This document provides guidance on preparing compelling presentations. It outlines key stages in the process including starting with the end in mind, structuring the presentation around the client's perspective and needs, focusing on benefits for the client, developing supporting materials, practicing extensively, and actively engaging with the audience. Effective communication is achieved through keeping messages concise, repeating key points, speaking naturally, using the client's language, maintaining eye contact and engaging the audience.

1. 2014
Preparing
compelling
presentations

2. Key areas to cover
• Purpose of the workshop
• Understand your experience
• Presenting as a critical skill within the workplace
• The importance of being “One Team”
• The key stages in preparing a presentation
• Verbal and non-verbal communication
• What makes for effective communication
• Summary
2

3. Purpose of the workshop
1. Outline critical success factors
2. Highlight key stages of the process
3. Change your perspective
3

4. Your experience of presenting
4
What is it about
good presenters
that make them
so?
How do you feel
about having to do
it?
What (if any) are
your biggest fears
or concerns about
g? presentin
What is your
experience of
presenting in front
of an audience?

5. Why is being an effective communicator so important?
5
Influence and
leadership
Gives you
confidence
Creates a positive
perception of
ability
Applicable for
every aspect of life

6. The importance of being One Team
6
Appear balanced &
objective
Enables individual
progression
Strength in depth Clearly defined
responsibilities

7. Key stages in developing a compelling presentation
• Where to start?
• Structure
• Evidences and proofs
• Benefits – for the client
• Write detailed content
• Support materials
• Plan for the Q&A
• Practice, practice, practice
• On the day
Address their most pressing needs…from their perspective
7
• Address their
biggest issues
related to the
project
• Key win themes
• What do you
want them to?
• Feel
• Understand
• Remember
• Do

8. Key stages in developing a compelling presentation
• Where to start?
• Structure
• Evidences and proofs
• Benefits – for the client
• Write detailed content
• Support materials
• Plan for the Q&A
• Practice, practice, practice
• On the day
Weave your key messages throughout
8
A pre-set
agenda?
Sells your
solutions best
Storyboard
your ideas

9. Key stages in developing a compelling presentation
• Where to start?
• Structure
• Evidences and proofs
• Benefits – for the client
• Write detailed content
• Support materials
• Plan for the Q&A
• Practice, practice, practice
• On the day
Only people provide these
9
• Yours is the
right solution
• Provides client
confidence
• Competitive
advantage
• Unique to you

10. Key stages in developing a compelling presentation
• Where to start?
• Structure
• Evidences and proofs
• Benefits – for the client
• Write detailed content
• Support materials
• Plan for the Q&A
• Practice, practice, practice
• On the day
They only care about what they get as result of what you do!
10
• Answer the “so
what?” question
• Tangible &
relevant
• Based on “real”
needs
• “which
means that”
• “the benefit
to you is..”

11. Key stages in developing a compelling presentation
• Where to start?
• Structure
• Evidences and proofs
• Benefits – for the client
• Write detailed content
• Support materials
• Plan for the Q&A
• Practice, practice, practice
• On the day
Only tell them what is directly relevant
11
• Bullet points or
long-hand
• Key messages
only
• Think benefits
• Less is more

12. Key stages in developing a compelling presentation
• Where to start?
• Structure
• Evidences and proofs
• Benefits – for the client
• Write detailed content
• Support materials
• Plan for the Q&A
• Practice, practice, practice
• On the day
As much as you need but as little as you can get away with
12
• Visuals?
• Minimal text
• Support the
presenter
• Don’t distract
audience
• Not the whole
message

13. Key stages in developing a compelling presentation
• Where to start?
• Structure
• Evidences and proofs
• Benefits – for the client
• Write detailed content
• Support materials
• Plan for the Q&A
• Practice, practice, practice
• On the day
Expect the unexpected
13
• Assign roles
• Anticipate
questions
• Prepare model
answers
• Develop ‘Active
Listening’ skills
Q&A

14. Key stages in developing a compelling presentation
• Where to start?
• Structure
• Evidences and proofs
• Benefits – for the client
• Write detailed content
• Support materials
• Plan for the Q&A
• Practice, practice, practice
• On the day
“The harder I practice the luckier I become”
14
• Familiarity
increases
confidence
• Focus on
delivery
• Passion
• Pace
• Pauses
• Behave as one
team

15. Key stages in developing a compelling presentation
• Where to start?
• Structure
• Evidences and proofs
• Benefits – for the client
• Write detailed content
• Support materials
• Plan for the Q&A
• Practice, practice, practice
• On the day
Get yourself in the right place to do your best
15
• Stand tall
• Breathe slowly
• Command the
space
• Smile
• Wait
• Speak

16. Verbal communications
Verbal
Short
sentences
Avoid
jargon
Write as you
speak
16

17. Non-verbal communications
17
Non- verbal
Posture
Pitch/tone
Volume
Pace/pause
Eye-contact
Movement

18. What makes for effective communication?
• Starting with the end in mind
• Clients perspective
• Less is more
• Repeat key messages
• Give them benefits
• Be yourself
18

19. When communicating always…
• Make it personal
• Believe
• Know the audience
• Engage them
• Make it easy for them
19

20. 20
Don’t “we” on your audience
Just remember…
• You meant to say that
• People forget detail
• It’s only ever about them
• Their perception is their reality
• Actively listen to the audience the whole time

21. 2014
Preparing
compelling
presentations