GoWell Health is a mobile app based platform that connects health practitioners such as Chiropractors and Physiotherapists with consumers that need a health specialist. The app allows consumers to book a session on demand and manage payment, feedback and rescheduling all directly within the app.

1. Revenue Generation Platform for
Healthcare Professionals
August 2017
* Private and confidential document not to be disclosed or discussed without
prior written agreement from GoWell Health Pty Ltd
@GoWellApp

2. 2
GoWell is a mobile app based
platform connecting consumers
with allied health professionals.
Delivering instant bookings and
new revenues to health
practitioners.

3. 3
● The allied health services is fragmented
with mostly sole practitioner revenues
● 95% of practitioners are 1-2 FTE firms
● Around 30% of inventory is unused*
● Few platforms targeted at allied health
professionals
● Early industry stage, likely to consolidate
into centres like dentists and GPs Source: Total number of registered practitioners
registered to each peak body and IBIS report
A $3.6bn market with
32,000+ practitioners
* Estimated through practitioner interviews

4. 4
There’s an opportunity to create a fluid platform
connecting practitioners and consumers
For professionals...
● Limited options for health
practitioners to generate
demand
● Marketing is time consuming
and difficult for small health
practice firms
● Limited customer follow-up or
repeat consultation marketing
For consumers...
● Need to search Google for
practitioners
● No single marketplace with all
allied health professionals
● No system to easily pay for
sessions
● Hard to filter by practitioner
skills or specialisations

5. 5
How the platform works …
Consumers search
and find available
health practitioners
by region and
specialisation
Real-time
bookings
Widest availability
of health
professionals
Delivers new
revenues
Easy to use,
frictionless search
and book
SEARCH
& VIEW
BOOK
TIME
PAY VIA
STRIPE
ATTEND
&
FOLLOW
UP

6. 6
Commission based practitioner revenue model
Free for practitioners to list
booking slots
25% commission for first
booking
10% for repeat bookings
No commission for consumers
to book
Users pay $60-$200 per
session (avg. $80)
Users pay via app platform
Chiropractors &
Osteopaths
Physiotherapists Massage
Therapists
Acupuncture

7. 7
The competitive
landscape has no
demand generating
platform with scale
Competitors are diary
booking or directory
models
GoWell seeks to deliver
local searchability,
transaction capability
and practitioner scale
Primary starting point to
find a practitioner. No
transaction or filtering
capability
Primary directory of GPs
and medical centres. Some
booking availability.
Generalist approach
BUPA backed, focused on
communication between
patients and doctors
Diary and booking software.
Not demand generating
Selected Key Players...

8. 8
Seeking seed funding of
$300,000 for [x]% equity at
$[y]m valuation.
That allows us to build:
● Android and Apple mobile apps
● Practitioner management system
● Sales and marketing to practitioners
● Localised consumer launch marketing
● Wages and overheads
Includes $120k marketing, $50k founder wages,
$130k 3rd party dev and overhead costs

9. Our 5 year plan and objectives
9
• Build Proof of Concept
• Secure seed funds
• Build initial app platform
• Selected integrations
• Initial web, app and brand
launch
• Secure 200 practitioners
• Deliver 400 monthly
appointments
• Commercialisation
• Secure $2m+ funding
• Expand app platform
• Major 3rd party
integrations
• Start national marketing
• Secure 2k practitioners
• Deliver 10k+ monthly
appointments
• Market share growth
• Funding as required
• Extended functionality
• Extensive integrations
• Extended national and
local marketing
• Secure 6k+ practitioners
• Deliver 90k+ monthly
appointments
2016-2017 2018 2019-2021

10. 10
Targeting 0.9% share of appointments and $14m
commission from $100m billed revenues
GoWell Model Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
Targeted Practitioners 100 2,000 4,320 5,120 6,000
% of Market 0.3% 6.3% 13.5% 16.0% 18.8%
Annual New Bookings 1,200 28,800 86,400 184,320 288,000
Cumulative new consumers 1,200 30,000 116,400 300,720 588,720
Total follow up sessions 3,600 86,400 259,200 552,960 864,000
Total sessions p.a. 4,800 115,200 345,600 737,280 1,152,000
Sessions / month 400 9,600 28,800 61,440 96,000
Gross billed revenues $0.4m $9.4m $28.8m $62.5m $99.8m
Commission Revenues $0.1m $1.3m $4.0m $8.6m $13.7m
Expenses $0.3m $2.4m $3.9m $6.2m $8.1m
EBITDA -$0.2m -$1.1m $0.0m $2.4m $5.6m

11. Traction and activities to date
11
Done In Progress Next
● UX/UI Build
● Website design
● Content development
● Meeting peak bodies
● Signing up practitioners
● Building basic platform
● Seed Investment
● 3 Month MVP
● Platform development
● Local targeted launch
● Initial PR and press
● 100-200 practitioners
● Generate appointments
● Market research
● Competitor analysis
● Tech requirements
● EOI with 22 practitioners
● Development quotes
● Brand registrations

12. 12
CEO: Jakomi Mathews
e: jakomi@gowell.co
m: 0449 777 777
Board Advisory: Ivan Mantelli
e: ivan@gowell.co
m: 0421 021 516
www.gowell.co
facebook.com/gowellapp
twitter.com/gowellapp