Dime App is a proposed savings app that would round up users' bank transactions and put the extra amounts towards savings goals set by users. It has the potential for a large user base of over 12 million in the UK alone among the 57% of the population that uses online banking. The app could generate revenue through affiliate links on purchased savings goals and targeted ads using valuable user data. While other savings apps exist, Dime App aims to improve by allowing users to set savings goals, keeping funds in users' own bank accounts rather than taking money out unexpectedly like other apps, and having a simpler mobile/web experience compared to competitors. Initial funding of £500 would be used for app design and marketing based on screenshots and design.