The document provides details for an anti-cyber bullying video pitch and proposal being created for the charity StopIT. The pitch outlines a plan to create an emotionally impactful short film using relatable sounds and images to raise awareness of cyber bullying among teens. The proposal expands on the content, which will start by expressing the emotions victims feel and show there is no escape from bullying. It will have a short yet powerful story and peaceful soundtrack. Technical considerations that are addressed include using professional editing software, lighting to set the right mood, high-quality cameras and audio equipment, and obtaining proper licenses for any copyrighted music.
Jay Birkin created a wildlife video for Yorkshire Wildlife Trust to raise awareness about caring for wildlife. The video achieved its goal of telling a simple story about nature with a brief message to make an impact. Jay used realistic footage and narrative without special effects to keep it simple for the target audience. Feedback was positive except for one shot with a shadow and a misspelling. Jay learned video editing skills and working with a client provided real world experience. For their FMP, Jay plans to create video game concepts instead of another film to pursue their passion and skills in an area they excel. Jay will focus on research, drafts, and time management to produce exceptional work.
The document provides an analysis of a media product by Joseph Holroyd. It summarizes how the product challenges conventions through the use of longer shots during combat scenes and blackouts between titles to separate characters. It represents teenagers as its target audience and discusses potential distribution through cinemas, television channels, or online platforms. The intended rating would be 12 or 12A due to violence, and the techniques used to attract the audience include establishing shots, music, and building tension.
The client is the venue manager of the Everyman cinema in Harrogate. The student plans to create a 3-5 minute promotional video for the cinema using the "teaser trailer" technique of showing highlights without revealing everything. The intended audience is film fans who want a comfortable cinema experience with respectful audiences. Resources needed include a DSLR camera, tripod, light panel, and assistant for filming. The schedule will include shooting at the location, editing in Premiere, and delivering the final video.
1) The document discusses ways the author's media product challenges conventions through the use of blackouts between titles and a nonlinear narrative structure.
2) It represents teenagers as its target audience and discusses how extending the product could attract a broader mass market.
3) The author learned how to overcome technical barriers in editing and sound design through additional software.
The document discusses feedback from an audience questionnaire about a documentary called "Awake Inside a Dream". The summary is:
The questionnaire received positive feedback on engaging audiences in the first 5 minutes. Respondents also felt the documentary had qualities of professional documentaries in terms of effects, transitions and music matching the visuals. Feedback confirmed the voiceover successfully represented the topic of dreams. Some feedback suggested including more stories from people about their dreams. Overall, the documentary was well-received based on the questionnaire responses.
1) The document is a media evaluation by Deji Akigbogun about a film opening they created.
2) Deji's film opening uses conventions from crime genres like Pulp Fiction, such as a murder in the opening, but subverts expectations by making the main character a witness rather than a detective.
3) The film represents teenagers both positively and negatively, through caring characters but also stereotypical delinquent costumes and language.
The document discusses different types and purposes of corporate videos. It describes product launch videos, internal training videos, videos promoting organizational values or messages, conference opener videos, event coverage videos, and videos featuring brand logos or identities. It also discusses common elements of corporate videos like graphics, voiceovers, interviews, storytelling scenarios, and background music. Legal and ethical issues with corporate video content are also mentioned.
Jay Birkin created a wildlife video for Yorkshire Wildlife Trust to raise awareness about caring for wildlife. The video achieved its goal of telling a simple story about nature with a brief message to make an impact. Jay used realistic footage and narrative without special effects to keep it simple for the target audience. Feedback was positive except for one shot with a shadow and a misspelling. Jay learned video editing skills and working with a client provided real world experience. For their FMP, Jay plans to create video game concepts instead of another film to pursue their passion and skills in an area they excel. Jay will focus on research, drafts, and time management to produce exceptional work.
The document provides an analysis of a media product by Joseph Holroyd. It summarizes how the product challenges conventions through the use of longer shots during combat scenes and blackouts between titles to separate characters. It represents teenagers as its target audience and discusses potential distribution through cinemas, television channels, or online platforms. The intended rating would be 12 or 12A due to violence, and the techniques used to attract the audience include establishing shots, music, and building tension.
The client is the venue manager of the Everyman cinema in Harrogate. The student plans to create a 3-5 minute promotional video for the cinema using the "teaser trailer" technique of showing highlights without revealing everything. The intended audience is film fans who want a comfortable cinema experience with respectful audiences. Resources needed include a DSLR camera, tripod, light panel, and assistant for filming. The schedule will include shooting at the location, editing in Premiere, and delivering the final video.
1) The document discusses ways the author's media product challenges conventions through the use of blackouts between titles and a nonlinear narrative structure.
2) It represents teenagers as its target audience and discusses how extending the product could attract a broader mass market.
3) The author learned how to overcome technical barriers in editing and sound design through additional software.
The document discusses feedback from an audience questionnaire about a documentary called "Awake Inside a Dream". The summary is:
The questionnaire received positive feedback on engaging audiences in the first 5 minutes. Respondents also felt the documentary had qualities of professional documentaries in terms of effects, transitions and music matching the visuals. Feedback confirmed the voiceover successfully represented the topic of dreams. Some feedback suggested including more stories from people about their dreams. Overall, the documentary was well-received based on the questionnaire responses.
1) The document is a media evaluation by Deji Akigbogun about a film opening they created.
2) Deji's film opening uses conventions from crime genres like Pulp Fiction, such as a murder in the opening, but subverts expectations by making the main character a witness rather than a detective.
3) The film represents teenagers both positively and negatively, through caring characters but also stereotypical delinquent costumes and language.
The document discusses different types and purposes of corporate videos. It describes product launch videos, internal training videos, videos promoting organizational values or messages, conference opener videos, event coverage videos, and videos featuring brand logos or identities. It also discusses common elements of corporate videos like graphics, voiceovers, interviews, storytelling scenarios, and background music. Legal and ethical issues with corporate video content are also mentioned.
This document contains 3 summaries of different documents:
1) The first summary discusses a KFC print advert that uses Cristiano Ronaldo to promote their product. It takes up most of the page and directly addresses the audience. The stadium in the background and slogans also appeal to football fans.
2) The second summary explains how target audiences are classified using social grades A-E based on occupation and demographics like age, interests and lifestyle. It notes the importance of selecting the right marketing platform for different audiences.
3) The third summary is of a Dior perfume advert that uses attractive models living lavish lifestyles to appeal to younger audiences and convince them the product can achieve that idealized
The document discusses how the media product utilizes and challenges conventions of real media. It begins by explaining how the short film fits into the drama genre by following some conventions like a cyclical narrative structure, while also contradicting conventions with a twist ending. It then analyzes specific short films and what conventions they use, and how these influenced the described media product. While many conventions of editing, sound, and genre were followed, the media product challenges conventions with its unique narrative structure and twist ending.
The document discusses research on existing products to inform the creation of a new web series episode. It analyzes several videos on topics like Harry Potter, cycling, and filmmaking. Key techniques identified include a narrator speaking over related images, interviews that provide insider perspectives, and music used to set the tone and attract audiences. The document concludes that incorporating these elements, such as a narrator, interviews, and tailored music, will help make an engaging and informative episode that teaches audiences while entertaining them.
The document provides a summary and evaluation of Matt Jewitt's viral marketing campaign for a film project. The campaign included a teaser trailer presented as a news broadcast, missing person posters, and a fake police missing persons website. Audience feedback found the combination of these ancillary texts with the main product (film) to be effective at attracting interest and creating intrigue. Market research was important to understand audience wants and measure the campaign's success. New media technologies like video editing, website design, and graphics software were used to construct the campaign, though some like Dreamweaver were challenging to learn.
This document proposes a taxidermy film project and discusses the target audience. The target audience is identified as males ages 18-29 from middle-class social statuses (BC1C2) who enjoy horror and comedy genres. Younger males and "belongers" psychographic who stick to genres they enjoy would likely engage with the film. Skills learned creating an IRN-BRU ad game in Photoshop and Premiere will help with designing marketing materials and editing the film, though composing an original soundtrack was not covered.
The document summarizes the opening sequence of a thriller film called "The Decoy". It discusses several aspects of creating the sequence, including challenging conventions, avoiding cliches, building tension without revealing plot details, and following conventions of the spy/thriller genre. Technology use and lessons learned are also summarized. The production team wanted the sequence to suggest modern issues and get questions from audiences that would be answered later in the film.
Question 3 what have you learnt from your audience feedback?jess Stratton
The document discusses the importance of gathering audience feedback when producing films. It provides examples of how test screenings are used to get reactions from audiences and how one film changed its ending based on feedback. Gathering feedback through surveys, test screenings, and reviews of trailers, posters and other marketing materials helps filmmakers understand their target audience and make changes to ensure the film is successful. Understanding audience demographics and interests is key to targeting the film appropriately.
The document provides details for an advertising idea for an electrician company. It proposes two advertising ideas:
1. A story-based advert showing a family struggling with a faulty fire alarm and calling the electrician company for help. Scenes and shots are outlined.
2. A non-story based advert highlighting what the company does through interviews with customers and statistics. Shots of electrical work and customer feedback would be included.
Equipment, props, filming locations, target audiences and soundtracks are discussed for both ideas. The second idea is evaluated as being more straightforward to produce within the client's requirements of promoting services in under 40 seconds.
The document discusses how movie companies target their audiences and analyze viewers through surveys and data collection. It details the results of a survey conducted by the author to learn more about target audiences for movie trailers. The survey found that most respondents are ages 15-20, enjoy trailers for the music and hype, and think trailers sometimes show too much of the movie. The document advocates for movie companies collecting audience feedback to better understand viewer preferences.
The document proposes an advertisement to warn teenagers about identity theft. It will be filmed in a school gym using a friend as the actor. Music from Rocky and piano music will be used. Scenes will be filmed using a Sony HD camera mounted on a tripod and moved with a camera dolly. Shots will be cut together to tell a story. The key message is to protect yourself online and not share too much information with strangers. The target audience is 17-18 year old teenagers who may be careless with credit cards or personal information. A logo representing identity theft will be included.
Our media product explored conventions commonly used in thriller movies such as low-key lighting, suspenseful music, and partial storylines to create shock. It represented twin brothers to relate to audiences with siblings or who sympathize with the story. As an independent small-budget movie, it would likely be distributed by an independent institution taking a smaller cut due to limited advertising. We addressed audiences by conveying the emotions of the product rather than large promotional campaigns. Through filming, we learned to properly use technology like cameras, lights, and microphones, and would feel comfortable using such equipment for future projects.
The document discusses a student's media production project that aims to emulate conventions of thriller films. Specifically, it used black and white film effects and quick cuts during flashback scenes to create an eerie feel, as seen in Sin City. It targeted a younger female audience by using teenage actors and portraying typical teenage settings and behaviors. Dimension Films would be a suitable distributor as it specializes in similar thriller genres. Through questionnaires, the student gained insights into what audiences expect from thrillers to help design the project.
Munirba is creating an informative advertisement campaigning against racism and how Brexit has increased racism in the UK. The ad will be 20 seconds and include collaged clips from secondary data videos found online depicting abuse or attacks. It aims to raise awareness of racism, which often goes unnoticed, by using raw video footage to dramatically impact the audience. There will be no actors, filming or budget needed as the ad solely features archived media clips. The target audiences are older generations who may hold more traditional views of racism, along with teenagers as a secondary audience.
The document outlines plans for an identity theft prevention advertisement targeted at teenagers. It will use humor and pathos to grab viewers' attention by having a woman's voice come from a man. The ad will be filmed in a school gym using a friend as the actor. Technology like a Sony HD camera, tripod, and camera dolly will be used to film high quality shots. Teenagers aged 17-18 will be the primary target audience. The key message is to protect yourself and your identity when shopping online. Symbols of "Stop & Think" will encourage viewers to think carefully about sharing personal information.
The document summarizes the media evaluation of a short film project by Alex Frost. It discusses several ways the short film uses conventions of real media products, such as setting the scene in the opening and using black and white for a "flash forward" scene to create a film noir effect. It also describes how mise-en-scene was used to develop the setting and character. The document then discusses how the film represented the social group of a stereotypical teenage girl through her clothing, behavior, and isolation. It suggests the film would be a good fit for smaller independent film companies and film festivals, and that the target audience is 15-25 year olds interested in thrillers.
Profitable Video Content Marketing - http://samurai.successfulleadsystem.com/
Read the Full Article here - http://www.goodbuddy.co/profitable-video-content-marketing/
This document summarizes the key steps and lessons learned in creating a horror/thriller media product for an evaluation assignment. It establishes the target audience as 15-25 year olds, mostly male. Pie charts show the gender and age breakdown of the intended viewers. The opening sequence uses fast-paced editing and gothic metal music to attract this audience. Creating the project taught the importance of planning, time management, effective collaboration, and improving filming and editing skills from the preliminary task.
The document discusses the student's media project, a slasher horror movie opening. It summarizes how the project uses and challenges conventions of the genre. It represents discrimination through the victim character and addresses older teen/adult audiences. Word of mouth was used to promote it since larger marketing was not possible. The student learned new filmmaking, editing, and publishing skills through constructing the project. Comparing it to their preliminary work shows their learning progression.
1) The document discusses an A-Level media studies coursework project analyzing a student-created mystery/suspense film.
2) Scenes from the opening sequence are described that establish mood through lighting, camera angles, and influence from other films like Se7en.
3) Analysis addresses representation of social groups, target audiences of 16-20 year old males, and techniques used to attract audiences like suspense and voyeurism.
1) The document discusses an A-Level media studies coursework project analyzing a student-created mystery/suspense film.
2) Scenes from the opening sequence are described that establish suspense through techniques like low-key lighting, hidden identities, and newspaper clippings about murder.
3) Influences from the film Se7en are discussed, including cross-outs on wall photos and overlay shots used to build suspense.
1) The document discusses ways the author's media product challenges conventions through the use of blackouts between titles and a nonlinear narrative structure.
2) It represents teenagers as its target audience and discusses how extending the product could attract a broader mass market.
3) The author learned how to overcome technical barriers in editing and sound design through additional software.
The document provides an evaluation of a media studies project by Hiba Kausar. It summarizes how her opening movie sequence uses conventions such as building suspense through subtle shots to engage audiences. It discusses her target teenage female audience and how the movie could be distributed through Paramount Pictures or online platforms. The project helped develop Hiba's production skills in areas like inspiration from movies, editing techniques, and use of technologies like iPhone recordings and DSLR camera filming.
This document contains 3 summaries of different documents:
1) The first summary discusses a KFC print advert that uses Cristiano Ronaldo to promote their product. It takes up most of the page and directly addresses the audience. The stadium in the background and slogans also appeal to football fans.
2) The second summary explains how target audiences are classified using social grades A-E based on occupation and demographics like age, interests and lifestyle. It notes the importance of selecting the right marketing platform for different audiences.
3) The third summary is of a Dior perfume advert that uses attractive models living lavish lifestyles to appeal to younger audiences and convince them the product can achieve that idealized
The document discusses how the media product utilizes and challenges conventions of real media. It begins by explaining how the short film fits into the drama genre by following some conventions like a cyclical narrative structure, while also contradicting conventions with a twist ending. It then analyzes specific short films and what conventions they use, and how these influenced the described media product. While many conventions of editing, sound, and genre were followed, the media product challenges conventions with its unique narrative structure and twist ending.
The document discusses research on existing products to inform the creation of a new web series episode. It analyzes several videos on topics like Harry Potter, cycling, and filmmaking. Key techniques identified include a narrator speaking over related images, interviews that provide insider perspectives, and music used to set the tone and attract audiences. The document concludes that incorporating these elements, such as a narrator, interviews, and tailored music, will help make an engaging and informative episode that teaches audiences while entertaining them.
The document provides a summary and evaluation of Matt Jewitt's viral marketing campaign for a film project. The campaign included a teaser trailer presented as a news broadcast, missing person posters, and a fake police missing persons website. Audience feedback found the combination of these ancillary texts with the main product (film) to be effective at attracting interest and creating intrigue. Market research was important to understand audience wants and measure the campaign's success. New media technologies like video editing, website design, and graphics software were used to construct the campaign, though some like Dreamweaver were challenging to learn.
This document proposes a taxidermy film project and discusses the target audience. The target audience is identified as males ages 18-29 from middle-class social statuses (BC1C2) who enjoy horror and comedy genres. Younger males and "belongers" psychographic who stick to genres they enjoy would likely engage with the film. Skills learned creating an IRN-BRU ad game in Photoshop and Premiere will help with designing marketing materials and editing the film, though composing an original soundtrack was not covered.
The document summarizes the opening sequence of a thriller film called "The Decoy". It discusses several aspects of creating the sequence, including challenging conventions, avoiding cliches, building tension without revealing plot details, and following conventions of the spy/thriller genre. Technology use and lessons learned are also summarized. The production team wanted the sequence to suggest modern issues and get questions from audiences that would be answered later in the film.
Question 3 what have you learnt from your audience feedback?jess Stratton
The document discusses the importance of gathering audience feedback when producing films. It provides examples of how test screenings are used to get reactions from audiences and how one film changed its ending based on feedback. Gathering feedback through surveys, test screenings, and reviews of trailers, posters and other marketing materials helps filmmakers understand their target audience and make changes to ensure the film is successful. Understanding audience demographics and interests is key to targeting the film appropriately.
The document provides details for an advertising idea for an electrician company. It proposes two advertising ideas:
1. A story-based advert showing a family struggling with a faulty fire alarm and calling the electrician company for help. Scenes and shots are outlined.
2. A non-story based advert highlighting what the company does through interviews with customers and statistics. Shots of electrical work and customer feedback would be included.
Equipment, props, filming locations, target audiences and soundtracks are discussed for both ideas. The second idea is evaluated as being more straightforward to produce within the client's requirements of promoting services in under 40 seconds.
The document discusses how movie companies target their audiences and analyze viewers through surveys and data collection. It details the results of a survey conducted by the author to learn more about target audiences for movie trailers. The survey found that most respondents are ages 15-20, enjoy trailers for the music and hype, and think trailers sometimes show too much of the movie. The document advocates for movie companies collecting audience feedback to better understand viewer preferences.
The document proposes an advertisement to warn teenagers about identity theft. It will be filmed in a school gym using a friend as the actor. Music from Rocky and piano music will be used. Scenes will be filmed using a Sony HD camera mounted on a tripod and moved with a camera dolly. Shots will be cut together to tell a story. The key message is to protect yourself online and not share too much information with strangers. The target audience is 17-18 year old teenagers who may be careless with credit cards or personal information. A logo representing identity theft will be included.
Our media product explored conventions commonly used in thriller movies such as low-key lighting, suspenseful music, and partial storylines to create shock. It represented twin brothers to relate to audiences with siblings or who sympathize with the story. As an independent small-budget movie, it would likely be distributed by an independent institution taking a smaller cut due to limited advertising. We addressed audiences by conveying the emotions of the product rather than large promotional campaigns. Through filming, we learned to properly use technology like cameras, lights, and microphones, and would feel comfortable using such equipment for future projects.
The document discusses a student's media production project that aims to emulate conventions of thriller films. Specifically, it used black and white film effects and quick cuts during flashback scenes to create an eerie feel, as seen in Sin City. It targeted a younger female audience by using teenage actors and portraying typical teenage settings and behaviors. Dimension Films would be a suitable distributor as it specializes in similar thriller genres. Through questionnaires, the student gained insights into what audiences expect from thrillers to help design the project.
Munirba is creating an informative advertisement campaigning against racism and how Brexit has increased racism in the UK. The ad will be 20 seconds and include collaged clips from secondary data videos found online depicting abuse or attacks. It aims to raise awareness of racism, which often goes unnoticed, by using raw video footage to dramatically impact the audience. There will be no actors, filming or budget needed as the ad solely features archived media clips. The target audiences are older generations who may hold more traditional views of racism, along with teenagers as a secondary audience.
The document outlines plans for an identity theft prevention advertisement targeted at teenagers. It will use humor and pathos to grab viewers' attention by having a woman's voice come from a man. The ad will be filmed in a school gym using a friend as the actor. Technology like a Sony HD camera, tripod, and camera dolly will be used to film high quality shots. Teenagers aged 17-18 will be the primary target audience. The key message is to protect yourself and your identity when shopping online. Symbols of "Stop & Think" will encourage viewers to think carefully about sharing personal information.
The document summarizes the media evaluation of a short film project by Alex Frost. It discusses several ways the short film uses conventions of real media products, such as setting the scene in the opening and using black and white for a "flash forward" scene to create a film noir effect. It also describes how mise-en-scene was used to develop the setting and character. The document then discusses how the film represented the social group of a stereotypical teenage girl through her clothing, behavior, and isolation. It suggests the film would be a good fit for smaller independent film companies and film festivals, and that the target audience is 15-25 year olds interested in thrillers.
Profitable Video Content Marketing - http://samurai.successfulleadsystem.com/
Read the Full Article here - http://www.goodbuddy.co/profitable-video-content-marketing/
This document summarizes the key steps and lessons learned in creating a horror/thriller media product for an evaluation assignment. It establishes the target audience as 15-25 year olds, mostly male. Pie charts show the gender and age breakdown of the intended viewers. The opening sequence uses fast-paced editing and gothic metal music to attract this audience. Creating the project taught the importance of planning, time management, effective collaboration, and improving filming and editing skills from the preliminary task.
The document discusses the student's media project, a slasher horror movie opening. It summarizes how the project uses and challenges conventions of the genre. It represents discrimination through the victim character and addresses older teen/adult audiences. Word of mouth was used to promote it since larger marketing was not possible. The student learned new filmmaking, editing, and publishing skills through constructing the project. Comparing it to their preliminary work shows their learning progression.
1) The document discusses an A-Level media studies coursework project analyzing a student-created mystery/suspense film.
2) Scenes from the opening sequence are described that establish mood through lighting, camera angles, and influence from other films like Se7en.
3) Analysis addresses representation of social groups, target audiences of 16-20 year old males, and techniques used to attract audiences like suspense and voyeurism.
1) The document discusses an A-Level media studies coursework project analyzing a student-created mystery/suspense film.
2) Scenes from the opening sequence are described that establish suspense through techniques like low-key lighting, hidden identities, and newspaper clippings about murder.
3) Influences from the film Se7en are discussed, including cross-outs on wall photos and overlay shots used to build suspense.
1) The document discusses ways the author's media product challenges conventions through the use of blackouts between titles and a nonlinear narrative structure.
2) It represents teenagers as its target audience and discusses how extending the product could attract a broader mass market.
3) The author learned how to overcome technical barriers in editing and sound design through additional software.
The document provides an evaluation of a media studies project by Hiba Kausar. It summarizes how her opening movie sequence uses conventions such as building suspense through subtle shots to engage audiences. It discusses her target teenage female audience and how the movie could be distributed through Paramount Pictures or online platforms. The project helped develop Hiba's production skills in areas like inspiration from movies, editing techniques, and use of technologies like iPhone recordings and DSLR camera filming.
The document discusses the media production of a zombie horror film. It summarizes that the film uses conventions of the genre like a lone protagonist in an abandoned urban setting and a deformed zombie antagonist. It would likely be distributed by a small company that specializes in zombie films. The target audience would be 18-24 year olds watching in a social group who enjoy blood and violence and are not disturbed by graphic content. Tension and horror elements like ominous sounds and images were used to attract this audience. Through making the production, the creator learned skills like video editing, sound design, and the importance of timeline planning and continuity editing.
The student created a crime drama film targeting teenagers to depict crimes they are often involved in. The film challenges conventions like using minimal dialogue and unique titles. It was inspired by criminal case photographs and reenacts a crime scene using a pillow instead of a weapon. As an independent low-budget film, it would likely be distributed by a small company but could find success like Bullet Boy by engaging a niche audience. Creating the film helped the student learn filmmaking techniques like camera angles and resolution as well as skills like blogging and using movie editing software. Audience feedback was generally positive about suspense and professionalism but suggested improvements like better music and more dialogue.
The document proposes three ideas for videos:
1) How social media and digital footprints can affect job prospects, depicted through interviews where past social media posts negatively impact candidates.
2) A discussion among women on the top ten lifestyle skills needed for success, using examples of successful entrepreneurs.
3) A story of a former criminal who now runs a successful business, shown through a flashback from his current life to his criminal past, to inspire ex-offenders.
The document provides an evaluation of Josh Fry's media project. It discusses how the project uses and challenges conventions of real media through its title placement and camera techniques. It compares the stalker character to the film "The One Hour Photo" and discusses differences in their stalking styles. The project would likely be distributed online given its low budget and target 15+ age rating. The target audience is teenagers who would enjoy the implied tension, and the project aims to appeal to them through use of a younger cast in a relationship. Josh has learned about using technologies like Mac, video cameras, and editing software through constructing this project.
This document contains a student's responses to evaluation questions about a media project they created. The student discusses how their project challenged conventions by placing the title at the end, and used camera techniques like quick cuts to build tension. They represent a youth stalker culture and compare it to the film "The One Hour Photo." The project would be distributed online and targeted at teenagers. The student learned filming techniques and how to use editing software in creating their thriller opening.
Media practical production EVALUATION Cousin Kateguestfa4c1d
The document discusses what the author learned from creating a film opening sequence for a period drama. They used various technologies like a camera, microphone, memory cards, tripod, and editing software they had never used before. While challenging at first, the author learned how to operate the equipment and edit the footage. They reflect on how their opening sequence represents the target audience of middle-aged women and develops conventions of period drama films through certain shots and scenes. Overall, the author feels they gained valuable experience and insight into film production through completing this project.
The student evaluated their media project which was a thriller film opening. They analyzed how their opening used conventions from films like Firewall, Face Off, and Phone Booth. Their opening represented social groups through its mainly male cast and portrayal of a black teenage boy being shot. As an independent low-budget film, it would likely be distributed online or by a small distributor. They aimed it at their surveyed target audience of 17 year old males and kept them engaged through suspense and unanswered questions. In creating the project, they learned editing and camera skills using Adobe Premier and Canon cameras.
This document is a shot list for the film "Alone" detailing 8 shots over 4 scenes. Scene 1 contains a establishing title shot of a dark park at evening. Scene 2 shows a boy waking up in bed from an alarm clock in his bedroom at night. Scene 3 follows the boy as he gets cereal from the cupboard and fridge, getting milk and a spoon, and eating at the table. Scene 4 has the boy running back upstairs. The shot list provides details on shot size, camera movement, interior/exterior, time of day, and basic shot descriptions for planning purposes.
This document is a shot list for a film production titled "SHEET 2 / 5". It details 5 scenes with a total of 15 shots, listing the shot size, angle, movement, interior/exterior location, time of day, and description for each shot. The shots follow a boy as he brushes his teeth, gets dressed, runs out of the house forgetting his bag, ties his shoes, leaves home, walks down the street looking into shop windows.
This document is a shot list for a film production titled "SHEET 3 / 5". It details 10 scenes shot over 2 evenings involving a boy in an empty park. The shots include establishing shots of the park, the boy sitting on a bench, a ghost appearing, the boy searching for his car keys that disappear, and seeing a ghost in front of his car before jumping inside and locking the doors. The list provides details on shot size, camera movement, interior/exterior location, and time of day for each shot.
This document provides a shot list for scenes 10 through 12 of a film. It details 6 shots in scene 10 where a man locks his door and then panics when he sees it unlock, thinking he sees a ghost. Scene 11 continues with 3 shots of the man finding his dropped phone and noticing the ghost by his car. The last shots in scene 11 show him calming down and exiting his vehicle. Scene 12 then has 5 shots of the man looking around outside thinking he is safe, before focusing on a boy exiting a car, walking, finding some keys, and examining them. The document provides details on shot sizes, angles, movements, locations, times of day, and notes for each shot.
The camera shot list outlines 3 shots for Scene 13 of an unnamed production. Shot 1 is a medium shot that pans as the character turns around and opens a boot. Shot 2 is a medium still shot of the boy looking inside the boot. Shot 3 is another medium still shot of the boot door slamming shut and transitioning to black.
Lighting is an important technical element in film and media that helps convey genre and mood to viewers. Different lighting setups, such as low-key lighting for suspense and high-key lighting for comedy, elicit different emotional responses from audiences. A director can use mixtures of lighting within a single scene to portray changing moods and feelings over time. In film production, the use of lighting is crucial to engaging audiences and achieving profitability by effectively setting the genre and tone.
Directors send specialists to scout locations prior to filming to assess facilities, risks, and suitability for the production. For small productions, the director will personally scout locations and create detailed reports on each highlighting amenities like parking, accommodations, and accessibility. Location is especially important for establishing genre in films through settings that convey tension, unease, or normality along with other cinematic elements.
The document outlines contingency plans for a film production. It discusses creating a spreadsheet of actors' schedules to coordinate filming days and having additional filming days scheduled to account for any issues. It also emphasizes booking equipment weeks in advance and communicating equipment needs and availability with owners to ensure all required items are available when needed and prevent problems from ruining the production. A risk assessment is also created to identify potential risks like tree trunks, traffic, and equipment and outline preventative measures to minimize costs and wasted time from any incidents.
The production schedule lays out a filming schedule over several days and locations in July and August. It allows the director to film different sections on back-to-back days and look over footage in the evenings. Budgeting is important to plan funds before filming due to the large scale of productions. For this minimal production, the budget will be limited as props and costumes are everyday items and camera equipment will be borrowed from school. Actors and equipment will be unpaid to eliminate budgeting and allow more time for filming and editing.
This document provides definitions and explanations of various technical codes used in camerawork, composition, lighting, editing, sound, and audio effects that help create meaning and communicate messages in film productions. It defines different types of shots including close-ups, long shots, and point-of-view shots. It also covers angles, camera movements, aspects of composition, uses of color and lighting, common editing techniques, diegetic and non-diegetic sound, and audio effects. The technical codes are production elements that filmmakers can employ intentionally to convey certain meanings or messages through visual and aural storytelling.
This document analyzes the genre, production details, target audience, technical codes, mise-en-scene, and camerawork of the film IT. It is a drama/thriller produced by several companies and distributed by Warner Bros. Pictures. The film uses techniques like pathetic fallacy, low key lighting, and high camera angles to build tension and suspense and target thriller enthusiasts aged 15 and older.
The Kings Speech analyzes the film genre, production details, target audience, gratifications, technical codes, and mise-en-scene of the historical drama film. The film genre is a hybrid of drama and history, shown through historical references. The target audience includes both men and women of older generations who will appreciate the cultural references, as well as those with mental health issues who can relate to the protagonist overcoming his fears. Technical elements like high camera angles and period-appropriate costumes, props, and speech help audiences decode the historical genre.
Comedy films are often the most popular genre because they are relatable to audiences and provide entertainment and laughter. This links to theories that audiences need entertainment to avoid boredom. The target audience for this comedy film is older teens to young adults due to its rude humor, which is most relatable to a slightly younger demographic than older comedies. Technical elements like lighting, sound, mise-en-scene, and camerawork are used intentionally to convey comedy through inappropriate actions and situations involving the main character Ted.
The document analyzes the thriller genre conventions used in the film "The Conjuring". It discusses several common thriller techniques including tense music, quick cut shots, low key lighting, dark settings, and the use of camera angles to build tension and suspense. The target audience is those over 15 who generally enjoy horror and thriller films. Producers implement typical genre signs to almost guarantee success with this narrow audience.
A boy becomes obsessed with social media and develops an addiction. He applies for many jobs but is declined due to his excessive social media presence. One of his messages to a "friend" is leaked and goes viral, leading to threats on social media. Unable to escape the pressure due to his addiction to checking his phone, he loses his job, home, and mental stability. His addiction worsens and leads to drug and alcohol abuse, deteriorating his health.
The initial meeting minutes discussed production ideas for a film, team skills, and timelines. Scott Lawrence proposed an action genre idea and explained the plot. Daniel Bishun had a positive response to an idea but wasn't certain. Matthew Eades wanted to do horror but needed help from others. Skills included cinematography, lighting, directing, and editing. Planning would be done by June 26th with filming over summer holidays. The next meeting on June 12th would include researching similar works, choosing the final idea, and writing a synopsis.
A boy uploads a photo to Instagram and immediately receives hateful text messages from his best friend. Even after deleting Instagram, he continues to be harassed on other platforms like Facebook and Snapchat with death threats. Statistics are shown about how widespread social media is and how difficult it can be to escape bullying online. At the end of the video, the boy commits suicide by taking pills after coming home one evening.
This document outlines ideas for an anti-bullying video targeting 15-17 year olds. The video would tell the story of a boy who receives mean texts after posting a picture online which gets many likes at first. He is then ignored at school and continues to receive hurtful texts. Eventually, the bullying leads the boy to take an overdose and die in the bathroom. The video would end with statistics about the need to prevent bullying and different social media platforms and emotions. It also includes ideas about confronting a cyber bully face to face and comparing statistics on cyber and regular bullying.
This document contains a shot list for a short film titled "SeeITstopITtellIT" directed by Daniel Bishun. It includes 14 scenes shot over 2 locations - a bedroom and a school. Each shot is identified by scene number, shot number, shot size, movement, and location. Additional details note lighting, character actions, and approximate shot durations. The total run time of the film is estimated to be around 5 minutes.
The document discusses the music and sound choices for an awareness video. It will use the Coldplay song "Everglow" as background music because it has a peaceful mood and is sung by a reputable artist that the target audience can relate to. Notification sounds will also be used because smartphones and their sounds are ubiquitous among teenagers. Facial and physical expressions will convey emotion and the story without using speech to avoid potential issues with amateur actors.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Pre-Preduction Planning Report
1. BTEC Creative Digital Media
Pre-Production Planning Materials
StopIT Anti-Cyber Bullying Campaign
Name: DANIEL BISHUN
2. Rationale
StopIT is looking for ideas that meet its commission.
The charity has asked you to provide a rationale for your ideas in response to the commission you
have chosen. It would like to know how you have used the information it provided to form your
ideas.
Use the space provided to write your rationale.
3. Pitch
The anti-cyber bullying charity (StopIT) will have many people hoping to secure this commission.
You will need to convey your idea in a succinct and persuasive way through a written pitch. You will
need to ‘sell’ the idea to the client by including an overview of the content and style of your idea to
persuade them that it is worth considering. (max 500 words)
Type your response below this line. The box will expand as you type.
Good afternoon and thank you for inviting me to pitch my idea for a new short film to raise awareness for cyber
bullying. I know that you at, StopIT, strongly believe in this, therefore by believing in me I can help create the perfect
video to express this matter. By creating this video from my heart, I can sympathise and create the perfect moving video
for my targeted demographic. Along with assistance, I, as well as my team are planning to produce and create a truly
moving video. Within the video, we will incorporate plenty of conventions which makes my video instantly recognisable
as an anti-bullying campaign. If my target audience watch my video, my aim is within the first seconds of the video, the
audience will instantly engage and not lose this immersing behaviour throughout.
In today’s world, unfortunately online bullying is still prevalent despite the exponentially growing times where social
media is now becoming the norm for a majority of teens. These millennials now are becoming addicted to this craze,
meaning the chances of bullying are increasing rapidly. This addiction has no signs of ending with the increase in new
technologies every day entering our lives. I believe, as the director of my video, we need to help minimise the chances
of getting away with bullying. If individuals know their punishment after their horrible act, I strongly believe that
bullying will decrease. Within my research stage, I carried out primary and secondary research to enhance the chances
of me creating success within my targeted demographic. If I didn’t carry out this research, my idea along with used
statistics would be invalid and false. The use of statistics within the video, help creates an engaging meaning which my
audience can relate to.
Within my video, I will incorporate the use of enigmatic codes to leave suspense after watching the video. If my video
can stay within the viewers mind after the video, this will make the video maximised for effectiveness within the
industry. At the beginning of my video, the use of emotions amplifies the feelings felt by victims. These emotions are
not always obvious to the audience therefore by expressing these within the start of my video will create the deep
mood which I hope to portray throughout. I will use relatable sounds which will grab the audience’s attention. Also, I
will use a soundtrack of ‘Everglow’ which is relatable for my audience.
The plot of my video is short yet emerging meaning the effects of bullying are shown within an instant rather than a
long story which can possibly lose the attention of my audience. The plot aims to express the meaning of bullying and
showing that no matter how hard one person can try they feel excluded from society. Therefore, I am going to create a
video to show that there are not the only one being affected and that there is help out there. If a bully watches my
video, they will know that the abuse which they give will slowly become worthless.
Thank you for listening to my pitch, I hope I have persuaded you to allow me to create the perfect anti- bullying
campaign for you.
4. Activity 3 – Proposal
The proposal expands on the original idea in the pitch and gives further detail of how the media
product will be produced. The proposal requires details of:
o content overview
o technical considerations
o contributors, assets, locations and equipment
o legal and ethical considerations
o scheduling and planning considerations.
Please use the following pages to complete these sections of your proposal.
(Medium)
(Name) Title of Production Page 1/5
Anti-Cyberbullying
Video
Daniel Bishun StopIT campaign:
seeITstopITtellIT
Content Overview
Within my anti-bullying video, I hope to create a sense of attachment between the audience and the persona. I believe
in today’s exponentially growing times people will associate themselves more with common new technologies therefore
by using text message, used in an apple product, clearly portrays the meaning of my video. With more and more teens
using a smartphone and other electronical devices, the plea to prevent bullying online is become at risk. Suicide has
now become one of the most common reasons for death, although some people don’t commit suicide due to bullying.
However, a small percentage feel the need that by ending their lives will resolve their problem, this is not the case!
By creating this awareness video, I hope to show people that everyone needs to contribute to minimise the chances of
bullying online and off. Within my video, I will start with emotions which are normally felt by the victim. By expressing
this from the start, I hope to exemplify the fact that there is a plethora of feelings which the victim receives. Often these
emotions are hard to detect therefore by expressing them on paper will clearly state their feelings. Also, my video will
have a short yet powerful storyline highlighting the fact that no matter where you hide you can’t escape. I hope to show
the depth of their suffering therefore bullies know how much what they say/do affects an individual mentally and
possibly physically. The storyline along with the peaceful soundtrack will hopefully maximise the chances for success. If I
used an upbeat soundtrack, I feel my audience couldn’t engage with the plot. My song will have limited words therefore
the viewers can’t sing along and get distracted.
I also am aiming to create a cartoon like effect on some parts of my creation to again make it relatable for my audience.
Key conventions which our production company found from research indicate the use of relatable sounds and images
such a notification or a social media network logo can emphasise and act as a genre signifier. By making sure we have
enough of these signifiers can be the turning point for success.
Within my production company we have access to equipment and editorial software which enables us to create the best
possible product. The camera equipment as well as sound and lighting all contribute to success within the media .
Proposal Producer Title of Production Page 2/5
5. (Medium) (Name)
Anti-Cyberbullying
Video
Daniel Bishun StopIT campaign:
seeITstopITtellIT
Technical Considerations
The technical considerations which I have to take into account are vital within success. One of these considerations
which we have to take into account is the editorial stage. During this pivotal stage, we need to use professional
standard software to maximise our chances of success. Special effects and animations can be key if you want your video
to express the powerful meaning. When producers in industry begin to blueprint their ideas, they have a special team
which enables them to make sure they don’t miss any legal constraints. Further to these considerations, we, as the
producers, have to follow certain rules given by our clients. These rules need to be 100% followed if we want to make
sure our clients are happy with our final product.
More technical considerations which me and my team need to take into account are the lighting equipment. Lighting is
a technical code therefore we need to execute this to perfection in order to create the perfect atmosphere for my scene.
Lots of high key lighting signifies a bright and happy mood indicating peace and calmness. On the other hand, low key
lighting connotes an enigmatic mood which can great a myriad of gratifications for the audience. Some of these
gratifications include suspense and tension. By creating a sense of tension within my video allows the audience to never
lose concentration from the action.
Further thoughts which need to be accounted for are the camera equipment. The cameras which we need to use need
to be able to pick up the perfect light and shot of my original idea. During the filming stage, our idea may change
slightly but we hope to stick to our plan which will hopefully lead us to creating a perfect video for our client. With
expert cameras, we can create better quality footage meaning the emotions will be clearer. The peripherals which
support the camera are also fundamental to success. This equipment includes the tripod and microphone. Stability is
one of the most important tips for success when shooting a video. Therefore, by using a tripod we aim to keep the
camera completely still at all times.
Professional sound equipment is also crucial to success. As well as a microphone, to make sure my audio is industry
standard I will use a dead-cat audio muff in order to remove excess sound which we don’t want. This can be particularly
useful when we film outside in order to minimise wind noise. The audio footage needs to clean. However, during my
video, we won’t use any microphone sound however my backing track needs to be perfect quality.
For my backing track, I will use a Coldplay song. This song is reputable for my target audience therefore they can
instantly relate upon hearing it for the first time. If I was doing this in a professional stage I would buy the song and
make sure I proper legal licenses for me to publish within a national/global stage. For the song, I will need to select 30
seconds, I aim to use minimal speech therefore the audience can signify the video as a music video or an advert. If I
used a catch and dance themed music my audience would connate with a music themed advert. I aim to keep the
audience’s attention by showing a heart-warming story which is backed up by a smooth soundtrack.
Overall the technical side of my production plays a major role in order to reach my target. My demographic which I aim
to sell my video to will hopefully be able to know the main effects on victims. Some bullies don’t realise the effects on
others therefore carry on thinking they are not hurting the other. I aim to use cartoon along with text message effects
to connote a teenage friendly video. These animations are relatable for my target audience so can relate and engage.
Proposal Producer Title of Production Page 3/5
6. (Medium) (Name)
Anti-Cyberbullying
Video
Daniel Bishun StopIT campaign:
seeITstopITtellIT
Contributors, Locations, Assets and Equipment
For my production, I will use various locations to indicate the fact that the victims feel they can never escape. Although
we try to prevent bullying online, it is important to show the impacts on the bullying to their mental health. The victims
feel excluded from society and I aim to express this theme throughout. The topic of exclusion is important when it
comes to reporting the bullies. Therefore, I will need to use multiple locations to make this message clear. These
locations include a bedroom and a school environment. A bedroom has connotations of loneliness and segregation.
This is the ideal setting for the victim, however we need to make sure we are not promoting bullying by including lots of
conventions of an awareness video. The use of a school environment allows the persona to continually feel abuse,
meaning the audience continue to feel for him.
The contributors within the production stage need to be the perfect fit for my genre. I will use my friends as the actors
therefore I need to make sure they are clear of the plot so they can maximise the chances of professionality. If I had a
budget for my production I would hire actors, this would allow me to challenge the actors which lets me to create the
best production I can. Further contributors include the cameramen and lighting men which can help me to video whilst I
direct. This is important as my actors don’t want to keep re filming therefore they want to make sure it is correct. This is
why I, the director, am going to make sure the everything is perfect on set.
The assets which we will use are the editorial software. This software allows us to finalise our product and make sure we
meet our original brief and the directors aims. Adobe Creative Cloud is a reputable piece of software which is used by
the whole of the media industry for various of different things such as magazine creation to films. The creative cloud
also allows music producers to create music and this can be used within the film. Further intangible assets within my
production includes the website to coincide with my video for further support for the cause. I will be creating this site to
allow victims to feel included by seeing others who have experienced similar things. Within my site there will be a forum
(which will be closely monitored) for people to share experiences and who they spoke to. Also within my site I will have
a feature which means they can report it to us and we have experienced professionals who can deal with the issue. Our
USP of our website is the fact you can talk to the professionals by text, voice call or video call. This allows people to
express their thoughts in various ways. These professionals will know how to treat the victims. I feel by having this
feature linked to the video we can help create awareness for bullying especially cyber bullying.
Equipment is an important aspect to maximising success. If a production company used poor cameras like a phone
camera we possibly wouldn’t be able to communicate with the producers what they want us to feel. However, some
productions with a specific genre feel the use of a phone camera could be perfect. For my production, the use of
camera equipment is essential to success within the industry. We will use professional standard camera equipment as
well as expert lighting apparatus. Further paraphernalia which we will use include tripods to exploit the steadiness of the
film. I hope to maximise my chances of reaching my aim by using the best possible equipment. If I was creating this
product for a worldwide audience I would use more than one camera to pick up different shots. I would also
incorporate different lighting tones and a specifically designed set rather than a pre-made school environment; we
would build a precise set to that genre.
Proposal Producer Title of Production Page 4/5
7. (Medium) (Name)
Anti-Cyberbullying
Video
Daniel Bishun StopIT campaign:
seeITstopITtellIT
Legal and Ethical Considerations
The legal constraints which production companies have to undergo can be extremely complex and a long process.
However, this is fundamental to success because if a company doesn’t have the right licensing the industry leaders have
the right to shut down that production. Therefore, all that time and money would have been wasted due to a legalistic
error. During the pre- production stage, media firms have to undergo extensive research so they adhere to code of
practice and regulation that are given to them by the industry professionals. This comprehensive research is vital into
publishing your production within the legal requirements.
Major production companies hire specialists who lead the legal process for the production. One of the most common
licensing faults is copyright which involves one party using another’s product without significant permission. The use of
music in films in vital in order to portray the genre therefore if one track was copyrighted that means that whole
scene/s could be silent causing complete confusion or even worse they would shut down the whole film meaning the
production company wouldn’t create any profit and would infact lose a lot of money. Copyright is a law which gives the
creators of a specific media product security and exclusive rights to distribute this for a specific amount of time. For
example, if an artist creates a song but a film director also uses the same song, this act would need permission from the
industry government and the original creators of the song. If copyright was not in existence, the film directors could
gain a profitable value for a media product which they didn’t produce. Some films today create their own soundtrack to
eliminate the copyright procedure. Skyfall and Spectre, both reputable films used famous singers to create their
soundtrack meaning they wouldn’t have to go through extensive regulation documents.
Ethics within the media field now plays a major part for every medium. With today’s world becoming more cultural with
different religions, beliefs and sexualities being introduced everyday media producers must not discriminate to any of
these demographics. This abusive behaviour can also lead to it being shut down. Due to many different ethnic cultures,
the evolution of ethnic media has become more prominent in everyday media. The Black Enterprise Magazine and
Essence Magazine are some examples of print media which is aimed at the African American culture. Stereotypes within
the media are becoming life changing for certain individuals. The young black community have been demonised by
areas of the media and are all implied to be linked to violence and gangs.
Within my production I will only use one ethnic group therefore if I was publishing my product to a large-scale
audience I may have thought about using another ethnic group. I will use a male dominated actor’s due to the fact I feel
the male audience are involved in bullying or receiving harmful messages. Also within my production I will need to have
a proper license to broadcast my backing track of Ever glow by Coldplay. The notification sound will not need any
licensing clearances due to its length.
Proposal
(Medium)
Producer
(Name)
Title of Production Page 5/5
8. Anti-Cyberbullying
Video
Daniel Bishun StopIT campaign:
seeITstopITtellIT
Scheduling and Planning Considerations
A production company has to blueprint their schedule prior to filming. This plan has to be clear and stating when each
crew member including actors are needed. If a company didn’t plan when they needed each member, they could all
turn up every day when they are not needed. This leads to the company having to pay for them despite them doing
nothing productive all day. Planning increases efficiency especially if you have to follow strict deadlines. Companies
usually outsource some of their equipment as well as some technicians who help on set e.g. sound technicians. This
outsourcing needs to be booked many months prior to filming to make sure you can use the specific crew member/
equipment for the whole allocated time. If a company used one expert camera for half of the film and then a poor
unprofessional camera for the rest, this could possibly make the audience lose focus and would decrease final profits.
For my production, I will have a relatively small crew compared to any public or private sourced production firms. I will
have 3 actors with only one camera man. I will have to book my equipment early to avoid the perfect cameras from
being booked up. The lighting equipment is also important to maximise professionality. I plan to film on two days due
to having various locations. Another bonus of filming on two days, once you have filmed on the first day you can watch
the footage and if you haven’t got the perfect shot you can re film the next day. A contingency plan is essential in the
planning stage. A contingency plan is a backup plan if one of the actors or equipment is missing. Another feature of a
contingency plan is if the location isn’t perfect, for example if it is raining and dark for a light-hearted genre film it
would communicate the genre. My contingency plan will be to reschedule the filming days and to film at a later date. In
the meantime, I will edit what I can do minimise delay once I have all my footage.
If no plan is proposed there is a chance of the whole production becoming a failure. This is mainly due to the profits
lost to pay the staff’s wages. This can be extremely costly especially if they are a world-famous star. As a pro- bono
production company, planning still becomes a necessity in the pre-production stage. If there was no clear schedule,
there is a major possibility of the actors and cameramen not turning up to filming day as they were not clear of timings
and location. For my production, I will make sure all my actors know where to be and when. Furthermore, without a
schedule we could possibly break license laws and other requirements needed to make our production legal upon
release.
A production company hires specialists who, with prior briefing, organise the crew and where they are meant to be and
when. This can be very time consuming considering most films are filmed in multiple locations with 100’s of staff
members required. This schedule then needs to be sent out and making sure everyone is clear on what to film.
Furthermore, the production company need to make sure their plot is realistic and not impossible once filming. A safety
reccee is also very important, which needs to be accounted for upon the pre-production planning. This safety
precaution minimises the chances of injury on set for both actors and technical staff.
9. Activity 4 – Treatment
StopIT wants a small sample of what your idea will look and/or sound like.
Using the templates provided (or any other appropriate template), give details of the style of your
proposed product. Use the accompanying justification sheets below to justify your ideas.
Select the treatment below for your chosen commission.
Complete the templates required for your chosen treatment.
Ensure that your ideas are an expansion of your pitch and proposal.
Treatment 1 – Promotional Video
Create a storyboard that shows:
Your short film (it should be around 30 seconds of footage)
You may submit a maximum of ten storyboard sheets.
Treatment 2 – Website
Create diagrams showing the navigation and page layouts of your website. You need to include:
the navigation of the site
the home page and one further linked page on the website
You may submit a maximum of three diagram / layout sheets plus three justification sheets.
10. Storyboard Producer Title Page Number
1/3
Image Audio Description
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11. Storyboard Producer Title Page Number
2/3
Image Audio Description
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Storyboard Producer Title Page Number
3/3
Image Audio Description
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Template 2 – Website
Create diagrams showing the navigation and page layouts of your website that include:
the home page and one further linked page on the website
the navigation of the site.
You may submit a maximum of:
three diagrams / layout sheets (using these templates or any other appropriate template)