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1. IT ANALYSIS
GENRE – DRAMA/THRILLER
The conventions of a thriller include a battle between a protagonist and an
antagonistwhen there is a disruption in the equilibrium. Within this film, the story
begins with a calmequilibriumbut then we meet the antagonist.
PRODUCTION COMPANIES
New Line Cinema
Ratpac-Dune Entertainment
Vertigo Entertainment
Lin Pictures
KatzSmith Productions
DISTRIBUTED BY - Warner Bros.Pictures
GRATIFICATIONS
The gratifications offeredin this film include –
excitement, suspense and tension. The tension
created is a signifier for the genre therefore
increases the target audience
TARGET AUDIENCE – 15+
The target audience for IT is thriller
enthusiasts as this is the first film in the
series therefore every member of the
audience is in the Explorer psychographic
profile.
TECHNICAL CODES
The setting uses pathetic fallacy
when the boy finds the antagonistin
the film. The rain signifies an
enigmatic mood. The lighting used
throughoutis low key to signify the
genre if the producers use high key
lightingand happy sounds the genre
will be hard to infer.
MISE-EN-SCENE
The mise-en- scene used in the teaser trailer
clearlycommunicates the genre. The use of
pathetic fallacyfrom the beginningindicts
the enigmatic genre and the nature of the
teaser trailer. The purpose of the trailer is to
connote the genre and buildthe gratification
of tension for the audience to come back
and see the film.
CAMERAWORK
The cameraworkused is especiallyeffective when the protagonistlooks inside the
drain hole creatingfurther dark tension. The high camera angles make the protagonist
weak and further enhance the antagonists power throughout.