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Team Page Homes
Realty One Group
Bobby: 702-604-4488
Sheri : 702-338-3619
STEPS TO SU C C ESS
For Buying A Home
1 - We are interviewing you as much as you are interviewing us.
Only if we can work together well, will we be able to guide you
throughout this extensive process to help you sell your home in the
quickest time possible and at the highest price.
2 - We are not going to simply promise marketing genius and brag about ourselves, instead we
will show you just how we will be your resourceful guide helping you through one of the most
important processes of your life.
3 - We want you to know WHAT we are doing for you, WHEN and WHY.
Introduction
Step 1 - Selling Consultation
Step 2 - Develop Pricing Strategy
Step 3 - Develop Marketing Strategy
Step 4 - Implement Customized Marketing Plan
Step 5 - Understanding Your Role
Step 6 - Negotiating the Purchase Contract
Step 7 - Managing the Transaction Through Closing
Selling Your Home in 7 Steps
Who Are We?
Step 1
Selling Consultation
Step 1
Selling Consultation
www.TeamPageHomes.com
Bobby and Sheri Page
Husband and wife real estate team. Sheri was first licensed in 2002 and
quickly become very busy helping buyers, sellers, referred clients and
banks liquidate their bank owned properties. Bobby decided to leave the
corporate world and joined her in 2009. Over the past decade the real
estate market has endured wild fluctuations in pricing and availability.
Team Page is experienced in every market condition and every
neighborhood in the Greater Las Vegas area. They are native Las
Vegans and their “inside” knowledge of the real estate market place is a
big benefit to you!
Bobby’s easy going personality and sharp negotiating skills are the
perfect balance for Sheri’s passion of administration and organization.
Their clients have their pick of two professionals on one Team!
When they are not ‘realestating” they are passion about spending time
with their 6 children, 8 grandchildren and volunteering at their church.
Team Page
Step 1
Selling Consultation
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Selling Consultation
www.TeamPageHomes.com
Affiliations
An ABR® is a buyer’s representative who has completed advanced training and who has proven
experience in serving the special needs of buyer-clients. An ABR® must abide by a strict code
of ethics.
The Graduate, REALTOR® Institute (GRI) symbol is the mark of a real estate professional who
has made the commitment to provide a high level of professional services by securing a strong
educational foundation.
Certified Residential Specialist designation is held by only the top 3% Realtor's nationwide. This
designation can be obtain with a minimum of 4 years experience in Real Estate, 150+
transactions closed, 48 credits of specific continuing education classes.
Celebrate Recovery is a Christ centered program to help people who have hurts, habits and
hang-ups. My role as a Team Leader is help promote this program in the community at large.
Our team discovers opportunities to get the word out to other churches, non profit organizations,
recovery centers, schools, courts and mental health facilities.
World Vision International is an Evangelical Christian humanitarian aid, development, and
advocacy organization. It was founded in 1950 by Robert Pierce as a service organization to
meet the emergency needs of missionaries.
NAR's members belong to one or more of some 1,600 local Realtor boards or associations.
They are pledged to a code of ethics and standards of practice, which was adopted in 1913.
The term REALTOR® is a registered collective membership mark that identifies a real
estate professional who is a member of the NATIONAL ASSOCIATION OF REALTORS®
and subscribes to its strict Code of Ethics. The Greater Las Vegas Area of Realtors is the
local board.
Testimonials
Sheri and Bobby were impeccable to work with when looking for a home. They helped our family with two
moves and we couldn't have been happier with their service, patience, knowledge, responsiveness and follow
through. I've recommended them to friends and I would recommend them to anyone.
Will and Paige Candee
Sheri and Bobby were impeccable to work with when looking for a home. They helped our family with two
moves and we couldn't have been happier with their service, patience, knowledge, responsiveness and follow
through. I've recommended them to friends and I would recommend them to anyone.
Dave and Jill Shamberger
We had a wonderful experience working with Sheri and Bobby. Our Las Vegas home sold in less than two weeks! With
my husband already moved to our new location I was left to do the closing/move myself. It was comforting knowing
Sheri & Bobby were there to help me with the bumps in the road. They were referred to us from a friend and we have in
turn recommended them to others we know in the area looking for a great realty team!
Becky Fernandez
Sheri was amazing from start to finish while we bought our first home. Coming from out of state, Sheri was
super responsive and diligent in getting responses from the selling side. Our closing was a long process with a
stack of Fannie Mae delays, but Sheri's persistence ultimately paid off and we are now enjoying our dream
home! Lauren Newberry
Sheri has a true passion for her profession and is very knowledgeable of the local real estate market, which
enables her to provide superior service. In addition to these qualities, Sheri is able to think outside of the box
when negotiating in order to get a deal "done", which is extremely crucial in today's market. I would utilize
Sheri's services again, and highly recommend her and her team.
Jeff Howell
There are 3 types of Agency Relationships between parties in a real estate transaction:
• Seller’s Agent - An agent who represents the Seller
• Buyer’s Agent - An agent who represents the Buyer
• Dual Agency - An agent who represents both the Seller and Buyer
When you select YourCompany to promote the sale of your property, we become your
“Seller’s Agent” working on your behalf and looking out for your best interests. We will
market your home, evaluate and negotiate offers from buyers, and guide you throughout
the entire transaction to ensure a successful closing. A Dual Agent represents both
Seller and Buyer in the same transaction and works to assist in negotiating a mutually
acceptable transaction.
Working for You as Your Seller’s Agent
Step 1
Selling Consultation
Step 1
Selling Consultation
www.TeamPageHomes.com
Motivation - Why have you decided to sell your home?
Timing - Are you flexible in timing or are we working towards closing before a certain date?
Pricing - Are you leveraged with debt on the home? Is there concern of a short sale?
Decision Making - Will anyone else (family member, financial advisor) be involved?
Communication - How often would you like updates, and what is the best way to contact
you?
Previous Selling Experiences - What went good, what went bad?
Personal Property - Are you planning to include any personal property in the sale?
Condition of Home - Any problems with the property that will need to be disclosed?
Relocating - Can we assist you in purchasing a new home or moving to a new area?
Concerns - Are there any general concerns you would like to discuss?
DETERMINE YOUR NEEDS
What is Most Important to You?
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Selling Consultation
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Selling Consultation
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Selling Consultation
www.TeamPageHomes.com
• What will you miss most about your home?
• What will you miss most about this location?
• What are some favorite features about your home?
• What compliments have friends and neighbors made about your home?
• What characteristics do you feel make your home unique when compared to others?
• Who do you consider to be the target market for your home?
Your Home’s Marketability
Step 1
Selling Consultation
Step 1
Selling Consultation
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Selling Consultation
www.TeamPageHomes.com
Two of the first things we do when we list your home is to order a “Preliminary Title Report”
and have you fill out a “Sellers Property Condition Disclosure”. These documents will
answer or confirm some of these questions below, but lets get started on the right foot and
discuss these potential issues now. PROACTIVE vs. REACTIVE!
Any Issues We Need to Be Aware Of?
• With pricing in our market, will we be close to a Potential Short Sale?
• Does your current mortgage have a Pre-Payment Penalty?
• Are there any Liens on your home?
• Are there any Easements, or Encroachments associated with your home?
• Is there an HOA? What are the Dues? Is there a Transfer Fee?
• Is there any Litigation associated directly with your home or the HOA?
• Are there any Assessments coming up or pending with the HOA?
• Are there any Physical Issues with your home?
• Have you had to do Major Repairs to your home?
DISCLOSE! DISCLOSE! DISCLOSE!
Step 1
Selling Consultation
Step 1
Selling Consultation
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Selling Consultation
www.TeamPageHomes.com
Step 1 - Selling Consultation
Step 2 - Develop Pricing Strategy
Step 3 - Develop Marketing Strategy
Step 4 - Implement Customized Marketing Plan
Step 5 - Understanding Your Role
Step 6 - Negotiating the Purchase Contract
Step 7 - Managing the Transaction Through Closing
Selling Your Home in 7 Steps
Step 1 - Selling Consultation
Step 2 - Develop Pricing Strategy
Step 3 - Develop Marketing Strategy
Step 4 - Implement Customized Marketing Plan
Step 5 - Understanding Your Role
Step 6 - Negotiating the Purchase Contract
Step 7 - Managing the Transaction Through Closing
Selling Your Home in 7 Steps
Priced Too Low:
We want to be careful to not price the home too low, as we do not want to leave
money on the table. Our goal is to get you as much money as we can.
Priced Too High:
We also want to be cautious of pricing too high. Homes that are priced too high
produce far less showings, and typically those showings do not generate offers.
Accurately Priced:
Pricing a home accurately is the best way to ensure that the home will sell in the
shortest time possible, yet also achieve the highest price possible.
Working Towards an Accurate Price
Step 2
Develop Pricing Strategy
Step 1
Selling Consultation
Step 2
Develop Pricing Strategy
www.TeamPageHomes.com
Physical Characteristics:
Your home’s location, home size, lot size, architectural design, floor
plan, age, amenities and condition have the strongest impacts on the
value.
Market Conditions:
There are other factors that also directly impact the value of your
home.
These include current mortgage interest rates, national and regional
economic conditions, buyer demand, seasonal demand, availability of
competing properties and prices of recently sold properties.
What Affects Your Home’s Market Value?
Step 2
Develop Pricing Strategy
Step 1
Selling Consultation
Step 2
Develop Pricing Strategy
www.TeamPageHomes.com
Using a Comparative Market Analysis as a Guide
A Comparative Market Analysis (CMA) is the strongest tool we use when estimating the
potential selling price for your home. As a member of the Board of REALTORS® with
access to the Multiple Listing Service, we can prepare a report that analyzes
comparable homes in your area. Using this valuable information, we can assist you in
determining an attractive, yet realistic price for your home.
A Comparative Market Analysis highlights similar homes in your area that are:
Active Listings - Homes that are currently competing with yours for the attention of
buyers.
We can see what comparable asking prices are, but remember these homes have not
yet received an acceptable offer.
Under Contract - Homes that have received and accepted an offer
and give a good indication of realistic pricing.
Sold - Looking at the prices paid for recently sold
homes provides the best foundation in
determining your home's most accurate market
value. Once adjustments are made for square
footage and features, we can make a qualified
recommendation for the asking price of your
home.
Expired - Homes that have gone through the
duration of a listing period, but failed to sell.
Many factors could be responsible such as lack
of marketing or the home’s condition, but most
often it is simply because the home was priced
too high.
Step 2
Develop Pricing Strategy
Step 1
Selling Consultation
Step 2
Develop Pricing Strategy
www.TeamPageHomes.com
It’s quite simple, a Buyer is just not going to pay any more than they have to when
purchasing a home. They have been watching the market closely, and are out there looking
at all the inventory. They know more than anyone what is available, and for how much. If
your price is within the range of your market, Buyers will come look at your home. If you’re
priced too high, they probably will skip it. Your high price will make your competition look
good, and will get them sold, not you.
If you had time to only see 3 homes in this neighborhood, which 3 would you go look
at?
Do you want to sell your home or help sell your neighbors home?
A Buyer Will Not Pay More Than They Need To
Step 2
Develop Pricing Strategy
List Price: $430,000 List Price: $455,000 List Price: $435,000
List Price: $437,000 List Price: $425,000 List Price: $432,000
Step 1
Selling Consultation
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Develop Pricing Strategy
www.TeamPageHomes.com
The Risks of Pricing Too High
An asking price that is beyond market range
can adversely affect the marketing of a property.
If you price your home at “Fair Market Value” you will see good activity and a good
amount of buyer interest. The higher you go above Fair Market Value to “Test the Market”
the less showings you will have. If you get really aggressive and price below Fair Market
Value, you will get an increase in showings, and may end up receiving multiple offers with
buyers trying to outbid each other for your home.
Step 2
Develop Pricing Strategy
Step 1
Selling Consultation
Step 2
Develop Pricing Strategy
www.TeamPageHomes.com
The Excitement of a “New On Market” Listing
When selling your home, time is not your friend. When a new home is listed for sale,
we market it extensively to other agents and potential buyers. Most of the local working
agents and their prospective buyers will see it come on to the market right away. Interest
will build over the first week or two, with a peak of interest usually at about 2-3 weeks out.
Then as we always see, the activity of inquiries and showings will start to decrease rapidly.
Your home becomes “old” and “stale” in the eyes of other agents and buyers. Marketing
time is prolonged and our initial marketing momentum is lost. If you are not priced right,
you may miss showing opportunities, or showings that do occur will not produce an offer.
Your home may eventually sell below market value due to these costly delays.
Step 2
Develop Pricing Strategy
Step 1
Selling Consultation
Step 2
Develop Pricing Strategy
www.TeamPageHomes.com
The Problem with “Testing the Market”
Step 2
Develop Pricing Strategy
A common mistake sellers make is pricing their home high in the beginning to “test the market”.
The thought is “we can always lower the price if we don’t receive any offers” or “we need to build
in a cushion for negotiation.” Unfortunately most of the showing activity occurs when the home is
first listed. Once initial pool of buyers have seen the home and it doesn’t sell, the sellers will then
have to wait for new buyers to come into the market and they will have to reduce their price to be
competitive.
Also, the longer your home remains on the market, the less interest it will generate among all
buyers. Buyers typically feel that they should pay less for a home the longer it has been on the
market. At that point you have to face the real possibility of being forced to sell it for less than if
you had priced it at fair market value from the start. It is especially important to make sure that
your home is priced correctly when the conditions are leaning towards a buyers market. In that
scenario buyers are very sensitive to price and will look harder to find homes that offer the most
value. Simply put, buyers are not making “low-ball” offers on properties, they are waiting for
properties priced correctly to come onto the market.
Step 1
Selling Consultation
Step 2
Develop Pricing Strategy
www.TeamPageHomes.com
Why Your First Offer is Often Your Best Offer
Step 2
Develop Pricing Strategy
Another common mistake Sellers make is to disregard the first offer they receive.
Often, if they receive an offer quickly, they get over confident and think maybe they
could do better if they wait for another buyer. Rarely is that the case. When you first list
your home for sale, New Buyers and Buyers who are Waiting for the Right Fit will
come see your home. So it is possible, if priced at Fair Market Value, that you could get
a good offer right away. After time goes on, and pricing comes down, you then attract
the Deal Makers. Then after more time and more price reductions you attract the
Bottom Feeders.
Who would you prefer to sell your home to?
Step 1
Selling Consultation
Step 2
Develop Pricing Strategy
www.TeamPageHomes.com
Its really quite a simple equation. Price + Exposure = Your Home Sold.
You must first start out with the correct, accurate pricing for your home. Then once we
have the home priced right, we will heavily market the home to both potential buyers
as well as to other Realtors in the area. We have established many great avenues
and resources for marketing your home, but if we are overpriced, all of our extensive
marketing efforts will go to waste.
The “Selling Equation”
Step 2
Develop Pricing Strategy
Step 1
Selling Consultation
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Develop Pricing Strategy
www.TeamPageHomes.com
Selling Your Home in 7 Steps
Step 1 - Selling Consultation
Step 2 - Develop Pricing Strategy
Step 3 - Develop Marketing Strategy
Step 4 - Implement Customized Marketing Plan
Step 5 - Understanding Your Role
Step 6 - Negotiating the Purchase Contract
Step 7 - Managing the Transaction Through Closing
Step 1 - Selling Consultation
Step 2 - Develop Pricing Strategy
Step 3 - Develop Marketing Strategy
Step 4 - Implement Customized Marketing Plan
Step 5 - Understanding Your Role
Step 6 - Negotiating the Purchase Contract
Step 7 - Managing the Transaction Through Closing
Selling Your Home in 7 Steps
The pie chart above illustrates where buyers find the
home they purchase. 87% of home sales are generated
from the marketing efforts of a real estate
professional.
Real Estate Agent and Internet leads are directly driven
from having your home listed on the MLS.
Source - National Association of REALTORS® - 2014
Where Buyers Find the Home They Purchase
Multiple Listing
Service
Real Estate
Agent 33%
Internet 43%
Yard Sign 9%
Print Newspaper Ads 1%
Home Book or Magazine 1%
Home Builder or
Builder’s Agent
5%
Friend, Relative
or Neighbor 6%
Knew Seller 2%
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Internet 37%
Step 3
Develop Marketing Strategy
Over 90% of Buyers are Searching Online
As we just learned in the previous page with the pie chart, 37% of buyers actually find the
home they purchase on the internet. But the important thing to know is that over 90% of
buyers are searching online for homes. This is often the first step a buyer takes when
planning to buy a new home. And it is also important to know that today’s buyers are
extremely educated and knowledgeable on the market before they even go out to look at
homes. They know the current inventory, what pricing looks like, what has recently sold,
and for how much.
With the utmost importance of online exposure, we have a strategic marketing plan
that focuses strongly on the exact locations where buyers are looking the most.
Step 1
Selling Consultation
Step 3
Develop Marketing Strategy
www.TeamPageHomes.com
Selling Your Home in 7 Steps
Step 1 - Selling Consultation
Step 2 - Develop Pricing Strategy
Step 3 - Develop Marketing Strategy
Step 4 - Implement Customized Marketing Plan
Step 5 - Understanding Your Role
Step 6 - Negotiating the Purchase Contract
Step 7 - Managing the Transaction Through Closing
Step 1 - Selling Consultation
Step 2 - Develop Pricing Strategy
Step 3 - Develop Marketing Strategy
Step 4 - Implement Customized Marketing Plan
Step 5 - Understanding Your Role
Step 6 - Negotiating the Purchase Contract
Step 7 - Managing the Transaction Through Closing
Selling Your Home in 7 Steps
You only get one chance to make an emotional connection with a potential buyer.
An important early step in the marketing process is to have your home photographed
professionally. These photos will appear on the MLS listing, all print media and are
posted to the top ranked real estate websites. We provide custom professional
photography for all of our listings. Online, homes with multiple photos get viewed
over 5 times as much as homes with only one or two photos.
Beautiful Professional Photography
Book & Magazine
1%
Newspaper
1%
YardSign
9%
RealEstateAgent
33%
Internet
43%
Step 4
Implement Customized
Marketing Plan
Step 1
Selling Consultation
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Implement Customized
Marketing Plan
www.TeamPageHomes.com
We are always so surprised on how many properties are listed with minimal, poorly
written property descriptions or even no description at all! We take our time to write
well-written descriptive text promoting your home’s best features, what makes it
unique in our market, and what sets it apart from other competing properties.
Separate text is written for both the end consumers (potential buyers) as well as for
the other agents looking for the best fit for their buyer clients.
Descriptive Text Promoting
Your Home’s Best and Most Unique Features
Book & Magazine
1%
Newspaper
1%
YardSign
9%
RealEstateAgent
33%
Internet
43%
Headline:
Beautiful City View Condo with Amenities!
Public Remarks:
The Phoenix in downtown Philadelphia is a unique collection of large and open condominium homes
located at the city center. This 3 bedroom, 3.5 bath City Townhome enjoys park access, incredible
walking & biking trails, pool, Jacuzzi, cardio room, private fitness lockers and reserved underground
parking. This particular unit boasts beautiful views of downtown, and is a desired corner unit adding
extra windows for more light. High-end finishes, sensible floor plans, superior construction and a
casual, family friendly atmosphere define this unrivaled metropolitan development in the heart of the
City.
- Approx. 2450 Square Feet
- 3 Bedrooms, 4 Bathrooms
- Expansive City Views
- Easy Access to Nearby City Park
- Corner Unit, 11th Floor Location
- Fully Furnished
- Private Patio with Hot Tub
Confidential Agent Remarks:
Call John(333) 444-5555 or assistant (222) 666-7777 to schedule showing. Owners are often in
town but flexible with showing appointments, we will check on availability for you. Can get key onsite
at the Phoenix front desk office. Transfer fee of 1% to be split 50/50. Agents - This is best location in
project, corner unit, best views of city.
Step 4
Implement Customized
Marketing Plan
Step 1
Selling Consultation
Step 4
Implement Customized
Marketing Plan
www.TeamPageHomes.com
The Multiple Listing Service (MLS) is an extensive on-line database that includes all
the listings from all the participating local brokerages. It is the single most important
tool that brokerages and agents use when searching for available properties for their
clients.
It contains all the properties that are listed for sale in our market area. The instant a
property’s data is listed on our local MLS, 1,000’s of Yourcity agents have
immediate, on-line access to all of the relevant information their buyer clients need.
75% of sales originate with the MLS.
Your Home’s Information Listed on the MLS
RealEstateAgent
37%
Internet
43%
Multiple Listing Service
(MLS)
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Marketing Plan
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Marketing Plan
www.TeamPageHomes.com
Internet
43%
Over 90% of home buyers use the internet as a tool when searching for a new
home!
Now more than ever people are accustomed to using the benefits of technology to
better gather information. Many home purchases start from surfing the web, where
buyers can take a virtual tour of your home. It’s like having a constant open house
with no inconvenience on your part. Web use for the real estate market is growing
rapidly.
Always on the first page of Google for “Yourcity Real Estate”
• Over 1 million monthly visitors
• Over 4 million monthly property searches
• Over 20,000 monthly buyer leads
• Listings appear on 20+ real estate partner websites!
• The best web exposure in the industry!
Step 4
Implement Customized
Marketing Plan
Your Home’s Information Listed on Realtyonegroup.com
Step 1
Selling Consultation
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Marketing Plan
www.TeamPageHomes.com
Nationally, these are continually the top 5 real estate websites. If you Google
“Your City Homes for Sale” these are often the first sites to come up. When a
buyer selects their search criteria, and gets a set of properties to browse through,
our listings stand out on the page - highlighted by descriptive headlines, body text
and the inclusion of many high quality photos. When they click on one of our listings,
our contact information is included so they can easily call or email us.
Featured on the 5 Most Popular Real Estate Websites
Internet
43%
Trulia.com Zillow.com
Step 4
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Marketing Plan
Yahoo! Real Estate Realtor.comHomes.com
Step 1
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Marketing Plan
www.TeamPageHomes.com
Internet
43%
We cannot guarantee third-party websites display all listing information at all times.
We strive to update and expand our network frequently. Please notify us immediately if your listing is presented
incorrectly.
Your Property Appears on Many Local and
Nationally Popular Real Estate Websites
Over 100’s of other Realtor and Brokerage Affiliate Sites.
Step 4
Implement Customized
Marketing Plan
Step 1
Selling Consultation
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Implement Customized
Marketing Plan
www.TeamPageHomes.com
Many potential Buyers for your property have already teamed up with a local Realtor,
and have been set up on an automated “Hot Sheet” system. When a new property that
meets their search criteria becomes available, or has a price reduction, that property is
automatically emailed to them. When we list your property on the MLS, your property’s
information and photography will be automatically emailed to your ideal target market -
could possibly be hundreds of potential buyers. This is another reason why we make
sure photos, text and info are all looking great right from the start!
Automated Email Notifications
RealEstateAgent
33%
Internet
43%
Step 4
Implement Customized
Marketing Plan
Step 1
Selling Consultation
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Implement Customized
Marketing Plan
www.TeamPageHomes.com
We have teamed up with the industry’s leading virtual tour photographers to offer
every one of our listings a custom online virtual tour. As both buyers and their
agents use the internet to browse possible home choices, the added benefit of a
virtual tour allows the buyer to better understand the layout, finishes, views, design,
etc. This captures the buyer’s attention and allows them to imagine themselves in
your home.
Showcasing Your Home with a Virtual Tour
RealEstateAgent
33%
Internet
43%
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Marketing Plan
Step 1
Selling Consultation
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Implement Customized
Marketing Plan
www.TeamPageHomes.com
Yard Sign still account for about 9% of where Buyers find the home they
purchase. At YourCompany Real Estate, we install a professional, bright
and highly visible yard sign. This not only helps attract potential buyers
who drive through desired neighborhoods, but also attracts other agents
who may not be watching the MLS daily.
Highly Visible Yard Sign
YardSign
9%
RealEstateAgent
33%
Step 4
Implement Customized
Marketing Plan
Team Page
702-338-3619
www.TeamPageHomes.com
Step 1
Selling Consultation
Step 4
Implement Customized
Marketing Plan
www.TeamPageHomes.com
Open houses can be a great way to promote your property. As soon as we get
listed, we conduct a Realtor Open House Tour. This is the opportunity for all other
agents to easily preview new homes on the market for their clients. Getting agents
to come view your property is a great promotional event and a great way to launch
the property’s marketing. The open houses are also open to the public.
Realtor & Public Open House Tour
YardSign
9%
RealEstateAgent
33%
Step 4
Implement Customized
Marketing Plan
Step 1
Selling Consultation
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Implement Customized
Marketing Plan
www.TeamPageHomes.com
OPEN HOUSE
It takes strong marketing tools, such as our full color brochures, to entice buyers to
make that important first phone call. An attractive, well done brochure goes a long
way. We will present your home in the best possible manner in order to convert
lookers into buyers. Our custom designed color brochures provide maximum impact
with an emphasis on adding “value” to the product, whereby obtaining the highest
possible price for your home.
Custom Designed Property Brochures
YardSign
9%
RealEstateAgent
33%
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Marketing Plan
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Selling Consultation
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Implement Customized
Marketing Plan
www.TeamPageHomes.com
Another very effective tool for us has been sending out email ads to the entire Board of
Realtors® membership, which includes 1,000’s of agents. We create the ads to be
very graphically rich, and attractive, and include valuable information to sell your
property to the agents. We also create these ads in away that the agents can then
delete our contact information and then forward the ad on to their prospective buyers.
Agents love these!
Board of Realtors® Email Blast Ads
RealEstateAgent
33%
Step 4
Implement Customized
Marketing Plan
Step 1
Selling Consultation
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Implement Customized
Marketing Plan
www.TeamPageHomes.com
Direct marketing has proven to be one of the most successful ways to generate new
buyers, keep in touch with current contacts and create an awareness of new product.
We can send a beautiful, custom designed “Just Listed” postcard directly to the
locations that include the highest probability of prospective buyers. Many buyer leads
are generated from direct marketing sent to the same neighborhood in which your
home is located.
Just Listed Postcard Mailing Campaign
Step 4
Implement Customized
Marketing Plan
Step 1
Selling Consultation
Step 4
Implement Customized
Marketing Plan
www.TeamPageHomes.com
Once our focused marketing generates results, we are always available on phone, text and
email. When there is genuine interest in your property, we want to be able to immediately
respond to an interested buyer or another agent inquiring on behalf of their client. Social
Networking allows us to reach an even wider audience of potential buyers. Mastering today’s
available technology allows us to be connected to our prospects and serve our clients well.
Quick Response to All Inquiries
Step 4
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Marketing Plan
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Selling Consultation
Step 4
Implement Customized
Marketing Plan
www.TeamPageHomes.com
Our ultimate goal is to exceed your expectations in achieving your real estate
objectives. As professional Realtors we have resolved that nothing less than your
complete satisfaction is acceptable. To achieve our goal, we will work to obtain the
highest price for your home within the allowable period of time. Once all of our
initial marketing is in place, we will continue our efforts in promoting your home
until we have completed the sale.
Promoting Your Home to the Close
Book & Magazine
1%
Newspaper
1%
YardSign
9%
RealEstateAgent
33%
Internet
43%
Our Continued Marketing Efforts:
• Follow up through market analysis and agent feedback
• Periodic reviews of our marketing plan based on current market activity
• Discuss pricing and timing within the market
• Notify you on other competing properties in your neighborhood
• Inform other agents of any and all changes to your listing
• Maintain stock of property brochures for buyers
• Make seasonal changes to online marketing as needed
Step 4
Implement Customized
Marketing Plan
Step 1
Selling Consultation
Step 4
Implement Customized
Marketing Plan
www.TeamPageHomes.com
Selling Your Home in 7 Steps
Step 1 - Selling Consultation
Step 2 - Develop Pricing Strategy
Step 3 - Develop Marketing Strategy
Step 4 - Implement Customized Marketing Plan
Step 5 - Understanding Your Role
Step 6 - Negotiating the Purchase Contract
Step 7 - Managing the Transaction Through Closing
Step 1 - Selling Consultation
Step 2 - Develop Pricing Strategy
Step 3 - Develop Marketing Strategy
Step 4 - Implement Customized Marketing Plan
Step 5 - Understanding Your Role
Step 6 - Negotiating the Purchase Contract
Step 7 - Managing the Transaction Through Closing
Selling Your Home in 7 Steps
Every showing counts and you only get one chance to make a first impression! A home that
is presented at its very best will typically sell faster, at a higher purchase price and with fewer
problems involved. Here are some useful tips for preparing your home for showings. We will also
walk through your home together and make suggestions.
 Remove all clutter, personal objects and unnecessary furniture - less is more.
 Do a quick dusting and vacuuming right before showings.
 Leave lights on and open all drapes and shades. Be sure windows and blinds are clean.
 Be aware of unusual cooking or pet odors. Opening windows can provide fresh air.
 Be sure items like laundry, dishes, kids toys, pet items, etc., are put away.
 Turn off TV, appliances and other distractions. Soft music can create a positive experience.
 Protect your valuable and remove our of sight!
You want to have your home show like a model home.
We don't want it to feel like a USED home.
Staging Your Home
Step 5
Understanding Your Role
Step 1
Selling Consultation
Step 5
Understanding Your Role
www.TeamPageHomes.com
• Always maintain your home in ready-to-show condition.
• Try to be flexible in the scheduling of showings.
• It is always best to leave during showings. Also secure pets or take them with you.
• Save business cards of all agents who show your home.
• Be cautious when talking to buyers, you could accidentally weaken your negotiating position.
• Let us know of any changes in your property's condition.
• If approached by buyers not accompanied with an agent, contact us immediately.
Do not let them in unescorted.
• All valuables such as jewelry, portable electronics, collectibles and pharmaceuticals should
be safely secured.
Your Participation
Step 5
Understanding Your Role
Step 1
Selling Consultation
Step 5
Understanding Your Role
www.TeamPageHomes.com
The advantage of a key box installed at your home makes it very convenient for agents to
set up showings while maintaining a high level of security. A realtor key box is a secure
way to allow cooperating real estate agents access to show your home. The agent must
be a member of the Board of Realtors with an access key and code to open the key box
and obtain the key to your home.
Another advantage to using a key box is that it can provide a record of showing activity for
us to review. When a realtor shows your home, we receive an email within 5 minutes of
the keybox being opened, with info on the time, and who it was. How did the home show?
Is it priced right? Is there interest? These follow-up questions provide valuable
information that we get back to you. We continually update you on each and every
showing. And for interested parties, we stay in contact and do what we can to help them
along to making an offer.
Scheduling Home Showings and Providing Feedback
Step 5
Understanding Your Role
Step 1
Selling Consultation
Step 5
Understanding Your Role
www.TeamPageHomes.com
Throughout the listing time period we will continually update you on the competing homes in
your neighborhood. You need to be aware of other homes that come on the market, and
what pricing they are at. Also once you start getting showings, these other homes will most
likely be shown too. If they are selling, and yours is not, we need to know about it, and figure
out why. Is your price too high? Is it the showing condition of your home? Was the other
home simply a better fit for the buyer? What can we do to be sure you are the next home to
sell?
Watching and analyzing your competition is extremely important!
Keeping You Updated on Competing Homes
Step 5
Understanding Your Role
New Listing Pending Sale New Listing
New Listing Recently Closed New Listing
Step 1
Selling Consultation
Step 5
Understanding Your Role
www.TeamPageHomes.com
Selling Your Home in 7 Steps
Step 1 - Selling Consultation
Step 2 - Develop Pricing Strategy
Step 3 - Develop Marketing Strategy
Step 4 - Implement Customized Marketing Plan
Step 5 - Understanding Your Role
Step 6 - Negotiating the Purchase Contract
Step 7 - Managing the Transaction Through Closing
Step 1 - Selling Consultation
Step 2 - Develop Pricing Strategy
Step 3 - Develop Marketing Strategy
Step 4 - Implement Customized Marketing Plan
Step 5 - Understanding Your Role
Step 6 - Negotiating the Purchase Contract
Step 7 - Managing the Transaction Through Closing
Selling Your Home in 7 Steps
.
Below are some of the items that we will need to pay close attention to:
 Purchase Price - Be sure to factor in all the terms of the offer before getting excited or disappointed.
 Included Items - What is included - Refrigerator, Washer & Dryer, Hot Tub, Furniture, Artwork, etc.?
 Excluded Items - What is excluded - Refrigerator, Washer & Dryer, Hot Tub, Furniture, Artwork, etc.?
 Earnest Money - This is the initial deposit. The importance of this item is often overlooked.
 Method of Payment - Is this a cash sale, conventional mortgage or seller financing? How much down
payment?
 Special Assessments - Are there any outstanding or upcoming HOA assessments? Who pays, Buyer
or Seller?
 Possession - When does the property legally change ownership? (Buyer receives keys and moves in)
 Seller Disclosures - What information about the property is the Buyer asking for? Do we have it
ready?
 Due Diligence Condition - What "outs" will the Buyer have?
 Appraisal Condition - Is the sale contingent on the home's appraisal amount?
 Financing Condition - Is the sale contingent on the Buyer securing financing?
 Home Warranty - Is the Buyer asking for a home warranty? Are they asking for you to pay for it?
 Mediation - If a dispute arises, how are you and the Buyer directed to handle it?
 Financing & Appraisal Deadline - What is the deadline date for the Buyer to cancel based on loan
denial?
 Settlement Deadline - What is the deadline date for you and the Buyer to complete closing?
 Response Deadline - How long do you have to respond to the offer, or counteroffer?
 Multiple Offers - As great as it is to have multiple buyers for your home, we need to negotiate
strategically.
After considering all terms... Do you Accept, Counteroffer, or Reject the Buyer's Offer?
Evaluation of an Offer - Does it meet your needs?
Step 6
Negotiating the Purchase
Contract
Step 1
Selling Consultation
Step 6
Understanding Your Role
www.TeamPageHomes.com
Selling Your Home in 7 Steps
Step 1 - Selling Consultation
Step 2 - Develop Pricing Strategy
Step 3 - Develop Marketing Strategy
Step 4 - Implement Customized Marketing Plan
Step 5 - Understanding Your Role
Step 6 - Negotiating the Purchase Contract
Step 7 - Managing the Transaction Through Closing
Step 1 - Selling Consultation
Step 2 - Develop Pricing Strategy
Step 3 - Develop Marketing Strategy
Step 4 - Implement Customized Marketing Plan
Step 5 - Understanding Your Role
Step 6 - Negotiating the Purchase Contract
Step 7 - Managing the Transaction Through Closing
Selling Your Home in 7 Steps
Providing the Seller's Disclosures
This is the process where you as the Seller are required to provide information relating to your home.
• Seller Property Condition Disclosure - filled out, signed and dated from Seller.
• Commitment for the policy of Title Insurance, showing easements, encroachments and liens.
• HOA information, budget, minutes, assessments, CC&R's, and survey, water rights if applicable.
• Copy of any leases, rental, and property management affecting the property not expiring prior to closing.
• Notice of any claims and/or conditions relating to environmental problems & building or zoning code
violations.
Buyer's Due Diligence (Evaluations and Inspections)
This is the time period provided to the Buyer to learn, review, inspect and decide if acceptable.
• The Buyer will carefully review all items provided in the Seller's Disclosures.
• The Buyer may schedule physical condition inspections, tests and evaluations of the property.
• The Buyer will review the costs, terms and availability of homeowner's insurance for the property.
Buyer's Right to Cancel or Resolve Objections
If the Buyer determines the Evaluations and Inspections to be unacceptable, the Buyer may:
• No later than the Due Diligence Deadline, cancel the contract by written notice to Seller.
• Or no later than the Due Diligence Deadline, resolve in writing any objections.
Remaining Contingencies and Financing
In the final steps of the transaction we will coordinate and complete any remaining details.
• Is the sale contingent upon an appraisal? At what amount did the property appraise?
• How is the Buyer's financing going? Are there any last minute issues for securing their mortgage?
• Was the sale contingent upon the Buyer selling their previous home?
• Final pre-settlement walk-through inspection.
Settlement (Closing)
Settlement, and then Closing shall take place only when all of the following occur:
• Buyer and Seller have signed all documents required by REPC, Title, Lender, etc.
• Any monies required to be paid have been delivered by Buyer and/or Seller.
• The proceeds of the new loan have been "funded", then all closing docs are "recorded" at the County
Recorder.
• Hand off keys, garage door openers, manuals, warranties.
• Help you to find a new home in this area or offer relocation assistance.
Step 7
Managing the Transaction
Through Closing
Step 1
Selling Consultation
Step 7
Managing the Transaction
Through Closing
www.TeamPageHomes.com
Lets Get Started!
There is so much thought, knowledge and preparation that goes into
a successful home-selling campaign. We will be your resourceful
guide through every step. Lets get started on formulating our
strategic plan to get your home sold.
There is so much thought, knowledge and preparation that
goes into a success home-selling campaign. We will be your
resourceful guide through every step. Lets get started on
formulating our strategic plan to get your home sold.
Let Get Stared!
Thank You for Your Business
Much of our business is based on referrals from satisfied clients. If
you know anyone who could benefit from our services, please let us
know how we can be of help!
Much of our business is based on referrals from satisfied clients.
If you know anyone who could benefit from our services,
Please let us know how we can be of help!
Thank You for Your Business

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ROG Iising Presentation

  • 1. Team Page Homes Realty One Group Bobby: 702-604-4488 Sheri : 702-338-3619 STEPS TO SU C C ESS For Buying A Home
  • 2. 1 - We are interviewing you as much as you are interviewing us. Only if we can work together well, will we be able to guide you throughout this extensive process to help you sell your home in the quickest time possible and at the highest price. 2 - We are not going to simply promise marketing genius and brag about ourselves, instead we will show you just how we will be your resourceful guide helping you through one of the most important processes of your life. 3 - We want you to know WHAT we are doing for you, WHEN and WHY. Introduction
  • 3. Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing Selling Your Home in 7 Steps
  • 4. Who Are We? Step 1 Selling Consultation Step 1 Selling Consultation www.TeamPageHomes.com
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Bobby and Sheri Page Husband and wife real estate team. Sheri was first licensed in 2002 and quickly become very busy helping buyers, sellers, referred clients and banks liquidate their bank owned properties. Bobby decided to leave the corporate world and joined her in 2009. Over the past decade the real estate market has endured wild fluctuations in pricing and availability. Team Page is experienced in every market condition and every neighborhood in the Greater Las Vegas area. They are native Las Vegans and their “inside” knowledge of the real estate market place is a big benefit to you! Bobby’s easy going personality and sharp negotiating skills are the perfect balance for Sheri’s passion of administration and organization. Their clients have their pick of two professionals on one Team! When they are not ‘realestating” they are passion about spending time with their 6 children, 8 grandchildren and volunteering at their church. Team Page Step 1 Selling Consultation Step 1 Selling Consultation www.TeamPageHomes.com
  • 10. Affiliations An ABR® is a buyer’s representative who has completed advanced training and who has proven experience in serving the special needs of buyer-clients. An ABR® must abide by a strict code of ethics. The Graduate, REALTOR® Institute (GRI) symbol is the mark of a real estate professional who has made the commitment to provide a high level of professional services by securing a strong educational foundation. Certified Residential Specialist designation is held by only the top 3% Realtor's nationwide. This designation can be obtain with a minimum of 4 years experience in Real Estate, 150+ transactions closed, 48 credits of specific continuing education classes. Celebrate Recovery is a Christ centered program to help people who have hurts, habits and hang-ups. My role as a Team Leader is help promote this program in the community at large. Our team discovers opportunities to get the word out to other churches, non profit organizations, recovery centers, schools, courts and mental health facilities. World Vision International is an Evangelical Christian humanitarian aid, development, and advocacy organization. It was founded in 1950 by Robert Pierce as a service organization to meet the emergency needs of missionaries. NAR's members belong to one or more of some 1,600 local Realtor boards or associations. They are pledged to a code of ethics and standards of practice, which was adopted in 1913. The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics. The Greater Las Vegas Area of Realtors is the local board.
  • 11. Testimonials Sheri and Bobby were impeccable to work with when looking for a home. They helped our family with two moves and we couldn't have been happier with their service, patience, knowledge, responsiveness and follow through. I've recommended them to friends and I would recommend them to anyone. Will and Paige Candee Sheri and Bobby were impeccable to work with when looking for a home. They helped our family with two moves and we couldn't have been happier with their service, patience, knowledge, responsiveness and follow through. I've recommended them to friends and I would recommend them to anyone. Dave and Jill Shamberger We had a wonderful experience working with Sheri and Bobby. Our Las Vegas home sold in less than two weeks! With my husband already moved to our new location I was left to do the closing/move myself. It was comforting knowing Sheri & Bobby were there to help me with the bumps in the road. They were referred to us from a friend and we have in turn recommended them to others we know in the area looking for a great realty team! Becky Fernandez Sheri was amazing from start to finish while we bought our first home. Coming from out of state, Sheri was super responsive and diligent in getting responses from the selling side. Our closing was a long process with a stack of Fannie Mae delays, but Sheri's persistence ultimately paid off and we are now enjoying our dream home! Lauren Newberry Sheri has a true passion for her profession and is very knowledgeable of the local real estate market, which enables her to provide superior service. In addition to these qualities, Sheri is able to think outside of the box when negotiating in order to get a deal "done", which is extremely crucial in today's market. I would utilize Sheri's services again, and highly recommend her and her team. Jeff Howell
  • 12. There are 3 types of Agency Relationships between parties in a real estate transaction: • Seller’s Agent - An agent who represents the Seller • Buyer’s Agent - An agent who represents the Buyer • Dual Agency - An agent who represents both the Seller and Buyer When you select YourCompany to promote the sale of your property, we become your “Seller’s Agent” working on your behalf and looking out for your best interests. We will market your home, evaluate and negotiate offers from buyers, and guide you throughout the entire transaction to ensure a successful closing. A Dual Agent represents both Seller and Buyer in the same transaction and works to assist in negotiating a mutually acceptable transaction. Working for You as Your Seller’s Agent Step 1 Selling Consultation Step 1 Selling Consultation www.TeamPageHomes.com
  • 13. Motivation - Why have you decided to sell your home? Timing - Are you flexible in timing or are we working towards closing before a certain date? Pricing - Are you leveraged with debt on the home? Is there concern of a short sale? Decision Making - Will anyone else (family member, financial advisor) be involved? Communication - How often would you like updates, and what is the best way to contact you? Previous Selling Experiences - What went good, what went bad? Personal Property - Are you planning to include any personal property in the sale? Condition of Home - Any problems with the property that will need to be disclosed? Relocating - Can we assist you in purchasing a new home or moving to a new area? Concerns - Are there any general concerns you would like to discuss? DETERMINE YOUR NEEDS What is Most Important to You? Step 1 Selling Consultation Step 1 Selling Consultation Step 1 Selling Consultation www.TeamPageHomes.com
  • 14. • What will you miss most about your home? • What will you miss most about this location? • What are some favorite features about your home? • What compliments have friends and neighbors made about your home? • What characteristics do you feel make your home unique when compared to others? • Who do you consider to be the target market for your home? Your Home’s Marketability Step 1 Selling Consultation Step 1 Selling Consultation Step 1 Selling Consultation www.TeamPageHomes.com
  • 15. Two of the first things we do when we list your home is to order a “Preliminary Title Report” and have you fill out a “Sellers Property Condition Disclosure”. These documents will answer or confirm some of these questions below, but lets get started on the right foot and discuss these potential issues now. PROACTIVE vs. REACTIVE! Any Issues We Need to Be Aware Of? • With pricing in our market, will we be close to a Potential Short Sale? • Does your current mortgage have a Pre-Payment Penalty? • Are there any Liens on your home? • Are there any Easements, or Encroachments associated with your home? • Is there an HOA? What are the Dues? Is there a Transfer Fee? • Is there any Litigation associated directly with your home or the HOA? • Are there any Assessments coming up or pending with the HOA? • Are there any Physical Issues with your home? • Have you had to do Major Repairs to your home? DISCLOSE! DISCLOSE! DISCLOSE! Step 1 Selling Consultation Step 1 Selling Consultation Step 1 Selling Consultation www.TeamPageHomes.com
  • 16. Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing Selling Your Home in 7 Steps
  • 17. Priced Too Low: We want to be careful to not price the home too low, as we do not want to leave money on the table. Our goal is to get you as much money as we can. Priced Too High: We also want to be cautious of pricing too high. Homes that are priced too high produce far less showings, and typically those showings do not generate offers. Accurately Priced: Pricing a home accurately is the best way to ensure that the home will sell in the shortest time possible, yet also achieve the highest price possible. Working Towards an Accurate Price Step 2 Develop Pricing Strategy Step 1 Selling Consultation Step 2 Develop Pricing Strategy www.TeamPageHomes.com
  • 18. Physical Characteristics: Your home’s location, home size, lot size, architectural design, floor plan, age, amenities and condition have the strongest impacts on the value. Market Conditions: There are other factors that also directly impact the value of your home. These include current mortgage interest rates, national and regional economic conditions, buyer demand, seasonal demand, availability of competing properties and prices of recently sold properties. What Affects Your Home’s Market Value? Step 2 Develop Pricing Strategy Step 1 Selling Consultation Step 2 Develop Pricing Strategy www.TeamPageHomes.com
  • 19. Using a Comparative Market Analysis as a Guide A Comparative Market Analysis (CMA) is the strongest tool we use when estimating the potential selling price for your home. As a member of the Board of REALTORS® with access to the Multiple Listing Service, we can prepare a report that analyzes comparable homes in your area. Using this valuable information, we can assist you in determining an attractive, yet realistic price for your home. A Comparative Market Analysis highlights similar homes in your area that are: Active Listings - Homes that are currently competing with yours for the attention of buyers. We can see what comparable asking prices are, but remember these homes have not yet received an acceptable offer. Under Contract - Homes that have received and accepted an offer and give a good indication of realistic pricing. Sold - Looking at the prices paid for recently sold homes provides the best foundation in determining your home's most accurate market value. Once adjustments are made for square footage and features, we can make a qualified recommendation for the asking price of your home. Expired - Homes that have gone through the duration of a listing period, but failed to sell. Many factors could be responsible such as lack of marketing or the home’s condition, but most often it is simply because the home was priced too high. Step 2 Develop Pricing Strategy Step 1 Selling Consultation Step 2 Develop Pricing Strategy www.TeamPageHomes.com
  • 20. It’s quite simple, a Buyer is just not going to pay any more than they have to when purchasing a home. They have been watching the market closely, and are out there looking at all the inventory. They know more than anyone what is available, and for how much. If your price is within the range of your market, Buyers will come look at your home. If you’re priced too high, they probably will skip it. Your high price will make your competition look good, and will get them sold, not you. If you had time to only see 3 homes in this neighborhood, which 3 would you go look at? Do you want to sell your home or help sell your neighbors home? A Buyer Will Not Pay More Than They Need To Step 2 Develop Pricing Strategy List Price: $430,000 List Price: $455,000 List Price: $435,000 List Price: $437,000 List Price: $425,000 List Price: $432,000 Step 1 Selling Consultation Step 2 Develop Pricing Strategy www.TeamPageHomes.com
  • 21. The Risks of Pricing Too High An asking price that is beyond market range can adversely affect the marketing of a property. If you price your home at “Fair Market Value” you will see good activity and a good amount of buyer interest. The higher you go above Fair Market Value to “Test the Market” the less showings you will have. If you get really aggressive and price below Fair Market Value, you will get an increase in showings, and may end up receiving multiple offers with buyers trying to outbid each other for your home. Step 2 Develop Pricing Strategy Step 1 Selling Consultation Step 2 Develop Pricing Strategy www.TeamPageHomes.com
  • 22. The Excitement of a “New On Market” Listing When selling your home, time is not your friend. When a new home is listed for sale, we market it extensively to other agents and potential buyers. Most of the local working agents and their prospective buyers will see it come on to the market right away. Interest will build over the first week or two, with a peak of interest usually at about 2-3 weeks out. Then as we always see, the activity of inquiries and showings will start to decrease rapidly. Your home becomes “old” and “stale” in the eyes of other agents and buyers. Marketing time is prolonged and our initial marketing momentum is lost. If you are not priced right, you may miss showing opportunities, or showings that do occur will not produce an offer. Your home may eventually sell below market value due to these costly delays. Step 2 Develop Pricing Strategy Step 1 Selling Consultation Step 2 Develop Pricing Strategy www.TeamPageHomes.com
  • 23. The Problem with “Testing the Market” Step 2 Develop Pricing Strategy A common mistake sellers make is pricing their home high in the beginning to “test the market”. The thought is “we can always lower the price if we don’t receive any offers” or “we need to build in a cushion for negotiation.” Unfortunately most of the showing activity occurs when the home is first listed. Once initial pool of buyers have seen the home and it doesn’t sell, the sellers will then have to wait for new buyers to come into the market and they will have to reduce their price to be competitive. Also, the longer your home remains on the market, the less interest it will generate among all buyers. Buyers typically feel that they should pay less for a home the longer it has been on the market. At that point you have to face the real possibility of being forced to sell it for less than if you had priced it at fair market value from the start. It is especially important to make sure that your home is priced correctly when the conditions are leaning towards a buyers market. In that scenario buyers are very sensitive to price and will look harder to find homes that offer the most value. Simply put, buyers are not making “low-ball” offers on properties, they are waiting for properties priced correctly to come onto the market. Step 1 Selling Consultation Step 2 Develop Pricing Strategy www.TeamPageHomes.com
  • 24. Why Your First Offer is Often Your Best Offer Step 2 Develop Pricing Strategy Another common mistake Sellers make is to disregard the first offer they receive. Often, if they receive an offer quickly, they get over confident and think maybe they could do better if they wait for another buyer. Rarely is that the case. When you first list your home for sale, New Buyers and Buyers who are Waiting for the Right Fit will come see your home. So it is possible, if priced at Fair Market Value, that you could get a good offer right away. After time goes on, and pricing comes down, you then attract the Deal Makers. Then after more time and more price reductions you attract the Bottom Feeders. Who would you prefer to sell your home to? Step 1 Selling Consultation Step 2 Develop Pricing Strategy www.TeamPageHomes.com
  • 25. Its really quite a simple equation. Price + Exposure = Your Home Sold. You must first start out with the correct, accurate pricing for your home. Then once we have the home priced right, we will heavily market the home to both potential buyers as well as to other Realtors in the area. We have established many great avenues and resources for marketing your home, but if we are overpriced, all of our extensive marketing efforts will go to waste. The “Selling Equation” Step 2 Develop Pricing Strategy Step 1 Selling Consultation Step 2 Develop Pricing Strategy www.TeamPageHomes.com
  • 26. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing Selling Your Home in 7 Steps
  • 27. The pie chart above illustrates where buyers find the home they purchase. 87% of home sales are generated from the marketing efforts of a real estate professional. Real Estate Agent and Internet leads are directly driven from having your home listed on the MLS. Source - National Association of REALTORS® - 2014 Where Buyers Find the Home They Purchase Multiple Listing Service Real Estate Agent 33% Internet 43% Yard Sign 9% Print Newspaper Ads 1% Home Book or Magazine 1% Home Builder or Builder’s Agent 5% Friend, Relative or Neighbor 6% Knew Seller 2% Step 3 Develop Marketing Strategy Step 1 Selling Consultation Step 3 Develop Marketing Strategy www.TeamPageHomes.com
  • 28. Internet 37% Step 3 Develop Marketing Strategy Over 90% of Buyers are Searching Online As we just learned in the previous page with the pie chart, 37% of buyers actually find the home they purchase on the internet. But the important thing to know is that over 90% of buyers are searching online for homes. This is often the first step a buyer takes when planning to buy a new home. And it is also important to know that today’s buyers are extremely educated and knowledgeable on the market before they even go out to look at homes. They know the current inventory, what pricing looks like, what has recently sold, and for how much. With the utmost importance of online exposure, we have a strategic marketing plan that focuses strongly on the exact locations where buyers are looking the most. Step 1 Selling Consultation Step 3 Develop Marketing Strategy www.TeamPageHomes.com
  • 29. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing Selling Your Home in 7 Steps
  • 30. You only get one chance to make an emotional connection with a potential buyer. An important early step in the marketing process is to have your home photographed professionally. These photos will appear on the MLS listing, all print media and are posted to the top ranked real estate websites. We provide custom professional photography for all of our listings. Online, homes with multiple photos get viewed over 5 times as much as homes with only one or two photos. Beautiful Professional Photography Book & Magazine 1% Newspaper 1% YardSign 9% RealEstateAgent 33% Internet 43% Step 4 Implement Customized Marketing Plan Step 1 Selling Consultation Step 4 Implement Customized Marketing Plan www.TeamPageHomes.com
  • 31. We are always so surprised on how many properties are listed with minimal, poorly written property descriptions or even no description at all! We take our time to write well-written descriptive text promoting your home’s best features, what makes it unique in our market, and what sets it apart from other competing properties. Separate text is written for both the end consumers (potential buyers) as well as for the other agents looking for the best fit for their buyer clients. Descriptive Text Promoting Your Home’s Best and Most Unique Features Book & Magazine 1% Newspaper 1% YardSign 9% RealEstateAgent 33% Internet 43% Headline: Beautiful City View Condo with Amenities! Public Remarks: The Phoenix in downtown Philadelphia is a unique collection of large and open condominium homes located at the city center. This 3 bedroom, 3.5 bath City Townhome enjoys park access, incredible walking & biking trails, pool, Jacuzzi, cardio room, private fitness lockers and reserved underground parking. This particular unit boasts beautiful views of downtown, and is a desired corner unit adding extra windows for more light. High-end finishes, sensible floor plans, superior construction and a casual, family friendly atmosphere define this unrivaled metropolitan development in the heart of the City. - Approx. 2450 Square Feet - 3 Bedrooms, 4 Bathrooms - Expansive City Views - Easy Access to Nearby City Park - Corner Unit, 11th Floor Location - Fully Furnished - Private Patio with Hot Tub Confidential Agent Remarks: Call John(333) 444-5555 or assistant (222) 666-7777 to schedule showing. Owners are often in town but flexible with showing appointments, we will check on availability for you. Can get key onsite at the Phoenix front desk office. Transfer fee of 1% to be split 50/50. Agents - This is best location in project, corner unit, best views of city. Step 4 Implement Customized Marketing Plan Step 1 Selling Consultation Step 4 Implement Customized Marketing Plan www.TeamPageHomes.com
  • 32. The Multiple Listing Service (MLS) is an extensive on-line database that includes all the listings from all the participating local brokerages. It is the single most important tool that brokerages and agents use when searching for available properties for their clients. It contains all the properties that are listed for sale in our market area. The instant a property’s data is listed on our local MLS, 1,000’s of Yourcity agents have immediate, on-line access to all of the relevant information their buyer clients need. 75% of sales originate with the MLS. Your Home’s Information Listed on the MLS RealEstateAgent 37% Internet 43% Multiple Listing Service (MLS) Step 4 Implement Customized Marketing Plan Step 1 Selling Consultation Step 4 Implement Customized Marketing Plan www.TeamPageHomes.com
  • 33. Internet 43% Over 90% of home buyers use the internet as a tool when searching for a new home! Now more than ever people are accustomed to using the benefits of technology to better gather information. Many home purchases start from surfing the web, where buyers can take a virtual tour of your home. It’s like having a constant open house with no inconvenience on your part. Web use for the real estate market is growing rapidly. Always on the first page of Google for “Yourcity Real Estate” • Over 1 million monthly visitors • Over 4 million monthly property searches • Over 20,000 monthly buyer leads • Listings appear on 20+ real estate partner websites! • The best web exposure in the industry! Step 4 Implement Customized Marketing Plan Your Home’s Information Listed on Realtyonegroup.com Step 1 Selling Consultation Step 4 Implement Customized Marketing Plan www.TeamPageHomes.com
  • 34. Nationally, these are continually the top 5 real estate websites. If you Google “Your City Homes for Sale” these are often the first sites to come up. When a buyer selects their search criteria, and gets a set of properties to browse through, our listings stand out on the page - highlighted by descriptive headlines, body text and the inclusion of many high quality photos. When they click on one of our listings, our contact information is included so they can easily call or email us. Featured on the 5 Most Popular Real Estate Websites Internet 43% Trulia.com Zillow.com Step 4 Implement Customized Marketing Plan Yahoo! Real Estate Realtor.comHomes.com Step 1 Selling Consultation Step 4 Implement Customized Marketing Plan www.TeamPageHomes.com
  • 35. Internet 43% We cannot guarantee third-party websites display all listing information at all times. We strive to update and expand our network frequently. Please notify us immediately if your listing is presented incorrectly. Your Property Appears on Many Local and Nationally Popular Real Estate Websites Over 100’s of other Realtor and Brokerage Affiliate Sites. Step 4 Implement Customized Marketing Plan Step 1 Selling Consultation Step 4 Implement Customized Marketing Plan www.TeamPageHomes.com
  • 36. Many potential Buyers for your property have already teamed up with a local Realtor, and have been set up on an automated “Hot Sheet” system. When a new property that meets their search criteria becomes available, or has a price reduction, that property is automatically emailed to them. When we list your property on the MLS, your property’s information and photography will be automatically emailed to your ideal target market - could possibly be hundreds of potential buyers. This is another reason why we make sure photos, text and info are all looking great right from the start! Automated Email Notifications RealEstateAgent 33% Internet 43% Step 4 Implement Customized Marketing Plan Step 1 Selling Consultation Step 4 Implement Customized Marketing Plan www.TeamPageHomes.com
  • 37. We have teamed up with the industry’s leading virtual tour photographers to offer every one of our listings a custom online virtual tour. As both buyers and their agents use the internet to browse possible home choices, the added benefit of a virtual tour allows the buyer to better understand the layout, finishes, views, design, etc. This captures the buyer’s attention and allows them to imagine themselves in your home. Showcasing Your Home with a Virtual Tour RealEstateAgent 33% Internet 43% Step 4 Implement Customized Marketing Plan Step 1 Selling Consultation Step 4 Implement Customized Marketing Plan www.TeamPageHomes.com
  • 38. Yard Sign still account for about 9% of where Buyers find the home they purchase. At YourCompany Real Estate, we install a professional, bright and highly visible yard sign. This not only helps attract potential buyers who drive through desired neighborhoods, but also attracts other agents who may not be watching the MLS daily. Highly Visible Yard Sign YardSign 9% RealEstateAgent 33% Step 4 Implement Customized Marketing Plan Team Page 702-338-3619 www.TeamPageHomes.com Step 1 Selling Consultation Step 4 Implement Customized Marketing Plan www.TeamPageHomes.com
  • 39. Open houses can be a great way to promote your property. As soon as we get listed, we conduct a Realtor Open House Tour. This is the opportunity for all other agents to easily preview new homes on the market for their clients. Getting agents to come view your property is a great promotional event and a great way to launch the property’s marketing. The open houses are also open to the public. Realtor & Public Open House Tour YardSign 9% RealEstateAgent 33% Step 4 Implement Customized Marketing Plan Step 1 Selling Consultation Step 4 Implement Customized Marketing Plan www.TeamPageHomes.com OPEN HOUSE
  • 40. It takes strong marketing tools, such as our full color brochures, to entice buyers to make that important first phone call. An attractive, well done brochure goes a long way. We will present your home in the best possible manner in order to convert lookers into buyers. Our custom designed color brochures provide maximum impact with an emphasis on adding “value” to the product, whereby obtaining the highest possible price for your home. Custom Designed Property Brochures YardSign 9% RealEstateAgent 33% Step 4 Implement Customized Marketing Plan Step 1 Selling Consultation Step 4 Implement Customized Marketing Plan www.TeamPageHomes.com
  • 41. Another very effective tool for us has been sending out email ads to the entire Board of Realtors® membership, which includes 1,000’s of agents. We create the ads to be very graphically rich, and attractive, and include valuable information to sell your property to the agents. We also create these ads in away that the agents can then delete our contact information and then forward the ad on to their prospective buyers. Agents love these! Board of Realtors® Email Blast Ads RealEstateAgent 33% Step 4 Implement Customized Marketing Plan Step 1 Selling Consultation Step 4 Implement Customized Marketing Plan www.TeamPageHomes.com
  • 42. Direct marketing has proven to be one of the most successful ways to generate new buyers, keep in touch with current contacts and create an awareness of new product. We can send a beautiful, custom designed “Just Listed” postcard directly to the locations that include the highest probability of prospective buyers. Many buyer leads are generated from direct marketing sent to the same neighborhood in which your home is located. Just Listed Postcard Mailing Campaign Step 4 Implement Customized Marketing Plan Step 1 Selling Consultation Step 4 Implement Customized Marketing Plan www.TeamPageHomes.com
  • 43. Once our focused marketing generates results, we are always available on phone, text and email. When there is genuine interest in your property, we want to be able to immediately respond to an interested buyer or another agent inquiring on behalf of their client. Social Networking allows us to reach an even wider audience of potential buyers. Mastering today’s available technology allows us to be connected to our prospects and serve our clients well. Quick Response to All Inquiries Step 4 Implement Customized Marketing Plan Step 1 Selling Consultation Step 4 Implement Customized Marketing Plan www.TeamPageHomes.com
  • 44. Our ultimate goal is to exceed your expectations in achieving your real estate objectives. As professional Realtors we have resolved that nothing less than your complete satisfaction is acceptable. To achieve our goal, we will work to obtain the highest price for your home within the allowable period of time. Once all of our initial marketing is in place, we will continue our efforts in promoting your home until we have completed the sale. Promoting Your Home to the Close Book & Magazine 1% Newspaper 1% YardSign 9% RealEstateAgent 33% Internet 43% Our Continued Marketing Efforts: • Follow up through market analysis and agent feedback • Periodic reviews of our marketing plan based on current market activity • Discuss pricing and timing within the market • Notify you on other competing properties in your neighborhood • Inform other agents of any and all changes to your listing • Maintain stock of property brochures for buyers • Make seasonal changes to online marketing as needed Step 4 Implement Customized Marketing Plan Step 1 Selling Consultation Step 4 Implement Customized Marketing Plan www.TeamPageHomes.com
  • 45. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing Selling Your Home in 7 Steps
  • 46. Every showing counts and you only get one chance to make a first impression! A home that is presented at its very best will typically sell faster, at a higher purchase price and with fewer problems involved. Here are some useful tips for preparing your home for showings. We will also walk through your home together and make suggestions.  Remove all clutter, personal objects and unnecessary furniture - less is more.  Do a quick dusting and vacuuming right before showings.  Leave lights on and open all drapes and shades. Be sure windows and blinds are clean.  Be aware of unusual cooking or pet odors. Opening windows can provide fresh air.  Be sure items like laundry, dishes, kids toys, pet items, etc., are put away.  Turn off TV, appliances and other distractions. Soft music can create a positive experience.  Protect your valuable and remove our of sight! You want to have your home show like a model home. We don't want it to feel like a USED home. Staging Your Home Step 5 Understanding Your Role Step 1 Selling Consultation Step 5 Understanding Your Role www.TeamPageHomes.com
  • 47. • Always maintain your home in ready-to-show condition. • Try to be flexible in the scheduling of showings. • It is always best to leave during showings. Also secure pets or take them with you. • Save business cards of all agents who show your home. • Be cautious when talking to buyers, you could accidentally weaken your negotiating position. • Let us know of any changes in your property's condition. • If approached by buyers not accompanied with an agent, contact us immediately. Do not let them in unescorted. • All valuables such as jewelry, portable electronics, collectibles and pharmaceuticals should be safely secured. Your Participation Step 5 Understanding Your Role Step 1 Selling Consultation Step 5 Understanding Your Role www.TeamPageHomes.com
  • 48. The advantage of a key box installed at your home makes it very convenient for agents to set up showings while maintaining a high level of security. A realtor key box is a secure way to allow cooperating real estate agents access to show your home. The agent must be a member of the Board of Realtors with an access key and code to open the key box and obtain the key to your home. Another advantage to using a key box is that it can provide a record of showing activity for us to review. When a realtor shows your home, we receive an email within 5 minutes of the keybox being opened, with info on the time, and who it was. How did the home show? Is it priced right? Is there interest? These follow-up questions provide valuable information that we get back to you. We continually update you on each and every showing. And for interested parties, we stay in contact and do what we can to help them along to making an offer. Scheduling Home Showings and Providing Feedback Step 5 Understanding Your Role Step 1 Selling Consultation Step 5 Understanding Your Role www.TeamPageHomes.com
  • 49. Throughout the listing time period we will continually update you on the competing homes in your neighborhood. You need to be aware of other homes that come on the market, and what pricing they are at. Also once you start getting showings, these other homes will most likely be shown too. If they are selling, and yours is not, we need to know about it, and figure out why. Is your price too high? Is it the showing condition of your home? Was the other home simply a better fit for the buyer? What can we do to be sure you are the next home to sell? Watching and analyzing your competition is extremely important! Keeping You Updated on Competing Homes Step 5 Understanding Your Role New Listing Pending Sale New Listing New Listing Recently Closed New Listing Step 1 Selling Consultation Step 5 Understanding Your Role www.TeamPageHomes.com
  • 50. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing Selling Your Home in 7 Steps
  • 51. . Below are some of the items that we will need to pay close attention to:  Purchase Price - Be sure to factor in all the terms of the offer before getting excited or disappointed.  Included Items - What is included - Refrigerator, Washer & Dryer, Hot Tub, Furniture, Artwork, etc.?  Excluded Items - What is excluded - Refrigerator, Washer & Dryer, Hot Tub, Furniture, Artwork, etc.?  Earnest Money - This is the initial deposit. The importance of this item is often overlooked.  Method of Payment - Is this a cash sale, conventional mortgage or seller financing? How much down payment?  Special Assessments - Are there any outstanding or upcoming HOA assessments? Who pays, Buyer or Seller?  Possession - When does the property legally change ownership? (Buyer receives keys and moves in)  Seller Disclosures - What information about the property is the Buyer asking for? Do we have it ready?  Due Diligence Condition - What "outs" will the Buyer have?  Appraisal Condition - Is the sale contingent on the home's appraisal amount?  Financing Condition - Is the sale contingent on the Buyer securing financing?  Home Warranty - Is the Buyer asking for a home warranty? Are they asking for you to pay for it?  Mediation - If a dispute arises, how are you and the Buyer directed to handle it?  Financing & Appraisal Deadline - What is the deadline date for the Buyer to cancel based on loan denial?  Settlement Deadline - What is the deadline date for you and the Buyer to complete closing?  Response Deadline - How long do you have to respond to the offer, or counteroffer?  Multiple Offers - As great as it is to have multiple buyers for your home, we need to negotiate strategically. After considering all terms... Do you Accept, Counteroffer, or Reject the Buyer's Offer? Evaluation of an Offer - Does it meet your needs? Step 6 Negotiating the Purchase Contract Step 1 Selling Consultation Step 6 Understanding Your Role www.TeamPageHomes.com
  • 52. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing Selling Your Home in 7 Steps
  • 53. Providing the Seller's Disclosures This is the process where you as the Seller are required to provide information relating to your home. • Seller Property Condition Disclosure - filled out, signed and dated from Seller. • Commitment for the policy of Title Insurance, showing easements, encroachments and liens. • HOA information, budget, minutes, assessments, CC&R's, and survey, water rights if applicable. • Copy of any leases, rental, and property management affecting the property not expiring prior to closing. • Notice of any claims and/or conditions relating to environmental problems & building or zoning code violations. Buyer's Due Diligence (Evaluations and Inspections) This is the time period provided to the Buyer to learn, review, inspect and decide if acceptable. • The Buyer will carefully review all items provided in the Seller's Disclosures. • The Buyer may schedule physical condition inspections, tests and evaluations of the property. • The Buyer will review the costs, terms and availability of homeowner's insurance for the property. Buyer's Right to Cancel or Resolve Objections If the Buyer determines the Evaluations and Inspections to be unacceptable, the Buyer may: • No later than the Due Diligence Deadline, cancel the contract by written notice to Seller. • Or no later than the Due Diligence Deadline, resolve in writing any objections. Remaining Contingencies and Financing In the final steps of the transaction we will coordinate and complete any remaining details. • Is the sale contingent upon an appraisal? At what amount did the property appraise? • How is the Buyer's financing going? Are there any last minute issues for securing their mortgage? • Was the sale contingent upon the Buyer selling their previous home? • Final pre-settlement walk-through inspection. Settlement (Closing) Settlement, and then Closing shall take place only when all of the following occur: • Buyer and Seller have signed all documents required by REPC, Title, Lender, etc. • Any monies required to be paid have been delivered by Buyer and/or Seller. • The proceeds of the new loan have been "funded", then all closing docs are "recorded" at the County Recorder. • Hand off keys, garage door openers, manuals, warranties. • Help you to find a new home in this area or offer relocation assistance. Step 7 Managing the Transaction Through Closing Step 1 Selling Consultation Step 7 Managing the Transaction Through Closing www.TeamPageHomes.com
  • 54. Lets Get Started! There is so much thought, knowledge and preparation that goes into a successful home-selling campaign. We will be your resourceful guide through every step. Lets get started on formulating our strategic plan to get your home sold. There is so much thought, knowledge and preparation that goes into a success home-selling campaign. We will be your resourceful guide through every step. Lets get started on formulating our strategic plan to get your home sold. Let Get Stared!
  • 55. Thank You for Your Business Much of our business is based on referrals from satisfied clients. If you know anyone who could benefit from our services, please let us know how we can be of help! Much of our business is based on referrals from satisfied clients. If you know anyone who could benefit from our services, Please let us know how we can be of help! Thank You for Your Business

Editor's Notes

  1. The Cover This is the only page not controlled by a Master Page. You can change the logo. And if desired, change the photos to better represent your market. IF YOU ARE CHANGING THE OVERALL COLORING, THERE ARE A FEW COLOR SAMPLES TO CHOOSE FROM AT THE END PAGES OF THIS FILE.
  2. Introduction Page Nothing to change here.
  3. These are the Chapter Pages. They help break up the presentation into defined section, or Steps as we call them. No changes to this page. If you changed your overall coloring on the master pages, you may want to change the coloring of the text here.
  4. Simple here. You're just explaining how Agency works. Should not need any changes.
  5. Simple here. You're just explaining how Agency works. Should not need any changes.
  6. Easy here. A place to post a few client testimonials. You can brag about yourself, but it sounds so much better from others who are past clients.
  7. Simple here. You're just explaining how Agency works. Should not need any changes.
  8. Great questions to ask. This will give you a good outlook on why they are selling and what their motivation and timing is. Basically a reminder to you, to ask these important questions.
  9. Good questions to ask. Lets them talk about their home. BTW – We use “Home” throughout the presentation vs. “Property”. It feels more genuine. In most cases your dealing with their home. If it’s a condo, its still their home. To us, it felt better to say home each time rather than property. Property seems disconnected and may not give them the warm fuzzy feeling from you. Since this is easily editable, you can change it to meet your needs. Even save a Home version and a Condo version if you really want to.
  10. VERY IMPORTANT page here. Great questions to run through to try to avoid running into trouble down the road. Remember, they are interviewing you, and you are interviewing them.
  11. Another Chapter page, should not need changes.
  12. Basically explaining the basics of pricing and value. They cannot control these factors. This should not need changes, unless you want to add a photo of a home that represents your market or area better. (like a ski home or beach home).
  13. Should not need any changes here. Just explaining what a CMA is. You will prepare a CMA separate from this Listing Presentation. Talk through the entire presentation first, then consult them on a specific CMA and price strategy.
  14. Basic theory that helps a Seller really understand how a Buyer looks at the market. You should not need any changes here.
  15. Great pricing theory chart. Should not need any changes here.
  16. Great pricing theory chart. Should not need any changes here.
  17. Great pricing theory chart. Should not need any changes here. This is one of the best pages to focus on to help you get the home priced right!!!!!!!!!!!!!
  18. Great pricing theory chart. Should not need any changes here. Another great chart to focus on. The Seller should be starting to really “get it” by now.
  19. Great lead in to next chapter. You should not need any changes here.
  20. Chapter Page, no changes.
  21. Great chart. You can get new numbers from the National Association of Realtors each year if you want. They have be about the same for the last couple years, really high on internet use. Notice the colors of the pie slices. We use these again all throughout the Marketing Strategy section.
  22. We learned on the pie chart page where buyers find the home they purchase. This is a statistic from NAR that over 90% use the internet in their home search. So if that’s the main place where buyers are looking, that should be the main place to advertise listings – not running expensive print ads that no longer provide much return. Because your MLS and/or brokerage probably already has many internet agreements (such as ListHub) you are already advertising your listings widely through many internet avenues.
  23. Now that we know where the buyers come from, we can use that knowledge and create a custom marketing plan based on that. Key word here is PLAN.
  24. First thing is photos. It drives everything we do. You probably do professional photography. You can replace these with homes that look more like your area or market. Notice how the colored bars at the bottom of this page are the same as the Pie Chart we just looked at. Photos are important in marketing to all of the 5 outlets that produce buyers, so all 5 colors are shown here.
  25. This is also very important to have done well. You can highlight our sample descriptions and change if you would like to.
  26. We know the power of the MLS, but not everyone does. You should not need changes here. The MLS graphic is basic, really no need to change unless you want to. Change the “Yourcity” text in the description.
  27. Here you will replace our graphic with an image of your company website. Then you will need to adjust the text a little as well. To take a screen shot of your website on a Mac, the key command is: SHIFT-COMMAND(APPLE)-3. To take a screen shot of your website on a PC, here is a link with info on how to do that: http://www.wikihow.com/Take-a-Screenshot-in-Microsoft-Windows
  28. Your MLS or brokerage should be sending your properties to these major websites. Should not need any changes here, excpet where it says “Your City”.
  29. Your MLS probably pushes out to all other competitor websites, third party websites, etc. That is a reach of hundreds or thousands of other websites.
  30. Your board and MLS probably has this option. These are automated emails to other agent’s buyer clients. Often called automated “Hot Sheets”. Probably don’t need changes here.
  31. This can be a sample of video tours, or virtual tours. We use the term virtual tours here, in case you are not doing videos. A basic image, so probably don’t need to change this page.
  32. You can adjust our sign graphic here, just be careful selecting the items to edit. Also adjust the “YourCompany” text. Or you can take a good photo of a yard sign in front of a nice home. Whichever you prefer. If you use a flyer box, or 800 number, or designated website address for the property, you can mention or show that here as well.
  33. Just like the yard sign graphic, you can edit this Open House sign. Or add an image of your open house sign. This is a good time to explain the difference of Realtor organized tours, or normal Open Houses.
  34. Use our generic graphic, or drop in a sample of your brochures and flyers. If you have a PDF file of one of your brochures, you can place that PDF as a “picture” here.
  35. You can probably send email blast ads to your Board of Realtors. This is generic enough, so should not need changes here.
  36. Use our generic graphic for these postcrads, or drop in a sample of your postcards ( A pdf file will work). If you don’t send these out, you can delete this page.
  37. Should not need any changes here.
  38. Should not need any changes here.
  39. Should not need any changes here.
  40. Should not need any changes here.
  41. Should not need any changes here.
  42. Should not need any changes here. If your equipment looks different you can take photos and change out, if you want to.
  43. Should not need any changes here, unless you want to use photos that look more like your market (mountain homes or beach homes for example).
  44. Should not need any changes here.
  45. Should not need any changes here. If your contract process is different, or if your area uses different names or phrases from what we use in our market, you can make changes here.
  46. Should not need any changes here.
  47. Should not need any changes here. If your contract process is different, or if your area uses different names or phrases from what we use in our market, you can make changes here.
  48. Should not need any changes here.
  49. Should not need any changes here.