The document discusses the development of an advertorial for a Canon camera. It will include serif fonts, pictures of the camera and sample shots taken with it, and a photo of the author to explain how Canon has helped their work. Persuasive language will be used to immerse readers and promote Canon's high-quality imaging. Two potential front cover designs are discussed - a close-up of the camera or a moon shot taken with the camera. The chosen design will feature a sky and clouds to showcase the camera's color capture capabilities without filters.

1. Pre-
production -
creative
LYDIA

2. This is what I am going to be producing
as an advertorial , I am going to be using
serif font to give my advertorial a fancy
and more attractive to the eye feel. As
well as this I wanted to include some
pictures such as the camera that I have
used, some appealing shots of what I
have took with the camera to give the
audience a feel for what can be
accomplished. As well this I may add a
picture of myself and explain what I do
and how canon has helped me in my
journeys and work. In my writing I am
going to include what canon do and
what they produce and how it can really
help with developing high quality
images. I will include some emotive and
persuasive language to try and immerse
the reader and give them a connection
with canon products.

3. This is the advert that I am going
to be doing, I have two thoughts
on what I would like to do, I
either want to portray the
advert with the main focus being
the camera, however I wasn’t
sure if that would target my
audience. Therefore I also
looked into using an image of
the moon taken by the canon
camera. I would use a straight
on shot for both of these and
some colour manipulation and
add some glare to the image. I
feel as though if I use the image
taken by the camera my
audience with interact with it
more.

4. This is going to be my front cover of the
magazine, I was going to have my actor
taking a photo of the clouds, however I have
discovered more canon advertisements and
they use less clustered images and make
them more about the beauty. Therefore I
have developed my idea and I am going to
use bright colours to attract my audience, I
am going to be using the journey of the sky
and clouds as my theme. I am not going to
enhance any of the colours as I want to
show how well the camera can capture
images and colours without filters. I may use
vignette around the edges to darken the are
however this will only to be add the logo
and what the features are. I will do this
through a straight forward shot inspired by
some of vogues covers to make it look fancy
and more appealing to my audience.