This document summarizes a book titled "Putting the Public Back in Public Relations" by Brian Solis and Deirdre Breakenridge. It introduces the authors and their relevant experience and credentials in public relations and social media. It also provides brief highlights and lessons learned from the book, including how social media is based on social sciences and the differences between journalists and bloggers. The reviewer would recommend this book for insights on blogging and a new perspective on how to approach social media while remembering its roots in social science.
A presentation for the Central Florida Nonprofit Expo, offering 5 steps to help nonprofits understand and incorporate social media; answer FAQs; and share case studies.
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
Designing and Measuring Return on Engagement Debra Askanase
Numbers don't convert to Return on Engagement (ROE), so what does? This presentation reviews all as your social media strategy and activities for the highest ROE, based on the latest research. The presentation also covers an approach to ROE measurement.
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
A presentation for the Central Florida Nonprofit Expo, offering 5 steps to help nonprofits understand and incorporate social media; answer FAQs; and share case studies.
Where's the Return on Engagement? Measuring Social Media ROEDebra Askanase
This presentation looks at how to measure real social media engagement, and defines metrics that lead to ROE and metrics that actually measure activism based on ROE. We also look at what social media activities lead to the highest ROE and how to use that information to design your programs and social media implementation. Lastly, the presentation covers three ROE supportive case studies.
Designing and Measuring Return on Engagement Debra Askanase
Numbers don't convert to Return on Engagement (ROE), so what does? This presentation reviews all as your social media strategy and activities for the highest ROE, based on the latest research. The presentation also covers an approach to ROE measurement.
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
The Women's Foundation of California: Connecting CaliforniaBeth Kanter
Presentation for workshop at conference
http://www.womensfoundca.org/site/c.aqKGLROAIrH/b.5487909/k.5B8C/Events_Connecting_California_2010__January_2010.htm
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
Social Media for Fundraising Professionalsfinndigital
Social media can be used to help meet fundraising goals. It's important to understand available tools and how they fit into your current fundraising strategy.
its about social media, its impact on our day to day life, for simple study the entire presentation is divided into two aspects i.e positive and negative impacts
How Nonprofits Can Effectively Use Social MediaEileen OBrien
Get an overview of social media marketing and three popular tactics: Twitter, YouTube and Facebook. Learn how some nonprofit organizations have used these tools successfully with limited resources. Get practical advice on how to leverage existing content and the importance of an overall social media strategy.
Coaching Digital Leaders Starts With Your SelfiePaul Brown
The following presentation was originally presented to college leadership education professionals at the LEAD365 Conference in Orlando Florida in November of 2015. This presentation provides an overview of the digital identity formation and digitized development of college students. Impacts on practice and education are discussed.
Developing Digital Student Leaders: A Mixed Methods Study of Student Leadership, Identity and Decision Making on Social Media
Social media tools permeate the college student experience (Junco, 2014), including for those students who hold leadership positions on campus. The purpose of this study was to document the experiences and online behaviors of 40 junior and senior student leaders on digital communication tools. The study was conducted at two institutions in the western United States. Three research questions guided the sequential exploratory mixed methods study connecting student leadership, the presentation of identity, and decision-making with social media use. The study involved a three phase mixed methods analysis of focus group interviews and 2,220 social media posts.
Five major findings surfaced, including (a) social media impact starting in K-12 (b) college student leaders’ navigation of social media (c) presentation of digital identity (d) the beginning of leadership presence and possibilities and (e) significance of social media guidance in college. These findings suggest college student educators should implement holistic digital leadership education. Initiatives should begin early, prior to student enrollment in higher education, focusing on identity expression, positive possibilities-based perspectives, with a focus on social media’s potential impact on student groups, social communities, and social change. Findings from this study can mobilize higher education professionals, student peers, and parents to become digital educators, providing tools for students to implement in their digital practices.
The Women's Foundation of California: Connecting CaliforniaBeth Kanter
Presentation for workshop at conference
http://www.womensfoundca.org/site/c.aqKGLROAIrH/b.5487909/k.5B8C/Events_Connecting_California_2010__January_2010.htm
Stories give context to data and facts. They make the abstract concrete, and create relationships where none existed. Significantly, stories create emotional connections between an organization and its audience that can last well beyond the initial contact. This presentation, given for organizations participating in Valley Gives 2014, highlights
• What makes a good story
• The organizational stories you have right now
• The types of stories that can power your fundraising/crowdfunding campaign
• Social media tools to tell your story
Social Media for Fundraising Professionalsfinndigital
Social media can be used to help meet fundraising goals. It's important to understand available tools and how they fit into your current fundraising strategy.
its about social media, its impact on our day to day life, for simple study the entire presentation is divided into two aspects i.e positive and negative impacts
How Nonprofits Can Effectively Use Social MediaEileen OBrien
Get an overview of social media marketing and three popular tactics: Twitter, YouTube and Facebook. Learn how some nonprofit organizations have used these tools successfully with limited resources. Get practical advice on how to leverage existing content and the importance of an overall social media strategy.
Coaching Digital Leaders Starts With Your SelfiePaul Brown
The following presentation was originally presented to college leadership education professionals at the LEAD365 Conference in Orlando Florida in November of 2015. This presentation provides an overview of the digital identity formation and digitized development of college students. Impacts on practice and education are discussed.
Developing Digital Student Leaders: A Mixed Methods Study of Student Leadership, Identity and Decision Making on Social Media
Social media tools permeate the college student experience (Junco, 2014), including for those students who hold leadership positions on campus. The purpose of this study was to document the experiences and online behaviors of 40 junior and senior student leaders on digital communication tools. The study was conducted at two institutions in the western United States. Three research questions guided the sequential exploratory mixed methods study connecting student leadership, the presentation of identity, and decision-making with social media use. The study involved a three phase mixed methods analysis of focus group interviews and 2,220 social media posts.
Five major findings surfaced, including (a) social media impact starting in K-12 (b) college student leaders’ navigation of social media (c) presentation of digital identity (d) the beginning of leadership presence and possibilities and (e) significance of social media guidance in college. These findings suggest college student educators should implement holistic digital leadership education. Initiatives should begin early, prior to student enrollment in higher education, focusing on identity expression, positive possibilities-based perspectives, with a focus on social media’s potential impact on student groups, social communities, and social change. Findings from this study can mobilize higher education professionals, student peers, and parents to become digital educators, providing tools for students to implement in their digital practices.
How Social Media Affects Our Self-PerceptionBy Kelsey Sunstrum.docxadampcarr67227
How Social Media Affects Our Self-Perception
By Kelsey Sunstrum
Not long ago, a friend of mine deleted her Instagram account. I couldn’t understand why one would ever do such a thing, so I asked and her response caught me off-guard.
She deleted her Instagram because she felt herself becoming depressed by it. The pressure of taking the right picture, with the right filter, wearing the right outfit, at the right place, with the right people was too much pressure.
We are conditioned to project only our best, albeit unrealistic, selves on our social media profiles as a modern way of virtually keeping up with the Joneses.
Regardless of whether you realize it, you’re spending a great deal of time and effort on the creation of your digital identity. The molding of this alternate self depends heavily on how others are projecting themselves in these arenas as well. What happens to your ‘real’ self, then?
Enter ‘smiling depression.’
Smiling depression is a term used to describe people who are depressed but do not appear so. In America today, 6.7 percent of the population over the age of 18 suffers from major depression, and it is the leading cause of disability in the 15-44 age range.
If you were to meet me for the first time, you would be very surprised to learn I have major depression. It is second nature to me to put on a mask of a happy person. Not only do I talk with people, I’m often the loudest person at a gathering and can always find something to joke or laugh about. This is smiling depression.
Social media puts an interesting lens on the creation of the self, and how this construction affects our mental well-being. The ideal self is the self we aspire to be. My ideal self would be a 25-year-old successful freelance writer who lives in a perpetually clean house and who always takes the time to put on makeup before she leaves the house.
One’s self-image is the person we actually are based on the actions, behaviors, and habits currently possessed. My self-image would be of a 25-year-old freelance writer just starting her business in a house that’s mostly clean most of the time and who forces herself not to wear pajamas everywhere.
According to Carl Rogers’s theory of personality, every human has the basic instinct to improve herself and realize her full potential. Like Abraham Maslow, he called this achievement self-actualization. He believed this state was attained when the ideal self and the person’s self-image were in line with each other. This person would be deemed a fully functioning person.
Each of us carries what Robert Firestone termed the critical inner voice. It is a dynamic that exists within every individual that offers a negative filter through which to view our life. It is theorized that the voice is created at an early age during times of stress or trauma.
Social media is not only extremely pervasive, it is an activity in which you are expected to participate. Not all social media is Facebook and Instagram. Think LinkedIn, the.
Leverage Social Media 2 Drive Change: Twitter Power 4 Literacy Educators & ...Carolyn D. Cowen
Full Disclosure: About a year ago, I knew almost zilch about social media. In fact, I am tech-phobic. Really. Ask anyone who knows me. Only the largess of my tech-savvy family and occasional panicky interactions with tech support enable me to stumble along in the digital era with a modicum of competence. Recently, however, I embarked on a quest to explore social media. What I learned persuaded me that anyone seeking to improve the teaching-learning landscape must initiate his or her own quest to understand and leverage the power of social media. I this chapter, I hope to inspire you to do exactly that.
Notes: Social Media, Nonprofits, and the Role of IndividualsAmy Sample Ward
This is the presentation WITH SPEAKER NOTES that I made on Thursday, October 15, 2009 for the SANGONeT conference in South Africa (presentation made remotely) that includes highlights from reports in the US and the UK about social media use by nonprofit organizations.
INFLUENCE OF SOCIAL MEDIAS
ON BRAND CHOICE
Social Medias are becoming more popular day by day. Use of social sites for
various purposes is increasing. It is the interaction among people in which they create,
share or exchange information and ideas in virtual communities and networks. These
social Medias or sites like face book, twitter, Google plus, LinkedIn can be used as a
source of information and to share information. We know that social media depend on
mobile and web-based technologies and create highly interactive platforms through
which individuals and communities can share, co-create, discuss, and modify user-
generated content. These social sites can be used as a source of brand information.
People can use these sites to compare different brands and products they buy. Even they
can compare price and quality over B2C and C2C e-commerce sites. So the contribution
of these social sites is increasing. This paper aims to investigate consumers’ attitude
towards using these social sites as a medium of brand choice and for getting brand
information. For finding out the impact of social sites on brand choice I have conducted
a survey on 50 respondents in Dhaka city, more specifically in Dhaka University through
a structured questionnaire. This study intends to explore the factors about consumers’
perception about social sites and using social sites as a source of information about
brand information and using this information for brand choice. I hope this survey will
help to determine the perceived benefits, risks, and consumers’’ willingness to use social
sites as a source of brand choice. This paper also attempts to detect how consumers
evaluate the concept of using social sites for purposes like shopping. And finally we
evaluate the implications of these findings and suggest actions to related parties.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Leading Change strategies and insights for effective change management pdf 1.pdf
Social media book review
1. Putting the Public Back in Public Relations Authors: Brian Solis & Deirdre Breakenridge Jessica Cameron
2. Brian Solis Principal of FutureWorks Co-founder of the Social Media Club Original member of the Media 2.0 Workgroup Among top 1.5% of blogs tracked Books: Engage, Putting the Public Back in Public Relations, Now is Gone Photographer www.briansolis.com
3. Deirdre Breakenridge President & Director of Comm. at PFS Marketwyse Fairleigh Dickinson Univ. Prof. Books: Cyberbranding, The New PR Toolkit, Putting the Public Back in Public Relations PR Practitioner PRSA www.deirdrebreakenridge.com
4. What I learned… “The first principle of success is desire - knowing what you want. Desire is the planting of your seed.”
5. Social Science v. Social Media Social science-study of society & human relationships & communities people create & participate in
6. Social Science v. Social Media Social media-about people & how we can approach them as informed & helpful peers
8. Would I recommend this book? Insight on blogging & it’s benefits New way to look at social media & what it does Social media is based on social sciences and will always be; NEVER FORGET YOUR ROOTS
Brian Solis, one of the authors of this book, is the Principal of FutureWorks. FutureWorks is a new media marketing and branding agency located in Silicon Valley. Brian co-founded the Social Media Club and became one of the original members of the Media 2.0 Workgroup. Brian has been writing about the changes and revolutions of the new marketing and communications for over a decade. He wants the public to realize how the internet is redefining the communications industry as we know it.Brian, along with Stephanie Argresta, began TechSet. TechSet is a celebration of people who have and continue to contribute to the evolving of the social economy. Brian has become well known for photographing prominent technology figures, artists, celebrities, and events. His work has appeared in The New York Times, Wired, Business Week, The Los Angeles Times, Rolling Stone, and many others. You can find Brian’s blog at www.briansolis.com.
Deirdre is the President and Director of Communications at PFS Marketwyse. Marketwyse is a marketing and public relations company. The clients of Marketwyse include Catalent, JVS, Michael C. Fina, and RCN Metro. Deirdre is a professor at the Farleigh Dickinson University located in Madison, New Jersey. She teaches classes in Public Relations and Interactive Marketing.The books Deirdre has written include PR 2.0: New Media, New Tools, Putting the Public Back in Public Relations, New Audiences, Cyberbranding, and The New PR Toolkit. Deirdre is a PR practitioner and is a member of the Public Relations Society of America (PRSA).You can find Deirdre’s blogging site at www.deirdrebreakenridge.com.
The book compared PR to farming and planting seeds. It says that the more seeds you plant the more coverage will happen over time as long as you spend time “watering” and caring for the seeds you planted. All the coverage doesn’t just happen because you are a great big company that is popular in the public eye. At some point the greatest companies even need great PR people to help their company excel.
Although giving the definition of social sciences may seem old fashioned. The social sciences are still the foundation of any communications program in any university or college around the nation. Without social sciences there would be no communication studies or communication arts or any other program in the communications department. As these basic concepts are still extremely important in the communications of today’s world, they are the beginning and the most valuable tools in the world of social media and communications. New tools will continue to emerge and change throughout the years, but one thing that remains the same is the basis for all that is communications.
The definition of social media is not THAT different than the definition of social sciences. Our attention is constantly shifting from one technology to the newest innovation in social media. The first step in being successful with social media is to listen. You need to figure out where your constituents are congregating and collaborating. This is the key to everything that follows. The most important rule in using social media is to observe and understand the cultures and behavior that is necessary to participate in communities which you don’t already exist and participate in. Marketing in social media is considered equal to telemarketing in your personal homes. Focusing on individuals, not just audiences, will help you succeed and keep you on your path.
Is a journalist a blogger?Is a blogger a journalist?What is the difference between the two?Are bloggers as important to communications programs like journalists are?There may not be consistent answers to the questions listed above, although some may think they are fairly simple questions. Journalists everywhere accepted the rules of the AP Stylebook they were required to learn in school, but are those rules relevant to bloggers?Journalists have always seemed to have the reputation for being respected for the immense schooling and the strict ethical guidelines they are supposed to follow in the reporting process. Has blogging taken some of that respect away from them?With the empire of social media evolving, writing has become more conversational and has more personality and flare than traditional journalism and is affecting even news releases.Although journalists have crossed over into the world of blogging, all bloggers can not be deemed journalists. Journalists still go to school to learn all the tactics and techniques that is not required for just anyone in the internet world to create a blog and share their opinion and personal news. Bloggers can have their own code of ethics and build trust in their blogging community to gain readership, but they are not required to do so. No particular person is governing the blogosphere out there. In past couple of years, teachers in the communications departments at the universities around the country are teaching their students the art and rules of blogging. Someday bloggers may have a greater ability to gain the same respect traditional journalists today have.
This book provided me insight on how to keep your blogs within the “bloggers” code of ethics. I had never thought of the bloggers being a type of journalist before reading this book. Although bloggers are not always technically considered journalists, journalists who blog are considered bloggers. For those who are not familiar with the new age of social media, this book provided a newer way to look at all the aspects of social media, how to use it, and what it can do for you. Where there are advantages, there will always be disadvantages. Social media will constantly be changing and new tools and products will be emerging. Never forget where the roots of communications came from. What you do today with social media, started from something more complex with less technology. It is important to learn about the science from which our practice came from as PR professionals.