This document discusses Latino culture and its influence on American culture. It begins by defining culture and identifying key cultural elements like language, symbols, norms, and values. It then notes that Latinos, particularly those with roots in Mexico, Central and South America, make up a significant portion of the US population, especially in states like California, Texas, and Florida. The document proceeds to explore some ways Latino culture has influenced American culture, such as in language, religion, family structure, food, and holidays. It also profiles some famous Hispanic Americans and businesses. In closing, it references some common misconceptions about Latinos in the US.

1. LATINOS IN
THE
AMERICAN
CULTURE
NIDYA MARLYN MONCADA PUENTE
RICARDO GUTIERREZ GALLARDO
MICHELLE CECILIA GARCÍA REYNA

2. WHAT IS CULTURE?
“Culture is the set of attitudes, values, beliefs, and behaviors
shared by a group of people, but different for each individual,
transmitted from one generation to the next” – Matsumoto
1996
Culture exists anywhere humans exist, and no two cultures
are exactly the same. It combines many elements to create a
unique way of living for different people.

3. ELEMENTS OF
CULTURE
Language Symbols
Norms Values
Beliefs

4. LATINOS IN THE
AMERICAN CULTURE
Hispanic or latino:
“A person of Cuban,
Mexican, Puerto Rican,
South or Central
American, or other
Spanish culture”
California is the state
with the largest Hispanic
population by 2014
Census estimates – 15
million, followed by
Texas and Florida.

5. WAYS LATINOS
INFLUENCE AMERICAN
CULTURE
From the graffity art popular in transitional neighborhoods to
the home altars, practiced in Mexico for centuries, the
Latino’s culture has influence the American one.
Language: Many Hispanic and Latino families speak only
Spanish at home because parents want their children to
speak Spanish as well as English.

6. RELIGION
Roman Catholicism.
Patron saints
Special days of observance
Ritual of baptism
Marriage
Death: Christian beliefs of an afterlife in
which one is rewarded or punished for
having led a good or evil life

7. FAMILY
Family is everything: They take care
of each other, they stay in close
contact with relatives in Mexico,
sending money to them and make
time to visit when possible.
Extended family

8. TOP FAST FOOD
MEXICAN RESTAURANT
BRANDS IN THE USA
1. Taco Bell
2. Chipotle Mexican Grill
3. Del Taco
4. Qdoba Mexican Grill
5. Moe’s Southwest Grill
When inmigrants come to American
they bring their tastes and talents with
them. Some foods introduced by
inmigrants have not only become a
regular part of the American diet, but
have become Americanized. From Taco
Bell to the salsa in the supermarket.

9. CELEBRATIONS
The Quince Años celebration
Cinco de mayo
Day of the Dead
Día de Nuestra Señora de Guadalupe

10. BUSINESS AND
FINANCE
Hispanic and Latino business
leaders include Cuban inmigrant
Roberto Goizueta, who rose to
head of The Coca-Cola Company.
Arte Moreno became the first
Hispanic to own a major league
team in the USA when he
purshased the Los Angeles
Angels baseball club.
U.S Century Bank is one of the
largest Hispanic-owned banks in
the United States.

11. MOST FAMOUS
HISPANIC PEOPLE
Jennifer Lopez
Marc Anthony
Enrique Iglesias
Selena Quintanilla
Salma Hayek
Antonio Banderas

12. 5 MISCONCEPTIONS
ABOUT LATINOS IN THE
USA
https://www.buzzfeed.com/omarvillegas/misconceptions-
about-latinos-in-the-united-
states?utm_term=.tuvq0R0l4#.hky3k0k28

13. REFERENCES
https://www2.warwick.ac.uk/fac/soc/al/globalpad/openhouse/i
nterculturalskills/global_pad_-_what_is_culture.pdf
http://study.com/academy/lesson/elements-of-culture-
definitions-and-ideal-real-culture.html
https://www.entrepreneur.com/franchises/category/ffqmex
http://www.everyculture.com/North-America/Latinos-Religion-
and-Expressive-Culture.html
http://traveltips.usatoday.com/major-holidays-festivals-
mexico-1411.html