This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
HubSpot Social Media Tools Best Practices
(How To Use Hubspot's Social Media Apps to Drive More Leads and Revenue)
Presented by Joshua Feinberg
Co-Founder of SP Home Run
Co-Leader of Boca Raton HubSpot User Group
From Social Media to SMART Goals
I. Build Strategy
Let Buyer Personas Call the Shots
Set SMART Goals to Avoid the Curse of Vanity Metrics
Plan with the Inbound Methodology in Mind
II. Segment and Configure
Why Segment Twitter -- You Talking to Me?
Plan How You'll Use HubSpot's Social Media Tools
Configure HubSpot Social Settings
III. Monitor and Interact
Add and Tweak Twitter Monitoring Streams
Retweet and Interact to Grow Reach and Make Friends
IV. Publish Like a Publisher
Publish the Right Content Mix to the Right Channel
Use #hashtags toAttract the Right Visitors
Attach Images to Stand Out
Manage Your Schedule like CNN Headline News
V. Be the Boss of Your Social Inbox
Build Relationships in the Inbox
VI. Close the Loop on Lead Generation and Revenue
Analyze Published Columns, Social Reporting, and Contact Timelines
Close the Loop with Sources
Tweet best practices and photos with #bocahug
Top Tweeters win cool HubSpot swag
see @BocaHUG on Twitter on 10/13/15 for RTs
Getting the right people to talk about your companyEvy Wilkins
We all want earned media. Influencer marketing is the process of identifying, engaging, supporting and learning from the people who create the conversations that impact your brand, products or services. Focusing on influencers is the most effective path to getting the right people to talk about your company.
Power Hour 15 | 7 Steps to Grow Your Network on LinkedIn with Celia The Queen...TheoRuby
In this session, we will discuss the importance of LinkedIn for businesses and how to build a trusted network to accelerate your growth. Become a power-user by understanding the steps that will raise you to the top of LinkedIn and build an engaged audience.
7 Steps to Grow your Network on LinkedIn
1. First things first – make sure that you’ve got all your basic info covered
2. Create a professional introduction to attract your ideal audience
3. Include keywords throughout your profile to improve your visibility
4. Grow your network by adding existing contacts
5. Reach outside your network with Advanced Search
6. Creating posts and articles to grow your organic reach
7. Switch on Linkedin Nearby during all networking events
The session will include our top tips and tactics to grow your network on LinkedIn with expert feedback to improve your marketing efforts. Plus, an open Q&A at the end to have all of your questions answered.
Presentation power hour 14 how to drive customers to your website TheoRuby
“How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs)
Understand | Discover customer touchpoints and how to stand out from the crowd
Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values
Attract | Create a compelling story that offers real value to the target audience
Nurture | Build long-lasting relationships and repeat customers
Review | Monitor results and adjust campaigns to maximise effectiveness
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
HubSpot Social Media Tools Best Practices
(How To Use Hubspot's Social Media Apps to Drive More Leads and Revenue)
Presented by Joshua Feinberg
Co-Founder of SP Home Run
Co-Leader of Boca Raton HubSpot User Group
From Social Media to SMART Goals
I. Build Strategy
Let Buyer Personas Call the Shots
Set SMART Goals to Avoid the Curse of Vanity Metrics
Plan with the Inbound Methodology in Mind
II. Segment and Configure
Why Segment Twitter -- You Talking to Me?
Plan How You'll Use HubSpot's Social Media Tools
Configure HubSpot Social Settings
III. Monitor and Interact
Add and Tweak Twitter Monitoring Streams
Retweet and Interact to Grow Reach and Make Friends
IV. Publish Like a Publisher
Publish the Right Content Mix to the Right Channel
Use #hashtags toAttract the Right Visitors
Attach Images to Stand Out
Manage Your Schedule like CNN Headline News
V. Be the Boss of Your Social Inbox
Build Relationships in the Inbox
VI. Close the Loop on Lead Generation and Revenue
Analyze Published Columns, Social Reporting, and Contact Timelines
Close the Loop with Sources
Tweet best practices and photos with #bocahug
Top Tweeters win cool HubSpot swag
see @BocaHUG on Twitter on 10/13/15 for RTs
Getting the right people to talk about your companyEvy Wilkins
We all want earned media. Influencer marketing is the process of identifying, engaging, supporting and learning from the people who create the conversations that impact your brand, products or services. Focusing on influencers is the most effective path to getting the right people to talk about your company.
Power Hour 15 | 7 Steps to Grow Your Network on LinkedIn with Celia The Queen...TheoRuby
In this session, we will discuss the importance of LinkedIn for businesses and how to build a trusted network to accelerate your growth. Become a power-user by understanding the steps that will raise you to the top of LinkedIn and build an engaged audience.
7 Steps to Grow your Network on LinkedIn
1. First things first – make sure that you’ve got all your basic info covered
2. Create a professional introduction to attract your ideal audience
3. Include keywords throughout your profile to improve your visibility
4. Grow your network by adding existing contacts
5. Reach outside your network with Advanced Search
6. Creating posts and articles to grow your organic reach
7. Switch on Linkedin Nearby during all networking events
The session will include our top tips and tactics to grow your network on LinkedIn with expert feedback to improve your marketing efforts. Plus, an open Q&A at the end to have all of your questions answered.
Presentation power hour 14 how to drive customers to your website TheoRuby
“How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs)
Understand | Discover customer touchpoints and how to stand out from the crowd
Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values
Attract | Create a compelling story that offers real value to the target audience
Nurture | Build long-lasting relationships and repeat customers
Review | Monitor results and adjust campaigns to maximise effectiveness
How to write a social media marketing plan in 2020Fraser Hay
How to write a social media marketing plan in 2020 is an overview of the social media marketing coaching programme from Fraser Hay at www.growyourbusiness.tv
If you want help to research your market, plan, document or execute a new social media marketing strategy, raise your profile online or position yourself as an expert then this is the course for you...
TAGS:
How to write a social media marketing plan in 2020, How to write a social media marketing strategy, How to write a marketing plan, how to write a small business marketing plan, how to write a social media plan, how to write a small business social media marketing plan, social media marketing plan checklist, social media marketing plan tactics, social media tactics, social media checklist, grow your business online, social media marketing planning, social media checklist, social media plan, how to execute a social media marketing plan, social media, social media marketing planning, social media marketing plan 2020, social media marketing strategy 2020, how to write a social media strategy, how to write a social media marketing strategy
Power Hour 20 | Understanding the Power of Content TheoRuby
“Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create the occasional blog and schedule a few Facebook posts and hope for the best.
After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers.
In this session we will discuss:
1) The types of content available and how to come up with new ideas
2) Differences between content for your website and social media
3) How to repurpose your content for maximum impact
4) Optimising content for SEO to help drive new visitors to your website
5) Updating content on a semi-regular basis to keep it working for you for years to come
Struggling with content for your own website? Book a free 60 minute WordPress focus session by emailing theo@theoruby.com (new contacts only)
Look out for our full Content guide coming soon as part of the Bitesize Marketing Guides
Exposure Ninja - Making Social Media Marketing ProfitableExposure Ninja
In this webinar, Social Media Ninja Kavita Sharma will be giving you a guide to growing your business in the long and short term using Twitter, Facebook, Google+, LinkedIn and YouTube. From planning your content to timing your posts, building your audience and optimising your profiles, this 45 minute Webinar with 15 minute Q&A will help you ninja-ify your social, whatever your business.
Buy the guide here: http://exposureninja.com/product/the-essential-social-media-guide/
Watch the webinar here: http://exposureninja.com/webinar-replay-profitable-social-media-marketing/
Demand Generation through Consistent Content MarketingJoe Pulizzi
Webinar slides from the Junta42/DemandGen Report presentation on developing a demand generation program through consistent content creation. Includes focus on developing content that is not about you or your products, how to find the "secret sauce" that positions you as a trusted solutions provider, and more.
A basic overview of to help small businesses create a communication strategy by integrating PR, email marketing, social media, customer relations and social media.
This presentation looks at the steps required to develop a communications strategy or plan. It's aimed primarily at the nonprofit sector but is applicable to a wide variety of users. Visit communicateandhowe.com for more details in my blog post series "Nonprofit Communications Strategy."
An introduction to developing an approach to strategic storytelling using a framework built on strategic priorities, active listening, and best practices for production and measurement.
This is a great way to start the conversation around storytelling at your organization.
This case study examines emerging theory around successful change; change that sticks. It explains core methodologies that work across organizations large and small, regardless of access to technology and resources to create a change communication strategy. Presenter Kip Soteres helped design a communication strategy and presenter Megan Hogan helped manage and implement significant changes to the Wellness Program at a large Western PA health care organization. The case study also provides concrete and applicable steps to guide communicators to design strategies that lead to change that sticks.
Slides from my presentation at the Home-Based Business Fair in York County, VA. Given the title, "How to Get the Word Out", I split the content into three sections. 1) How to (the big picture), 2) Get the Word (branding and messaging), and 3) Out (outreach and promotions). Enjoy!
This is a presentation from the ParishSOFT Sales and Marketing Manager, Mike Cusick. He explains some strategies for contacting members of your parish via different methods and how our software can help!
How to write a social media marketing plan in 2020Fraser Hay
How to write a social media marketing plan in 2020 is an overview of the social media marketing coaching programme from Fraser Hay at www.growyourbusiness.tv
If you want help to research your market, plan, document or execute a new social media marketing strategy, raise your profile online or position yourself as an expert then this is the course for you...
TAGS:
How to write a social media marketing plan in 2020, How to write a social media marketing strategy, How to write a marketing plan, how to write a small business marketing plan, how to write a social media plan, how to write a small business social media marketing plan, social media marketing plan checklist, social media marketing plan tactics, social media tactics, social media checklist, grow your business online, social media marketing planning, social media checklist, social media plan, how to execute a social media marketing plan, social media, social media marketing planning, social media marketing plan 2020, social media marketing strategy 2020, how to write a social media strategy, how to write a social media marketing strategy
Power Hour 20 | Understanding the Power of Content TheoRuby
“Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create the occasional blog and schedule a few Facebook posts and hope for the best.
After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers.
In this session we will discuss:
1) The types of content available and how to come up with new ideas
2) Differences between content for your website and social media
3) How to repurpose your content for maximum impact
4) Optimising content for SEO to help drive new visitors to your website
5) Updating content on a semi-regular basis to keep it working for you for years to come
Struggling with content for your own website? Book a free 60 minute WordPress focus session by emailing theo@theoruby.com (new contacts only)
Look out for our full Content guide coming soon as part of the Bitesize Marketing Guides
Exposure Ninja - Making Social Media Marketing ProfitableExposure Ninja
In this webinar, Social Media Ninja Kavita Sharma will be giving you a guide to growing your business in the long and short term using Twitter, Facebook, Google+, LinkedIn and YouTube. From planning your content to timing your posts, building your audience and optimising your profiles, this 45 minute Webinar with 15 minute Q&A will help you ninja-ify your social, whatever your business.
Buy the guide here: http://exposureninja.com/product/the-essential-social-media-guide/
Watch the webinar here: http://exposureninja.com/webinar-replay-profitable-social-media-marketing/
Demand Generation through Consistent Content MarketingJoe Pulizzi
Webinar slides from the Junta42/DemandGen Report presentation on developing a demand generation program through consistent content creation. Includes focus on developing content that is not about you or your products, how to find the "secret sauce" that positions you as a trusted solutions provider, and more.
A basic overview of to help small businesses create a communication strategy by integrating PR, email marketing, social media, customer relations and social media.
This presentation looks at the steps required to develop a communications strategy or plan. It's aimed primarily at the nonprofit sector but is applicable to a wide variety of users. Visit communicateandhowe.com for more details in my blog post series "Nonprofit Communications Strategy."
An introduction to developing an approach to strategic storytelling using a framework built on strategic priorities, active listening, and best practices for production and measurement.
This is a great way to start the conversation around storytelling at your organization.
This case study examines emerging theory around successful change; change that sticks. It explains core methodologies that work across organizations large and small, regardless of access to technology and resources to create a change communication strategy. Presenter Kip Soteres helped design a communication strategy and presenter Megan Hogan helped manage and implement significant changes to the Wellness Program at a large Western PA health care organization. The case study also provides concrete and applicable steps to guide communicators to design strategies that lead to change that sticks.
Slides from my presentation at the Home-Based Business Fair in York County, VA. Given the title, "How to Get the Word Out", I split the content into three sections. 1) How to (the big picture), 2) Get the Word (branding and messaging), and 3) Out (outreach and promotions). Enjoy!
This is a presentation from the ParishSOFT Sales and Marketing Manager, Mike Cusick. He explains some strategies for contacting members of your parish via different methods and how our software can help!
This is the first session for the PR Media Production Class for UI International Class. This covers overview of the PR industry, what it entails to be a PR person.
Building a Global Brand Through Content Marketing & Social Media.
OMIG Digital & Inbound Marketing Presentation by, Anthony Quigley, Digital Marketing Institute.
The 1-day Optimised Content Marketing Workshop helps participants integrate Content+Search+Social to attract, engage and convert. Running in Sydney on the 20th of May 2014, this practical and interactive workshop has been specifically developed for digital and marketing teams.
SMPS Alaska Chapter Presentation - 8-27-13Kathy Day
How to write a PR plan. Ideas for PR tactics and some cool tools that help marketers be more efficient and do their job well. This was presented to the SMPS Alaska Chapter on 8-27-13 at the BP Energy Center.
Integrating Social Media Into an Overall Marketing PlanForRent.com
Social media is an essential element to most modern marketing campaigns. The reach of social media is virtually limitless with significant power from a marketing and advertising perspective. Join Jamie Gorski, Senior Vice President, Corporate Marketing with The Bozzuto Group, and Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com, as they examine the potential power of social media channels and share how to achieve successful marketing results with Internet marketing components.
This presentation was given at Landlord WEBCON on May 8, 2014 in Toronto, Canada.
Press release checklist UK - to help you get the essentials pinned down for identifying your news story, writing your press release and issuing it - with the aim of getting press and media profile. http://www.prcoach.co.uk/pr-help/
Press release template word - guidelines on putting together a press release including a press release template in word. http://www.prcoach.co.uk/pr-tips-and-resources/press-release-template/
When a PR crisis strikes, where do you start? Every incident will be different but here are 25 key questions you need to think about in the heat of the moment. http://www.prcoach.co.uk/pr-help/
Writing and issuing press releases but not getting the results you want? Try this Press Release Scorecard to identify the issues that could be holding you back and preventing you from getting the profile your business deserves. http://www.prcoach.co.uk/pr-help/
Media Profile Audit - To Help Identify Why You Are Not Getting Media ProfileDebbie Leven
Finding it difficult to get the media profile your business deserves?
Concerned that your lack of visibility in the media is damaging your business?
http://www.prcoach.co.uk/pr-help/
Worried that your low media profile is undermining your credibility with prospective customers?
Concerned that your competitors seem to be getting all the media spotlight?
If your PR isn't working, or not working as well as you want it to, then you need to diagnose what is holding you back.
This audit will help you do just that. Take action on the areas identified and get your media profile back on track.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
2. What is Public Relations?
• Reputation - what you do, what you say,
what others say
• Goodwill and understanding
• Getting message across, telling your story
• Planned and sustained
3. How to do it - plan
• Objectives, audiences, messages
• Ideas/activity
• Channels, tools
• Action plan - timetable
5. Top tips
• Follow the sector/news
• Twitter search and lists
• Alltop.com
• Media databases
(http://www.prcoach.co.uk/pr-tips-and-resources/)
• Find and engage on social networks
• Do your research
6. Summary
• Reputation – what you do and say, what
others say
• Planning - objectives, audiences, messages
• Defining ideas/activity
• Identifying right channels/tools
• Sustained and planned
7. What next?
• Get started – do PR yourself
• Hire someone to do PR for you
• Work with someone who will show you what to do,
how to do it and guide you as you develop the
knowledge, skills and expertise to get PR results
8. PR Coaching programme £2,499 Worth
Kick off tel/Skype call £250
A PR plan – objectives, audiences, messages, action plan £2,499
Tel/Skype calls every two weeks plus notes and actions from calls £2,999
Review of all materials you produce and unlimited email support £999
Journalist, blogger, influencer and PR opportunity tracking £999
Tailored, and researched, press and media list – news and expert £999
Press kit £499
Tailored emails for pitching press releases £250
Tailored pitches for expert article and guest blog opportunities £499
Template press releases £999
Virtual media training £499
Total £11,491
Contact me today: debbie@prcoach.co.uk