The document provides a promotion strategy for a new Hyundai car gallery. It recommends using a short-term strategy focused on maximum coverage through outdoor advertising, transportation advertising, and attracting pedestrian flows. A long-term strategy would maintain visitor flow through social media, B2B events, and establishing the gallery as a top tourist attraction. The strategies aim to position the gallery as promoting Hyundai's brand values and history while acquainting potential customers with new models and technologies.
Our team developed the strategy of promotion the Hyundai Gallery in Moscow. The suggested strategy included both short- and long-term periods to cover as much potential customers as it is possible.
Marketing Communication - Rio International SchoolRamkumar Ganesan
Being a live project, our team initially had discussed with our clients, and understood their requirements and the problems faced. We then concentrated on the channels of marketing communication that can be employed for creating awareness about the school. Then we focused on what are the best campaigning methods to bring the school to the parents and provide the necessary information that they want.
Our team developed the strategy of promotion the Hyundai Gallery in Moscow. The suggested strategy included both short- and long-term periods to cover as much potential customers as it is possible.
Marketing Communication - Rio International SchoolRamkumar Ganesan
Being a live project, our team initially had discussed with our clients, and understood their requirements and the problems faced. We then concentrated on the channels of marketing communication that can be employed for creating awareness about the school. Then we focused on what are the best campaigning methods to bring the school to the parents and provide the necessary information that they want.
Marketing Plan for Newly Establishing College. Explaining How we should plan marketing Mix, how to defining target market and how to analyzing PEST, SWOT.
An overview of academic marketing - Increasing Enrollment using Marketing covers: marketing 101, what marketing says about your school, marketing audits, pictures role in marketing, direct mail and school brochures
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
Making Your School Shine: Tips for Increasing EnrollmentBullpen Marketing
Bullpen is a marketing agency based in Houston, Texas. We specialize in Academic Marketing for private schools. We figure out what makes your school unique, then help you stand out from the crowd. This is a presentation to help private schools shine by increasing enrollment.
Improving city centre experience. Kortrijk, Belgium.Wonderfull
Design Thinking training was organized by “Flanders Inshape” and “Wonderfull” design thinking and creative intelligence lab as an open event for creative practitioners and experts. 30 participants - 1 day challenge for improving city centre planning - 8 hours of intense research and idea generation.
Marketing Plan for Newly Establishing College. Explaining How we should plan marketing Mix, how to defining target market and how to analyzing PEST, SWOT.
An overview of academic marketing - Increasing Enrollment using Marketing covers: marketing 101, what marketing says about your school, marketing audits, pictures role in marketing, direct mail and school brochures
Marketing Strategy Plan for the University of Dayton Department of Educationa...sjohnson09
This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team.
Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department
Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.
Making Your School Shine: Tips for Increasing EnrollmentBullpen Marketing
Bullpen is a marketing agency based in Houston, Texas. We specialize in Academic Marketing for private schools. We figure out what makes your school unique, then help you stand out from the crowd. This is a presentation to help private schools shine by increasing enrollment.
Improving city centre experience. Kortrijk, Belgium.Wonderfull
Design Thinking training was organized by “Flanders Inshape” and “Wonderfull” design thinking and creative intelligence lab as an open event for creative practitioners and experts. 30 participants - 1 day challenge for improving city centre planning - 8 hours of intense research and idea generation.
A Digital Marketing Strategy - Monaco Convention Bureau (MICE sector)Robert Langereis
"In November 2014, the Monaco Tourism and Convention Authority received the prestigious ICCA award for the Best Marketing Campaign.
The Monaco Convention Bureau presented its communications campaign to a panel of over 750 professionals, composed of directors of associations, event planners, experts, journalists, directors of convention bureaus and congress centers from five continents.
This marketing campaign was selected by the jury, thus beating the « heavyweights » in the Congress sector like Amsterdam and Copenhagen.
The students of the IUM MSc in Digital Marketing are delighted with this victory as they have worked hard several months to propose to the Monaco Tourism and Convention Authority a relevant digital strategy. Indeed, as part of their curriculum (MSc in Digital Marketing corporate project), the students have made recommendations and suggested various ideas and solutions to appeal directly to the reader, overcome negative stereotypes, and highlight the professionalism of Monaco’s economic and touristic players." [http://www.monaco.edu/news-business-school/index.php/msc-in-digital-marketing-corporate-project]
I can count myself lucky to have been part of one of the two groups from IUM who presented their recommendation to the Monaco Tourism and Convention Authority. We feel honoured to have contributed (to whatever extend) to the succes of this campaign.
This strategy was created, and presented, by: Christiaan Barnard, Thomas Lyseggen, Gregory Meynaud, and myself.
Musement (http://www.musement.com) is your access to arts, made simple.
We love arts and culture and our mission is to fundamentally improve how people discover and access art venues and events around the world, bringing unity and simplicity to such fragmented market.
Be inspired by our editorial team’s suggestions or find your favourite venue at www.musement.com.
We fill in the need for a trusted aggregator providing all information, ticket sales and pertinent suggestions on museums, monuments, archaeological sites and theatres to global travellers in just one place.
We have recently launched with a portfolio of 50+ venues in Italy and plan to end the year with over 100 in Italy, France, Spain, the UK, the US and possibly even more countries, with new additions every week.
Future plans include the launch of a mobile app to help customers visit the places they have chosen and the addition of e-commerce for merchandising services.

Five are the pillars of Musement, each one corresponding to a key customer benefit:
1. Universal access: all information and tickets in just one place.
2. Sm(art) discovery: not only the best-known sites, but suggestions for the "hidden gems" known only by locals.
3. No more lines: possibility to purchase advance tickets and skip the lines at all venues.
4. Immediate confirmation, immediate entrance: the e-mail sent after purchase is all users need to get into their booked event/s.
5. Transparent rates + official tickets = no need to worry: Musement has established trusted partnerships with venues and cultural institutions.
The company is based in Milano, Italy and we are often traveling around the world.
You can follow us at www.twitter.com/musement and www.facebook.com/272965166151017
ChIMERA International Conference and Investment Forum of Creative and Cultura...Informest
The Museum of Architecture and Design, established in 1972 and located at Fužine Castle in Ljubljana, is the national Slovene museum for architecture, town planning, industrial and graphic design, and photography.
Within the Destination Management module, a research project was carried out on the image of Milan as perceived by 1,200 tourists then present and hundreds of potential tourists in order to draw up guidelines for tourism growth strategy in the city, under the guidance of destination management academics and experts. The findings of the project, sponsored by the Milan Town Council, were discussed with the local institutions and a number of large tourism firms working in the city.
This is the strategic plan for the city of Milan that the students of the Master in Tourism Management IV developed.
SmartHeart + Abudhabi
SmartHeart — это брендинговое агентство новой волны, реализующее комплексные проекты в направлениях бренд-консалтинга, визуальной айдентики, рекламы, архитектуры, мероприятий и digital. Мы создаем продукт международного уровня, соединяя актуальные технологии брендинга (Smart) с эффективными инструментами эмоционального впечатления (Heart).
+7 (495) 917 73 56
пер. Б. Казенный, д.1/2, с.1, оф. 17, Москва
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
4. The choice of promotion channels and tools heavily depends on purposes
which Gallery is achieving
4
To improve Hyundai brand awareness
Main purposes of the Gallery
To acquaint the potential audience with new
models, technologies and history of the brand
Primary objectives of Gallery promotion strategy
Wide coverage
High-quality
communication
Inducement to
purchase
Positioning for all the promotion channels will be based
on:
Brand values
New
technologies
History
5. The short-term PR-strategy is aimed at the maximum coverage, while the
long-term PR-strategy is focused on maintaining strong visitor flow
5
Short-term strategy Long-term strategy
Work with the
current flow
(ATL+BTL)
Mass promotion
(ATL+digital)
Auto flow
Transport flow
Pedestrian flow
Website
Social Media
The press and others
Work with the
Muscovites
(ATL+BTL)
Work with the
tourists
(ATL+digital)
Social media
Travellers websites
Others
The maintenance of high flow of tourists
and re-attraction of the Muscovites
Guaranteeing maximum flow of visitors at
the earliest possible date
Additional
opportunities
For business (B2B)
For kids, pupils, students
New place for Muscovites and the current
flow to visit
Compulsory point of interest for all visitors of
the Capital
Social media
Entertaining websites
7. One needs to attract auto flow in the Noviy Arbat, Novinskiy boulevard
and nearby streets
7
H
Guaranteed transport
flows
Flows from nearby streets
(potential)
Points where the
advertisement should be
placed
. .
8. Auto flow can be effectively attracted by outdoor advertisement:
billboards, screens and posters
8
Noviy Arbat, 21
Auto flow: 69 000
Auto passengers: 124 000
. .
GALLERY
Billboard
GALLERY
Poster
Screen
GALLERY
9. 9
The passengers of public transport going through Noviy Arbat and
Novinskiy boulevard should be attracted to the Gallery
Noviy Arbat
Bus routes: 39, 6
Trolleybus routes: 44, 2
Novinskiy Boulevard
Bus routes: 132, 64
Trolleybus routes: 39, 79к, Б (red), 10, 79
. .
Outdoor advertising at the
bus stops
more than 2000 people
passes through a bus stop
every day
people wait for transport at
bus stops for 5-10 min
Advertising outside of buses
It is always attractive
Video advertising inside of
buses
Video screens inside the bus
don’t annoy bored passengers
10. . .
Arbat is a favorite place of many Muscovites and tourists. We should use
magnet places to attract pedestrians from this street to the Gallery
Street Cultural points of interest Others
Museums
Pushkin’s, Tsvetaeva’s, Lermontov’s,
Okudjava’s
Movie theatre «Khudozhestvenniy»
Theatre
Vahtangova
The Mirror Labyrinth
"Prague" Hotel
Trailer cafe
McDonald’s
Gift shops
Restaurant «Prague»
Tsoi wall
Monuments
Artists
Musicians
Other
Fliers, joint actionsInteractive standsA set of unique activities
10
11. Tsoi wall Underpass
between the Khudozhestvenniy
Cinema and the Arbat
Artists Russian "Walk of
Fame"
. .
Generally, unique unusual activities are most effective
Graffiti-advert of the
Gallery
3D art on the stairs To pay to the each artist
for the picture of the
Gallery and ask to put
as the sample
To install the star named
after the Gallery
11
12. There is a huge pedestrian flow in Noviy Arbat. Different instruments should
be applied in «magnet» places to attract public attention
Cinema Oktyabr BC Noviy Arbat Shopping malls
Vesna
Moskovskiy Dom Knigi
Cafes, bars, restaurants
«Korona», Chesterfield, Dandy
café, etc.
Advertisement near ticket
offices
Leaflets
Table-tents
Flyers
Advertisement in elevators Advertisement near cash
desks
Leaflets
. .
12
13. 1 According to statistical research of advertising agency “Advip”
. .
Nearest underground stations – Arbatskaya and Smolenskaya have huge
passenger flow, which should be directed to the Gallery
90%
of underground passengers pay
attention to stickers and subway
billboards
Smolenskaya Arbatskaya
42 53437 242
Arbatsko-pokrovskaya line
(daily passenger flow – 800 504)
1
Stickers Subway billboards Sound advertisement Ambient advertisement
1
13
14. 14
.
For more expanded promotion among tourists and Muscovites it is
necessary to use various ATL and Digital instruments
Muscovites Tourists
Active people searching for new places for
entertainment
People from Russian regions and guests from
abroad
Target Audience
Instruments
Digital ATL+BTL+
Gallery’s website
Social Media
Entertaining sites for Muscovites
Websites for tourists
Mobile applications
Press
Various print materials
Set of unique activities
15. 15
Web-site is the Gallery’s image. It should be both attractive and informative
Information
Auto Exhibition
Hyundai Innovations
Upcoming events
Photos
Events for children
Contacts
Languages
Русский
English
Social media is the key promotional channel
Facebook Vkontakte Instagram Foursquare
Style
Home page with site’s
map
On-line tour through
the Gallery with listed
features of each theme
zone
. .
16. 16
Social media helps to achieve the maximum coverage for the shortest
period
Advantages
Wide coverage
Moscow citizens and tourists
from Russia and abroad
Regular communication
The possibility to announce
events and other activities, held
in the Gallery
Feedback
The method to take into account
the wishes of Clients and
improve the performance
Vkontakte
Official Community
Hyundai
vk.com/hyundairussia
(34000 subscribers)
Unofficial club of
Hyundai owners
vk.com/hyundai_avto
(25 000 subscribers)
Facebook
Hyundai Russia
facebook.com/HMCIS
(94 000 subscribers)
. .
17. Effective instruments
17
The usage of popular websites with information about places of
entertainment will be the most effective way to attract Moscow citizens
The most popular entertaining websites
afisha.ru
the-village.ru
vashdosug.ru
83 112
76 238
75 079
Name Rating*
* Calculated according to Rambler Popularity Index based on quantity of visitors and views
Articles about the Gallery
Banners
kudago.com/msk
timeout.ru
osd.ru
66 500
65 095
62 495
To fill the Gallery’s profiles on the websites
. .
18. 18
For tourists it is necessary to promote the Gallery in other Internet
resources among other tourist attractions through «Internet agents»
Russians Foreigners
komandirovka.ru
ayda.ru
vashdosug.ru
63 116
28 036
21 091
Name
Unique
visitors*
* - per day
Advertisement on the website
Filling the profile of the Gallery
tripadvisor.com
27 000 000 unique visitors/month
travel.yahoo.com
26 250 000 unique visitors/month
expedia.com
26 000 000 unique visitors/month
Filling the profile of the Gallery
The attraction of «Internet agents» will help
to achieve the highest position in the rating
** - top 15 Most Popular Travel Websites; ebizmba.com; December 2013
. .
19. 19
1 2 3 4 5 6 7 8 9 10 11 12
Currentflow
Outdoor
advertise
ment
Billboards Posters, screens
Transport
Advertising on and inside
buses, at bus stops
Advertisement at
bus stops
Undergro
und
Stickers, billboards
Sound advertising,
ambient advertising
«Magnet
» places
Both
streets
Arbat Stariy Arbat
Additional
flow
Internet
Filling profiles on
websites
Promotion of the website
work of «internet agents»
SMM, advertisement
Opening date
One year is necessary to implement the short run strategy and to achieve
the maximum coverage of the audience
.
20. 20
Long-run goal is to maintain permanent strong flow of visitors achieved
within short-run strategy implementation
Maintenance of
high flow of
visitors
B2C
B2B
Tourists promotion
Muscovites promotion
Social responsibility
Additional reference to the Gallery
Social activities
Attracting additional audience
Partnership development
.
21. 21
. 2 .
Gallery should become a compulsory place for tourists to visit. One needs
to turn the Gallery into the one of the main tourist attractions in Arbat
Compulsory place to visit
Original place for travellers
There are «must visit» places in every big city. The Gallery
should become one of such places
A lot of tourists want to experience something unusual and
change typical tourist routes
Minimum promotion
Digital
Social media
Travellers’ websites
Mobile apps
“Internet agents”
ATL
Info in tourist
brochures
Promotion by guides
Street marketing
Effect
Online media and prints
will public information
about the Gallery by
themselves
22. 22
Gallery should become a place for pleasant time spending with family for
Muscovites
. 2 .
Cultural activities
Entertainment with family
A place where you can learn about the
latest technologies and developments
Interactive activities and an opportunity
to sit in the car
Activities and workshops for children and
parents
Museum
Entertainment
To spend time
with a child
Concept
Promotion
Websites for
Muscovites
Social media
23. It is necessary to pay special attention to B2B promotion: organization of
conferences and running events in the Gallery
Activities
Free trainings and seminars
Auto shows and
conferences
Presentation of new
technologies
Attracting new visitors
Partnership development
+
. 2
23
24. Types of activities
Social activities can also attract the public attention to the Gallery and pay
attention to important issues
Social
Responsibility
Partial solutions to important
social problems
Reference to the
Gallery
Additional
advertisement/reference in the
media
Advantages Audience
Orphans
Disabled
Free tours in the Gallery Educational seminars
.
24
25. 25
Max Сoverage
Budget
15 mln
people
Muscovites Foreigners
3.5 mln
people
Russian travelers
5 mln
people
Total
23.5 mln
people
0,7-1,5 mln EURO
Visitors 0.03 – 0.1 mln
Depending on the budget of the short run strategy implementation we can
achieve the following statements