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Pitch deck cheat sheet IBB Ventures
- 1. The Pitch Deck CheatSheet
- 2. Startups – Madein Berlin ● 2 What questions should be addressed? Market / Problem Solution 1 2 3 4 5 6 7 8 Business Model Status / Development Value Creation Traction Team Roadmap / Outlook
- 3. Market & Problem 3 KeyQuestion Whom are you targeting and what is their pain point? What we actually want to hear ▪ Which problems are you solving and are there indicators that your target group is aware of that pain point as well as willing to pay to get rid of it? ▪ Who and how large is the target group? ▪ Is the tackled market large enough to justify a venture capital investment (with regards to the typically required returns/hockeystick, see e.g. here)? Kamila Maciejewska / Unsplash
- 4. Solution 4 Key Question What solutionsare currently available and to what extent is your solution best or superior? What we actually want to hear ▪ What is the current market structure (is it a green field or are incumbents dominating the market)? ▪ How intense is the competition? ▪ Are there market entry barriers? ▪ Is there a clear differentiation / defendable and perceived USPs? Neil Thomas / Unsplash
- 5. Business Model 5 Key Question Whatis your business model? What we actually want to hear ▪ Who is selling what to whom? (B2B, B2C, D2C, etc., Buyer = User?) ▪ How are you earning money? ▪ Is your pricing model reflecting the value creation for your customers? ▪ Do you have an indication that your target group is willing to pay for your product/services? Scott Webb / Unsplash
- 6. Status & Development 6 KeyQuestion What is the state of your product (development)? What we actually want to hear ▪ How big are the product development risks? ▪ Sufficient protective/IP rights existing and brought into the company? ▪ Is your product scalable (from a technological and operational perspective)? ▪ Any required certification pending? ▪ Can you hire the right talent? Steve Halama / Unsplash
- 7. Value Creation 7 Key Question Howis your product / service being produced / delivered? What we actually want to hear ▪ How asset heavy? ▪ Vertical integration? ▪ Core competencies in-house or outsourced? ▪ Dependency with regards to mission critical input factors? ▪ Lock-in effects (= low churn?) Evan Dvorkin / Unsplash
- 8. Traction 8 Key Question What hasbeen achieved so far (traction)? What we actually want to hear ▪ Existing customer relationships and revenues, preferably in your target pricing scheme (e.g. MRR in SaaS)? ▪ Are there signs that your (planned) acquisition channels are scalable? ▪ Is there prospect of profitable unit economics at scale? Annie Spratt / Unsplash
- 9. Team 9 Key Question Who areyou? / What is your background? What we actually want to hear ▪ What motivates you? What is your vision? ▪ Convince us that due to your (industry) experience and your complementary skill set as a team will enable you to realise your mission! Charlie Hammond / Unsplash
- 10. Roadmap & Outlook 10 KeyQuestion Do you have a clear mission? What we actually want to hear ▪ How much money are you raising? (Consider that there is always an implied valuation) ▪ What do you spend the money for? ▪ Plausible roadmap on both product/tech and business side? ▪ Realistic goals both in short- (e.g. achieving relevant KPIs for a follow-up round) and long-term? ▪ Are there believable exit channels? What are the value drivers? Katie Moum / Unsplash
- 11. IBB Beteiligungsgesellschaft GmbH Bundesallee210 10719 Berlin +49 (0)30 2125 3201 www.ibbventures.de info@ibbventures.de Die IBB und das Land Berlin beteiligen sich je zur Hälfte an den Fonds, letzterer mit Unterstützung durch Mittel aus dem Europäischen Fonds für regionale Entwicklung der Europäischen Union. Unsere Partner Virtual Office Hours Further Questions? Fridays at 2 p.m.