Diet chips are a healthy alternative to regular potato chips, containing a balanced mix of quinoa, beans, seeds, grains, and vegetables. They currently hold 48% of the total chips market share. The target market segmentation for diet chips includes professionals and executives between ages 25-60, regardless of gender. Diet chips are targeted towards the upper middle class, bridge to luxury, and luxury segments. Their positioning focuses on being a healthy, anytime snack that provides great taste.

1. SEGMENTATION, TARGETING
AND POSITIONING OF DIET
CHIPS
PRESENTED BY:
DIPANWAY BHABUK

2. WHAT IS DIET CHIPS?
• Diet chips is the healthy potato chips which contains
the balanced combination of ingredients in it such as
quinoa ,beens ,seeds ,sprouted grains, and even
veggies like red pepper and broccoli so we can say
that diet chips is full of nutritions and covers about
48% market share in total chips market.

3. SEGMENTATION
• Psychographic :It includes designation of the person for eg.
Executives,higher Managerials,administrative or professional
and business peoples.
• Behavioral :It refers to the mentality of the people like what
they buy,how often they buy and how loyal they are to have the
diet chips.
• Demographic :It indicates that the people who are between
the age of 25 to 60,both males and females.
• Geographical :Income level,spending level,employment

4. TARGETING
•Upper middle class
•Bridge to luxury
•Luxury

5. POSITIONING
• Healthy snacks
• Lite
• Great taste and good fun
• Anytime anywhere

6. THANK YOU!!