1. corporate communication

2. Corporate communication
Corporate communication is a set of activities involved in managing and
orchestrating all internal and external communications aimed at creating favorable
point of view among stakeholders on which the company depends.

3. Components
Identity.
Branding.
Internal and external communication.
Crisis management.
Corporate social responsibility.

4. Identity
Introduction
1955 : The Industrial Credit and Investment
Corporation of India Limited
incorporated at the initiative of the
World Bank, the Government of India
and representatives of Indian industry,
with the objective of creating a
development financial institution for
providing medium-term and long-term
project financing to Indian businesses.
1994 : ICICI Bank set up.
1998: ICICI Bank launched internet banking operations in 1998.
Chanda Kochhar
Managing
Director &
CEO

5.  ICICI Bank is an Indian multinational banking and financial services company
headquartered in vadodara. As of 2014 it is the second largest bank in India in
terms of assets and market capitalization.
 ICICI Bank is one of the Big Four banks of India.
 The Bank has a network of 3,800 branches and 11,162 ATM in India, and has
a presence in 19 countries.
Products
 Credit cards
 Consumer banking
 Corporate banking
 Finance and Insurance
 Investment banking
 Mortgage loans
 Private banking
 Wealth management

6.  ICICI Group offers a wide range of banking products and financial
services to corporate and retail customers through a variety of delivery
channels and through its specialised group companies, subsidiaries and
affiliates in the areas of personal banking, investment banking, life and
general insurance, venture capital and asset management.
Corporate strategy –
To leverage the ICICI franchise to service all
product portfolios in the financial sector

7. • ICICI BANK is India's second-largest bank with total assets of US$ 100
billion at March 31, 2008. The Bank has a network of about 1,308 branches
and 3,950 ATMs in India and presence in 18 countries (as on March 2008).
• ICICI Prudential Life Insurance Company is the largest private sector life
insurance company offering a comprehensive suite of life, health and pensions
products.
• ICICI Lombard General Insurance is the largest private sector general
insurance company. It has a comprehensive product portfolio catering to all
corporate and retail insurance needs and covers Home / Motor / Overseas
Travel Insurance etc.
Corporate strategy

8.  ICICI Prudential Asset Management is the second largest mutual fund
with asset under management of Rs. 547.74 billion and a market share of
10.2% as on March 31, 2008.
 ICICI Venture is one of the largest and most successful private equity
firms in India with funds under management in excess of USD 2 billion.
Its investment focus areas span across private equity, buyouts, real estate
and mezzanine financing. It has several "firsts" to its credit in the Indian
Private Equity industry.
Corporate strategy

9. Shedding its image of an Financial institution …….
 2001 : Safer, Simpler, Smarter (making foray into retail)
 2003 : Hum Hain Na (Beyond Just banking)
 2005 : Opportunities Unlimited
 2008 : Power of Belief (in wake of the Financial crisis )

10. ICICI Bank – Brand Values
Trustworthy
Customer-centric
Friendly
Technologically driven
World Class
Modern
Branding

11. • The logo depicts a dynamic individual with drive
and conviction and personifies the human capital
of this company, which is indispensable to
further progress.
• The individual in the logo also symbolises the
strong human focus of the group, whether it be
in the form of reaching out to a shareholder or
individual customers.
• The “I” in the logo also stands for “numero uno”,
a position that the Group has always strived to
achieve. It also lends itself to representing the
‘ICICI’ name.
The Corporate Identity of a company can truly be said to be a symbol of
the values that the company stands for.
Brand Identity – Corporate Identity
I Man

12. To Dominate Retail Business &
Customers’ Mindshare in India
 In 2001 – 03, SuperStar 'Amitabh Bachchan' as the
 Brand ambassador , complimenting the brand values:
 Towering personality
 Perceived as trustworthy
 Impeccable lineage
Positioning

13. Internal /Employee communication
 Connectivity
 Integrated approach
 Communication options

14. Internal communication
Employee
s
Employe
es
Employe
es
Employe
es
Employe
es
Branch manager
InsuranceR M P B
P B A
Demat
accoun
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LoansTeller

15. Apart from the regular Television Commercials and Newspaper
Advertisements, ICICI Bank has also used
the following communication lines :
- Impeccable Placement
- In-film placement / promotion
- Direct Mailers
- Customer Education Series
- Awards and Recognition
- Management Speak
External corporate Communication

16. Crisis management
 Lehman Brothers
 2008 recession
a. Communication During The Crisis
b. Handling The Crisis
c. The Success
d. Looking Ahead
 Money laundry

17. Corporate social responsibility
 ICICI foundation
 Focus on primary health
 Elementary education
 Skills development
 Financial inclusion

18. Thank You