The document outlines an agenda for a presentation on business communication and social media. The agenda includes discussing social media in 60 seconds, how recruiters use social media, examples of good and bad professional communication, and using social media to market one's personal brand. Attendees will participate in activities where they craft messages in different scenarios and discuss networking opportunities. The presentation will conclude with a wrap-up and Q&A section.

2. AGENDA
• Business Communication & Social Media
• Social Media in 60 Seconds
• How well do you use Social Media?
• How Recruiters use Social Media
• Communication Skills Activity
• Good and Bad Examples of Professional Communication
• Activity 2.0
• Proactive use of Social Media to Market your Personal
Brand
• Wrap-up & Questions

3. WHAT IS BUSINESS COMMUNICATION?
Business communication is any communication used to build partnerships,
intellectual resources, to promote an idea, a product, service, or an organization–
with the objective of creating value for your business.

4. SOCIAL MEDIA AND BUSINESS COMMUNICATION
• Business communication platforms enable companies to compete more
aggressively for talent, while individuals use social networking tools to
promote themselves and their services.
• Previous generations of American workers may have been reluctant to
share their resumes. Today, workers routinely leave career details viewable
by prospective recruiters and customers.
• Although some companies have embraced Twitter and Facebook as part of
their business communication strategies, many employers still block
social networking websites.
• Human resources professionals worry that questionable photos or status
updates could tarnish an employer’s reputation.
• Managers often feel that accessing social networking sites from work can
seriously harm worker productivity.
• The more professional nature of sites, such as LinkedIn and industry-
specific services, makes many companies less nervous, especially when
online services help generate business leads.
• Employees who overshare sensitive information about company
policies, salaries and product details could face severe consequences.
• Many companies have developed policies, procedures, and training
programs to help teams use social media more effectively and
consistently.

11. ACTIVITY: PUT YOUR COMMUNICATION SKILLS
TO THE TEST!
Working in small groups of 2-3, take the scenario given to you and craft a
brief message including the content and delivery method to the
business professional as instructed.
Example –
• Message Content: Letter of interest in job opportunities
• Method of Communication: Email
• Business Contact: Friend’s family member at a company in your field of
study

12. NETWORKING OPPORTUNITY
BAD GOOD

13. INTERVIEW FOLLOW-UP
BAD GOOD

14. INDICATING INTEREST
BAD GOOD

15. ACTIVITY 2.0
Working in small groups of 2-3, take the scenario given to you and craft a
brief message including the content and delivery method to the
business professional as instructed.
Example –
• Message Content: Letter of interest in job opportunities
• Method of Communication: Email
• Business Contact: Friend’s family member at a company in your field of
study

16. WRAP-UP & QUESTIONS
• Summary
• Professional Communication
• Prevalence of Social Media
• Common Mistakes
• Personal Branding
• Questions?
• Dining Etiquette sign up
• Our Services