Big data refers to very large data sets that are analyzed computationally to reveal patterns, trends, and relationships. It is characterized by 3Vs - volume, velocity, and variety. Big data has many applications in recent scenarios including politics, weather, medicine, media, and manufacturing. It is used in politics to analyze voter data beyond basic demographics. In weather, sensor data from devices is used to create more detailed weather maps and forecasts. Medicine uses big data to identify patterns in symptoms that can help predict and prevent diseases like heart failure. Media analyzes data on user behaviors to tailor content instead of relying on traditional formats. Manufacturing leverages big data for increased transparency and insights into performance issues.