5th Collaborative Clinical Trials in Intensive Care Medicine Conference hosted by the Australian and New Zealand Intensive Care Research Centre (ANZIC-RC) in collaboration with the Health Research Board Funded ICC-CTN, University College Dublin at the Monash University Prato Centre (near Florence)

2. Conflict of interests
• Social media editor of Resuscitation
and Resuscitation Plus journals
(Elsevier)

3. Prof. Rando McTrial
Associate Professor of Intensive Care Medicine
University of Trialsburg
A short story…

4. Dear Prof. Rando McTrial,
I am pleased to inform you that your paper
has been accepted for publication.
#PratoICM23

5. 2 1 1
1
#PratoICM23

6. RANDO

7. Why should scientists
use social media?
#PratoICM23

8. Why should scientists
use social media?
• promote own research, projects, studies
• tracking current trends/topics and gain exposure to
new research
• networking and reaching new
audiences/collaborations
• share opinions and engage in scientific debates
• boost career and obtain new funding
#PratoICM23

10. the
socialof
science

11. How to start
• Download Twitter app or open website
• Create an account (e.g., @yourname)
• Identify yourself (name, surname) and add a short
bio describing your position and expertise
• Tweet something
• Follow people
• Search and explore #hashtags
#PratoICM23

12. What to tweet
• Amplify the work of colleagues you trust (like,
retweet) or contribute with your own content
• Comment a recently published article
• Describe a trial you’re conducting
• Conferences and events you’re attending (also
before and after)
• Teach and inspire young colleagues
• Discussing clinical cases respecting privacy
• Ask for suggestions/opinions
#PratoICM23

13. How to tweet a study
1. Short comment + link to the study (easier/faster
but lower impact, no graphic skills required)
2. Short comment + key figures + link to the study
(require some efforts but higher impact, still no major
graphic skills required)
3. Short comment + infographic/visual abstract +
link to the study (time consuming, require hours of
work but top impact, major graphic skills required)
#PratoICM23

14. • Short and simple, clear message, include image
and #hashtags
• Tag key @experts and @authors to increase the
reach of the tweet
• Hashtags = keywords/phrases preceded by the #
symbol (no spaces/punctuation) that group Tweets and
conversations around a topic
• Tag = clickable link preceded by a @ that will open the
Twitter profile
Anatomy of a good tweet
#PratoICM23

15. #PratoICM23

16. Twitter vocabulary
Times the
tweet was seen
on Twitter
Likes Retweets Replies
Total number of times
a user has interacted
with a Tweet
#PratoICM23

17. Twitter vocabulary
Hashtags
Tag (of a Twitter
account)
#PratoICM23
Hashtag

18. #PratoICM23

19. Impact of infographics &
visual abstracts
7.7x
Impressions
8.4x
Retweets
2.7x
Article visits
Ibrahim et al. Ann Surg. 2017 Dec;266(6):e46-e48
text
visual
resources
design
#PratoICM23

20. • increasing number of Journals are present on
social media
• sharing recently published articles can increase
readers and citations
• modest correlation with the number of citations
• generally associated with higher reach of an
article, increased engagement, journal visibility,
and fast dissemination
Social media for journals
#PratoICM23

21. • increasingly adopted by Journals
• responsible for the social media presence
• read and summarise every single article in 280
characters
• write and edit content for social media, engage
with readers, authors, and key influencers
The role of a social media editor
#PratoICM23

22. Department social media accounts
#PratoICM23

23. • amplifying the conference, generating international
engagement and global reach
• who cannot be at the event in person can follow
along using the hashtag
• use and follow the official hashtag (#PratoICM23)
Live tweeting at conferences
#PratoICM23

24. Not always a pleasant
experience…
#PratoICM23

25. Great power
& great responsibility
• Once you reach a high number of followers, the role
of your Twitter will change: spend more time to think
about what you tweet
• Helps you to spread important ideas
• Gives young researchers the opportunity to follow
senior role models and find mentors
#PratoICM23

26. #PratoICM23

27. • Social media - specifically Twitter - is an
effective platform to disseminate research
• Just start: open your Twitter account and tweet for
the first time
• Visual abstracts are associated with higher
dissemination
• Twitter gives great powers and responsibilities
Take home message
#PratoICM23

28. For the next 48h in Prato
#PratoICM23
Use the hashtag
in your tweets
Follow other
participants
Like/retweet
tweets
Use the hashtag
in your tweets
#PratoICM23
Search
on Twitter