2. AGENDA
• Business Communication & Social Media
• Social Media in 60 Seconds
• How well do you use Social Media?
• How Recruiters use Social Media
• Communication Skills Activity
• Good and Bad Examples of Professional Communication
• Activity 2.0
• Proactive use of Social Media to Market your Personal
Brand
• Wrap-up & Questions

3. WHAT IS BUSINESS COMMUNICATION?
Business communication is any communication used to build partnerships,
intellectual resources, to promote an idea, a product, service, or an organization–
with the objective of creating value for your business.

4. SOCIAL MEDIA AND BUSINESS COMMUNICATION
• Business communication platforms enable companies to compete more
aggressively for talent, while individuals use social networking tools to
promote themselves and their services.
• Previous generations of American workers may have been reluctant to
share their resumes. Today, workers routinely leave career details viewable
by prospective recruiters and customers.
• Although some companies have embraced Twitter and Facebook as part of
their business communication strategies, many employers still block
social networking websites.
• Human resources professionals worry that questionable photos or status
updates could tarnish an employer’s reputation.
• Managers often feel that accessing social networking sites from work can
seriously harm worker productivity.
• The more professional nature of sites, such as LinkedIn and industry-
specific services, makes many companies less nervous, especially when
online services help generate business leads.
• Employees who overshare sensitive information about company
policies, salaries and product details could face severe consequences.
• Many companies have developed policies, procedures, and training
programs to help teams use social media more effectively and
consistently.

11. ACTIVITY: PUT YOUR COMMUNICATION SKILLS
TO THE TEST!
Working in small groups of 2-3, take the scenario given to you and craft a
brief message including the content and delivery method to the
business professional as instructed.
Example –
• Message Content: Letter of interest in job opportunities
• Method of Communication: Email
• Business Contact: Friend’s family member at a company in your field of
study

12. NETWORKING OPPORTUNITY
BAD GOOD

13. INTERVIEW FOLLOW-UP
BAD GOOD

14. INDICATING INTEREST
BAD GOOD

15. ACTIVITY 2.0
Working in small groups of 2-3, take the scenario given to you and craft a
brief message including the content and delivery method to the
business professional as instructed.
Example –
• Message Content: Letter of interest in job opportunities
• Method of Communication: Email
• Business Contact: Friend’s family member at a company in your field of
study

16. WRAP-UP & QUESTIONS
• Summary
• Professional Communication
• Prevalence of Social Media
• Common Mistakes
• Personal Branding
• Questions?
• Dining Etiquette sign up
• Our Services