Detailed analysis about sector information, company information. Marketing Strategy, Finance, Human Resource.

2. Sector Information
Real Estate sector
comes under Service
sector and it is
expected that it will
touch US$ 1 trillion
by 2030.
It is also expected
that it will contribute
13% of GDP by
2025.

3. Sector Information
Source: https://www.thebalance.com/real-estate-what-it-is-and-how-it-
works-3305882

4. PORTER’S FIVE FORCES

5. Company overview
Founded: 1897, in Mumbai, India
Headquarters’ Location: Mumbai, India
Founders: Ardeshir Godrej and Pirojsha
Burjorji Godrej
Revenue: USD 4.1 billion in 2016
Mission: To become 10 times bigger in
2020 than 2010.
Subsidiaries: Godrej Consumer Products
limited, Godrej & Boyce, Godrej Industries
ltd, Godrej InfoTech etc.

6. Company overview
MARKET SHARE OF GODREJ INDUSTRY
Company
Name
Industry
Revenue
(in Cr.)
Company
Revenue
(in Cr.)
Market
Share
(in %)
Godrej
Properties
2144.00 1413.00 65.90
Godrej
Agrovet
2144.00 397.40 18.54
Godrej
Consumer
Products
2144.00 34.70 1.62
Godrej
Chemicals
2144.00 298.90 13.94
65.90
18.54
1.62
13.94
MARKET SHARE OF GODREJ
INDUSTRY
Godrej Properties
Godrej Agrovet
Godrej Consumer Products
Godrej Chemicals
Source: https://www.ibef.org/download/Real-Estate-January-2018.pdf

7. PRODUCTS & SERVICES
Products and
services of
Godrej
For
Business
For
Consumer
 Home Appliances
 Audio visual solutions
 Aerospace
 Agriculture, chemicals,
construction
 Security
 InfoTech
 Appliances
 Home and Grocery
 Furniture
 Locks
 Home and personal care
 Security
 Properties

8. Competitors analysis
6%
5.76%
7.33%
7%
11%62.91%
Indian Market Share in Real Estate
DLF Limited. Oberoi Realty. Prestige Group.
HDIL. Godrej Properties. Others
News about Godrej
Godrej made partnership with ISRO for making
Chandrayaan-2, it is the India’s 2nd mission to
moon.
Source:
https://www.valueresearchonline.com/stoc
ks/snapshot.asp?code=5917

9. SWOT analysis of company
Strengths
 Brand Popularity.
 Land Sourcing
effectiveness.
 Godrej has strong
project pipeline.
 Low banking
rates for Godrej
properties.
Weaknesses
 Unable to make
solution within a
time.
 Lack of social
ability and
training.
Opportunities
 High demand of
education
 Healthcare is
one of the most
important thing
 The number of
tourists are
increasing day
by day.
Threats
 Current economic
slowdown
 There is a big risk
in infrastructure
safety
 There are so
many competitors
in the market.

10. Segmentation, Targeting, Positioning (STP)

11. BCG MATRIX

12. Product Life Cycle
Godrej
Platinum
Comparison of sales of company for past 3 years
Source: International Monetary Fund, World economic Outlook, April 2017

13. Market planning (4P)
Product
Godrej Platinum is smart well designed
apartment.
Well planned architecture involved.
Engineering technology inbuilt.
Playing area, yoga room, swimming pool,
tennis course, club house installed inside the
area of the building itself.
Highest standard of quality and efficiency is
in Godrej Platinum.
Price
 There is a huge competition in the
market of real estate.
 The pricing also varies in different
location according to the advantages
and disadvantages.

14. Market planning (4P)
Place
Godrej properties mainly target the metro
cities in India where economy is better.
The main cities are:
i. Mumbai
ii. Kolkata
iii.Pune
iv.Bangalore
Promotion
Godrej spend huge amount of money in case of
promotion and advertisement.
Make good communication and connection to the
leads and customers.
They promote themselves through newspaper,
magazine, television advertisements, Pham plates,
social media etc.
Godrej also included some of the Bollywood actors
and actresses as the brand ambassador.

15. Business Finance

16. Business Analysis
 ROCE (Return On Capital Employed):
𝐸𝐵𝐼𝑇
𝑇𝑜𝑡𝑎𝑙 𝐴𝑠𝑠𝑒𝑡𝑠 − 𝐶𝑢𝑟𝑟𝑒𝑛𝑡 𝑙𝑖𝑎𝑏𝑖𝑙𝑖𝑡𝑖𝑒𝑠
∗ 100
=
3.5 𝑏
42𝑏 − 19𝑏
∗ 100 = 15%
According to the report of June 2019
 ROIC (Return On Investment Capital)
= (𝑛𝑒𝑡 𝑖𝑛𝑐𝑜𝑚𝑒 − 𝑑𝑖𝑣𝑖𝑑𝑒𝑛𝑑) / (𝑑𝑒𝑏𝑡 + 𝑒𝑞𝑢𝑖𝑡𝑦) = 6.53%
 Debt Equity Ratio = 1.33% (March 31st ,2019)
Source: aceanalyzer.com

17. Human Resource Management
Adi Godrej
(Chairman Emeritus)
Pirojsha Godrej
(Chairman of the
board)
Nadir Godrej
(Director of GCPL)
Keki Dediseth
(Director)
Mohit Malhotra
(Chief Executive
Officer)
Rajendra Khetawat
(Chief Finance officer)
Organization Structure Management Structure:

18. Job Descriptions
Source: https://www.linkedin.com/jobs/view/

19. Training needs of the company
Godrej Properties now focusing on the skilled workers, so
they started to train the youths who are joining the
company.
Godrej Properties decrease the number of hiring the
senior managers instead they are training and developing
the managers who are already in the organization.
Leadership and behavioral training is also adopted by the
company.
SHED training or Safety Health & Environment Training.
Regular trainings are done everywhere across the India.

20. Organization culture (as per employee reviews
or research findings)
The first picture is the overall review from
indeed.com and the second one is the overall
review from glassdoor.com.