Social networking allows people to communicate informally online by posting messages and photos, and it provides opportunities for companies to market to a wider audience through interaction with users. While social networking enables exploring new relationships, it also risks little privacy and excessive self-focus. The line between opportunity and risk through social networking is fading as boundaries become less defined.

1. Question: ! ! ! ! ! ! ! ! ?

2. Social Networking
Ruba Nawaz

3. Social Networking is...

4. What is social networking exactly?
‘’The use of a dedicated web site to
communicate informally with other
members of the site, by posting
messages, photographs, etc.’’

5. Social Networking for formal purposes :
College interviews, business meetings
etc
Multi-purpose

6. Dominance

7. Statistics

11. Social Networking websites as Marketing Tools Add us on

12. Bigger audience, bigger opportunities
Companies or products can interact more
personally with users...
Therefore reaching more people
Social networking websites work as
‘word of mouth’

17. Opportunity or Risk?
Social networking is an exciting opportunity to
explore new relationships
But often little sense of privacy and too much
narcissistic fascination
Boundary between opportunity and risk is fading

18. To conclude...
Social networking is beneficial for long-distance contact
Allows to connect professional acquaintances as well
Great marketing tool for companies and products
Privacy will remain an issue
Difference between opportunity and risk is fading

19. “Don’t say anything online
that you wouldn’t want
plastered on a billboard
with your face on it.”
- Erin Bury

20. Vocabulary
Formal: Marked by form and ceremony. Formeel
Informal: Casual, without formality. Informeel, onofficieel
Multi-purpose: Able to be used for several purposes.Voor meerdere doeleinden geschikt, veelzijdig
Interact: To act upon one another, to connect. Interactie hebben, wisselwerking hebben
Word of mouth: Gossip/news spread by spoken communication. Mond-tot-mondreclame
Opportunity: An appropriate time or occasion, a chance. Gelegenheid
Narcissistic: Having a lot of fascination with oneself. Ziekelijke liefde voor zichzelf, narcisme
Beneficial: Helpful, advantageous. Voordelig
Acquaintances: A person known to one, but usually not a good friend. Kennis