This document summarizes audience insights from research on learning to play musical instruments. It finds that younger audiences aged 13-17 are interested in learning to play guitar and piano, especially around the winter holidays when these instruments are often received as gifts. Across all age groups, people are more interested in tutorials on how to play specific songs rather than general music lessons. Older generations including Gen X and Baby Boomers are also taking up musical hobbies in retirement and represent an audience for online tutorials as they have time and internet skills. The key insights recommend targeting tutorials to specific song objectives rather than overall music education.