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Mythbusting 
Presented by 
Sean Triner 
Pareto Fundraising
Mythbusting 
Presented by 
Sean Triner
© Pareto Fundraising 2009-2014
ANALYTICAL 
-Your Growth 
- Your donor 
Behaviour 
-Used for targeting 
ENVIRONMENTAL 
-How much is given 
- Growth 
- Com...
Introducing Sean Triner 
© Pareto Fundraising 2009-2014
Mythbusters 
© Pareto Fundraising
The two most important outcomes
RFV modelling 
Recency Frequency Value 
0-12 months >1 a$1000+ 
13-24 1 b$500-$999.99 
25-36 c$250-$499.99 
37-48 d$100-$2...
Flipchart
$1,200,000 
The danger of the anecdote 
$1,000,000 
$800,000 
$600,000 
$400,000 
$200,000 
$- 
Small Pack 'Big' Pack 
© P...
© Pareto Fundraising 2009-2014
ANALYTICAL 
-Your Growth 
- Your donor 
Behaviour 
-Used for targeting 
ENVIRONMENTAL 
-How much is given 
- Growth 
- Com...
“Some manufacturers 
illustrate their advertisements 
with abstract paintings. 
I would only do this if I wished 
to conce...
Push Pull
$4,000,000 
$3,500,000 
$3,000,000 
$2,500,000 
$2,000,000 
$1,500,000 
$1,000,000 
$500,000 
$- 
0.9 
0.8 
0.7 
0.6 
0.5 ...
$4,000,000 
$3,500,000 
$3,000,000 
$2,500,000 
$2,000,000 
$1,500,000 
$1,000,000 
$500,000 
$- 
0.9 
0.8 
0.7 
0.6 
0.5 ...
$4,000,000 
$3,500,000 
$3,000,000 
$2,500,000 
$2,000,000 
$1,500,000 
$1,000,000 
$500,000 
$- 
0.9 
0.8 
0.7 
0.6 
0.5 ...
$4,000,000 
$3,500,000 
$3,000,000 
$2,500,000 
$2,000,000 
$1,500,000 
$1,000,000 
$500,000 
$- 
0.9 
0.8 
0.7 
0.6 
0.5 ...
$4,000,000 
$3,500,000 
$3,000,000 
$2,500,000 
$2,000,000 
$1,500,000 
$1,000,000 
$500,000 
$- 
0.9 
0.8 
0.7 
0.6 
0.5 ...
$4,000,000 
$3,500,000 
$3,000,000 
$2,500,000 
$2,000,000 
$1,500,000 
$1,000,000 
$500,000 
$- 
0.9 
0.8 
0.7 
0.6 
0.5 ...
$4,000,000 
$3,500,000 
$3,000,000 
$2,500,000 
$2,000,000 
$1,500,000 
$1,000,000 
$500,000 
$- 
0.9 
0.8 
0.7 
0.6 
0.5 ...
$4,000,000 
$3,500,000 
$3,000,000 
$2,500,000 
$2,000,000 
$1,500,000 
$1,000,000 
$500,000 
$- 
0.9 
0.8 
0.7 
0.6 
0.5 ...
$4,000,000 
$3,500,000 
$3,000,000 
$2,500,000 
$2,000,000 
$1,500,000 
$1,000,000 
$500,000 
$- 
0.9 
0.8 
0.7 
0.6 
0.5 ...
$4,000,000 
$3,500,000 
$3,000,000 
$2,500,000 
$2,000,000 
$1,500,000 
$1,000,000 
$500,000 
$- 
0.9 
0.8 
0.7 
0.6 
0.5 ...
Thank you! 
Seantriner.blogspot.co.nz
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
Mythbusters for 360 short
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Mythbusters for 360 short

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Mythbusters

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Mythbusters for 360 short

  1. 1. Mythbusting Presented by Sean Triner Pareto Fundraising
  2. 2. Mythbusting Presented by Sean Triner
  3. 3. © Pareto Fundraising 2009-2014
  4. 4. ANALYTICAL -Your Growth - Your donor Behaviour -Used for targeting ENVIRONMENTAL -How much is given - Growth - Competition PERSONAL -Transactions - Legacy status - Pet name STRATEGIC DATA - informs TECHNICAL DATA - used Types of data
  5. 5. Introducing Sean Triner © Pareto Fundraising 2009-2014
  6. 6. Mythbusters © Pareto Fundraising
  7. 7. The two most important outcomes
  8. 8. RFV modelling Recency Frequency Value 0-12 months >1 a$1000+ 13-24 1 b$500-$999.99 25-36 c$250-$499.99 37-48 d$100-$249.99 49-60 e$50-$99.99 61-72 f$25-$49.99 73-84 g$10-$24.99 85+ h$0.01-$9.99
  9. 9. Flipchart
  10. 10. $1,200,000 The danger of the anecdote $1,000,000 $800,000 $600,000 $400,000 $200,000 $- Small Pack 'Big' Pack © Pareto Fundraising 2009-2014
  11. 11. © Pareto Fundraising 2009-2014
  12. 12. ANALYTICAL -Your Growth - Your donor Behaviour -Used for targeting ENVIRONMENTAL -How much is given - Growth - Competition PERSONAL -Transactions - Legacy status - Pet name STRATEGIC DATA - informs TECHNICAL DATA - used Types of data
  13. 13. “Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.” David Ogilvy
  14. 14. Push Pull
  15. 15. $4,000,000 $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $- 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Net Gross COF Cost of fundraising year on year… Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
  16. 16. $4,000,000 $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $- 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Net Gross COF Cost of fundraising year on year… Massive investment in acquisition Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
  17. 17. $4,000,000 $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $- 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Net Gross COF Cost of fundraising year on year v net Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
  18. 18. $4,000,000 $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $- 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Net Gross COF Cost of fundraising year on year v net Maintained slight growth in net – money to spend on cause Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
  19. 19. $4,000,000 $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $- 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Net Gross COF Cost of fundraising year on year v net Maintaining acquisition, but rewards of year 2 acquisition beginning to show through Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
  20. 20. $4,000,000 $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $- 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Net Gross COF Cost of fundraising year on year v net Decided to STOP acquisition for one year – nearly $1.5m bonanza for capital projects and service development – COF plummets Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
  21. 21. $4,000,000 $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $- 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Net Gross COF Cost of fundraising year on year v gross Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
  22. 22. $4,000,000 $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $- 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Net Gross Cost of fundraising year on year v gross COF Reduced acquisition leads to slight decline in gross Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
  23. 23. $4,000,000 $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $- 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Net Gross COF Cost of fundraising year on year v gross Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
  24. 24. $4,000,000 $3,500,000 $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $- 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0 Net Gross COF Cost of fundraising year on year v gross Growth phase complete – charity stabilises, but still acquiring more donors than losing, hovering around 0.4 cost of fundraising Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
  25. 25. Thank you! Seantriner.blogspot.co.nz

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