SlideShare a Scribd company logo
PR 2.0 New Media, New Tools, New Audiences Deirdre Breakenridge Jessica Cameron
Deirdre Breakenridge President & Director of Comm. at PFS Marketwyse Fairleigh Dickinson Univ. Prof. Books: Cyberbranding, The New PR Toolkit, Putting the Public Back in Public Relations PR Practitioner  PRSA www.deirdrebreakenridge.com
Introduction… Is PR having someone do your work for you?
What I learned… What is PR 2.0?
Interactive Newsrooms
What surprised me… Journalists are not all willing to immediately jump on the technology bandwagon.
Journalist-PR Pro Relationship
Would I recommend this book? Media monitoring advice/tips Insight to what is expected of PR Pros Ways to broaden your reach Social networking revolutions How to use social media How to attract media/grab attention
Jessica Cameron jessicacameron19@yahoo.com www.twitter.com/jcam19 www.linkedin.com/in/jcameron19 www.jcam19.wordpress.com

More Related Content

What's hot

Social Media for Charities in Ireland
Social Media for Charities in IrelandSocial Media for Charities in Ireland
Social Media for Charities in Ireland
Nathalie McDermott
 
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
Graham Brown
 
Northwestern technologies
Northwestern technologiesNorthwestern technologies
Northwestern technologiesLesa Lundquist
 
Using Social Media for PR
Using Social Media for PRUsing Social Media for PR
Using Social Media for PR
Wayne Schepens
 
NSWCLIC Lunch 'n' learn with Social Media
NSWCLIC Lunch 'n' learn with Social MediaNSWCLIC Lunch 'n' learn with Social Media
NSWCLIC Lunch 'n' learn with Social Media
Pip Cleaves
 
Personal branding and social media Young Delft
Personal branding and social media Young DelftPersonal branding and social media Young Delft
Personal branding and social media Young DelftRob Speekenbrink
 
How to campaign using social media
How to campaign using social mediaHow to campaign using social media
How to campaign using social media
ncvys
 
Beginner's guide to establishing social media presence for health education2
Beginner's guide to establishing social media presence for health education2Beginner's guide to establishing social media presence for health education2
Beginner's guide to establishing social media presence for health education2
Ourlad Alzeus Tantengco
 
Social Media and The Start Up
Social Media and The Start UpSocial Media and The Start Up
Social Media and The Start Up
Casey Brewton
 
Patient Acquisition, Engagement and Retention in the Digital Age
Patient Acquisition, Engagement and Retention in the Digital Age Patient Acquisition, Engagement and Retention in the Digital Age
Patient Acquisition, Engagement and Retention in the Digital Age
Marisa Peacock
 
Social media training, nursing leaders
Social media training, nursing leadersSocial media training, nursing leaders
Social media training, nursing leaders
TrustRobin
 
Individual Projects Basics For Hivaids
Individual Projects   Basics For HivaidsIndividual Projects   Basics For Hivaids
Individual Projects Basics For Hivaids
thael88
 
Business Guru: Conversation to Conversion
Business Guru: Conversation to ConversionBusiness Guru: Conversation to Conversion
Business Guru: Conversation to Conversion
Business Guru Canada
 
How 2 Get Started with social media
How 2 Get Started with social mediaHow 2 Get Started with social media
How 2 Get Started with social media
Gravity Summit
 
5 Keys To Mastering Your Social Media Community 120409
5 Keys To Mastering Your Social Media Community 1204095 Keys To Mastering Your Social Media Community 120409
5 Keys To Mastering Your Social Media Community 120409
Marvin Dejean
 
Social Media Marketing for Business
Social Media Marketing for BusinessSocial Media Marketing for Business
Social Media Marketing for BusinessBluewire Media
 
Mission Possible: Social Media Success
Mission Possible: Social Media SuccessMission Possible: Social Media Success
Mission Possible: Social Media SuccessMarvin Dejean
 
Online Marketing: How to kickstart your social media strategy - Presentation ...
Online Marketing: How to kickstart your social media strategy - Presentation ...Online Marketing: How to kickstart your social media strategy - Presentation ...
Online Marketing: How to kickstart your social media strategy - Presentation ...
Marjolijn Kamphuis
 
Social media recruitment marketing strategies to enhance your hiring
Social media  recruitment marketing strategies to enhance your hiringSocial media  recruitment marketing strategies to enhance your hiring
Social media recruitment marketing strategies to enhance your hiring
Agile1RPO
 

What's hot (20)

Social Media for Charities in Ireland
Social Media for Charities in IrelandSocial Media for Charities in Ireland
Social Media for Charities in Ireland
 
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
 
Northwestern technologies
Northwestern technologiesNorthwestern technologies
Northwestern technologies
 
Using Social Media for PR
Using Social Media for PRUsing Social Media for PR
Using Social Media for PR
 
NSWCLIC Lunch 'n' learn with Social Media
NSWCLIC Lunch 'n' learn with Social MediaNSWCLIC Lunch 'n' learn with Social Media
NSWCLIC Lunch 'n' learn with Social Media
 
Personal branding and social media Young Delft
Personal branding and social media Young DelftPersonal branding and social media Young Delft
Personal branding and social media Young Delft
 
How to campaign using social media
How to campaign using social mediaHow to campaign using social media
How to campaign using social media
 
Beginner's guide to establishing social media presence for health education2
Beginner's guide to establishing social media presence for health education2Beginner's guide to establishing social media presence for health education2
Beginner's guide to establishing social media presence for health education2
 
Social Media and The Start Up
Social Media and The Start UpSocial Media and The Start Up
Social Media and The Start Up
 
Patient Acquisition, Engagement and Retention in the Digital Age
Patient Acquisition, Engagement and Retention in the Digital Age Patient Acquisition, Engagement and Retention in the Digital Age
Patient Acquisition, Engagement and Retention in the Digital Age
 
Social media training, nursing leaders
Social media training, nursing leadersSocial media training, nursing leaders
Social media training, nursing leaders
 
Individual Projects Basics For Hivaids
Individual Projects   Basics For HivaidsIndividual Projects   Basics For Hivaids
Individual Projects Basics For Hivaids
 
Business Guru: Conversation to Conversion
Business Guru: Conversation to ConversionBusiness Guru: Conversation to Conversion
Business Guru: Conversation to Conversion
 
How 2 Get Started with social media
How 2 Get Started with social mediaHow 2 Get Started with social media
How 2 Get Started with social media
 
5 Keys To Mastering Your Social Media Community 120409
5 Keys To Mastering Your Social Media Community 1204095 Keys To Mastering Your Social Media Community 120409
5 Keys To Mastering Your Social Media Community 120409
 
Social Media Marketing for Business
Social Media Marketing for BusinessSocial Media Marketing for Business
Social Media Marketing for Business
 
Mission Possible: Social Media Success
Mission Possible: Social Media SuccessMission Possible: Social Media Success
Mission Possible: Social Media Success
 
Online Marketing: How to kickstart your social media strategy - Presentation ...
Online Marketing: How to kickstart your social media strategy - Presentation ...Online Marketing: How to kickstart your social media strategy - Presentation ...
Online Marketing: How to kickstart your social media strategy - Presentation ...
 
Ch 1: PR
Ch 1: PRCh 1: PR
Ch 1: PR
 
Social media recruitment marketing strategies to enhance your hiring
Social media  recruitment marketing strategies to enhance your hiringSocial media  recruitment marketing strategies to enhance your hiring
Social media recruitment marketing strategies to enhance your hiring
 

Viewers also liked

Podcast Notes
Podcast NotesPodcast Notes
Podcast Notesjcamero3
 
Practicum Book Review
Practicum Book ReviewPracticum Book Review
Practicum Book Reviewjcamero3
 
Social media book review
Social media book reviewSocial media book review
Social media book reviewjcamero3
 
Social Media Book Review
Social Media Book ReviewSocial Media Book Review
Social Media Book Reviewjcamero3
 
Social Media Book Review
Social Media Book ReviewSocial Media Book Review
Social Media Book Reviewjcamero3
 
Social Media Book Review
Social Media Book ReviewSocial Media Book Review
Social Media Book Reviewjcamero3
 
Презентација за законот за е-отпад
Презентација за законот за е-отпадПрезентација за законот за е-отпад
Презентација за законот за е-отпадElena Ignatova
 

Viewers also liked (7)

Podcast Notes
Podcast NotesPodcast Notes
Podcast Notes
 
Practicum Book Review
Practicum Book ReviewPracticum Book Review
Practicum Book Review
 
Social media book review
Social media book reviewSocial media book review
Social media book review
 
Social Media Book Review
Social Media Book ReviewSocial Media Book Review
Social Media Book Review
 
Social Media Book Review
Social Media Book ReviewSocial Media Book Review
Social Media Book Review
 
Social Media Book Review
Social Media Book ReviewSocial Media Book Review
Social Media Book Review
 
Презентација за законот за е-отпад
Презентација за законот за е-отпадПрезентација за законот за е-отпад
Презентација за законот за е-отпад
 

Similar to Practicum Book Review

PR Game Changer Talk [University of Oregon]
PR Game Changer Talk [University of Oregon]PR Game Changer Talk [University of Oregon]
PR Game Changer Talk [University of Oregon]
Karen Freberg
 
Internship Report - Copy - Copy - Copy - Copy
Internship Report - Copy - Copy - Copy - CopyInternship Report - Copy - Copy - Copy - Copy
Internship Report - Copy - Copy - Copy - CopyChristinaMarie Cooper
 
Professional Recommendations
Professional RecommendationsProfessional Recommendations
Professional Recommendations
Richard Sink
 
HR Professionals: Social Media Best Practices
HR Professionals: Social Media Best PracticesHR Professionals: Social Media Best Practices
HR Professionals: Social Media Best Practices
Jamie Lynn Morgan/Rubber Tire Adventures
 
How to land a job in social media
How to land a job in social mediaHow to land a job in social media
Using Social Media to Expand Your BVFLS Practice
Using Social Media to Expand Your BVFLS PracticeUsing Social Media to Expand Your BVFLS Practice
Using Social Media to Expand Your BVFLS PracticeRod Burkert
 
Social Media and the Rise Of The Brandividual
Social Media and the Rise Of The BrandividualSocial Media and the Rise Of The Brandividual
Social Media and the Rise Of The Brandividual
Kate Trgovac
 
Social Media Training for Corporate organizations
Social Media Training for Corporate organizationsSocial Media Training for Corporate organizations
Social Media Training for Corporate organizations
Stephen Dill
 
Social Media For The Healthcare Professional-A Beginner's Guide
Social Media For The Healthcare Professional-A Beginner's GuideSocial Media For The Healthcare Professional-A Beginner's Guide
Social Media For The Healthcare Professional-A Beginner's Guidechimimimusic
 
Social Media 101 for Entrepreneurs
Social Media 101 for EntrepreneursSocial Media 101 for Entrepreneurs
Social Media 101 for Entrepreneursasuarea48
 
Mastery timeline
Mastery timelineMastery timeline
Mastery timeline
Mara Earp
 
Cloudeo Quick Guide: Social Media
Cloudeo Quick Guide: Social MediaCloudeo Quick Guide: Social Media
Cloudeo Quick Guide: Social Media
Cloudeo Oy
 
Beginning Social Media - Week 1
Beginning Social Media - Week 1Beginning Social Media - Week 1
Beginning Social Media - Week 1Dorrine Mendoza
 
PR Success Tips For All Entrepreneurs
PR Success Tips For All Entrepreneurs PR Success Tips For All Entrepreneurs
PR Success Tips For All Entrepreneurs
Alease Michelle Jones
 
HIMA IS08 Presentation
HIMA IS08 PresentationHIMA IS08 Presentation
HIMA IS08 Presentation
Jennifer Texada
 
PR Mavericks_ Conquering Success with LA's Top PR Firms.pptx
PR Mavericks_ Conquering Success with LA's Top PR Firms.pptxPR Mavericks_ Conquering Success with LA's Top PR Firms.pptx
PR Mavericks_ Conquering Success with LA's Top PR Firms.pptx
TopPRAngencyLosAngel
 
Splash Media Case Study
Splash Media Case StudySplash Media Case Study
Splash Media Case Study
Amanda Koontz
 
Social media marketing March 2016
Social media marketing March 2016Social media marketing March 2016
Social media marketing March 2016
Julian Matthews
 
Social Media Training for Academic organizations
Social Media Training for Academic organizationsSocial Media Training for Academic organizations
Social Media Training for Academic organizations
Stephen Dill
 

Similar to Practicum Book Review (20)

PR Game Changer Talk [University of Oregon]
PR Game Changer Talk [University of Oregon]PR Game Changer Talk [University of Oregon]
PR Game Changer Talk [University of Oregon]
 
Social Media: The New Engine of PR
Social Media: The New Engine of PRSocial Media: The New Engine of PR
Social Media: The New Engine of PR
 
Internship Report - Copy - Copy - Copy - Copy
Internship Report - Copy - Copy - Copy - CopyInternship Report - Copy - Copy - Copy - Copy
Internship Report - Copy - Copy - Copy - Copy
 
Professional Recommendations
Professional RecommendationsProfessional Recommendations
Professional Recommendations
 
HR Professionals: Social Media Best Practices
HR Professionals: Social Media Best PracticesHR Professionals: Social Media Best Practices
HR Professionals: Social Media Best Practices
 
How to land a job in social media
How to land a job in social mediaHow to land a job in social media
How to land a job in social media
 
Using Social Media to Expand Your BVFLS Practice
Using Social Media to Expand Your BVFLS PracticeUsing Social Media to Expand Your BVFLS Practice
Using Social Media to Expand Your BVFLS Practice
 
Social Media and the Rise Of The Brandividual
Social Media and the Rise Of The BrandividualSocial Media and the Rise Of The Brandividual
Social Media and the Rise Of The Brandividual
 
Social Media Training for Corporate organizations
Social Media Training for Corporate organizationsSocial Media Training for Corporate organizations
Social Media Training for Corporate organizations
 
Social Media For The Healthcare Professional-A Beginner's Guide
Social Media For The Healthcare Professional-A Beginner's GuideSocial Media For The Healthcare Professional-A Beginner's Guide
Social Media For The Healthcare Professional-A Beginner's Guide
 
Social Media 101 for Entrepreneurs
Social Media 101 for EntrepreneursSocial Media 101 for Entrepreneurs
Social Media 101 for Entrepreneurs
 
Mastery timeline
Mastery timelineMastery timeline
Mastery timeline
 
Cloudeo Quick Guide: Social Media
Cloudeo Quick Guide: Social MediaCloudeo Quick Guide: Social Media
Cloudeo Quick Guide: Social Media
 
Beginning Social Media - Week 1
Beginning Social Media - Week 1Beginning Social Media - Week 1
Beginning Social Media - Week 1
 
PR Success Tips For All Entrepreneurs
PR Success Tips For All Entrepreneurs PR Success Tips For All Entrepreneurs
PR Success Tips For All Entrepreneurs
 
HIMA IS08 Presentation
HIMA IS08 PresentationHIMA IS08 Presentation
HIMA IS08 Presentation
 
PR Mavericks_ Conquering Success with LA's Top PR Firms.pptx
PR Mavericks_ Conquering Success with LA's Top PR Firms.pptxPR Mavericks_ Conquering Success with LA's Top PR Firms.pptx
PR Mavericks_ Conquering Success with LA's Top PR Firms.pptx
 
Splash Media Case Study
Splash Media Case StudySplash Media Case Study
Splash Media Case Study
 
Social media marketing March 2016
Social media marketing March 2016Social media marketing March 2016
Social media marketing March 2016
 
Social Media Training for Academic organizations
Social Media Training for Academic organizationsSocial Media Training for Academic organizations
Social Media Training for Academic organizations
 

Recently uploaded

How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
Product School
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
Kari Kakkonen
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Prayukth K V
 
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
Product School
 
Generating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using SmithyGenerating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using Smithy
g2nightmarescribd
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Inflectra
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Jeffrey Haguewood
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Thierry Lestable
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
Thijs Feryn
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
Product School
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
BookNet Canada
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance
 
Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
Dorra BARTAGUIZ
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
DianaGray10
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
DianaGray10
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
Safe Software
 

Recently uploaded (20)

How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...How world-class product teams are winning in the AI era by CEO and Founder, P...
How world-class product teams are winning in the AI era by CEO and Founder, P...
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
 
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
 
Generating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using SmithyGenerating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using Smithy
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
 
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
 
Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
 

Practicum Book Review

Editor's Notes

  1. Deirdre is the President and Director of Communications at PFS Marketwyse. Marketwyse is a marketing and public relations company. The clients of Marketwyse include Catalent, JVS, Michael C. Fina, and RCN Metro. Deirdre is a professor at the Farleigh Dickinson University located in Madison, New Jersey. She teaches classes in Public Relations and Interactive Marketing.The books Deirdre has written include PR 2.0: New Media, New Tools, Putting the Public Back in Public Relations, New Audiences, Cyberbranding, and The New PR Toolkit. Deirdre is a PR practitioner and is a member of the Public Relations Society of America (PRSA).You can find Deirdre’s blogging site at www.deirdrebreakenridge.com.
  2. What I learned…According to the text, the “nature” of public relations is to build solid relationships and have another person talk about the benefits of your brand, instead of having your brand talking about itself through marketing strategies. This doesn’t necessarily mean somebody is doing all of the work for you or that your company is lazy. It only means your company or brand can focus on other aspects instead of presenting yourself to the public. Leave that to the professionals.
  3. PR 2.0 is all the wikis, blogs, and social media networks that are being used in the public relations field. These internet tools help provide branding and image management. The internet is the new way of creating and keeping an image for your company. Now, companies are building a stronger relationship with their publics or clients through the web. Almost everything is electronic that was once found only on hard copy. Newsletters, press releases, and even magazines can be found in internet versions through the web.
  4. Interactive NewsroomsThe main goal of an interactive newsroom on the web is to maintain control of your brand and its image in the eyes of the customer/consumer. As a company, you would want your customer to receive information straight from you and your company/brand rather than another source that could possibly be unreliable. An interactive newsroom gives your brand the chance to have one-on-one contact with your consumers and public. Although the normal face-to-face contact will never be overrated and is still extremely important in brand to client relationships, interactive newsrooms helps relieve some of the pressure since a person would not be available to the public/media at all times. Newsrooms need to be updated at all times of the day, week, month, and year. It is important your brand is keeping your newsroom online up to date 24 hours a day, seven days a week, 365 days a year. Important information, such as the public relations contact information needs to be easily accessible and easily found. If a journalist has to search for a way to contact the public relations department for your company, they are most likely to give up and find another, possible unreliable, source somewhere else. You, as a brand/company, always want the media to come straight to you for information especially if it could possibly controversial or big news. This information should be “front and center” on the first page of the newsroom. Repeating this information throughout your newsroom is okay and not too redundant. Being able to reach a PR department is so important to journalists, especially journalists who are rushing to complete and story and put the information together.
  5. More journalists are more reluctant to completely convert over to the new age of public relations. Although to the younger professionals, the internet has made creating news releases and turning them into Social Media Releases (SMR) much more convenient, the older professionals and journalists are not so convinced. Not every journalists or practitioner are not quite ready to take advantage of every PR 2.0 tool that is available just yet. Some believe there is nothing like using the good reliable news release. Although not everyone is just quite ready to switch over completely to the new innovative technologies, everyone needs to learn how to use those technologies and understand them. Some of these technologies might include really simple syndication (RSS), photo libraries, MP3 files or podcast, video footage for video-on-demand (VOD), links, or Technorati. This surprised me I guess because I had always just assumed the professional world would be ready to jump on the technology bandwagon and that every one would be excited and more than willing to accept and use the innovative tools available.
  6. Journalists have an expectation for what they expect out of the public relations professionals they encounter throughout the work. How timely, accurate, and credible the information you, as a PR professional, provide determines how valuable you are to the journalist.Journalists and PR professionals must keep a strong relationship in order to achieve both their goals and complete their jobs/tasks at hand. They have to work together in order to exchange information and succeed in their work. Communication can occur in the expected ways such as face-to-face, interactive newsrooms, and/or news releases/social media releases. Communication can also occur in the unexpected ways such as a social networking site. PR pros should be careful what is said through social networking sites so as not to give out false or unwanted information to the jouranlists. Journalists want PR pros that possess three particular qualities: 1. tapped into their needs2. understand the publication’s audiences & trends of the industry3. offer precise information that is target to suit their stories/interests
  7. This book gave me a lot of insight on what is expected of me as I am entering the professional world of Public Relations. This book is something I will keep handy as it gave specific tips on how to attract the media to interactive newsrooms and how to give the social media news release a facelift. This book really kept to it’s name PR 2.0, as it showed how the public relations world has changed and will continue changing throughout our lifetime. I recommend this book to future students studying or interested in public relations as it gave me information that is not necessarily taught in a classroom.