Pr20 sp12 week_twolecture
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The document discusses how to build a social brand, voice, and tone on social media platforms. It provides tips for humanizing a brand's voice and tone for different audiences. It also outlines best practices for social media engagement, including posting engaging content, integrating social channels, encouraging comments and feedback, and using metrics to determine successful content. The document emphasizes using social media to educate, create demand for a brand, and sell products or services.
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You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
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Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
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Pr20 sp12 week_twolecture
- 1. PR 2.0 How to Build a Social Brand, Voice & Tone Monday, Feb. 27, 2012
- 11. Humanize
- 15. Voice, Tone & Function
- 16. Speedy news & info (?)
- 17. Engagement & Feedback (?)
- 20. Know Where They Are
- 49. 1 . OWN A NICHE
- 51. 2. BE “BALLSY”
- 53. 3. CREATE CONTENT
- 56. 5. Find Experts
- 57. 6. Connect with Customers
- 58. 7. Make it Easy to Find
- 61. STORYTELLING
- 63. THIS WEEK