This document discusses a pragmatic approach to nonprofit fundraising in the digital age. It emphasizes the importance of an effective website for digital lead generation and managing search engine optimization and Google Adwords grants. Social media can also generate leads which can then be followed up through direct mail and a series of thank you emails and tax receipts to convert donors and reduce churn. Questions are welcome.

1. A Pragmatists approach to fundraising in the digital ageJuly 2011

2. It is a given... A good website We can define and review With managed SEO And a Google Adwords grant

3. The Easy Approach Digital Lead Generation Digital Honeymoon Social media Leads Direct Mail © Pareto Fundraising June 2011

6. www.ontarionature.org

9. Thank you Email and Tax Receipt

10. www.naturecanada.ca

15. Thank you Email and Tax Receipt Email 1 Email 2

16. www.evergreen.ca

17. Ways to give Make a secure online donation now.

20. Thank you Email and Tax Receipt Instant personal message to donor!

21. The instant personal email in screen shot #7 on the previous slide sparked an interesting debate in the office of whether Joanne from Evergreen had sent us a form email, or if her reply was genuine. I emailed her back and to our surprise she wrote back with a lovely message, proving Charles wrong. She is not a robot; she just loves her donors!

22. www.environmentaldefence.ca

25. Thank you Email and Tax Receipt

26. www.davidsuzuki.org

29. Thank you Email and Tax Receipt

30. www.wwf.ca

34. Thank you Email

41. The Easy Approach Digital Lead Generation Digital Honeymoon Social media Leads Direct Mail © Pareto Fundraising June 2011

42. Q&a