Within the opening sequence and film, gender is represented in a stereotypical way through traits like clothing and speech. However, the roles are reversed from the stereotype with the female character being psychotic and the male being the victim. This role reversal could shock audiences and attract those outside the target demographic. The target audience is British teenagers and young adults due to relatable storylines around relationships and exaggerated real-life situations. Representing a range of ages, races, and classes makes the film more widely appealing while keeping the focus on teenage characters.