li>Helping to generate new business opportunities.
  58. 58. Talent’s attraction and retention in the city of Barcelona.</li></li></ul><li>22@ PLUS: Public and Private financing<br />PublicFinancing<br />Personalized information, advice and management<br />The 22@Barcelona Project Aid Management Unit offers companies located in the district, or in the process of moving there, personalized consulting services to help them identify available public financing opportunities for their strategic projects.<br />22@Capital<br />Private and venture capital investment networks<br />Global Growth Program is aimed at technology companies with a high potential for growth. Its objective is to help companies expand globally and accelerate their growth. <br /> HIT Barcelona – World innovation Summit – Marketplace between Global Entrepreneurs and International Private Investors.<br />
  59. 59. 22@ Barcelona: Social and Cultural<br />6<br />
  60. 60. Space of personal relation<br />22@ Space of<br />Personal Relation<br />22@Talent<br />For the professionals<br />For the neighbours<br /><ul><li>22@Districte Digital
  61. 61. Actions of direct communication
  62. 62. Support to initiatives of the district
  63. 63. 22@Staying in company
  64. 64. International Community: IN22@
  65. 65. Access to education
  66. 66. Relationship spaces
  67. 67. Networking: 22@Update Breakfast,…
  68. 68. 22@Voluntariat</li></ul>Increase of the belonging feeling<br />Creation of the community 22@<br />Pride to work/live in 22@<br />
  69. 69. Citizens Projects<br />22@Talent<br />22@Districte Digital<br /><ul><li>Virtual Memory of the Sant Martí District’s elders
  70. 70. New multimedia classrooms
  71. 71. Computer recycling network
  72. 72. Families on line
  73. 73. Discovering Sant Martí District
  74. 74. CreaTalent
  75. 75. 22@FP
  76. 76. 22@Becat
  77. 77. MITSpain
  78. 78. 22@Master/22@Degree</li></ul>Sponsorship and participation in the neighbourhood activities<br />Direct communication actions<br />Neighbours needs analysis<br />
  79. 79. The City as Externality: Art, Culture and Technology creation<br />22@ Cultural Factories<br />Old Factories as Public Space for Art, Culture and Technology creation. <br />www.hangar.org<br />www.laescocesa.org<br />La Escocesa<br />Can Ricart<br />
  80. 80. Q & A<br />7<br />
  81. 81. www.22barcelona.com<br />

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