Janice Haywood's talk for the "Personal & Employer Branding" event. February 27th 2013. www.tuatupr.com www.weblaconversacion.com

1. February, 27th, 2013
InterNations Madrid Business, Entrepreneurship and
www.trainerbubble.com Networking

2. www.trainerbubble.com

3. www.trainerbubble.com

4. Os presentamos a nuestra mascota…
NETWORKING ;)
www.trainerbubble.com

5. Preparing for Successful
Personal Branding
Speaker: Janice Haywood
www.trainerbubble.com

6. Successful personal branding
Defining our personal brand
The value we bring
How to build our brand

7. What is personal branding?
Personal branding links your passions,
personal attributes and strengths with your
value proposition in a clear message that
differentiates you and resonates with your
target audience

8. Plain talking!
 Who you are
 What value you can offer and to who

9. Why define a personal brand?
 To identify a fit with a job
or opportunity
 To stand out from the
competition
 To help you focus your
efforts and attention

10. Clarity!

11. What are your values?

12. What is your style?

13. What are your passions?

14. What are your strengths & skills?

15. What are your personal
attributes?

16. What is your vision & purpose?

17. The value you offer
Who is your target
audience?
Who is your
competition?
How are you different
from your competition?

18. Building your brand
Rethink the way you view yourself
Be authentic
Make yourself visible
Be consistent
Seek feedback
Reassess

19. 3Cs of Personal Branding
CLARITY
CONSISTENCY
CONSTANCY

20. February, 27th, 2013
InterNations Madrid Business, Entrepreneurship and
Networking