PPT April 21 2015Chamber of Coastal Commerce
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Similar to PPT April 21 2015Chamber of Coastal Commerce
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PPT April 21 2015Chamber of Coastal Commerce
- 1. What’s your DP? Digital Presence By Mary Fain Brandt © TRU Career Coaching & Consulting All rights reserved.
- 2. © TRU Career Coaching & Consulting All rights reserved.
- 3. 6 Social Media Platforms Twitter Facebook Instagram LinkedIn Website Google + © TRU Career Coaching & Consulting All rights reserved.
- 4. Pick the platforms where your clients are! Clients (What platform are they on?) © TRU Career Coaching & Consulting All rights reserved.
- 5. LinkedIn Stats: • 93% of recruiters are using the site • 332 million-business professional • Over 10 million searches each day and 2 new members join everyday • Global reach • LinkedIn sends nearly 4x more people to a company website than Twitter or Facebook © TRU Career Coaching & Consulting All rights reserved.
- 6. • Grow your business • Market your business • Find resources your business needs • Hire on LinkedIn © TRU Career Coaching & Consulting All rights reserved.
- 7. Prospect & Lead Generation • Connect with 10 to 20 Top Existing & Past Clients on LinkedIn • Ask if you can use their name to connect with prospects in their network • Join specific LinkedIn groups • Where your prospective clients are © TRU Career Coaching & Consulting All rights reserved.
- 8. LinkedIn Tips • Connect right away when someone sends you a request • Send personalized requests to connect • Create 3-5 templates to use • Colleagues, classmates, former coworker, networking events, shared cause • Use it!! Being active on LinkedIn improves your search-ability © TRU Career Coaching & Consulting All rights reserved.
- 9. “Work Smarter, not Harder” APPS • Buffer • Evernote • Pocket © TRU Career Coaching & Consulting All rights reserved.
- 10. Thank you! © TRU Career Coaching & Consulting All rights reserved.
Editor's Notes
- ----- Meeting Notes (4/20/15 21:20) ----- Hi my name is Mary Fain Brandt, Founder and Owenr of Tru Career Coaching, Thank you for having me here today. I ve been told I have 15 minutes. So I'm going to try to stay on point. ----- Meeting Notes (4/21/15 08:29) ----- It can be overwhelming and time consuming to utlizlize all the variuos social media platforms... so at the end of my presentation I am going to share with you 3 of my favorite apps to help you manage your time.
- By a raise of hands who has a website? A LinkedIn profile Business Facebook page A Twitter account An instagram account Google+ I just named 6 social media platforms Who uses 2 platforms? 3 platforms? 5 or more?
- It takes 7-8 touches for a customer to buy: Your website A friend recommends And advertisement A relevant article that speaks to them An event See a post that interests them Attend a workshop Email from you Do I know what you are selling? I’m going to share with you a short story about a customer needing 8 touches to buy something. Looking for shared office space Went on line to research, asked friends, went and toured 3 different places (looked up 4-5) Regus, HH, Shared Space,& Davinci Career Coach mentioned Felena Hansen I looked her up on Linkedin I went to the Hera Hub website I dropped in to check it out I went back to the website for more info I took a friend their to check it out with me The Director followed up with an email I went back again – then I signed up When I started my business I did not have a twitter account and I was deadset against it. You have to be able to reach your audience on multiple platforms or media. Facebook: surprisingly can be used for business not just sharing your photos and checking in places. It can be used for selling a product or service advertising an upcoming event (where you will be showcasing new product) And for recruiting Company's are allowing employees to post job openings on FB. Tru story. My friend at LPL Financial posted a job and I contacted her about it. Think about it – advertising budgets can be cut by using social media and your employees to advertise for you. Website: Can I follow you? Can I share something from your site? Can I save it easily? Consumer, Customers, Clients whatever you want to call them- THEY WANT CHOICES!! The more choices you provide them – the better. I use Google Calendar and I love it when a website that I am signing up has the “Add to your calendar” button- right? I hate it when Google calendar isn’t a choice!!!
- My younger sisters (35 &36) use Instagram- I haven’t set that up yet- but might. I heard a bout a clothing company that is only on instagram. They take a photo of the item post it and you click to buy, pay it and they ship it to you. Talk about low overhead! Why does this work? Because that is were their target audience is: mom’s on the go! 25-35 You'll need to conduct some studies to learn exactly how/where you customers are finding you.
- LinkedIn – If you are a sole proprietor- is it clear what you sell or provide in your headliner? A Company Page allows you to learn more about a company you are interested in. For a business, it's the opportunity to: Tell your company's story Engage with followers – ask a question. ‘There’s a debate going on in our office, I say Lemon Chiffon is our customers favorite flavor of cupcakes in the spring.” People love to share their opinion- give them a platform to do it on. Share career opportunities Drive word of mouth at sales
- Groups: Search based on your prospects: Title/Position Industry Location
- Searchablility should be one word know--- watch for it to be added to Webster’s!
- Buffer: Schedules your posts for all your social media platforms- I post on FB, Twitter, Google+ and LinkedIn. Right now I have 50 articles Que’d up ready to be sent put. You can choose the frequency and time of your post- they also suggest times for you Evernote: Scans Business Cards, Connect on LI – when you meet someone at a networking gig.. Connect right there on the spot Pocket: On-line Library of articles, blogs, not tying up my computer space, you can search by tag Ie: resume templates, Social Media, Productivity