Paid digital advertising spent $23 billion in 2015 and reached 5-10% of organic content reach, so brands should post less but smarter on social media. Bruce Martin of Ginger Juice gives a Twitter case study where £100 advertising budget delivered 217,000 impressions and 5,000+ engagements through designed, prize-incentivized, and targeted tweets. He recommends using Twitter cards to boost posts and shares.

1. Bruce Martin, Ginger Juice
bruce@gingerjuice.co.uk
www.gingerjuice.co.uk
Experience Latin America
Paid Digital Advertising
Vs Search & Content

2. Bruce Martin / @brucemartin
Jeannie Hind / @jeanniehind
www.GingerJuice.co.uk

3. Social Advertising
$23 billion in 2015

4. Organic Content?
5-10%
Reach

5. •Don’t be ‘busy fools’
•Post less, but post smart
•Boost important posts
Social Advertising

6. Retargeting

7. Boost Posts

8. Twitter Advertising
• £100 advertising budget
• 217,000 real impressions
• 5,000+ tweet engagements
How?
Design, prize & smart targeting

9. HOT Twitter tip: Cards

10. Thank You!
Bruce Martin
bruce@gingerjuice.co.uk
www.gingerjuice.co.uk
@brucemartin