Healthcare logistics for service improvement and a new understanding of patient flow. Presented by Delia Dent, CSC, at HINZ 2014, 11 November 2014, 11.37am, Marlborough Room
This document provides an overview of brand architecture and positioning from AMATI & Associates. It discusses:
- Brand architecture models including monolithic, multi-brand, umbrella, endorsed brands, and umbrella with sub-brands. Examples of each are provided.
- The importance of understanding competitors, target customers, consumer insights, benefits, values, relationship-building statements, discriminators, and essence for effective brand positioning.
- A framework is presented for assessing each element of positioning, with an example given for many components. The interdependence of positioning dimensions is emphasized.
Healthcare logistics for service improvement and a new understanding of patient flow. Presented by Delia Dent, CSC, at HINZ 2014, 11 November 2014, 11.37am, Marlborough Room
This document provides an overview of brand architecture and positioning from AMATI & Associates. It discusses:
- Brand architecture models including monolithic, multi-brand, umbrella, endorsed brands, and umbrella with sub-brands. Examples of each are provided.
- The importance of understanding competitors, target customers, consumer insights, benefits, values, relationship-building statements, discriminators, and essence for effective brand positioning.
- A framework is presented for assessing each element of positioning, with an example given for many components. The interdependence of positioning dimensions is emphasized.
2014-02-04 Logistics Performance Index & Supply Chain Performance IndexNopporn Thepsithar
Logistics Performance Index & Supply Chain Performance Index - โครงการศูนย์บริการข้อมูลด้านโลจิสติกส์ Logistics Service Information Center: LSIC, สำนักโลจิสติกส์อุตสาหกรรม ร่วมกับ สภาผู้ส่งสินค้าทางเรือแห่งประเทศไทย
2. Strategy
Strategy
• The Art of Leader
• Long-term Direction & Scope
• Designed/Adaptive/General Target & Action
• Smart Choice for Existing & Future
Environment
• A Way of Action when Resources are limited
• Set of Options for Future Uncertainty
• To Gain Advantage Position/Fulfill
Expectation
• Using Tactics as a Tool for Implementation
• Need Collaboration from the Whole
3. Levels of Strategy
• Corporate Strategy
• Business Unit Strategy
• Operational Strategy
5. Profitability Factor
Technological
factors
Economic
Social POTENTIAL ENTRANTS
factors
factors
INDUSTRY
COMPETITORS
SUPPLIERS BUYERS
Rivalry among
existing firms
SUBSTITUTES AND
COMPLIMENTS
Political
Environmental
factors
factors
6. The Star Model
Strategy
Products, services,
markets, value
proposition
People Structure
Who, skills, number, Reporting relationships
where roles, degree of
centralization
Rewards Processes
“Hard” and “soft” work processes,
incentives control processes,
IT systems
17. Logistics Objectives
Right Product
Right Quantity
Right Quality
Right Place
Right Time
Right Price
Right Service
Right Condition
18. Packaging
Material
Transportation
Handling
Site
Selection Information
Logistics Wheel
Inventory
Control Customer
Service
Order
Warehousing
Processing
19. Key Element in Logistics Strategy
Business Process
Technology
Organization & People
Network
Culture
20. Logistics Strategy
Development
• Logistics Characteristics
• Logistics Importance
• Logistics Stakeholder
• Logistics KPI
• Logistics Standard
21. Logistics Characteristics
Integrated Process Output = Service
Intangible Product No Stock
Dynamic & Flexible
Consume Information
Depend on other activities
Deal with many functions & many parties
Impact on Public
Develop from Army
From Particles to Holistic
Science VS. Art
Logistics Spirit
25. Samples of Logistics Strategy
Cost Leadership
Service Excellence
Available To Promise & Flexible
Speed &Technology- Oriented
Strong Distribution Network
Innovation & Solution Provider
Outsourcing & Partnership
Resource Secure - Sharing
Sustainable Development – Green
National Logistics Strategy
26. Key Success For Logistics Strategy
• Logistics Leader Vision & Collaboration
• Change Management - Communication
• Balancing Benefit & Value : Yin - Yang
Logistics – Marketing - Production
Supplier-Customer-Own Enterprise
Cost – Service, Inventory – Smooth Move
Discipline & Work Standard – Speed/Time
Science - Art, Hard Skill - Soft Skill
• Logistics Spirit : Do Thankless Job
Openness, Humble, Service Heart, Ethics
27. Sharing Experience
Logistics Strategy Case
• INSEE Logistics Journey
• Crisis
• INSEE Logistics Development
• INSEE Transporter
• INSEE Logistics Transformation
• Food Business
• Chinese Strategy
• National Logistics Strategy
31. Knowledge Integration
• Logistics Knowledge Integration
• Management Knowledge Integration
• Science & Art (Social) Integration
• West & East Knowledge Integration
• Human Being Knowledge
Integration
32. Strategic Wisdom
• Neither Knowledge nor Memory
• Individual & Unique
• Simple but Effective
• Flexible to Internal & External Factors
• No Bias
• Benefits to all
• Risk Concern & Protection
• Right Time
33. Spiritual Transformation
• Logistics Spirit
Holistic, Fairness, Open
• Supply Chain Spirit
Trust, Win–Win, Collaboration
• Value Chain Spirit
Values for all stakeholders
Connect to people, connect to nature
• Value for Life
Wisdom for happiness
Spiritual Development
34. Key Learning
Logistics Strategy
• Leader - Vision - Strategy - Implementation
• Yin Yang – People - Ethics
• Strategic Wisdom - Spiritual Wisdom
• Final Destination - Business & Individual