SlideShare a Scribd company logo
Public Relations Plan for:
Company has 3 Divisions


Performing Arts



Publishing



Ministry/Non-Profit


Performing Arts
 Actor

▪ Historic Portrayals
▪ Mistress of Ceremony
▪ Other Acting


Company operates 3
separate divisions



Update web site

Focus: Performing
Arts, Historic
Portrayals






Opportunity - Lack of a
wide array of options
for such presentations

Word of mouth
advertising
.



No plan to generate
additional bookings



Community-corporate
organizations
identified


The organization is
relatively unknown



Wants to turn past
successes into current
opportunities


Highlight the
presentations available



Show how they help
enhance the target
publics’ message.



Position Jewell
Enterprises as the “go
to” organization for
target publics’
programs and events.









Museums
Women’s
organizations
Public libraries
Urban leagues
School districts
Community colleges
City councils
NAACP chapters


One meeting per week
with new publics



Drive target publics to
company web site


Contact sixty target
audiences through an
email with a link to
video clips



Highlight the updated
website with a contest
using the social media
to advertise it.




Introductions to target
publics generated
June, July, and August
2013
Informational
meetings September
and October 2013



Booked presentations
January - March 2014



Confirm appointments
November and
December 2013


Staff -Time



In-House
Implementation



OPP


Highlight the
presentations available



show how they help
enhance the target
publics’ message.



Position Jewell
Enterprises as the “go
to” organization for
target publics’
programs and events.





Word-of-Mouth
Company web site
One-on-One contacts
Social Media
Facebook
Twitter


Objective 1:

• Count the number of

appointments generated


Highlight the
portrayals available
show how they can
enhance the target
publics’ message.

• Compare them against the

appointment goals.


Objective 2:

• Survey the target publics



Position Jewell
Enterprises as the
“go to” company

• How many of them would

invite Jewell Enterprises back
to present
• Would they recommend

Jewell Enterprises to other
organizations within their
networks.


Wilcox, C. & Cameron, G. (2012) Public
relations strategies and tactics

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Jewell Enterprises Powerpoint - Public Relations Campaign