KFC was founded in 1952 by Colonel Harland Sanders in Kentucky. It is now the world's largest fried chicken chain with over 11,000 outlets across 85 countries. KFC specializes in pressure fried chicken and also offers sides like French fries and desserts. It has over 455,000 employees worldwide. While very popular, KFC has faced criticism from animal rights and environmental groups. It aims to source ingredients locally and offer halal products to comply with Islamic practices in Muslim-majority countries. Key competitors include Chick-fil-A and McDonald's, but KFC maintains over 80% of the market share.
KFC Vs McDonald-An overview on Local(Pakistan) & International businessAbdullah Zaman
A brief overview is taken from different sources to summarize The Understandings of both Businesses. Strategic and Competitive Analysis on which KFC & McDonald are standing.
KFC Vs McDonald-An overview on Local(Pakistan) & International businessAbdullah Zaman
A brief overview is taken from different sources to summarize The Understandings of both Businesses. Strategic and Competitive Analysis on which KFC & McDonald are standing.
Harland Sanders, the man who would later be known as ‘The Colonel’, was born in 1890. In 1955 Sanders sold his two filling stations and began selling his chicken recipe to other restaurants, charging them 5 cents per chicken. This franchise operation turned out to be a very profitable model. There were 600 KFC restaurants, making it the biggest fast food chain in the US by 1963. Today, there are over 18,500 KFC outlets worldwide, each making a profit of around $1.2 million a year. Also, it is the world's second-largest restaurant chain, with 22,621 locations globally in 150 countries. They are one of the most popular fast-food chains in the world and they produce fried chicken, chicken sandwiches, wraps, french fries and etc. They even brought out a chicken-flavored nail varnish earlier this year. In this presentation, include about Introduction of KFC, Nature of KFC international business operations and The impact of the international PESTEL on the KFC
KFC of Pakistan Presentation by BBA 4th Semesters students. Prepared by Faraz Ali
its a Marketing Final project about to choose product and present it.
KFC is a American fast food chain restaurant. the marketing management of KFC around the world is discussed in the presentation. the various strategy of KFC is discussed .
KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains.
KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.
KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, which is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.
KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard "bucket," which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan "finger lickin' good," which has since been replaced by "Nobody does chicken like KFC" and "So good."
Harland Sanders, the man who would later be known as ‘The Colonel’, was born in 1890. In 1955 Sanders sold his two filling stations and began selling his chicken recipe to other restaurants, charging them 5 cents per chicken. This franchise operation turned out to be a very profitable model. There were 600 KFC restaurants, making it the biggest fast food chain in the US by 1963. Today, there are over 18,500 KFC outlets worldwide, each making a profit of around $1.2 million a year. Also, it is the world's second-largest restaurant chain, with 22,621 locations globally in 150 countries. They are one of the most popular fast-food chains in the world and they produce fried chicken, chicken sandwiches, wraps, french fries and etc. They even brought out a chicken-flavored nail varnish earlier this year. In this presentation, include about Introduction of KFC, Nature of KFC international business operations and The impact of the international PESTEL on the KFC
KFC of Pakistan Presentation by BBA 4th Semesters students. Prepared by Faraz Ali
its a Marketing Final project about to choose product and present it.
KFC is a American fast food chain restaurant. the marketing management of KFC around the world is discussed in the presentation. the various strategy of KFC is discussed .
KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, United States (US). It is the world's second largest restaurant chain overall (as measured by sales) after McDonald's, with over 18,000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains.
KFC was founded by Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of the restaurant franchising concept, and the first "Kentucky Fried Chicken" franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as "Colonel Sanders," Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. However, the company's rapid expansion saw it overwhelm the ageing Sanders, and in 1964 he sold the company to a group of investors led by John Y. Brown, Jr. and Jack C. Massey.
KFC was one of the first fast food chains to expand internationally, opening outlets in England, Mexico and Jamaica by the mid-1960s. Throughout the 1970s and 1980s, KFC experienced mixed fortunes domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early 1970s, KFC was sold to the spirits distributor Heublein, who were taken over by the R.J. Reynolds food and tobacco conglomerate, who sold the chain to PepsiCo. The chain continued to expand overseas however, and in 1987 KFC became the first Western restaurant chain to open in China. The chain has since expanded rapidly in China, which is now the company's most profitable market. PepsiCo spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands.
KFC's original product is pressure fried chicken pieces, seasoned with Sanders' recipe of 11 herbs and spices. The constituents of the recipe represent a notable trade secret. Larger portions of fried chicken are served in a cardboard "bucket," which has become an icon of the chain since it was first introduced by franchisee Pete Harman in 1957. Since the early 1990s, KFC has expanded its menu to offer other chicken products such as chicken fillet burgers and wraps, as well as salads and side dishes such as French fries and coleslaw, desserts and soft drinks, the latter often supplied by PepsiCo. KFC is known for the slogan "finger lickin' good," which has since been replaced by "Nobody does chicken like KFC" and "So good."
Presentation Explains, that how organizations implement four functions of management in the organization. As KFC is well known name in fast foods as well as it is multinational organization. in this presentation me and my group members explores that how KFC use and implement four functions of management.
Useful for business, commerce, management sciences students.
we are adding Chinese food in savour because we want to change the taste for the peoples. now a day mostly people like Chinese food so are going to do some change. we are adding Chinese food like Chinese palao, Chinese soup etc.
in this way we can do something new. afteral , we can get profit and also we can implement our management.
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Sales Forecasting Best Practices for RestaurantsPayton Burger
Many restaurant operators and managers under estimate the power of an accurate sales forecast. A missed forecast can leave managers scrambling for staff, wasting food, or sending over-scheduled employees home. What's worse? An inaccurate forecast can lead to issues like compromised food safety, poor brand image, and missed revenue.
Watch this webinar presented by restaurant industry expert Ed Heskett and learn:
-How to build a sales forecasting toolbox
-How to measure the success of your forecast
-The cost of missing your forecast
KFC is having a very good atmosphere for its employee to work and the corporate culture is also good to
deal with but there is little problem with the management issues that should be solved. The food quality
and services offered by KFC are excellent. KFC always keeps introducing new variety of chicken and
edible products that helps in continuous improvement and growth in the profit margins. Today’s
generation is very health conscious and prone to hypertension was thinking what if KFC offers or add
fresh produced products such as fruits and vegetables in their menu it can increase their sales as even
vegetarian people can enter KFC and can enjoy the delightful ambient. In terms of 4 P’s KFC is doing
exceptionally excellent.
This presentation is just about KFC and the SWOT analysis done about it.You can find it handy if u want to know more about SWOT and KFC in whole. This is just a short presentation and can help you escape in emergency
Business StrategyGroup BCase Study- KFC Business Analysis.docxfelicidaddinwoodie
Business Strategy
Group B
Case Study- KFC Business Analysis
Abstract
Introduced in 1952 by Colonel Sanders
Second largest restaurant chain today in terms of popularity
Annual revenue of $23 billion
Diversified its menu to suit cultural needs of people across different countries
Hindering factors in KFC’s growth are growing consumer health consciousness, animal welfare criticism, environmental criticism
Introduction
KFC was born in 1952 and its founder was Colonel Sanders
First franchise to grow globally over international market
By the 1960s – 1980s the market was booming in countries like England, Mexico, China
Management and ownership transferred over the years to Heublin, Yum Brands and PepsiCo.
Annual revenue of $23 billion in 2013
KFC had expanded its menu to suit cultural needs of people across different countries
Hindering factors in KFC’s growth are growing consumer health consciousness, animal welfare criticism, environmental criticism, logistic management issue in UK, cultural differences in Asian countries towards accepting the fried chicken menu.
Factors contributing to KFC’s global success
The core reason for KFCs success is it’s mandate to follow strict franchise protocols that have continuously satisfied customers demands:
The quality of the chicken cooked in KFC has certain specific guidelines
The size of the restaurant should be 24x60 feet.
The restaurant washrooms and ktichen has certain cleanliness standards
Food that is not sold off needs to be trashed
The workers need to have a specific clothing and uniform.
A certain % of the gross earnings should be used for advertisement and R&D
Air conditioning is mandatory in the outlets
Global number of KFC restaurants in the past decade
Importance of cultural factors to KFC’s sales success in India and China
Culture is the collective programming of the human mind that distinguishes the members of one human group from those of another. Culture in this sense is a system of collectively held values
“Culture is everything that people have, think, and do as members of their society”, which demonstrating that culture is made up of (1) material objects; (2) ideas, values, attitudes and beliefs; and (3) specified, or expected behavior.
Many scholars have theorized and studied the notion of cross-cultural adaptation, which tends to move from one culture to another one, by learning the elements such as rules, norms, customs, and language of the new culture (Oberg 1960, Keefe and Padilla 1987, Kealey 1989). According to Ady (1995),
“Cultural adaptation is the evolutionary process by which an individual modifies his personal habits and customs to fit into a particular culture. It can also refer to gradual changes within a culture or society that occur as people from different backgrounds participating in the culture and sharing their perspectives and practices.”
Cultural factors in India that go against KFC’s original recipe.
.
Yum Brands just launched a review of KFC’s $220 million media business. WPP’s MEC has handled media duties for the brand for over a decade but opted not to participate in the review. According to Kantar Media, the fast food brand spent around $55 million on measured media during the first quarter of 2016, down from $56.5 million over the same period last year.
KENTUCKY FRIED CHICKEN
CASE STUDY OF KFC:
ESTABLISHMENT OF A SUCCESSFUL GLOBAL BUSINESS MODEL
By the mid 1950s, fast food franchising was still in its infancy when Harland Sanders
began his cross-country travels to market “Colonel Sanders’ Recipe Kentucky Fried Chicken.”
He had developed a secret chicken recipe with eleven herbs and spices. By 1963, the number
of KFC franchises has crossed 300. Colonel Sanders, at 74 years of age, was tired of running the
daily operations and sold the business in 1964 to two Louisville businessmen—Jack Massey and
John Young Brown, Jr.—for $2 million. Brown, who later became the governor of Kentucky,
was named president, and Massey was named chairman. Colonel Sanders stayed in a public
relations capacity.
In 1966, Massey and Brown made KFC public, and the company was enlisted on the New
York Stock Exchange. During the late 1960s, Massey and Brown turned their attention to
international markets and signed a joint venture with Mitsuoishi Shoji Kaisha Ltd. In Japan.
Subsidiaries were also established in Great Britain, Hong Kong, South Africa, Australia, New
Zealand, and Mexico in the late 1970s. Brown’s desire to seek a political career led him to seek
a buyer for KFC. Soon after, KFC merged with Heublein, Inc., a producer of alcoholic beverages
with little restaurant experience and conflicts quickly arose between the Heublein management
and Colonel Sanders, who was quite concerned about the quality control issues in restaurant
cleanliness. In 1977, Heublein sent in a new management team to redirect KFC’s strategy. New
unit construction was discontinued until existing restaurants could be upgraded and operating
problems eliminated. The overhaul emphasized cleanliness, service, profitability, and product
consistency. By 1982, KFC was again aggressively building new restaurant units.
In October 1986, KFC was sold to PepsiCo. PepsiCo had acquired Frito-Lay in 1965, Pizza
Hut in 1977 with its 300 units, and Taco Bell in 1978. PepsiCo created one of the largest
consumer companies in the United States. Marketing fast food complemented PepsiCo’s
consumer product orientation and followed much the same pattern as marketing soft drinks
and snack foods. Pepsi soft drinks and fast food products could be marketed together in the
same restaurants and through coordinated national advertising.
The Kentucky Fried Chicken acquisition gave PepsiCo the leading market share in three
of the four largest and fastest growing segments in the U.S., quick-service industry. By the end
of 1995, Pizza Hut held 28% of the $18.5 billion, U.S. pizza segment. Taco Bell held 75% of &5.7
billion Mexican food segment, and KFC held 49% of the $7.7 billion U.S. chicken fast food
segment.
Japan, Australia, and the United Kingdom accounted for the greatest share of the KFC’s
international expansion during the 1970s and 1980s. During the 1990s, ot ...
KENTUCKY FRIED CHICKEN CASE STUDY OF KFC JospehStull43
KENTUCKY FRIED CHICKEN
CASE STUDY OF KFC:
ESTABLISHMENT OF A SUCCESSFUL GLOBAL BUSINESS MODEL
By the mid 1950s, fast food franchising was still in its infancy when Harland Sanders
began his cross-country travels to market “Colonel Sanders’ Recipe Kentucky Fried Chicken.”
He had developed a secret chicken recipe with eleven herbs and spices. By 1963, the number
of KFC franchises has crossed 300. Colonel Sanders, at 74 years of age, was tired of running the
daily operations and sold the business in 1964 to two Louisville businessmen—Jack Massey and
John Young Brown, Jr.—for $2 million. Brown, who later became the governor of Kentucky,
was named president, and Massey was named chairman. Colonel Sanders stayed in a public
relations capacity.
In 1966, Massey and Brown made KFC public, and the company was enlisted on the New
York Stock Exchange. During the late 1960s, Massey and Brown turned their attention to
international markets and signed a joint venture with Mitsuoishi Shoji Kaisha Ltd. In Japan.
Subsidiaries were also established in Great Britain, Hong Kong, South Africa, Australia, New
Zealand, and Mexico in the late 1970s. Brown’s desire to seek a political career led him to seek
a buyer for KFC. Soon after, KFC merged with Heublein, Inc., a producer of alcoholic beverages
with little restaurant experience and conflicts quickly arose between the Heublein management
and Colonel Sanders, who was quite concerned about the quality control issues in restaurant
cleanliness. In 1977, Heublein sent in a new management team to redirect KFC’s strategy. New
unit construction was discontinued until existing restaurants could be upgraded and operating
problems eliminated. The overhaul emphasized cleanliness, service, profitability, and product
consistency. By 1982, KFC was again aggressively building new restaurant units.
In October 1986, KFC was sold to PepsiCo. PepsiCo had acquired Frito-Lay in 1965, Pizza
Hut in 1977 with its 300 units, and Taco Bell in 1978. PepsiCo created one of the largest
consumer companies in the United States. Marketing fast food complemented PepsiCo’s
consumer product orientation and followed much the same pattern as marketing soft drinks
and snack foods. Pepsi soft drinks and fast food products could be marketed together in the
same restaurants and through coordinated national advertising.
The Kentucky Fried Chicken acquisition gave PepsiCo the leading market share in three
of the four largest and fastest growing segments in the U.S., quick-service industry. By the end
of 1995, Pizza Hut held 28% of the $18.5 billion, U.S. pizza segment. Taco Bell held 75% of &5.7
billion Mexican food segment, and KFC held 49% of the $7.7 billion U.S. chicken fast food
segment.
Japan, Australia, and the United Kingdom accounted for the greatest share of the KFC’s
international expansion during the 1970s and 1980s. During the 1990s, ot ...
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...
Kfc
1. Introduction:
KFC (Kentucky Fried Chicken) Founded by Colonel Harland Sanders in
1952.More than 11,000 outlet.85 countries and territories around the world.8
million customers each day. This is a fast food restaurant chain headquartered
in Louisville, Kentucky United States, which specializes in fried chicken. An
"American icon", it is the world's largest fried chicken chain and the second largest
restaurant chain overall after McDonald's , "Kentucky Fried Chicken" franchise
opening in Utah in the early 1950s. The chain primarily sells fried chicken pieces
and variations such as chicken burgers, chicken sandwiches and wraps as well
as side dishes such as French fries and coleslaw desserts and soft drinks often
supplied by PepsiCo .Its most famous product is pressure fried chicken pieces.
KFC has been the target of an ongoing campaign by the animal rights
organization PETA although KFC executives have protested that the chain is
unfairly singled out for criticism. The chain has also been accused by Greenpeace
with contributing to the destruction of the world's rainforests with unsustainably
sourced cardboard and paper packaging.
Internal Environment:
1 Employees: According to data published by Yum! Brands, the proprietary
company of the KFC brand, there are over 455,000 KFC employees around the
world Altogether.
2. 2 Management team:
• Training and motivating team members.
• Preparation of products.
• Ensuring products are cooked properly; maintaining quality of product.
• Monitoring all service equipment.
• Takes disciplinary action, motivates and trains
• Uncompromising standards in maintaining a clean and safe work environment
(per Labor Board and OSHA regulations and Company standards), maintaining a
clean parking lot, building exterior, dumpster and boardwalk, including removal of
trash within containers to proper dumpster site(s).
3 Share holders:
Around 99 percent of shareholders in KFC Holdings voted in favor of the deal.
EXTERNAL ENVIRONMENT:
Task Environment:
1 Customer:
Consumers continue to return to KFC because of the quality and good prices of
their food. KFC has a lot of fans and continues to grow to provide better customer
service.
2 Suppliers:
Companies provide KFC with raw materials and chicken In Pakistan KFC
purchases the chicken from K & N chicken. Over 95% items. KFC Pakistan has
helped develop the local economy from restaurant construction to pap packaging.
Important items produced and bought locally include poultry products, cooking oil,
bakery products and raw materials.
3 Competitors:
Chick Fila is KFC’s biggest competitor, and quickly growing in popularity. Other
competitors include AFC Enterprises and McDonald’s. KFC has more than 80
percent share in the market.
3. 4 Pressure group:
In pressure group include local government, taxation.
5 Local governments:
Government policies: obey the policies of government where he runs its business
activities also focus on price and stability policies.
General environment:
1 Technological environment:
a) Pace of change: pace of change man rate of change kFC has strategy to
introduce new technology.
b) Research and development: KFC always support the work of research and
development in order to introduce the new technology.
2 Social/cultural forces:
a) Social class: KFC target all classes including upper class middle class
and lower class
b) Culture: KFC from where they come is different but they adopt the
Pakistani culture also.
c) Religion: KFC offers halal foods to the customers which is the symbol that
they adopted the Muslim religion.
3 Economical:
a) Income: This factor decide which class KFC is going to target in
the early time of KFC they focusing on upper class but they
introduce some meal through which we can say that they target the
middle and upper levels as well .
b) Payment method: they check the behavior of the regarding the
payments of the people they check the whether the gives money in
the form of cash.
4. Name: “Bilal Tariq”
Roll NO#: “11032120-061”
Topic: “Kentucky Fried Chicken”
Subject: “Small & Medium Enterprises”
Submitted To: “Arslan sarwar ”
Submitted by: “Bilal Tariq”
University Of Gujrat
