The document proposes a new app called SuperOffer that would provide offers and deals from major supermarkets like Tesco, SuperValu, Aldi, Lidl, Dunnes Stores, Spar and Marks & Spencer all in one app. It would be available on both Android and iOS and allow users to view offers, store locations and hours. A survey was conducted that found most people would use and benefit from such an app. Developing the app is estimated to cost €20,000 and funding would come from savings and a bank loan. The app aims to help users save money by easily accessing supermarket deals in a single mobile app.

1. PROPOSAL OF
A NEW APP
AMIT KUMAR -2984078

2. Introduction
SuperOffer – A new app to get latest offers from
supermarkets like Tesco, SuperValu, Aldi, Lidl, Dunnes Stores,
Spar and Marks & Spencer. All in one app.
This app will be available in both platforms Android and IOS. It
is a free app that provide the latest offers and allows
customers to compare the prices of the items. SuperOffer app
will help customers to save money through great deals from
these stores. This app also show the address and location of
the stores with their opening and closing time.
Next page – How it works 2

3. How it works
The app will show logos of the stores on the home screen.
Clicking the logo will lead the customer to the offers page
where they can check the latest offers and location of the
stores. This app will provide the details of the opening
and closing hours with map location of the store.
3Next page – Background

4. Background
Literature review and Existing apps
1

5. Literature review
5
Every year the big stores like Tesco, SuperValu, Aldi, Lidl,
Dunnes, Spar and Marks & Spencer spend huge money on
advertising. According to a data recorded by Nielsen, in
2017, Tesco spent £89.5 Million on advertising whereas
Lidl spent £71.1 million on advertising. Big money spends
by the big stores for the advertising purposes. A big amount
of paper and money is used in the advertisements to print
the booklets, brochures and leaflets.
Next page – Existing Apps

6. Existing Apps
Big superstores have their own apps like Tesco, SuperValu,
Aldi and Lidl but some stores like Dunnes Store, Marks &
Spencer and Spar does not have any app to provide the
information of the offers and locations of the stores.
6Next page – Original Value

7. Original
value
What added in the app
2

8. ￮ Latest offers of the stores
￮ Compare prices of products of different stores
￮ Saving time and money through great deals
￮ Secure and easy to operate
￮ Map location of the stores
￮ Address of the stores
￮ Opening and closing times of the stores
Next page – Questionnaire & analysis 8

9. Questionnaire
& analysis
Survey results
3

10. Survey
10
A questionnaire has been created on survey monkey, a website
that provides the survey solutions with statistics. 8 questions
were created to know the answers of the people what they
think about this idea.
Link of the survey –
https://www.surveymonkey.com/r/TF9VBSL
21 people answered the survey and 18 people think they want
this app on their smartphones and 20 people think people can
get a good benefit from this app as this apps gives the
information of store location and address.
Next page – Brainstorming session

11. Brainstorming
Session
4

12. A brainstorming session was conducted with the
students who are studying business and computers
courses in Griffith College.
Questions discussed in the session
 Why people download this app?
 What benefits people will get from this app?
 Is this app allowing people to buy the products
from this app?
Next page – Research 12

13. Research
5

14. To start any business or creating any app takes a lot of
research and time. A research of similar products of the
market is a very important part before starting any business.
The SuperOffer app does not have any competitors as there is
not any app which gives the information on offers of the super
stores. Some big stores have their own app but SuperOffer app
is very different from them. Another important part of creating
an app is design. This also needs a good research and time to
sketch the design of the app. SuperOffer app is very simple and
the design is also not complex. It will show the logos of the
stores on the home screen which will lead the customer on the
offer page.
Next page – Tools & Technologies 14

15. Tools &
Technologies
6

16. Tools & technologies to
develop the app
16
SuperOffer
App
Wireframing
Designing of
screen and
logo
Programming
of server
Database
Structure
Programming
of app
Quality
Assurance
Next page – Timeline

17. Timeline
17
TASK NAME START DATE DUE DATE DURATION
Preparatory Stage 1-Mar-19 16-Mar-19 15
Wireframing 16-Mar-19 15-Apr-19 30
Designing of logo and screen 16-Apr-19 1-May-19 15
Programming 1-May-19 31-May-19 30
Database Structure 1-Jun-19 1-Jul-19 30
Quality Assurance/Testing 1-Jul-19 31-Jul-19 30
Installation 1-Aug-19 31-Aug-19 30
Next page – Business Plan

18. Business Plan
7

19. SuperOffer app is a simple app which needs an approval from
the SuperStores to use their company logos on the home
screen and to show their offers. This app is a new app and the
competition is relatively very low as there is no any app which
provides information of offers.
Creating apps is expensive depending on the complexity of the
app but this app costs approximately €20000 as the app is
very simple and easy to use. The app will work on both
platforms Android and iPhone. The finance which I need to
develop this app will come from my savings and I can take
some loan from the bank.
￮ Saving – €10000
￮ Bank Loan – €10000
Next page – Expenditure 19

20. Expenditure
Next page – Conclusion & Future Work 20
Wireframing €1500
Designing of logo and screen €2000
Programming €8000
Database structure €5000
Quality assurance/Testing €2000
Installation €1500
Total €20000

21. Conclusion
& Future
Work

22. Developing an app takes a lot of time and research. Collecting
information on the existing apps and tools and technologies which I
needed to develop the app needs research. SuperOffer is a new app
which provides the detailed information of the offers and this will help
people to find the locations of the stores. I believe the app will be
successful as the survey shows many people think this app will help the
people to get the information of the offers. This app needs a good
marketing so that people can know about this app so that they can take
benefit of this app.
Currently the app will cover only food offers but in future the SuperOffer
app will cover all other stores like Woodies, Ikea and Euro Giant. As this
is a startup app so it will take some time to work and it needs a good
marketing. The app will show only offers and clicking on the offer will
lead the customers to their original store websites so that they can buy
products directly from the stores.
Next page – Bibliography 22

23. Bibliography
￮ Kamcity, April 23, 2018, Tesco Ups Advertising Spend By Over
71%, [Online] Available: https://www.kamcity.com/namnews/uk-
and-ireland/supermarkets/tesco-ups-advertising-spend-by-over-
71/ [Accessed on 8/1/2019].
￮ App Store Preview, Tesco Ireland – Home Shopping, [Online]
Available: https://itunes.apple.com/ie/app/tesco-ireland-home-
shopping/id648859363?mt=8 [Accessed on 8/1/2019]
￮ SuperValu, Real Rewards App, [Online] Available:
https://supervalu.ie/rewards/collect-points/real-rewards-app
[Accessed on 8/1/2019].
23

24. ￮ App Store Preview, Lidl – Offers & Leaflets, [Online] Available:
https://itunes.apple.com/ie/app/lidl-offers-
leaflets/id398474140?mt=8 [Accessed on 8/1/2019].
￮ Aldi, The Aldi Specialbuys App, [Online] Available:
https://www.aldi.ie/mobile-apps [Accessed on 8/1/2019].
￮ Independent Discounts, Dunnes Stores Offers, [Online] Available:
https://discountcode.independent.ie/dunnes-stores [Accessed on
9/1/2019].
￮ My Catalogue, Current Spar Weekly Offers, [Online] Available:
https://my-catalogue.co.za/spar-specials [Accessed on 9/1/2019].
￮ Comentum 360, February 24, 2015, Mobile App Development Cost
and Process, [Online] Available:
https://www.comentum.com/mobile-app-development-cost.html
[Accessed on 10/1/2019].
￮ Ian Blair, Buildfire, How to create a mobile app in 10 easy steps,
[Online] Available: https://buildfire.com/how-to-create-a-mobile-
app/ [Accessed on 10/1/2019].
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25. 25
Thanks!